More brands and influencers are beginning to realize the potential of nurturing their community. Building and nurturing an influencer community has become essential for both brands and influencers. An influencer community offers a space where like-minded individuals can connect, collaborate, and support each other’s growth. Whether you’re an influencer seeking opportunities or a brand looking to engage with your audience authentically, being part of a thriving influencer community can make a significant difference.

One platform that facilitates these connections is Afluencer. Afluencer provides a valuable space where brands and influencers can come together, discover each other, and create meaningful collaborations. Understanding the importance of an influencer community and how to join one can open new doors for growth and success. 

In order to get these benefits brands need to ask themselves:

1. Who exactly is part of this community?
2. What is the best way to manage the community?

Finding the answer to these questions is the key to unlocking the full potential of the community and the ways it can strengthen your brand and build trust with your audience. When you build and manage an online community you gain the ability to harness the influence that different groups have on your brand.

Understanding the Influencer Community

What is an Influencer Community?

An influencer community is a network of influencers who share common interests, goals, and audiences. These communities can be niche-specific, focusing on particular topics like beauty, yoga, or travel, or they can be broader, encompassing various content creators. An influencer community thrives on collaboration, mutual support, and shared growth, making it a powerful tool for both influencers and brands.

Who Is Part of Your Influencer Community?

An influencer community certainly isn’t something that can be created overnight. In order to be able to grow this community you first need to be aware of the 4 groups of people that make up the community.

The Different Types of Groups

1. Customers

Your customers are people of the influencer community who have already purchased one or more of your products. And as such, they’re somewhat familiar with your brand and have at least a basic idea of who you are. A customer has the potential to become a fan or even a brand ambassador should they choose to share their purchasing experience with others.

2. Brand Ambassadors

Brand ambassadors are a group that has had a positive experience with your brand. They have then chosen to share that experience with their peers and audience. They often do this by creating promotional posts or leaving reviews and recommendations. If you have a limited marketing budget, then reaching out to the brand ambassadors of the influencer community is the best way to get the word out about your brand.

3. Influencers

Influencers are at the core of your influencer community. An influencer comes with an audience who trusts their opinions and recommendations. So by partnering with an influencer, you get the attention of their audience when they post about your brand. However, it’s important to realize that influencers will usually be posting about more than one brand which could make it harder for your products to stand out.

4. Testimonials

Testimonials are the best way for your influencer community to display a clear preference for your product over other similar brands. This person will also have a close relationship with their audience that is built on trust and authenticity.

All four of these groups can overlap and any one individual can shift between them. Customers can turn into brand ambassadors, influencers into testimonials, and so on. The way this happens will largely depend on your influencer community management.

Benefits of Joining an Influencer Community

For Influencers

Joining an influencer community offers numerous advantages that can significantly boost your career. One of the primary benefits is the support and collaboration available within the community. Influencers can share experiences, offer advice, and work together on projects, creating a strong support system that fosters growth and creativity.

Influencer communities also provide growth opportunities by offering access to new audiences and potential partnerships. Engaging with other influencers and participating in community activities can help expand your reach and influence, opening doors to exciting new possibilities.

Another key benefit is the enhanced credibility and trust that comes from being part of a respected community. Membership in such a community signals to brands and followers that you are a credible and trustworthy influencer, making you more attractive to potential partners.

For Brands

For brands, joining an influencer community can revolutionize your marketing strategies by providing authentic engagement. Partnering with influencers allows brands to connect with audiences in a more genuine and relatable manner, creating deeper and more meaningful connections with potential customers.

An influencer community also offers targeted marketing opportunities. Brands can find influencers who align closely with their target market, ensuring that their message reaches the right people. This precise targeting can lead to more effective and impactful campaigns.

Moreover, cost-efficiency is a significant advantage. Collaborating with a community of micro-influencers can be more budget-friendly than investing in high-budget campaigns with a single macro-influencer. Micro-influencers often have higher engagement rates, providing excellent returns on investment.

Combined Benefits

Both influencers and brands can benefit from the opportunities for collaboration and networking that influencer communities provide. Influencers can connect with peers, leading to joint projects and shared learning experiences. Brands gain access to a diverse pool of influencers, ensuring they can find the perfect match for their campaigns.

