Notable events and brand activations at SXSW

Curious about which brands executed off-site SXSW events successfully? Let’s look at a few of the standout use cases.

Poolsuite & Yahoo! – DISCO(NNECT)

Poolsuite & Yahoo partnered for a rooftop disco party. The party featured different DJs, and artists, complimentary cocktails, exclusive merchandise, and gifts from the Vacation sunscreen corporation. The highlight was a dress-up area for retro badge photo creation, with tons of offbeat dress-up props that allowed attendees to get hands-on (and a little silly) as part of the event. The DISCO(NECT) theme encouraged people to get off their digital devices and be more immersed in the setting. So the physical badge/name tag creation played into this as well.

Prime Video – Fallout

Amazon Prime Video created a post-apocalyptic world to promote its new series, Fallout, based on the popular video game. Visitors could get immersed in the experience by entering via what looked like a sewer tunnel where locals guide you to collect bottle caps, the town’s currency of choice. The activation also offered many different photo opportunities for social media moments, such as the one in a post-apocalyptic dentist’s chair. Among the VIP attendees was Elon Musk, who made a surprise appearance at this SXSW event.

The Delta Lounge

Delta embarked on a first-ever journey as the official airline of SXSW 2024. Delta’s SXSW debut featured exclusive experiences for SkyMiles members, including Delta Sync space designed to evoke Delta’s seatback in-flight entertainment screens, fan-favorite beverages exclusively available at Starbucks stores around the world, and limited-edition Delta x SXSW merchandise such as hats, tote bags and sweatshirts. Plus, the first 100 SkyMiles members to check in Delta’s SXSW Lounge received an exclusive denim jacket, which drummed up a long line for entry to this activation. Those who got one were even able to have the jacket personalized with a limited-edition vintage patch with unique name embroidery.

The LaCroix House

The sparkling water brand LaCroix welcomed SXSW visitors into an immersive LaCroix-themed space, where they could snap photos, enjoy unique LaCroix flavors, and grab exclusive merchandise. Visitors entered the experience through a LaCroix refrigerator door. From there, they could see an explosion of bright colors and enjoy different games, interactive photo opportunities, as well as branded swag.

Midwest House

Midwest House is a popular platform for the Midwest’s innovators and creatives. They’ve become known for their events and activations at SXSW, where they offer visitors the chance to connect, network, learn, and have fun. The results from 2024 speak for themselves—Midwest House had over 8,000 attendees and partnered with more than 150 organizations across 12 states and five countries.

Together with their sponsors, they brought 21 notable founders to Austin as well as 11 Midwestern musical acts. In addition, they organized several city-themed days (Chicago, St. Louis, etc.) where visitors could enjoy events like a female founders brunch, a food tech house takeover, a climate tech panel, a fireside chat with representatives from the Chicago Bears, several happy hours, and more.

How to Use Influencer Marketing to Spice Up Events

The rise of the creator economy and influencer marketing has completely changed the world as we used to know it. The influencer marketing economy is valued at $21.1 billion, according to McKinsey, and influencers and creators have become undeniable powerhouses with a strong influence on customer behavior. But their impact is not limited to social media marketing.

Innovative brands have already tapped into influencers’ power to promote events and create buzz. Brands that partner with social media influencers can reach new audiences and build trust, driving engagement beyond traditional advertising.

We see an example of this via a well-known Austin-based influencer who goes by A Taste of Koko. She has worked on over a hundred brand activations at SXSW since 2015 for brands like Amazon, Clarins, Shopify, HBO, Lush, and Dr. Martens. With more than 200,000 followers, having this influencer involved with event promotion helps brands reach relevant audiences and attracts attendees who want to meet her in person.

If you want to start capitalizing on in-person events with influencers and creators, here are a few ideas that can help you create a memorable experience for your attendees:

SXSW Ideas for Brands

• Dress-up photo booths – Photo booths are a great way to engage attendees and encourage them to capture your event. Aside from fostering user-generated content, you can also boost brand awareness by overlaying your branding across these interactive photo ops.
• Influencer styling sessions/Q&As – Influencers drive attention, and people enjoy communicating with them. That’s why organizing things like fashion influencer styling sessions or Q&As can help generate interest and more event attendees.
• Product giveaways – The try-and-tested recipe for success—giveaways always bring results. So whether you have a brand activation for a product launch or you are promoting your new product campaign, including product giveaways as part of your event can bring more RSVPs.
• Games – If you’re looking for more innovative ways to entertain your audience, adding a gamification element to your event can be right for you. From trivia to scavenger hunts, playing games fosters interaction and makes your event more memorable.
• Experience-based moments – Experience-based moments, such as sound baths or yoga classes, were especially popular at SXSW this year. Events like morning runs, cold plunges, and yoga series, are low-cost ways to bring people together around a brand or theme.

Benefits of Using Influencers for Events

Including influencers as part of your event adds a layer of exclusivity to the experience, making it more compelling, memorable, and impactful.

Build brand awareness

Influencers are popular among their followers. This doesn’t apply only to macro-influencers and celebrities, but works for micro and nano-influencers as well. The connection they have with their audiences translates into likes, comments, and shares, which ultimately increases reach. If one of your goals for the event is to build brand awareness, working with influencers can be the right way to do it.

Create hype and word-of-mouth with share-worthy content

Creating engaging content is influencers’ forte, and unlike professional content creation by agencies that are known for pixel-perfect photos and videos, influencers stand out by creating raw, authentic, natural content that customers can relate to. After all, this is the type of content that creates hype and often goes viral. If you’re looking for someone to create share-worthy content on the spot, influencers are a safe bet.

Target specific audiences (by choosing specific influencers)

Influencers can also be a great way to reach specific audiences. There are so many influencers out there with different interests, covering various niches. By strategically choosing the influencers you work with, no matter the size of their following, you can reach a very specific audience in terms of age, gender, location, interests, and so much more.

Boost engagement

Partnering with influencers for your next event promotion can help increase your social media visibility and engagement. While their impact is not only limited to social media, the ability to reach and engage a large audience is one of the biggest benefits of working with influencers to promote an event. Established influencers have already earned the trust and credibility in the eyes of their audience, which can make their followers more likely to perceive your events as worth attending.

Position your brand as a community hub

The future of in-person events will be all about creating a sense of community. Here’s where influencers can help. Building a community is another strong suit influencers and content creators have. From creating content and communicating to managing and nurturing a community, influencers have the necessary experience to support your efforts to position your brand as a community hub.

Maximize ROI

Working with influencers allows you to measure the success of your campaigns. From measuring engagement and reach to tracking conversions such as ticket sales and attendance, influencer marketing gives you a clear picture of the things you need to double down on but also the things you need to optimize. Influencers already have a proven track record when it comes to event promotion, which can give you a solid benchmark when you measure your results. Compared to traditional advertising channels, such as TV or print ads, influencer marketing doesn’t require a large budget for it to be effective.

How to Find the Right Influencers for Your Next SXSW Event

Partnering with the right influencers can help your brand grow exponentially. The question is: how do you find the right influencers for your business? Opening up your social media feed to look for influencers can feel daunting.

The good news is that it doesn’t need to be that way. Here are six steps that will lead you to the right influencers for your next event promotion.

1. Understand your target audience

The first step to finding the right influencers to partner with is to understand your target audience. What are the people you would like to see attend your event or brand activation? Are you looking to attract people from a certain age group, gender, location, or niche? Having this information is a prerequisite to finding the SXSW influencers that will meet your needs. When you define the basic criteria, you narrow down the circle of influencers you can potentially partner with.

2. Search for potential influencers

One way to tackle this step is to dedicate countless hours to browsing social media and reaching out to influencers to see if they would be a good fit for your event promotion. The smart way to do it is to use an influencer marketing platform to find the right influencers while you focus on more important aspects of the event planning.

Tools like Afluencer help you find the right creators, manage your budget effectively, track your campaign’s performance, analyze results, and optimize your influencer marketing strategy. With Afluencer, you can access the profiles of thousands of influencers and filter results based on specific criteria. Using a platform like Afluencer allows you to meet verified influencers with real followers and communicate with them through a single platform. The best part is that platforms like Afluencer will enable you to scale your influencer marketing efforts without investing too much time and energy.

Another way to find the right influencers for your business is to attend influencer marketing conferences and events. These events can give you valuable insights into the ever-changing influencer marketing landscape. And they can be an excellent opportunity to network with influencers and content creators.

3. Evaluate influencers

When evaluating influencers for your SXSW event promotion, look beyond engagement and following. What is their experience with event promotion? Do they have a track record of brand activations and successful events? If you shift your mindset and start looking at influencers as partners, they can bring their experience to the table and contribute with creative ideas. Instead of using influencer marketing as a distribution channel for your ad, look at it more strategically and choose influencers wisely.

4. Create an influencer marketing strategy for the event

Having an influencer marketing strategy for the event in place can help you set the right expectations. Do you expect influencers to promote your event before, during, and after the event? Will you create affiliate links for ticket sales, or will you measure RSVPs? Share the information influencers need upfront, and consider including requirements in the contract.

5. Define a budget

Having a defined budget for event promotion will allow you to set realistic marketing goals and objectives. If you were planning to set up at SXSW, consider the number and type of influencers you would like to include in the event promotion. If you are dealing with a limited budget, you can always focus on micro and nano-influencers to spread the message. When creating your influencer marketing budget for event promotion, you have to consider that it will be a part of the bigger event budget you have in place.

Data from Statista shows that brands invest 10 to 20% of their marketing budget into influencer marketing. However, the final share of the budget you will decide to invest in influencer marketing will depend on the event goals you want to reach.

6. Measure results and optimize for your next events

To understand the impact and effectiveness of influencer marketing, you have to measure the performance of influencer marketing campaigns. The data and insights you gather through the process will become a solid base for future improvements. If you notice that certain types of promotions or content formats drive more engagement than others, you can agree with influencers to focus their efforts on those strategies.

Reinvent In-Person Events with Influencer Marketing

In-person events like SXSW have changed quite a bit in the last few years. While speakers are a huge part of any event, networking is one of the main reasons why people attend. Event attendees seek engaging experiences that will create a sense of community, networking opportunities, and fun. Here’s where influencers can help.