Access to brand partnerships and campaigns is another combined benefit. Influencer communities often have direct links to brands seeking influencers, making it easier for influencers to find relevant partnerships and for brands to identify suitable influencers for their campaigns.

Finally, increased visibility and credibility for influencers, and enhanced brand loyalty and customer trust for brands, round out the benefits. Influencers gain recognition and credibility by being part of a professional network, while brands build stronger relationships with their audience through authentic and trusted voices within the community.

Tips for Building and Engaging Your Influencer Community

For Influencers

Be Active and Engaged: Regular participation in community discussions and events is crucial for building strong connections. Share your insights and experiences, ask questions, and support fellow influencers. This consistent engagement helps you stay visible within the community and fosters a sense of camaraderie and mutual support. By being an active participant, you can form meaningful relationships that lead to collaborative opportunities and shared growth.

Collaborate Creatively: Seek out opportunities to collaborate with other influencers in your community. Joint projects, shout-outs, and co-hosted events can help you reach new audiences and create engaging content. Creative collaborations not only enhance your content’s appeal but also introduce you to the followers of your collaborators, expanding your reach and influence. These partnerships can be a fun and effective way to diversify your content and build your brand.

Offer Value: Continuously provide valuable content and resources to your community. Share tips, tutorials, and behind-the-scenes glimpses to keep your audience engaged and coming back for more. By offering something of value, you establish yourself as a resource and thought leader within your niche. This builds trust and loyalty among your followers, who will appreciate your efforts to educate and entertain them.

Stay Authentic: Authenticity is key to building trust and loyalty within your community. Be genuine and transparent in your interactions, sharing your true self and experiences. Authenticity resonates with your audience, making them more likely to engage with and support you. By staying true to yourself, you create a relatable and trustworthy persona that strengthens your connection with your followers.

For Brands

Engage Consistently: Regularly interacting with influencers in your community through comments, likes, and direct messages shows genuine interest in their content and appreciation for their work. Consistent engagement helps build strong relationships, making influencers more likely to collaborate with your brand. By being actively involved, you create a positive impression and demonstrate your commitment to fostering meaningful partnerships.

Create Compelling Collaboration Offers: Designing collaboration offers that are mutually beneficial and appealing to influencers is essential. Provide clear guidelines, fair compensation, and creative freedom to attract quality partnerships. Thoughtful and well-crafted offers show influencers that you value their contributions and respect their creative process, making them more likely to engage with your brand.

Provide Feedback and Recognition: Offering constructive feedback and recognizing the efforts of influencers you work with helps maintain a positive relationship. Highlight their work on your brand’s social media channels and website to show appreciation and encourage ongoing partnerships. Public recognition not only boosts the influencer’s profile but also strengthens your brand’s reputation as a supportive and appreciative collaborator.

Foster a Supportive Environment: Creating a positive and inclusive community culture encourages open communication and celebrates successes. Provide support during challenges to maintain a thriving influencer community. By fostering a supportive environment, you ensure that influencers feel valued and motivated to continue working with your brand, leading to long-term, successful partnerships.

How to Join Afluencer’s Influencer Community for Free

For Influencers

Joining Afluencer’s influencer community is a straightforward process designed to get you connected and collaborating in no time. Here’s how to get started:

1. Sign Up for an Account

Visit the Afluencer website and click on the “Sign Up” button.

Fill in your basic information, such as your name, email, and preferred username.

Create a secure password and confirm your email address.

2. Complete Your Profile

Add details about your niche, interests, and social media platforms.

Upload a professional profile picture and write a compelling bio to attract potential brand partners.

Link your social media accounts to showcase your follower count and engagement metrics.

3. Explore Opportunities

Use Afluencer’s advanced search features to find brands and campaigns that match your niche.

Apply for collaborations directly through the platform, and keep an eye on your dashboard for new opportunities.

4. Engage with the Community

Connect with other influencers within the community to exchange tips, advice, and collaboration ideas.

Participate in community to enhance your skills and network.