The convergence of event and influencer marketing can generate hype, capture customers’ attention, and drive more people to attend the event. Moreover, it can create buzz long after the event thanks to the share-worthy content influencers create before, during, and after an event.

Looking to reinvent your in-person events with the power of influencer marketing but not sure where to start? Install the Afluencer app for Shopify here and find the right influencers for your business without the heavy lifting.

The post SXSW Influencer Marketing 2024: What Brands Need to Know appeared first on AFLUENCER.

]]> https://afluencer.com/youtube-influencers/ Fri, 12 Jan 2024 04:43:25 +0000 https://afluencer.com/?p=12549 From getting too lit on cocktails to cannabis and family fun; from well-placed comedy to solo travel, makeup tutorials, DIY, and everything in between, this round-up of YouTube influencers may sound pretty random. They’ve all got something unique to offer that may just be that “ingredient X” you’re missing for the perfect influencer collab. Here […]

The post 27 YouTube Influencers to Look Out For This Year appeared first on AFLUENCER.

]]> From getting too lit on cocktails to cannabis and family fun; from well-placed comedy to solo travel, makeup tutorials, DIY, and everything in between, this round-up of YouTube influencers may sound pretty random. They’ve all got something unique to offer that may just be that “ingredient X” you’re missing for the perfect influencer collab.

Here are the YouTube influencers ready to create amazing videos for your brand:

1. Kerry Carmody
2. Travis Horn
3. Chase Eatmon
4. Jasmina Show
5. Jennifer Oyubu
6. Sara Pereira
7. Millie Adrian
8. Genevieve Ashworth
9. Leda Fazal
10. Lilly Skjoldahl
11. Kayla D.
12. Passion Jonesz
13. Ruby Red
14. Alice Ford

15. Anastasia Perrault
16. Jayne Nicoletti
17. Andrea Meharg
18. Alessandra Petrucci
19. Sasha Martin
20. Leslie Tucker
21. Evelyn Parham
22. Katie Clark
23. Esther Oney
24. Jhilmil D Saha
25. Joey de Cordero
26. Pratibha Chaurel
27. Shagufta Khan

Let’s get to it!

Kerry Carmody

Meet Kerry Carmody, the vivacious YouTube Influencer hailing from sunny Florida. With a heart full of love for life, Kerry dives into her passions with infectious enthusiasm. From photography to makeup, fashion, and, of course, the beach, she’s a true Floridian at heart.

Content

Kerry’s channel is a vibrant tapestry of summer vibes and fashion delights. Picture yourself on a virtual journey with her as she unveils a dazzling array of content – from lingerie and micro-bikinis to elegant dresses, unique maternity wear, and playful cosplay. If it’s a fashion haul you’re after, Kerry’s got you covered.

But it’s not just about the outfits – Kerry takes her followers on exciting escapades, from pool parties to mansion visits and boat adventures. The energy on her channel, @kerrycarmody, is undeniable, making her the go-to Collab partner for anyone seeking a burst of bikinis and a dose of the good life. Embrace the summer spirit with Kerry Carmody, where every video is a celebration of style and sun-soaked fun!

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Travis Horn

Travis Horn, the dynamic YouTube influencer, redefines balance both literally and metaphorically. As a two-time world record holder, known as @TheBalanceGuru, he captivates audiences by effortlessly balancing on unconventional objects—yes, even a kettlebell! Travis elevates the ordinary act of balance, making it an art form.

Content

With appearances on five talent shows and a track record of training over 200 celebrities, he’s earned the title of “guru” rightfully. Yet, beyond his awe-inspiring feats of balance and fitness, Travis is a humanitarian with a genuine desire to make a positive impact. His commitment to doing good in the world is unmistakable—a quality we definitely could all use more of.

From showcasing jaw-dropping skills to embodying a compassionate spirit, Travis Horn presents a unique Collab opportunity. Whether delving into fitness pursuits or contributing to humanitarian causes, partnering with this guru promises a blend of talent and heart—a winning combination in any venture.

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Chase Eatmon

Welcome to the wonderful world of Chase Eatmon, better known as Gunther Da Great. Dive into a captivating universe of hair content centered around the spectacular world of dreadlocks. With an infectious charisma, Gunther has amassed an impressive following, currently boasting over 689k subscribers on YouTube and a combined audience exceeding 1 million when you factor in his TikTok presence. As he ventures towards the coveted 1 million subscriber mark, Gunther’s journey is a testament to his engaging and relatable approach to haircare.

Content

Whether you’re already rocking dreadlocks or contemplating the plunge, Gunther’s channel is a must-visit. Uncover an entertaining mix of content exploring dreadlock do’s and don’ts, stunning transformations, salon adventures, and style tutorials that redefine the possibilities of haircare. GuntherDaGreat is not just a YouTube influencer; he’s a collaborator-in-waiting for anyone seeking a partnership in the dynamic realm of haircare. Join the community that’s making waves, and let Gunther guide you on your dreadlocks journey.

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Jasmina Show

From sexy clothing, we’re going to pivot in the opposite direction and embark on a delightful journey with The Jasmina Show, where the enchanting world of family and children’s entertainment unfolds. Their content may be in Romanian, but you don’t have to understand the language to experience some of the joy they spread.

Content

Based in Moldova, Jasmina, and her family, your gateway to innocence, craft YouTube videos that seamlessly blend fun, information, and education. Witness a universe where creativity thrives, encouraging young minds to explore the wonders around them. From lively family games to the magic of creating artwork, The Jasmina Show delivers hours of wholesome content, captivating audiences of all ages. With over 1.88 million devoted followers, a Collab with this dynamic family promises a solid boost for your brand. Join the heartwarming community that keeps coming back for more, and let The Jasmina Show be the key to unlocking joyful moments and lasting connections for your brand in the world of family-friendly entertainment.

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Jennifer Oyubu – Beauty YouTube Influencer

Jennifer Oyubu is from Nigeria and loves to talk about everything she enjoys – from makeup, hair, and skincare tutorials to lifestyle, chit-chats, and everything in between.

Content

Straight up REAL (clap emoji) TALK (clap emoji)—or as she likes to call it, “undiluted vibes”. That’s what you’ll find on Jennifer’s YouTube channel. Getting too lit on sex on the beach cocktails (we’ve all been there); sharing her views on living with disabilities (FYI, she’s still living her best life and we love it!); even fun challenges and life rants. Sometimes she’s all-natural on camera, sometimes she’s got a beat face—what’s life without balance?

If you’re looking for YouTube influencers who are more like a friend, Jennifer Oyubu, whose channel goes by the same name, is one to watch.

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Sara Pereira

Welcome to the vibrant world of fitness and more with Sara Pereira, our next sensational YouTube influencer! Sara’s bio playfully confesses, “I am supposed to be a fitness channel,” revealing her eclectic content. But hey, who minds a delightful mix? We know we don’t.

Content

In the realm of fitness, Sara shines bright, sharing golden nuggets for gym progress, post-workout snacks, and at-home workouts. Whether you’re a fitness enthusiast or just starting, she’s got you covered.

Beyond the dumbbells and treadmills, Sara’s channel unfolds a treasure trove of “other content.” Dive into fashion hauls, wellness wisdom, mouthwatering recipes, and a lot more. Sara effortlessly weaves together a tapestry of entertaining and informative content, creating a YouTube haven where every click is a delightful adventure. So, whether you’re breaking a sweat or exploring the latest wellness trends, Sara Pereira’s channel is your go-to destination for a perfect blend of fitness and lifestyle joy!

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Millie Adrian

Millie Adrian, the dynamic YouTube influencer, is the go-to for all content creators and influencers when it comes to social media success. Armed with a treasure trove of tips, tricks, and hacks, Millie transforms aspiring creators from having zero followers into full-time, money-making content wizards. From unlocking affiliate income secrets to sealing lucrative brand deals, she’s the embodiment of an influencer aficionado.

Content

Millie’s channel is a goldmine of wisdom for YouTube enthusiasts. Want to know what the latest social media trends are? Millie’s got you covered. Need some help with editing hacks? She’s got you. If you need a dose of productivity wisdom, Millie’s got your back. More than just a guide, she’s the Collab partner you’ve been waiting for, an influencer who not only knows the game but excels at it. With Millie Adrian in your corner, navigating the world of content creation becomes an exciting journey toward success.

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Genevieve Ashworth

Meet Genevieve, aka Gigi, a beloved YouTube influencer renowned for her delightful focus on allergen-friendly cooking. Gigi’s journey unfolds from her days as a competitive snowboarder and horseback rider to earning a degree in broadcast journalism and a master’s certificate in Nutrition Communications – a mouthful, indeed! Her chosen niche emerged from personal diet-related challenges, a shared experience she observed among many others.

Content

Navigating a sea of health conditions, Gigi transformed her YouTube channel into a haven for those wrestling with dietary concerns. Here, a goldmine of advice and allergen-friendly recipes awaits, all served with a side of her infectious personality. Gigi effortlessly combines information with entertainment, making her content both enlightening and enjoyable. From her unique approach to content delivery to the warmth she exudes, Gigi captivates and educates in equal measure. Dive into her world, and you’ll quickly understand why we adore Gigi’s exceptional blend of expertise and charisma – we’re confident you’ll love it too!

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Leda Fazal

Introducing the incredible Leda Fazal, a powerhouse in the world of hair care. As the owner of Tone Hair Salon and a Master Colorist, her expertise is unmatched. Yet, what sets her apart is not just her skills but her passion for sharing knowledge.

Content

Dive into the vibrant universe of hair with Leda on her YouTube channel, @LedaFazalHair, where her subscriber count is soaring past 214k. Wondering why? Well, Leda’s content is a captivating blend of detailed How-to’s, awe-inspiring hair transformations, and tutorials showcasing diverse styling techniques.

Beyond the salon, Leda opens up about her journey, offering glimpses into her experiences with cosmetic surgery and globetrotting adventures. With a thriving business and a loyal clientele, Leda Fazal isn’t just a YouTube sensation—she’s a potential Collab partner for your hair products. Imagine tapping into her vast audience and unlocking a world of customers. Don’t miss out; Leda could be the missing piece for your next successful Collab!

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Lilly Skjoldahl

Meet Lilly Skjoldahl, aka The Furniture Doctor, a YouTube sensation transforming old furniture into stunning pieces through her DIY magic. What began as a quest to settle a $10,000 debt evolved into a flourishing business of flipping furniture for profit. Lilly doesn’t just share her success; she generously imparts tips, tricks, and product recommendations, creating a valuable resource for her 129k subscribers.

Content

Her content is a vibrant mix of before-and-afters, furniture discoveries, and insightful business advice. Lilly’s videos not only cater to aspiring furniture flippers but also captivate those who appreciate the art of restoration. Your brand has a golden opportunity to step into Lilly’s world and connect with her engaged audience. By Collaborating with Lilly, you can tap into a community that values creativity, craftsmanship, and the thrill of a DIY project. Don’t miss out – seize the chance to bring your brand into the spotlight and let Lilly Skjoldahl’s influence work wonders for your business. Invite her for a Collab today and unlock the door to a whole new customer base.

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Kayla D.

We are going to remain in the world of haircare for our next YouTube Influencer, Kayla D, where wigs take center stage! Kayla’s specialty? Wigs of every shade and style—blonde, red, curly, short, long, you name it. Expect a delightful visual feast as she effortlessly showcases each look with flair.

Content

But it’s not just about glam; Kayla’s content goes beyond the surface. She’s your go-to guide for all things wig-related, offering valuable insights on installation, styling, and handy tips to simplify your wig journey. No need to feel overwhelmed; Kayla’s friendly approach ensures you’ll confidently rock any wig. Beyond wigs, she generously shares makeup tips, completing your look with finesse.

Kayla D. exudes expert vibes, making her the ultimate YouTube influencer for those seeking comprehensive wig wisdom. Get ready to transform your hair game and step into the world of wigs with Kayla’s expertise by your side. Calling all brands in the wig business – Kayla is a no-brainer when it comes to choosing who your next Collab is going to be with.

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Passion Jonesz

Step into the fierce world of YouTube Influencer, Passion Jonesz, where confidence and flawless style reign supreme. Specializing in the art of wigs, Passion effortlessly slays every look, leaving you joneszing for a wig transformation of your own. Beyond the realm of hair, she passionately champions plus-size beauty, teaching us to love our bodies unconditionally.

Content

Passion’s content is a delightful blend of fashion and empowerment. From clothing hauls to budget-friendly outfits, her videos offer a wealth of style inspiration. It’s not just about looking good; it’s about embracing your uniqueness. This YouTube sensation seamlessly weaves together hair and fashion content, creating a harmonious symphony for her dedicated audience.

Imagine the magic that could unfold with a Collab between your brand and Passion Jonesz. Just as seamlessly as she merges hair and fashion, a partnership with her could be a match made in heaven for your brand’s journey into the world of style and confidence.

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Ruby Red

With over a decade of experience as a shoe buyer for renowned brands such as Steve Madden, Ruby Red seamlessly blends her expertise in fashion with an undeniable passion for styling. Her journey began innocently enough, sharing outfit photos on social media, and before she knew it, the fashion world was clamoring for her unique insights. Jennifer, our curvaceous style icon, radiates confidence, embracing every inch of her natural beauty. Unapologetically herself, Jennifer extends an invitation to join her in celebrating individuality.

Content

In the world of fashion, Jennifer reigns supreme, Collabbing effortlessly with industry brands. With a substantial following of over 328k subscribers, your brand could be the next star in Ruby’s constellation. Brace yourself for a captivating journey through try-on hauls, Fashionnova showcases, and even whimsical Halloween costumes. Ruby Red’s channel isn’t just about fashion; it’s an exploration of self-expression and embracing the beauty that lies within every wardrobe choice. Get ready to be part of a community that cherishes authenticity and style, one video at a time.

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Alice Ford – Alice Ford Adventures

From the USA, Alice Ford is an award-winning filmmaker, blogger, and host, as well as a stunt woman, athlete, and nature lover with a passion for sustainable living.

Content

Cue Bilbo Baggins, “I’m going on an adventure!”

While the rest of us sit on our backsides, Alice has been getting out there and experiencing life. Her videos make subscribers want to get off said backsides and do something different and exciting.

She’s a natural in front of the camera. Her friendly personality, the confidence she has in herself, and what she does instantly grabs your attention—creating a smooth viewing experience. While she gives tips and information about hiking, nature, and saving the planet, she also gives little tidbits of valuable life advice. Look forward to breathtaking views, seeing the world, advice on the best places to eat, and so much more.

Everything she shares is delivered in a completely authentic way. Alice Ford Adventures is the YouTube channel to watch for not only travel inspiration but as a great reminder to get out there and enjoy life.

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Anastasia Perrault – Lifestyle YouTube Influencer

This 21-year-old YouTuber posts a variety of lifestyle content including “a day in the life”, hair, travel, and so much more.

Content

Keeping it all the way real with her life as a college student, Anastasia documents her life with complete honesty and openness. Her content is relatable, especially with other young adults. She also vlogs about travel, fashion hauls, and pretty much whatever she feels like because, why not?

Relatability is the selling point here and Anastasia Perault is one of the YouTube influencers to collab with if your target market is everyday young adults doing their thing.

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Jayne Nicoletti – Comedic Lifestyle Influencer

This Generation X New Yorker has a love for beauty, fashion, food, and home, and shares it all—often with her unique comedic twist.

Content

Jayne tackles all sorts of lifestyle topics. Some are a little more laid-back such as recipes or travel hacks. And other topics a little more serious such as life during and after covid—“we’ll never laugh at doomsday preppers”. Ha! However, no matter what she’s talking about there is some well-placed humor and a positive attitude. Something we could all use.

To drive this point home, some of the comments in her videos look like this:

“Uplifting, funny, and 100% true!”

“So refreshing to see an honest review!”

“Your video is so much fun!”

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Andrea Meharg – Reveal Cannabis

Hailing from Canada, Andrea Meharg is a certified cannabis coach and educator. This creative influencer teaches her YouTube audience how to use cannabis to make their lives better—the right way. Having struggled with depression herself, she has first-hand experience of how using CBD turned her life around for the better. Her first baggie of CBD happened to be a Christmas present—from her mom no less—who thought it might help with her depression. It did!

Content

Off the bat, her passion for teaching people how to use cannabis to live a healthier, happier life is pretty clear—not hazy (…pun intended). Between her inviting smile and personality, Andrea has a knack for presenting information in a way that’s easy to understand and digest. One could say it’s edible (ok, no more puns). Her YouTube videos cover everything cannabis: from more lighthearted topics such as making cannabis-infused drinks (cheers!) to more serious topics such as the link between cannabis and racism.

She has a great way of tackling the controversial world of cannabis and delivering great lessons which, at their core, could really change someone’s life for the better. We’re all for that.

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Alessandra Petrucci – Honestly Alessandra

Alessandra is an Italian/Polish blogger based in London, the UK with a passion for living a healthy, plant-based, vegan, wholefood diet and lifestyle. Her YouTube channel is a safe space where all this can be “created, inspired, maintained, and celebrated”.

Content

Have you ever tried to follow a recipe and then thought, “screw this, it’s too complicated”? There’s none of that here. All of Alessandra’s recipes are super simple and easy to follow—they also very often involve a blender! She throws in some great health tips, as well as the benefits of certain foods making her content informative.

Something else to look forward to… Vegan/sustainable fashion hauls and tips for maintaining a vegan lifestyle while traveling. For realistic guidance on maintaining a healthy/ vegan lifestyle, Alessandra is honestly a great YouTube channel to help get you there.

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Sasha Martin – KC Family TV

KC Family TV is all about family fun. Subscribers can look forward to activities, viral challenges, family trips, unboxings, and toy reviews.

Content

Ah, the bond between mother and son—there’s nothing like it. This channel showcases pure family fun, pure joy, and pure love in the realest way.

The videos are generally 10 minutes or less and give great ideas for entertaining the family—specifically younger kids.

If you’re a brand looking for family influencers on YouTube to promote your products, then KC Family TV is the perfect collab.

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Leslie Tucker – A Reseller’s Passion

Leslie Tucker is a reselling coach and e-commerce entrepreneur. She shares conversations, tips, and the adventures of online reselling.

Content

For those trying to get your coins through online reselling, A Reseller’s Passion is the go-to YouTube channel. Leslie’s personality shines through in her videos. She’s also not a fan of editing her videos—preferring to keep things natural and be 100% herself. Her unboxing videos aren’t just hauls, they are designed to show viewers what opportunities are out there for purposes of reselling. Leslie also shares resale value, her successes, risks, and real-life updates—a great mix of information here.

She’s a mom, over 50, running a successful business, sharing her experience with that—a great inspiration for older women! Secure the bag, sis.

Invite to Collab

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Evelyn Parham – Life With Evelyn

Evelyn’s advice is to be the best version of yourself—mind, body, spirit, and soul. Her way of helping you do that is through beauty, fitness, faith, and vlogs.

Content

As I write this, the first video under the video tab is “Let’s Run”. Ha! Evelyn, not sure that’s going to happen. But as I watched the video she explained why she shared it, going into the challenges of being 50 and female—mental, emotional, and physical. The message is to give things a try, keep going, and be inspired. You can do it!

This is a common thread throughout her videos. Whether she’s talking about hair, sharing what she eats, or having a good ol’ “let’s chat”. Authentic, relatable, and informative—that’s Life With Evelyn. There is also lots of opportunity for a collab here as she touches on different aspects of life.

So if you’re looking to collab with positive-minded YouTube influencers, you know what to do!

Invite to Collab

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Katie Clark – Clarks Condensed

Clarks Condensed is a channel for all things family-friendly, with a focus on DIY, crafts, and home.

Content

“Frugal family living”, aka saving money! Gotta love it! Here, subscribers can find product reviews and real-time “how to use” videos. Katie is passionate about DIY and it shows; sharing ideas on what to DIY, including money-making ideas like mug printing and card making. The videos on Clarks Condensed will surely leave you feeling inspired to get crafty. Or at the very least, inspired to save more money!