For Brands

Brands can also join Afluencer’s influencer community to discover and collaborate with influencers who align with their marketing goals. Here’s how:

1. Create a Brand Account

Head to the Afluencer website and select the “Brand Sign Up” option.

Enter your brand’s details, including name, industry, and contact information.

Set up a secure account with a unique username and password.

2. Set Up Your Brand Profile

Provide a detailed description of your brand, including your mission, values, and target audience.

Upload your brand logo and relevant images to make your profile stand out to influencers.

3. Utilize Advanced Search and Filters

Use Afluencer’s advanced search and filtering options to find influencers that match your campaign needs.

Filter by interests, follower count, engagement rates, and more to ensure you find the perfect fit.

4. Create and Manage Campaigns

Set up your influencer campaigns directly through Afluencer, specifying your goals, deliverables, and budget.

Communicate with influencers through the platform’s direct messaging feature to discuss details and negotiate terms.

Embrace the Power of Your Influencer Community

Joining an influencer community can provide invaluable benefits for both influencers and brands. It offers a platform for collaboration, growth, and authentic engagement that can significantly enhance your social media presence and marketing efforts. By joining Afluencer’s influencer community, you gain access to a diverse network of opportunities and tools designed to support your success.

Whether you’re an influencer looking to expand your reach or a brand seeking authentic connections, Afluencer’s platform provides an easy and free way to get started. Embrace the power of community and see the difference it can make in your journey.

The post What Is Your Influencer Community and Why Is It Important appeared first on AFLUENCER.

Consider this post an overview to help you determine if you want to become a Clubhouse member. This post outlines how it benefits your online presence and how to optimize your presence on the platform.

Let’s begin with the basics:

About Clubhouse

Clubhouse is a live, audio-only platform where you can drop in to listen and contribute to conversations. Some chats are impromptu and casual, others are planned and structured. It feels like a podcast with an interactive element.

Like most social apps, you can find and follow friends, family members, colleagues, and acquaintances from around the world. You can have private or public discussions, the latter of which others can join.

This new platform has elements of other social media tools. Similar to LinkedIn, it’s great for professional networking. Like Facebook, you can connect with people on any topic imaginable. You might find yourself going down a YouTube-like rabbit hole when you stumble into intriguing conversations. And like TikTok, Clubhouse can feel time-consuming and addicting.

Unlike other live-streaming apps, Clubhouse doesn’t offer features like video, text chat, or recording. Yet, some users have found third-party workarounds and it’s becoming common for conversations to be broadcast to other platforms.

Who’s On Clubhouse

With millions of users around the world, Clubhouse has a wide variety of members. Each user must use their real name and be at least 18 years old.

As with other social networks, your interests and who you follow will shape your experience. There are small business owners, influencers, coaches, social media experts, marketers, celebrities, and beyond. Clubhouse can be customized by interests like sports, locations, wellness, entertainment, languages, arts, tech, and faith. Discussions span any topic imaginable, including beauty, fashion, fitness, nutrition, relationships, and traveling.

Why Join Clubhouse

Beyond the intrigue and excitement of a new social network, there are practical reasons to create a profile on Clubhouse. It can be a part of a business strategy to find customers, form partnerships, establish authority in your niche, and do market research. Many content creators have joined the platform, so you can vet members for influencer marketing. It’s beneficial for personal branding since you can input a lengthy bio in your profile. You can also link to your Twitter and/or Instagram account to grow your following. The majority of the discussions on Clubhouse feel like informative panels at a conference, so it’s a great place to pick up business tips.

Finally, and perhaps most importantly, it’s a place to have meaningful, rich conversations with people from all walks of life. You may find yourself casually chatting with old friends or big names in your industry.

How To Get a Clubhouse Invite

At the time of posting, Clubhouse is invite-only and limited to iOS users (it will be available for Android devices soon). If you haven’t received an invite through someone you know, ask around your network. It’s likely someone you know can let you inside. Each Clubhouse user receives 1 – 2 invites to share when they join. Users earn more invitations through regular participation, so they’re easy to acquire.

If you don’t know a member with a spare invite, post on social media. You may find a kind stranger willing to bring you into the platform.

In the meantime, join the waitlist and reserve your username.