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Esther Oney – Estherskincarelab

From Nigeria, Esther is a natural beauty enthusiast who, after years of being bullied, gained her confidence back and now wants to help others do the same.

Content

Esther keeps beauty SIMPLE. Here, subscribers can look forward to reviews on beauty products and tips for skin care. She’s also not afraid to go DIY, using toothpaste to clear body acne (spoiler alert—it works)! She’s also not shy to get into detail on how to sit when steaming your lady parts!

Part of her YouTube content includes TikTok videos with quick tidbits of beauty info—sounds like this influencer is ready to collab!

Invite to Collab

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Jhilmil D Saha – Beauty Youtube Influencer

Coming to you from India, Jhilmil gives tips on all things beauty—from skincare to makeup and everything in between.

Content

Also going by the name Beauty & Beyond, Jhilmil’s beauty content is in lovely little bite-sized videos; that is, her content gets straight to the point and her videos aren’t long at all. This is great because ain’t nobody got time for long, complicated tutorials. Her videos are in real-time so subscribers have realistic expectations of how long a make-up look is going to take you.

No complicated makeup kits, no fuss. This Mom has great beauty tips for regular women who want to look great. We’re here for it.

Invite to Collab

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Joey de Cordero – Lifestyle YouTube Influencer

Founder of the blog The Joey Journal (which was named in the UK’s top 10 Blogs for Men’s Lifestyle in 2020 by VUELIO Blog Industry Awards), Joey is a men’s lifestyle and travel blogger based in the UK.

Content

This one is for the guys who enjoy the finer things in life. From unboxing to travel, Joey shows viewers how to experience luxury. Sometimes it’s the little things, sometimes it’s designer splurges.

He’s also collaborated with the UK’s largest organic tea company, Pukka, to promote tea for good sleep (hey, guys need their beauty sleep too). If you’re a brand looking for YouTube influencers to promote men’s lifestyle products, Joey is a great match.

Invite to Collab

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Pratibha Chaurel – Music Influencer on YouTube

Hailing from India, Pratibha is a young artist with a love for music, poetry, and dance.

Content

Skilled at playing the flute, Pratibha believes that “feeling the music is the only way to relax the mind”. Her videos are super short—like a quick feel-good pick-me-up when you need one. She posts consistently, including content such as sketch art, poetry, dance, and recipes. All this centers on her cultural heritage and makes for an inspiring watch.

How could you not want influencer talent like Pratibha on your YouTube marketing team?

Invite to Collab

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Shagufta Khan – Makeup by Shagufta

Shagufta is a certified makeup artist sharing quick and easy makeup looks that even beginners will find easy to follow.

Content

The first thing that hits you as you scroll through her videos is “Wow, her makeup looks amazing… must be complicated”. But guess what? It isn’t! Her videos are short and sweet and don’t involve 10,000 confusing makeup brushes. She also touches on hairstyle ideas, skincare products, and accessories. Her way of simplifying makeup tutorials makes subscribers more willing to give them a try without feeling like complete failures. #ifyouknowyouknow

Invite to Collab

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What do we love most about these YouTube influencers? Their realness. Their relatability. Nothing superficial here, which makes for some awesome content.

The post 27 YouTube Influencers to Look Out For This Year appeared first on AFLUENCER.

]]> https://afluencer.com/brand-reputation-management/ Wed, 20 Dec 2023 04:47:44 +0000 https://afluencer.com/?p=24678 A recent survey showed that 58% of adults in the United States feel a company’s reputation is a major factor in purchasing a product or service. Brands feel this on their end of things, too. In a survey conducted by Deloitte, roughly 90% of over 300 executives surveyed ranked brand reputation as the most significant […]

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]]> A recent survey showed that 58% of adults in the United States feel a company’s reputation is a major factor in purchasing a product or service. Brands feel this on their end of things, too. In a survey conducted by Deloitte, roughly 90% of over 300 executives surveyed ranked brand reputation as the most significant risk area companies face.

In today’s digital age where consumers have instant access to information and platforms to express their opinions, building and maintaining brand reputation has become more important than ever. With review platforms, social media, and forums readily available, consumers can now share their opinions about a brand with a global audience. Positive reviews and recommendations can attract new customers, while negative comments scare away potential customers and harm your brand’s reputation.

When potential customers search for a brand, they often rely on the information they find online to make purchasing decisions. A brand with a positive reputation will naturally appear more reliable and trustworthy, thus increasing the likelihood of attracting and retaining customers.

By leveraging various strategies and techniques, you can safeguard your brand’s image, credibility, and trustworthiness among consumers. Brand reputation management not only helps build credibility and trust among consumers but also protects your brand from potential crises and negative publicity.

Here’s what you need to know about brand reputation management for 2024 and beyond.

What is brand reputation management?

Brand reputation management refers to a brand’s perception by consumers, stakeholders, and the public. It reflects the overall evaluation of a brand based on several factors like product quality, customer service, social responsibility, and brand messaging.

A positive brand reputation leads to consumer trust, loyalty, and purchase decisions. It can be measured through brand awareness, equity, and image. A strong brand reputation provides a competitive advantage, leading to increased customer loyalty and positive market positioning. On the other hand, a negative reputation can result in losing your customers’ trust and potentially a subsequent loss of sales.

Building and managing your brand reputation requires consistency, engaging with customers, and demonstrating transparency and accountability both internally and externally at your organization. Overall, brand reputation shapes a brand’s success, influencing customer perceptions, business performance, and long-term sustainability.

Measuring brand reputation

Measuring brand reputation is crucial for business success. It can help your company identify its strengths and weaknesses, make informed decisions, and build a positive image. By understanding brand reputation, companies can identify areas for improvement and assess how their brand is perceived by the target audience, stakeholders, and the general public.

Here are some of the common methods for measuring brand reputation:

Surveys

Surveys are a popular method for measuring brand reputation. They involve collecting feedback from customers or a target audience through a structured set of questions. Surveys can be conducted via online platforms, emails, phone calls, or in-person interviews. The questions can focus on various aspects, such as brand awareness, trust, satisfaction, perceived value, and overall brand reputation. Careful designing and analysis of surveys can provide valuable insights into brand perception.

Interviews

Interviews involve conducting one-on-one or group discussions with customers, stakeholders, or industry experts to understand their opinions and experiences with a brand. They may be structured or unstructured, according to the research objectives. This method enables in-depth exploration of brand reputation and allows for nuanced insights. Interviews can provide qualitative data and reveal context-specific information that surveys may not capture.

Social media monitoring

Monitoring social media platforms is essential for measuring brand reputation in the digital age. It involves analyzing social media conversations, posts, mentions, and comments related to a brand. Tools and analytics platforms can help track brand sentiment, customer feedback, and public discussions about the brand. Social media monitoring provides real-time data and enables brands to identify and manage potential reputation issues and engage with customers directly.

Media Coverage Analysis

Analyzing the types and extent of media coverage garnered by a brand across various publications and mediums can provide insights into brand reputation.

Repeat Purchase Rate

Businesses can gauge customer satisfaction and loyalty by determining the number of customers who make multiple purchases within a specific period and calculating the repeat purchase rate.

To track progress, companies most often establish key performance indicators (KPIs). Metrics like brand awareness, customer loyalty, and market share help assess brand reputation.  Analyzing media coverage and online reviews also provides insights into public perception. Regular monitoring and analysis of these KPIs help identify trends, evaluate branding strategies, and maintain and enhance brand reputation in the market.

Brand reputation management strategies to follow

Brand reputation management is essential for businesses in today’s competitive landscape. With the rise of social media platforms, a company’s reputation can be easily tarnished or enhanced within seconds. Therefore, having effective strategies in place is essential to protect and strengthen a brand’s reputation. To effectively manage brand reputation, businesses must actively monitor their online presence, prioritize transparency, and maintain strong customer relationships.

1. Monitor your online reputation regularly

Regularly monitor your brand’s online presence and respond to any negative comments or reviews. It helps you to stay informed about what people are saying, helps you address any negative comments or reviews promptly, maintains a positive image, and builds credibility with customers. Sometimes, you may find fake or inauthentic reviews that are harming your reputation. Platforms like Amazon have strict policies against fake reviews, which means that reporting them can give your product pages a boost in their visibility.

2. Respond promptly and professionally

Responding to complaints promptly is crucial to maintaining your brand’s reputation. Acknowledging the issue and offering a solution or a way to rectify the situation ensures customer satisfaction, builds brand credibility, and generates positive word-of-mouth while mitigating potential damage on social media platforms.

3. Create quality content

Blog posts, videos, and social media updates are all avenues to create quality content that can improve your brand’s reputation by showcasing expertise, credibility, and value to the audience. It helps build trust and loyalty among your customers, attract new ones, and help you gain recognition as a reputable and authoritative source in the industry.

4. Engage with your audience

Engaging with your audience can foster a sense of connection and build a loyal community, thus improving your brand’s reputation. Be prompt to respond to comments and messages from your audience and engage with them – it’s a way to show that you value their opinions. Moreover, engaging with your audience creates a positive perception of your brand and enhances trust and credibility.

5. Work with influencers

The power of reviews in influencer marketing cannot be emphasized enough. Collaborations with influencers can be an effective strategy to reach a wider audience base and improve your brand’s reputation. With the growth of AI, the influencer marketing landscape for brands is quickly changing. With access to data-driven insights, the influencer-selection process can be automated enhancing campaign performance and ensuring authenticity and relevance -in influencer partnerships.

6. Have a crisis management plan in place

Have a plan in place to address any negative situations that may arise. It allows your company to respond quickly and effectively to unforeseen events, and address the crisis promptly and transparently, while minimizing damage, regaining trust, and maintaining a positive public image.

7. Be transparent and honest

To build trust and credibility with your audience, it’s integral to willingly and openly share information. It shows that you value integrity and can lead to heightened customer loyalty, positive word-of-mouth, and a strong brand reputation. If you make a mistake, be sure to own up to it and offer a solution.

8. Provide excellent customer service

High-quality customer service can not only help you retain customers but also attract new ones by ensuring customer satisfaction and loyalty. Positive experiences lead to repeat business and word-of-mouth recommendations, contributing to a good brand image. On the other hand, poor customer service can quickly damage your brand’s reputation and deter potential customers.