Do’s And Don’ts on Clubhouse

1. Join an orientation room or ask a friend to guide you through the experience

This will help you get a feel for the app so you feel confident and clear on the best practices.

2. Learn the Clubhouse Lingo

• Feed/Hallway/Lobby: interchangeable terms for the home screen that lists rooms. It’s what users see each time they open the app.

• Room: space where conversations happen. Anyone can start a room. Rooms can be impromptu or scheduled. They can be open to everyone on the app, limited to a social circle, or closed (private and invite-only).

• Topic: title of the room.

• Club: a group of members focused on a specific topic or interest. You can follow or join clubs and receive a badge in your profile. Currently, you need to apply to start a club.

• Speaker: a person with permission to speak in the Room on “stage”. The room creator is automatically a speaker.

• Moderator: a person who can invite speakers to the Room, mute speakers, and manage the Room. The room creator is automatically a moderator.

• Stage: the top area of a room where Moderators and Speakers hold conversations.

• Hand Raise: a button with a hand symbol to press to receive permission to speak on “stage”.

• Ping: the action of pressing a button with a plus sign to invite people into a Room.

• Leave Quietly: a button with a peace-sign emoji is used to exit the Room and stop listening. In large rooms, you can slip out unnoticed. In smaller rooms (under 20 people), it’s polite to say goodbye if you’re on stage as a speaker.

• Reset the Room: a phrase used to set expectations of the topic, format, duration, and level of participation from speakers.

• Clap: Clubhouse’s version of applause. Pressing the microphone rapidly mutes and unmutes audio when on stage.

• Pull to Refresh (PTR): the action of swiping down on the screen to refresh the page. This is handy when you want to see changes or updates

• Notification bell: a button to tap for notifications on upcoming rooms.

3. Craft a profile that best represents you

As with a bio on Afluencer, networking platforms, job applications, and dating apps, be intentional with what you post. The first 3 lines show a preview of your profile. Lead with who you are, what you do, and what value you bring to the Clubhouse community. In the following paragraphs, share more about yourself and how users can get in touch with you. Link your Twitter and/or Instagram account(s), as it’s common for people to DM after discovering you.

Choose a photo that represents your appearance and personality. Many Clubhouse users place bright backgrounds (like fluorescent pink or blue) behind their headshots to stand out in the rooms.

4. Be selective about who you follow

When you first create an account you’re encouraged to follow contacts from your phone, Twitter, and/or Instagram accounts. Keep in mind that you’ll receive A LOT of notifications if you follow anyone and everyone. Whenever someone starts or schedules a room you’ll receive an alert and/or ping, which can become overwhelming. For the same reason, be selective about the clubs you join.

5. Listen and then add value

When you first join a room, listen attentively to see what you can learn and what you have to offer. Sit back and take in the conversation. Raise your hand to request an opportunity to speak if you can contribute to the conversation in a meaningful way. Be sure to mute yourself when you’re not speaking to reduce background noise and unnecessary interruptions.

6. Tap on profiles when in rooms

Read the profiles of moderators, speakers, and listeners. You may find new people to follow and connect with outside of the platform.

7. Connect with users outside of Clubhouse

Currently, there is no form of text-based communication on Clubhouse. This means no commenting or in-app messaging. Many members link their Twitter and/or Instagram accounts to their profiles to get in touch via direct message. Some also insert their email address and/or website in the body of their profile.

8. Start your own rooms based on your expertise and invite in complimentary contacts

Name your room something eye-catching and result-oriented to draw in an audience. The topic, speakers, and listeners can attract a crowd. Ping in people who you think would find the conversation valuable. Curate the experience with listeners and speakers. Keep the audience experience in mind. Set expectations at the beginning and reset the room often for people who drop in. As a moderator, tap on profiles to mute speakers when they’re not speaking (to reduce audio interruptions), invite listeners on stage, move speakers to the audience, and remove the rare troll from the room.

9. Follow Clubhouse’s five principles when speaking in a room

• Just be yourself.

• Be respectful.

• Be inclusive of diverse people and perspectives.

• Build empathy and understanding by engaging in debates.

• Foster meaningful and genuine connections.