Online reputation management tools

Online reputation management (ORM) tools allow individuals, businesses, and brands to monitor, analyze, and improve their online presence to promote positive content and mitigate negative reviews or comments. With so many different tools available, it can be difficult to know which ones are worth investing in. To help you choose, we’ve compiled a list of the top online reputation management tools.

Google Alerts

A free tool that lets you monitor the web for mentions of your brand, name, or competitors, Google Alerts lets you set up alerts for keywords and receive email notifications when new content is published. This is a great way to stay up-to-date on your online presence and respond to negative comments quickly.

For instance, Coca-Cola and PepsiCo use Google Alerts to monitor their brand reputation and track any emerging trends in the beverage industry. Southwest Airlines uses the tool to stay up-to-date on potential flight disruptions or any negative comments about their service.

BrandYourself

BrandYourself is a comprehensive online reputation management platform that helps you improve your online reputation and control what people see when they search for you. With BrandYourself, you can monitor your online reputation, track social media mentions, and improve your search engine results.

Along with scanning the Google search results of their clients, BrandYourself also uses CleanPost and CleanImage Technology to scan for potentially damaging or polarizing content on client profiles. This makes their reputation management services extremely effective.

ReviewTrackers

ReviewTrackers is a review management and reputation monitoring tool that assists businesses in tracking, analyzing, and responding to customer feedback across multiple review platforms. It gives businesses the ability to aggregate reviews from sites like Yelp, Google, and TripAdvisor, and respond to them all from one central dashboard.

When you use ReviewTrackers, your business gets an alert whenever a new review is posted, so you can respond quickly and efficiently.

Hootsuite Insights

Hootsuite Insights is a social listening tool that helps businesses monitor social media channels for mentions of their brand, competitors, or industry trends. With Hootsuite Insights, you can identify and respond to negative comments or reviews quickly and also gather insights about your overall social media performance.

In case of a crisis or negative publicity, Hootsuite Insights enables you to stay on top of the situation. By monitoring conversations and sentiments, you can identify issues early and respond promptly to address customer concerns or mitigate any damage to your brand reputation.

Reputology

Reputology is a review management platform that focuses on helping businesses manage their online reviews from one place. With Reputology, businesses can monitor reviews on multiple platforms, respond to feedback, and gather customer insights.

Did you know, over 80% of consumers expect a response within 24 hours of their post?  Using Reputology, you can get automated email notifications to stay on top of new reviews and reply directly from the tool’s interface.

Megan L, Marketing, FRSG (FSR Magazine) says “Reputology acts as a gauge on how we are doing, letting us know whether or not employees are doing their job well. It helps point out key areas where we are—-or aren’t—doing well, based on customer responses”.

Yext

Yext is a tool that enables businesses to manage their online presence across several directories and review platforms. With Yext, businesses can update their information (like hours, locations, and contact information) on all platforms from one central location.

Yext helps businesses keep their online information accurate and up-to-date in hundreds of directories and online platforms, which is an essential element of reputation management. The tool can also help your business engage with customers, address their concerns and issues quickly, and build a positive brand reputation.

SEMrush

SEMrush is primarily a search engine optimization (SEO) tool, but it also offers features for online reputation management. With SEMrush, businesses can monitor brand mentions, track online reviews, and analyze their search engine results pages (SERPs) to see where they rank compared to competitors.

Esther Gimenez, Senior SEO & UX Consultant, Annalect, says “What I appreciate most about Semrush is that it covers all areas of search with its tools so I can have a 360-degree view of my projects.”

Mention

A social media and web monitoring tool, Mention, as the name suggests, allows businesses to track mentions of their brand, competitors, and trends across different platforms. This includes social media, blogs, forums, and news sites. With Mention, businesses can respond to negative comments and reviews quickly, as well as identify influencers who might be able to help promote their brand.

Another useful feature: businesses can track mentions of their competitors’ brand names. This information can be used to identify areas where the brand can differentiate itself and improve its competitive position.

Chatmeter

Chatmeter is an AI-powered platform specifically designed for multi-location businesses. It allows businesses to manage and monitor their online reviews and reputation across multiple locations and review platforms. Chatmeter’s website states “Our fully-integrated solutions make it easy for you to elevate your customer experience and reputation at scale.”

Hundreds of multi-location brands worldwide use Chatmeter; these include Brookshire Brothers, Rise Brands, BrightView, and more.

BirdEye

BirdEye is a comprehensive online reputation management platform that includes features for review management, listing management, social media monitoring, and customer surveys. It allows businesses to listen to customer feedback, engage with customers, and improve their online reputation.

With so many online reputation management tools available, businesses and individuals have no excuse not to be actively managing their online presence. By investing in these tools, you can ensure that your online reputation remains positive and your business continues to grow.

Aaron Novello, Team Leader of The Novello Group, says “Birdeye gives our company instant credibility and makes getting reviews easier. We’ve seen an increase in customers contacting us directly from online, which gets our foot in the door. Birdeye also helps us build trust with customers, which is invaluable.”

Building an authentic brand reputation

Building an authentic brand reputation is crucial for the long-term success of any business. Customers today are highly discerning and are more likely to engage with brands that have a transparent reputation with a commitment to quality, ethical practices, and good customer service.

“Your brand’s reputation matters a lot. 87% of buyers take reputation into account when purchasing a product or service. Building a reputation starts with trust.” – Kate Bourgoin, The Customer Whisperer

The first management step to building an authentic brand reputation is to define your brand values. Brand values are what you stand for as a business. They are the guiding principles that shape the actions and decisions of your company. Determine your mission, vision, and core values, and ensure they align with your business goals and resonate with your target audience.

To build an authentic brand reputation, you need to know your target audience and ensure your product and service quality speaks for your brand. Does your audience value sustainability? Are they looking to engage with brands that are environmentally and socially responsible? Understanding your audience’s needs, values, and preferences helps you to create content that resonates with them and builds a connection.

Consistency is key

So focus on keeping your branding consistent across all online and offline channels – from your website to social pages. Your tone of voice, imagery, typography, and overall brand aesthetic should all be consistent. A consistent brand helps build trust and recognition.

Engaging with your audience is another crucial element of building an authentic brand reputation. Respond to comments and questions, and make sure you are transparent in your communication. Address customer concerns, and take criticism constructively.

Finally, measuring and tweaking your brand efforts is essential to understand whether you are meeting your objectives. Tweak your approach where necessary to maintain brand relevance and authenticity.

Building an authentic brand reputation is a long-term undertaking, but it is worthwhile. Remember that your brand’s destiny is in your hands. Platforms like Afluencer can help you partner with relevant influencers to help you along in your journey to improved brand reputation. Install the Afluencer app for Shopify here.

Frequently Asked Questions: Brand Reputation Management

Which businesses need to manage their online reputation?

Any business present on the internet needs to manage its online reputation. But certain domains demand a stronger presence than others. For example, ecommerce and service industries like hotels, entertainment, and healthcare need it more.

You can begin by googling your company’s name and adding “reviews” at the end of the search. Or your online reputation management software can help you figure this out.

How can I learn what customers are saying online about my brand?

You can begin by googling your company’s name and adding “reviews” at the end of the search. Or your online reputation management software can help you figure this out.

How does reputation affect a company’s profits?

Up to 82% of American customers check reviews online before purchasing a product. If your reviews are mostly negative, it will affect the sales and thus your profit margins.

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]]> https://afluencer.com/influencer-marketing-conferences-2024/ Wed, 22 Nov 2023 05:30:11 +0000 https://afluencer.com/?p=24502 The global influencer marketing platform market was valued at almost $13.79 billion in 2023. It is expected to grow at a compound annual growth rate (CAGR) of 32% to reach $167.68 billion by 2032. As we approach 2024, the influencer marketing landscape continues to evolve. In 2023, people around the world spent an average of […]

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]]> The global influencer marketing platform market was valued at almost $13.79 billion in 2023. It is expected to grow at a compound annual growth rate (CAGR) of 32% to reach $167.68 billion by 2032. As we approach 2024, the influencer marketing landscape continues to evolve.

In 2023, people around the world spent an average of 2.52 hours per day on social media platforms. This number is up from an average of 147 minutes over the previous year. As social media continues to dominate our lives, influencer marketing has become vital for businesses to reach and engage consumers effectively.

Short-lived campaigns are giving way to enduring partnerships between brands and influencers. Micro-influencers are gaining popularity and younger audiences are choosing new platforms like TikTok and Twitch. In light of these ever-changing preferences, marketers have to stay up-to-date with the latest trends and tactics.

Enter influencer marketing conferences.

The top influencer marketing conferences to look out for in 2024 bring together industry experts, renowned influencers, and marketing professionals from around the globe. They are a melting pot of ideas where attendees can network, learn, and gain valuable insights into the ever-changing influencer marketing landscape.

Whether you’re an established marketer or a budding entrepreneur, these events are opportunities to unlock the potential of influencer marketing for your business. Here’s what you need to know.

What to Look for in an Influencer Marketing Conference

When choosing an influencer marketing conference to attend, be sure it aligns with your organizational goals before you buy a ticket (as many of these events do come with a hefty price tag). As you search for the right fit, consider how impactful the following factors are for you or your marketing partners:

• Relevance of topics: Ensure the influencer marketing conference covers areas of interest that align with your current needs or areas you want to explore.
• Speaker lineup: Research the backgrounds of keynote speakers and session leaders. It’s always helpful to hear from people with first-hand experience and success in the areas they’re discussing.
• Networking potential: Connecting with industry leaders, service providers, and peers may be as valuable as the sessions.
• Hands-on workshops: Interactive workshops offer practical skills you can apply to your business.
• Cost and location: Registration, travel, and accommodation expenses must be considered. Some conferences offer the option to attend virtually, which can be budget-friendly. Alternatively, you can find local or regional events to attend.
• Reviews and word-of-mouth: Check past attendees’ reviews. Testimonials, recommendations from trusted peers, and past attendee feedback can give you an indication of how valuable the event is.

Additionally, consider the conference’s location and amenities to ensure a comfortable and convenient stay.