10. Send invites mindfully and ask before you share them

When you join Clubhouse you’ll receive invites to share with a list of contacts who aren’t on the platform. Reach out to them before sending an invite, as you can’t retract the offer if they don’t accept. Give your invites to people who are eager and ready to join. You’ll gain more invites as you contribute to the app by hosting rooms and joining conversations. Being active pays off!

11. Use the Calendar

Browse upcoming rooms/events and then add them to your calendar. You can also turn on notifications to get alerts about when they start.

12. Review Clubhouse’s community guidelines and policies

Understand the safety and privacy elements of the app.

Have you joined Clubhouse?

If so, hopefully, these tips help improve your experience. It wouldn’t be surprising to see Clubhouse partnerships forming on Afluencer, so be sure to add your user name to your profile.

Check out Whitney Lauritsen’s profile for an example:

The post Clubhouse: How Brands & Influencers Benefit From the Audio-Only Social Network appeared first on AFLUENCER.

EA Game Changers is essentially a partnership program. Which you’d expect to get paid for your contributions, right? Then why is everyone asking if EA Game Changers get paid? Well, we’ve conducted a thorough review of the EA Game Changers program to get you all the answers.

Electronic Arts (EA) is a name that needs no introduction. If you’re into gaming, then you must have heard of some popular names from this publicly-traded company.

EA took a giant leap of faith in 2018 when it made the Game Changers platform public. Gamers all around the world want to know more about the program and be a part of the EA Game Changers list. However, very few people know about the EA Game Changers network or how it works.

In this EA Game Changers review, we’ll talk about the application process and answer the big question. Do EA Game Changers get paid?

So let’s kick things off.

What is EA Game Changers?

The official website introduces the program as a ‘community partnership’ network that makes players a part of the ‘development process’.

It fuses expert players and content creators so they can work together to exchange feedback. That will then assist in creating great games.

Contrary to popular belief, the program has been in existence for close to a decade as it was first launched in 2011 to recruit active community members and some popular players.

Many names that you will find on the EA Game Changers list joined the network years ago when it was exclusive. However, today it is more open and welcomes players with different backgrounds and varying experiences.

Once your EA Game Changer application gets approved, you will be given access to the community that presents a variety of content, event, and feedback opportunities throughout the year. 

These opportunities include the ability to get your hands on exclusive content and provide feedback.

Game Changers Versus Influencers: What’s the Difference?

First of all, let’s be very clear… being a Game Changer is not the same as being an influencer. However, we must mention that you can be both at the same time.

As an influencer, your job is to influence others and you get paid for doing the same. Whereas, as a Game Changer, your job will be to help companies improve what they offer.

This looks more like product testing. You get your hands on a product, use it, provide feedback, earn rewards for your time and opinion, then move to another game.

The only difference is that this program can be very beneficial for influencers. As a Game Changer, you will get many opportunities to tell creative stories by participating in games or franchises that you find interesting.

Such ease may not be available when it comes to being an influencer since brands like to dictate what to say. However, when it comes to EA Game Changer, you have the freedom to share your true opinion on a game.

EA was in the news for allegedly blacklisting Game Changer members for sharing negative reviews. However, the company insists that they promote true reviews and only remove members who appear to deliberately post negative reviews.

How to Join EA Game Changers

It is easy to join the EA Game Changers network now since the program accepts players from all around the world and it is no longer an invite-only platform. In fact, it even accepts agencies. However, since the network is currently in Alpha testing, they’re not accepting a large number of applications. You must bring something to the table if you want approval on your EA Game Changer application.

EA Game Changer Requirements

Based on our review, the EA Game Changer requirements are simple. Here’s a small breakdown:

• Understand gaming and be aware of the game’s community and history
• Enjoy a good reputation among gamers
• Must not be an affiliate in any way with any coin selling, cheating, or gambling site
• Must have a decent number of followers or subscribers
• Have unique talents, perspectives, and voices
• Must be willing to follow all guidelines

The company has left the EA Game Changer requirements a little vague and there are no details on how many subscribers one needs to get accepted.

Based on our experience, the company likes to work with people who understand games. They did not provide information on if and how they run background checks, but we assume they will inspect your online presence to gauge your skills.