Opportunities for Brands at an Influencer Marketing Conference

Influencer marketing events bring together influential content creators, industry experts, and thought leaders. They create the perfect platform for brands to showcase their products or services to a highly engaged audience. Here are some key opportunities and revenue-generating benefits for brands:

• Brand exposure: Sponsoring or exhibiting at influencer marketing exhibitions and conferences can significantly increase brand visibility and exposure to a targeted audience, resulting in heightened brand recognition and awareness.
• Networking and partnerships: Partnering with influential content creators can lead to impactful collaborations, brand advocacy, and mutually beneficial business relationships.
• Thought leadership: Participating in panel discussions or giving presentations at conferences can position your brand as a thought leader in the industry, enhancing its credibility among both content creators and attendees.
• Content creation: By engaging with content creators at conferences, brands can generate user-generated content, such as testimonials, reviews, or content featuring their products or services. It’s certainly a great way to expand your brand’s reach and online presence.
• Market research: Brands can gain valuable insights into the preferences and trends within the content creator community. Attending these conferences can help your company stay ahead of the curve and adapt marketing strategies accordingly.
• Lead generation: Engaging with event participants through product demonstrations, interactive activities, or giveaway contests can help collect valuable contact information for follow-up marketing activities.

Lastly, remember to engage on social media before, during, and after the conference to maximize your impact and connections.

Top 10 Content Creator Exhibitions & Influencer Marketing Conferences for 2024

Here’s an in-depth look at the top influencer marketing conferences in 2024, including the key speakers, some of the most insightful sessions, and actionable takeaways that will shape the future of influencer marketing in 2024 and beyond.

1. Creator Economy Live

The creator economy is stronger than ever, estimated to generate over $22.3 billion in 2024. Creator Economy Live is in its second year and will be a hub for brands across industries coming together to find out what’s hot, what’s working, what’s not, and how to deliver influencer marketing ROI. From identifying the right tools to developing a strategy and measuring your campaign successes, this is one of the leading events on influencer marketing.

2024 speakers include Sophie Vershbow, Head of Social Media and Influencer Marketing at Eventbrite, Lauren Dew, Director of Influencer Marketing at Skillshare, and David George, Manager of Digital Marketing Partnerships at Mattel.

Afluencer, the leading influencer marketing platform that connects creators with brands, will also be exhibiting at the event.

At this influencer marketing conference, expect cutting-edge tactical sessions delivered by experts and access to tools, tech, and resources to help improve the performance of your influencer marketing campaigns. From unlocking the power of TikTok to crafting an end-to-end influencer marketing plan, you’ll learn it all at this leading content creator conference. With tracks on Getting Started, Measurement & ROI, Social Platforms, and Future Trends, you’ll leave with notebooks full of actionable strategies you can apply immediately. Best of all, the event is free for brands.

Where to attend: Caesars Forum, Las Vegas, January 16-17, 2024

2. Social Media Marketing World

Hosted by Social Media Examiner, an online resource for social marketers, Social Media Marketing World brings together leading experts in social media marketing. You’ll hear from speakers like Ann Handley, the content leader of MarketingProfs, and Jade Beason, a creator coach and founder of The Creator Project.

Social Media Marketing World will focus on marketing strategy as well as organic and paid social marketing. Learn how to achieve more reach, exposure, and sales and get business-building ideas that you can put to work for your clients immediately.

In a nutshell, here’s what you can expect at Social Media Marketing World:

• Marketing strategy: Wondering what’s next in the world of AI? Looking for a master plan to guide your future marketing? Expert trainers will show you various ways to achieve your objectives.
• Organic social marketing: Covering Instagram, YouTube, Facebook, LinkedIn, TikTok, and beyond, find out how to supercharge your exposure, engagement, and sales.
• Paid social marketing: How do you master paid acquisition from Facebook to YouTube? Expert trainers show you how to get the most out of ads across all the major social platforms.

Where to attend: San Diego, February 18-20, 2024

3. Altitude Summit

Altitude Summit is both a conference and a community of women influencers and creatives. It offers an empowering environment where attendees can cultivate innovative ideas, get the motivation to enhance their online presence and create connections with like-minded creators.

In addition to the keynote speakers, at every Altitude Summit, there are exceptional teachers and speakers, each vetted for excellent presentation skills. They come prepared to share their trade secrets in this ever-changing new media landscape.

The best part? The speakers don’t hide away. You can meet, connect, and hang out with them (and that includes the keynote speakers.) When Jessica Alba came to Alt Summit, she spent the day meeting with attendees. When Stefan Sagmeister came, he joined the dance party. You’ll get up close and personal with the folks on stage.

Where to attend: Palm Springs, March 17-20, 2024

4. Ragan Social Media Conference

Ragan Communications offers its very own event to discuss the impact of social media on public relations, communications, or content professionals. The Ragan Social Media Conference touches on various industry and social media-specific trends to help you think through critical decisions for your business.

Is social media flatlining? Is X (formerly Twitter) dead? What about the metaverse? Is Threads overhyped? Consider this conference your social media sherpa, a guide to stay on course in 2024. The trends, tactics, and new strategies unpacked will enable you to adapt to a multichannel environment — and adjust to any coming obstacles and surprises.

Where to attend: Disney World, Orlando, Florida, March 27-29, 2024

5. International Social Summit

The International Social Summit is aimed at global social media managers and digital marketing managers. The event blends knowledge from social media and digital marketing experts, focusing on the opportunities and challenges of running social programs across markets, languages, and platforms.

Attendees will get a deep knowledge of international campaigns, practical tips, and tactics for growing a social presence, irrespective of your budget or target markets.

• Learn insights and tactics from international campaigns and platforms.
• Takeaway ideas on effectively scaling social campaigns across several markets.
• Listen to case studies from global brands running successful social activities.
• Meet fellow global social professionals and make valuable connections.

Where to attend: Barcelona, May 16, 2024

6. Content Marketing World

Now in its 13th year, the Content Marketing World conference is a three-day content marketing marathon that has become a must-attend event for marketers. The event is an opportunity to hear insights from 150+ expert speakers, reinvigorate your strategies, engage with the marketing community, and get the tools to advance your future.

Produced by the Content Marketing Institute, it brings together marketing leaders, content creators, communications experts, agencies, and creative professionals worldwide.

Where to attend: San Diego, Sept 21-23, 2024

7. INBOUND

Hosted by HubSpot, INBOUND is a broader digital marketing conference with a significant focus on social media. The Boston Globe said, “Inbound’s economic impact for the Boston area could reach $17 million, up from $16 million a year ago.”

From influencer partnerships to platform-specific strategies, the event offers something for every social media manager. It takes the best of the work — innovation, creativity, and culture — and propels it forward for the collective good. The official website says, “It’s where careers take off, businesses begin to scale, and community changes us for the better.”

Where to attend: Boston, Massachusetts, September 18-20, 2024

8. VidSummit

VidSummit is a content creator event for video creators, influencers,  agencies, marketers, and brands involved in the content creation process, to come together to learn, network, and strategize.

It claims to be ‘the only event where dozens of the top 1% of influencers show you how to get fans fast, build a brand, and make millions from your content.’ Access the world’s leading experts on audience growth all in one place.

Where to attend: Dallas, Texas, September 3-5, 2024

9. Influencer Marketing World

Influencer Marketing World, part of the Digital Marketing World Forum, holds a global series in markets like London, Miami, Amsterdam, and Singapore. The two-day conference blends a range of speakers and experts from social, digital, channel, and communication roles and the agenda covers growth opportunities, trends, and engagement techniques, all within the world of influencer strategies.

While the 2024 agenda is yet to be announced, previous speakers have included Vik Khagram, Influencer Marketing Lead at Ketchum, Yenan Wang, Head of TikTok Live, David Shadpour, CEO & Founder of Social Native, and more. Check the event’s website for updates on which events are in-person only or have a virtual component.

Where to attend: Olympia London, late 2024

10. Creator Conf

Creator Conf is a leading content creator expo for Instagrammers, YouTubers, and TikTokers. The event plays host to over 5,000 creators, 30+ speeches, panels, and live Q&A sessions. It’s an opportunity to engage with unique creators providing actionable strategies on scaling your audiences and turning them into profitable full-time businesses.

This creator marketing conference is ideal for brands and creators who are:

• Looking for ideas to make engaging content: Authenticity is key when building a channel. Creators will discuss what they’ve done to make their content thrive and stand out from the rest.
• Seeking to monetize their audiences: Monetization is tricky. Speakers will discuss how to maximize revenue from YouTube Ads and form long-term brand relationships. They will also touch upon the value of having 100% owned products like merch, mobile apps, games, and more.
• Looking to scale their channels: How do you attract subscribers to your channel? Speakers will discuss how they grew to 100K, 1M, and 10M subscribers.

How to Get the Most Out of an Influencer Marketing Conference in 2024

If you’re like most social media managers, you’re likely juggling managing a brand account between sessions at the influencer marketing expo you’re attending.

“Chat to anyone you happen to be next to, as you never know where it will lead”, said Julia Bramble, Ph.D. “Do the event how it best suits you: you don’t have to go to every associated pre-event, dinner, party, etc. Save your energy for the parts you want to be at”.

Here are a few more ways to maximize your investment of time and money into an influencer marketing conference.

Plan Ahead

Examine the event’s agenda and prioritize the sessions that are most relevant to you to avoid rush or overlaps at the last minute. You may come across a speaker or session while at the event, so stay flexible and willing to adjust your schedule to get the most out of the event.

Actively Network

Use networking sessions and breaks to meet new people. Introduce yourself confidently and don’t be shy to ask questions. You’ll soon learn that your peers – and even people you may assume are ahead of you in their careers – are dealing with many of the same issues. So, connect, relate, and generously share knowledge with others.

Take Notes

Whether you prefer old-school pen and paper or digital tools, note down insights, ideas, and contacts. Brand examples and case studies can prove useful later when tackling your own brand’s social challenges. Even if you don’t have time, you can always take photos of anything you want to record for future reference.

Engage on Social Media

Continue the conversation beyond the event by sharing your insights, experiences, and key takeaways on your social platforms in real-time. Don’t forget to use the conference’s official hashtag, respond, and react to fellow attendees’ posts.