Expect more information to become available as the program expands. 

Do EA Game Changers Get Paid?

At the end of the day, it is all about money.

If you want a one-word answer, then we can tell you straight away that EA Game Changers do not get paid.

“Our Game Changers program is not designed to pay for review content. We don’t believe in that” – warns the company.

You will not make any money by being a Game Changer. However, it does offer members a chance to make money via different methods.

As they don’t get paid, let’s talk about some of the main benefits of EA Game Changers and what members receive:

• Invitations to exclusive EA opportunities and events including Beta Tests, Exclusive Pre-release Access, Feedback Sessions, Live Stream Events, Competitions, and Capture Sessions
• Get resources to improve your skills
• Enjoy more coverage by being promoted on the social media handles of the company

The company does not emphasize monetary benefits. The USP of the program is the ability to influence the design of future games.

You will receive email notifications whenever the company finds an opportunity that suits your skills.

How Can EA Game Changers Make Me Earn Money?

If you’re looking at making money with the help of the program then you will need to be a little creative.

Once you join the EA Game Changers list, you will get access to resources and assets designed to help you generate quality content that can help build your channel.

The company puts no restrictions on monetization. You can publish content on platforms like Twitch and YouTube and continue to earn money by using the knowledge available on the platform.

As covered in another blog post, EA works with influencers as well. They are more likely to take you on board if you are a Game Changers member. In case the company decides to work with you, they will pay for sponsored ads.

In addition to this, they may even offer stipends if the job requires you to travel to a studio or event. This will not be much since they will typically assign you to nearby events. Moreover, some reports suggest that EA Game Changers receive about $300 per month in iTunes gift cards for specific promotions and reviews.

Note: EA often promotes content created by Game Changers. This can help you create a name in the industry and gain more followers. Know how to become an influencer today to cash in on this opportunity.

Warning: You Can Be Out of the Prestigious EA Game Changers list

When you land upon the EA Game Changers sign-up page, you will come across a bunch of terms and conditions. Make sure to go through these because failure to comply may result in the termination of your account.

One of the most important terms is to respect privacy and not disclose confidential information. You may also need to sign an NDA as well.

Moreover, they may require you to disclose the source when you create content based on an opportunity provided by the platform.

Conclusion

So as the review has taught us, the EA Game Changers platform offers great potential for gamers who want to be influencers. Apply for EA Game Changers and be a part of the EA Game Changers list to get access to exclusive offers that can help you build a following and earn money through your channels.

The post EA Game Changers Review: Do Game Changers Get Paid? appeared first on AFLUENCER.

Looking all up to the minute, getting your influencer marketing groove on.

You’re about to reach your market faster and get your brand buzzing all over the show.

If a big brand like Daniel Wellington can go from a humble one-man startup online store to a global $200+ million business in 4 years through Instagram influencers, that’s enough inspo to get your brand rocket-launched out there into the influencer universe too.

So, you’re here with anticipation.

To the newest brand to join our Afluencer fam, welcome!

From Conferences to Firelighting

It’s all a crazy but wonderful storm where influencer marketing is sprouting.

Learning. Adapting. And trying to benefit from it all.

Influencer marketing is even more of an interest to us than it is to you.

This is why, at Afluencer, we have a team solely dedicated to the passion of influencer marketing for brands:

• from attending the biggest e-commerce conferences for the latest trends;
• developing relationships with top professionals within the influencer ecosystem to gather delicate insights;
• a dedicated team that searches the life out of Google and social media platforms to gather quality data;
• our editorial and creative team that gives our family of brands and influencers PR support;
• our marketing team that firelights our members into the internet;
• to our backend tech engineering team that makes our systems work.

And just by becoming a member of Afluencer, you have our team and resources to back you and your brand up along the way.

So grab a coffee or a donut (or both), whip out your fancy pen and inspiring notebook and let’s get started.

Influencer Program Profile Setup

First things first.

Before Afluencer can get your brand buzzing into anything, you’ll need an influencer program profile setup.

Many brands overlook the level of detail that this requires.

Okay. Do you give influencers a unique coupon code, offer them a 10% commission on sales, and expect your influencer program to fly?