Attend Workshops

Participate actively in practical sessions which can offer hands-on skills. You may need to push yourself out of your comfort zone to learn and try things on your personal accounts that you aren’t typically used to doing.

Share Your Learnings

Consider organizing a team meeting to share your findings and observations, that is if you attended the conference on behalf of your company. Then use your learnings and inspiration to help your entire organization.

Veteran conference attendees like Amanda Natividad have additional advice on this, too. “It’s best to go into the event knowing what you want from it,” she said. “Plan at least two meetings in advance and have a goal for what you want to get out of each meeting.”

For people who don’t feel comfortable in conference environments, Paul Singh has a tip as well: “Avoid the actual talks/panels. In my experience, much of the real work happens in the hallways and coffee shops nearby, so plan accordingly.”

Find the Right Influencer Marketing Conference for 2024

Choosing the right influencer marketing events and content creator shows depends on your specific needs, niche, and areas of interest. While the above list offers a good starting point, always keep an eye out for other events.

Determine your goals and budget for attending a conference. Then choose a conference that fits your specific requirements and aligns with your industry or niche. Research upcoming conferences and choose ones that offer relevant sessions, workshops, and networking opportunities.

By taking the time to carefully select the right influencer marketing shows, you can certainly gain valuable insights, learn from the industry’s best voices, and potentially discover new opportunities for your business.

Looking for a way to connect with the best influencers online? Then check out Afluencer, the influencer marketing platform where top influencers and brands meet. Install the Afluencer app for Shopify here.

The post Top Influencer Marketing Conferences in 2024 appeared first on AFLUENCER.

]]> https://afluencer.com/new-podcast-series/ Thu, 31 Aug 2023 09:25:20 +0000 https://afluencer.com/?p=23166 We’re bursting with excitement to introduce you to the freshest addition to Afluencer’s content lineup – our brand-new podcast series, where we engage in captivating conversations with influential brand owners. In this very first article, we feel privileged and thrilled to roll out the red carpet for none other than the visionary founder of My […]

The post Introducing Afluencer’s Exciting New Podcast Series! – Podcast Episode #01 – Connect With Your Spirituality | Shaun Kolich – My Spiritual Splendors appeared first on AFLUENCER.

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We’re bursting with excitement to introduce you to the freshest addition to Afluencer’s content lineup – our brand-new podcast series, where we engage in captivating conversations with influential brand owners. In this very first article, we feel privileged and thrilled to roll out the red carpet for none other than the visionary founder of My Spiritual Splendors, Shaun Kolich. 

Prepare yourself for a delightful journey through the entrepreneurial world as we dive deep into enlightening discussions with individuals like Shaun, who have carved their path to success. Stay tuned for profound insights, creative inspirations, and behind-the-scenes stories that promise to leave you inspired and energized! 

Meet Shaun Kolich: The Mind Behind My Spiritual Splendors

Hey there, spiritual seekers and crystal enthusiasts! Get ready to explore the enchanting world of My Spiritual Splendors, envisioned by none other than the creative force, Shaun Kolich. He will be taking center stage in this Afluencer podcast series.

 

Imagine a journey of inner awakening and connection brought to life through exquisite jewelry, healing crystals, and meaningful bracelets. My Spiritual Splendors is dedicated to helping individuals embrace their unique spiritual paths and inner selves. Shaun believes that everyone’s journey is distinct, and the right piece of jewelry can serve as a powerful reminder of that path. He is all about quality, meticulously selecting the finest items from trusted suppliers. 

 

In a nutshell, Shaun Kolich strongly believes in his product and is here to elevate your spiritual journey, and champion spiritual growth for all. Ready to embark on this radiant journey? Great news! He’s on the hunt for influencers who believe in the product of spirituality. With a wealth of experience in the world of influencer marketing, Shaun shares captivating insights, challenges, and triumphs that have shaped his brand’s journey. 

 

Podcast Premiere: Delving into the My Spiritual Splendors Universe

Join us in exploring the enchanting world of My Spiritual Splendors through the eyes of Shaun Kolich himself. We’ve embedded the riveting YouTube podcast video below, offering an exclusive glimpse into the transformative power of influencer marketing.

Also, listen to the Afluencer Podcast on:

Key Takeaways

00:00 🌟 Introduction to Shaun Kolich and My Spiritual Splendors

– Shaun’s background and journey into spirituality-related products,

– The importance of believing in the products you sell.

02:21 💎 Product Sourcing and Shipping Details

– Information about product sourcing and quality standards,

– Worldwide shipping with free options and expedited shipping for an additional cost.

03:31 👩‍🦰 Targeting Influencers and Branding

– Discussion about the significance of branding in today’s market,

– Target demographics for influencers, emphasizing fashion and spirituality,

– The commission structure for influencers and how they can benefit.

05:46 🔄 Affiliate Links and Collaboration Process

– Details about the mechanics of the collaboration process,

– Custom codes for influencers to track commissions,

– Transparency and fairness in tracking and payment.

07:36 🤝 Parting Words and Collaboration Opportunities

– Shaun’s closing remarks, emphasizing collaboration and mutual growth,

– Encouragement for influencers to work together and support one another.

Transcription Insight: A Peek into the Conversation

Gain an insider’s perspective as we burrow into the transcription of our engaging conversation with Shaun Kolich. Discover the strategies, anecdotes, and wisdom that have fueled My Spiritual Splendors’ success, all captured in this in-depth transcription.

In Conversation with Shaun Kolich, Founder of My Spiritual Splendors:

Brett:

All right, and thanks for joining us today for our Afluencer podcast. Honored to have Shaun Kolich join us of My Spiritual Splendors. We’re going to get right into it. Shaun’s got a collab hosted with us here in the Afluencer app, and we’re going to get into that. But Shaun, first, thank you again for popping on, and I would love to start hearing a little bit about your journey. What led you to actually start and launch My Spiritual Splendors?

Shaun:

Alright, so throughout my life, obviously I, I’ve dealt with different ideologies. When it came to spirituality, my parents were very religious, started digging into, as I got older, into crystals and divination and other things that were outside of that typical realm of discussion. And so when I decided to create an online store and I was looking at all the possibilities, you can literally sell anything.

I was looking at, well, what do I know of or what sparks my interest that I could really get behind? And because I have a belief system that you got to believe in your product. If you don’t believe in your product, then nothing really matters. And so I wanted to go the spiritual route. And a lot of the products and different things are based on symbology, which some people will believe that gems can heal you. They can make you lose weight or relieve stress.

With Christian faith, you obviously see people wearing the crucifix and crosses. Now these symbols all have power because we believe in them. And so the idea is how do I give products that people believe in but yet make them feel better about themselves and feel good about wearing them because all of these aspects affect whether or not the actual item will have any effect for them.

Brett:

Thank you. And tell me about these items then. Are they all custom made?

Shaun:

So they’re all sourced through my suppliers, so I’m very specific on the quality. Some of them are handwoven, but essentially I’ve got suppliers that have very quality products in which they offer me to sell, obviously in the store.

Brett:

Right. Gotcha. And then are we shipping US focused currently or is this worldwide that we’re looking?

Shaun:

So the way I have it set up is it’s free shipping worldwide, United States and e territories, et cetera, economy for the United States, I can ship to you expedited free over $50 on orders is how I got it all set up. But anyone can get it expedited with an additional cost regardless where you’re at.

Brett:

Great. Let’s talk on the influencer side here. So what types of influencers, creators, micro influencers, partners are we looking for here to help promote Spiritual?

Shaun:

Yeah, no, that’s a great question. As far as, so the route that I took here as far as the influencer side of things is I realized I used to do sales. We used to have a saying that people don’t buy products or services, they buy salespeople. I never really liked that phrase because it sounded weird, but in today’s world, people are buying brands is really what it is.

You see it when you go to Walmart. Why do people go to Walmart? Because they have lowest prices? No, not necessarily. You can usually find cheaper somewhere else, but they have branded it as low price or Gucci, you see where they have $10 sunglasses is what the cost is, and then they sell it for $5,000 and people are willing to pay it because it’s purely the brand. And so what I’m looking for is influencers, obviously, ideally ones that believe in the product of spirituality.

Obviously some fashion will play a factor as well just because the pieces do look good. And a lot of the clientele, which my target demographics if you want to call it, is usually going to be between the ages of say maybe 18 and about 45 probably and statistically female. And so these are the type of influencers that I’m looking for. Obviously ones that are motivated as well because where I have is I have the commission structure as 20% of the final sale.

So even if they came to the site with your product that you are pushing, and even if they didn’t buy that particular product, they bought something else or added on multiple items, they use your code and you’re going to get 20% of that final whatever it is. And so obviously people who are motivated because I want you to be able to benefit from being a brand ambassador for spiritual.

Brett:​

Excellent. And then I think you had mentioned the affiliate links, they’re going through endlessly as a product, so the mechanics of how it would work for an influencer, they would apply to work with you and then if it’s a match, then I assume you’ll get ’em set up on en listly, they’ll have their code, potentially a link to use, and then they’re going to get the 20% commission that you mentioned. So for the entire shopping cart of a referral that they send a spiritual, that’s going to be the opportunity for them.

Shaun:

Absolutely, yeah, because your system is beautiful, especially for putting influencers with business owners, it’s brilliant. But I was looking for a way to track things because I’m all about transparency and fairness, and so that’s why I found that endlessly. So if you ever want to do a collab with them, definitely talk with them because it’s a great system. So it allows them to register. They can go in, they can see the dashboard, they can see their sales, see what their commissions are, they can see everything. And then it even allows me to pay them right through there as well. So it keeps everything centralized and transparent. And then I ask what type of code they want, what the name should be, and then I’ll create it and put it in there as well for them.

Brett:​

Great. So you got a custom code talking to our influencers here, custom code that you can use, you can share on social media and then it’ll get you the credit on the commission with my spiritual. You can find the collab in our listing and we’ve featured them and we’ll get the link below this video as well. So you can just click to apply to the collab and then that’ll get you in Shaun’s inbox. And then if it’s a match, you’ll be able to direct message with him through influencer and get everything going from there. Shaun, thank you so much for joining. Any parting words for our influencer friends as we send everyone on their way today?