Not quite. Not if you’re building a solid strategy.

If influencers are your gateway to hyper-marketing your brand to sales, you’ll need to level yourself up above the crowd.

Here’s the Afluencer way how you get this done:

Pitch Your Brand & Its Amazing Products/Services

Get their attention. Influencers are only enthusiastic about brands they connect to and products that are exciting to them. You have to appeal to influencers like those extra sprinkles on your donut.

Here’s your chance to highlight the unique traits that not only make your brand different but also make influencers keen to work with you.

Describe the Influencers You’re Looking For

“Are you a fun and outgoing Instagram influencer that loves outdoor adventures?”

The idea is to make your ideal influencers see themselves as a fit for your brand. Describe their personality, what they do and what they’re interested in.

Do that and they’re eagerly listening in for more.

Dangle all the Benefits

Here’s something underwhelming. Most brands with an influencer program offer a “10%” commission and call it a day.

But very few make an extra effort to offer, not just more but, interesting benefits to their influencers.

From custom influencer product collections (e.g. a sneaker collection named after the influencer), free products, cash bonuses, influencer exclusive discounts, influencer publicity on the brand’s social media platforms, brand training, influencer support, to event appearances.

These are just some examples.

Compensating your influencers doesn’t have to break your budget. Be creative and give it more consideration beyond the ordinary commission that every other brand is offering.

Because, who do you think sounds more attractive to influencers?

Highlight What You’d Like Influencers to Do

Without sounding like you’d like to squeeze the life out of your influencer, communicate your expectations in an appealing way.

“Spread the love for summer and post your favorite sunglasses weekly”.

“Capture images of your motivating workout in our leggings every week”.

“Produce a date night tutorial video with our lipstick”.

See? Immediately, their tasks now sound interesting.

Now, how does that compare to a dreaded “post 3 images weekly”?

Be nice and motivate the work you need them to do. You’re the leader here.

Keep Your Influencer Requirements Practical

The goal for your list of requirements is to attract influencers that are a fit for your brand, not repel them away.

Focus more on their content topics, audience demographics, and content delivery capabilities.

Yes, follower numbers might be a factor for your brand, however, don’t overlook the potential of collaborating with micro-influencers with high engagement rates.

Working with a handful of micro-influencers may get you faster results than working with one macro-influencer.

Present Your Influencer Program

Now that you have all of the above influencer program elements crafted to detail, have it all presented on an influencer landing page on your website where influencers can contact you or submit their application.

And now, your brand’s influencer program is ready to max out on your membership with Afluencer.

Unbox Your Afluencer Benefits

Time for another donut. This time with all these Afluencer goodies for your brand.

1. Start receiving influencer profiles.  From the moment your brand signs up with Afluener, you start receiving influencer roundups on the regular. These profiles are researched with valuable info including such as metrics, content topics, audience engagement, web presence links, content capabilities as well as relevant collaboration information. Hit them up with your awesome influencer program link
2. Get personal intros to influencers in your niche.  We’re all about family here at Afluencer and creating personal relationships with all our members is a pleasure. When we see an influencer fit for your brand, we’ll drop a direct intro and let the two of you take off.
3. Get featured as a top brand in your category.  Because you’ve developed an exciting influencer program, our editorial team is even more excited to get you some PR with top features.
4. Reach influencers worldwide through coverage on our private network.  We have a private network of influencers and content stars, developed over the years, that receive our regular newsletter full of collaboration opportunities. We’ll help you reach this network across the world by getting you featured and delivered right to their inboxes.
5. Get boosted marketing publicity.  Our marketing team runs online campaigns on ‘the daily’ and your brand is dropped right onto their desk. And off your influencer program goes for further reach.
6. Receive additional custom marketing assets.  Depending on your Afluencer membership plan, we’ll even create an influencer program video for your brand – ready to blast off into social media.

Conclusion

Serving you with a quality influencer marketing solution that yields the results that matter to your brand is Afluencer’s top priority.

Whatever stage of the influencer marketing journey you’re at, we’re all about helping you solve your pains and challenges.

So, do drop us a message and let us know.

We’re thrilled to have you on board!

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