Shaun:

I am very honored to be here and speak with you. Obviously any influencer works with me. I wish ’em the best of luck and everything, even if they don’t work with me, I want everybody to, I’m a firm believer everybody can eat, so if we can help each other grow, then it’s a win-win for all of us.

Brett:​

That’s great. Well thanks again, Shaun, and it’s My Spiritual Splendors collab. And then we’ll turn it to you on the viewing. If you’re interested in working with My Spiritual Splendors, we’ll make it really easy. Just leave a comment below and we’ll go ahead and reply to it. We’ll get you set up with all the info, we’ll get you taken care of.

JOIN THE ULTIMATE INFLUENCER MARKETING NETWORK!

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Reflecting on a Journey of Innovation and Influence

As we wrap up this enlightening podcast experience with Shaun Kolich, we invite you to consider the valuable takeaways and inspiration has has shared. Looking to harness the power of influencer marketing? Afluencer is here to guide you on that transformative path.

Explore a World of Possibilities with Afluencer

• Unlock exclusive insights and strategies by signing up for Afluencer’s bimonthly newsletter.
• Catapult your brand’s presence through the captivating prowess of influencer marketing.

Become a Guest on the Afluencer Podcast

Are you a brand owner with a remarkable influencer marketing story to tell? We’re extending an invitation for you to apply as a guest on our podcast series. Share your experiences, challenges, and triumphs, and inspire countless others in the industry.

Join us in celebrating the launch of this captivating podcast series and continue to empower your brand’s influencer marketing journey with Afluencer.

What is a Social Media Content Creator and What Do They Do?

This is someone who creates and posts content specifically on social media channels – one channel or multiple channels. This can be on a professional level or just for fun.

The content they create and upload can take various forms from text to audio, images, and video; or a combination of any of these.

What Interests Do They Span?

Content creators cover a wide variety of interests. From the more popular ones such as fashion, beauty, health, and fitness to the more… how do we put this… niche topics such as Star Wars, cosplay, rose gardening, and everything in between. Basically, whichever niche your brand covers, there’s a social media content creator for it.

Great, Where Can I Find Social Media Content Creators?

Glad you asked! You could scour various social media platforms until you find the right content creator… or… you could make life much easier and use the Afluencer platform.

Afluencer (that’s us) is a platform that connects brands and social media content creators together. It’s the virtual meet-up spot for influencer and content creator marketing. Once you sign up with us, you’ll have access to thousands of social media content creators. Yes, it’s that fast. Plus, our database of content creators continues to grow.

Our app and website are super user-friendly, allowing you to browse through our database of social media content creators with ease. The filter feature is especially useful: weed out your search by inputting a keyword, selecting particular interests, selecting a social media platform, and so much more.

If you need help, we’ve got top-quality customer support on standby. From our newsletters to custom emails and so much more, we make it our top priority to make sure you get all the help and info you need. We’re also reachable via live chat, email, phone, and our social media channels.

Sounds easy? That’s because it is! We like to keep things as fuss- and stress-free as possible so you can find the ideal social media content creator to Collab with to promote your brand. You can find out more about setting up your Afluencer profile, benefits, and so much more in our Afluencer 101 guide for brands getting started with us.

Sara Jones

Introducing Sara Jones, your go-to social media content creator for a delightful journey into the world of vintage-inspired style. With an unwavering love for 1940s and 1950s aesthetics, Sara embodies her passion in every pixel and post. She’s not just about fashion; she lives and breathes it!

Content

Sara is your friendly guide to embracing vintage charm. Her insightful tips uncover the magic of finding timeless details in clothing and share savvy thrifting secrets. But that’s not all – she’ll show you how to infuse a modern wardrobe with that classic flair you adore. Get ready for a treasure trove of OOTD inspirations, complete with mesmerizing vintage makeup and hair tutorials that transport you to another era.

Sara’s authenticity is captivating, and her expertise opens doors to exciting Collabs in the world of both fashion and beauty. Join forces with Sara Jones, and you’ll soon realize why her enchanting content is a must-follow. Your team certainly needs her unique touch to unlock a realm of endless possibilities!

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Miranda Maheri

Miranda Maheri, is a social media content creator with a love for all things fashion! With an undeniable passion for style, Miranda shines as a fashion enthusiast and shares her expertise on YouTube.

Content

Dive into her world where she spills the beans on thrifting secrets, showcases stunning hauls, and offers fantastic try-ons, making you a fashion-forward guru in no time.

Miranda’s keen eye extends to clothing reviews, guiding you through the maze of shopping choices. You’ll never make a fashion misstep again. Beyond the realm of fashion, Miranda’s adventuresome spirit takes you on a journey of travel escapades, beauty insights, and mouthwatering cooking experiments – all conveniently found on her YouTube channel. Don’t forget to follow her Instagram for exclusive discounts on handpicked items!

If you’re a fashion brand looking for the perfect Collab partner, then Miranda Maheri should be your top pick. Her vibrant personality, genuine expertise, and dedicated following make her the ultimate social media content creator to elevate your brand to new heights.

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Alexandra Hamilton

Say hello to the creative powerhouse behind a captivating world of vintage motorcycles, 4x4s, and stunning photography – Alexandra Hamilton. A true connoisseur of all things classic, Alexandra seamlessly blends her love for these rugged vehicles with her exceptional photographic talents, resulting in pure enchantment.

Content

A skilled social media content creator and passionate photographer, Alexandra’s Instagram is a haven of mesmerizing visuals that transport you to a bygone era of exploration and adventure. Each post is a testament to her ability to capture the essence of vintage motorcycles and 4x4s. You won’t be able to keep yourself from scrolling for more.

But Alexandra’s influence doesn’t stop there. On TikTok, she empowers and inspires, especially women, to embrace their fascination for motorcycles and 4x4s fearlessly. Her infectious enthusiasm and genuine passion shine through, igniting a spark of inspiration in all who come across her content.

Whether you’re a motorhead, a photography enthusiast, or simply seeking a refreshing online escape, Alexandra Hamilton’s content is an exhilarating ride worth embarking on. Follow her today for a dose of feel-good vibes and a dash of vintage charm.

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Margo Kuzura

Discover a captivating world of beauty and lifestyle through the enchanting lens of Margo Kuzura’s Instagram page, @margo.beauty.edit. If you’re in search of a delightful blend of aesthetics and inspiration, Margo’s page is your ultimate destination.

Content

Nature serves as Margo’s wellspring of creativity, infusing her posts with a vibrant allure that celebrates the beauty inherent in the world around us. Sounds like the perfect muse!

Margo’s page exudes the charm of a curated shop window, showcasing a tempting array of beauty products that beckon you to explore. Her detailed captions unveil the secrets of each product, inviting you to indulge in a deeper understanding of your potential favorites.

Prepare to be dazzled as Margo weaves her magic through commercial-worthy Reels, enhancing the visual appeal of the products she spotlights. With her artistry and a growing community of admirers, Margo Kuzura stands as an indispensable beauty content creator whose insights you simply can’t afford to miss. Reach out and join the journey to a world of radiant beauty and inspiration.

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Gabrielle Hiller

If you need a source of inspiration and positivity in the social media world, Gabrielle is the social media content creator for you!

Content

A true content connoisseur, she seamlessly blends her passions into captivating posts. With an unwavering love for health, delectable cuisine, photography, videography, skincare secrets, fashion flair, and globe-trotting adventures, Gabrielle’s diverse interests weave a colorful tapestry of engaging content that keeps you hooked.

Catch her delightful escapades on TikTok and Instagram, where she shares her life’s vibrant chapters. And if that wasn’t enough, she also has a podcast. Gabrielle’s infectious spirit radiates through every post, inspiring us to embrace ourselves fully and live life authentically.

But that’s not all – her adorable feline companions frequently steal the spotlight, adding an extra dose of charm to her already captivating feed. Gabrielle’s commitment to being her genuine self resonates deeply with her audience, fostering a strong connection built on authenticity.

In a world craving genuine connections, teaming up with Gabrielle for a Collab isn’t just a choice – it’s a necessity. Get ready to be uplifted, enlightened, and enchanted by this powerhouse of positivity!

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Amanda Andrews

Meet Amanda Andrews, your passport to joy! Known as @travelhappyamanda on Instagram, Amanda’s feed is a treasure trove for fellow travel enthusiasts.

Content

With an unmistakable passion for globe-trotting, Amanda’s page is a delightful visual of breathtaking vistas, charming snapshots, and wanderlust-fueled escapades.

But that’s not all! Amanda goes the extra mile to make your travel dreams come true. Her meticulously crafted itineraries take the guesswork out of trip planning – a big thank-you, Amanda, for making our lives easier! And let’s not forget her insightful reviews that offer a sneak peek into what awaits you at various destinations.

Amanda’s Reels? Pure travel magic! With every swipe, you’ll feel like you’re right there beside her, experiencing the thrill of new places. Her inspiring content ignites the desire to dust off your suitcase and embark on your own adventure.

Travel industry brands, take note! Amanda Andrews is a gem of a social media content creator who knows how to capture hearts and inspire journeys. Connect with her to infuse your brand with wanderlust and tap into the magic of exploration.

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Alexis Zarycki

“A creative mess” who loves sharing her endeavors with the world. That’s our next social media content creator – Alexis Zarycki. She is a captivating whirlwind of creativity and passion who thrives in the world of social media content creation. A true “creative mess”, Alexis embraces her myriad of roles and shares her captivating endeavors with the world.

Beyond being a social media content creator, Alexis effortlessly juggles hats as a writer, speaker, adventurer, digital mastermind, teacher, model, filmmaker, dancer, entrepreneur, and all-around creative enthusiast. With her, the possibilities are endless!

Content

Alexis’s authenticity shines through as she fearlessly opens up to her audience, fearlessly exploring diverse topics. Her reviews offer candid insights, providing a profound glimpse into her unique perspective on the world. Engage with Alexis on Instagram, Facebook, Twitter, and also YouTube to stay connected with her inspiring journey. Don’t miss a single beat – make sure to follow her on all platforms.

For brands seeking a dynamic Collab, look no further. Alexis offers a wealth of opportunities for innovative partnerships. Reach out and join forces with this multifaceted visionary to create something truly extraordinary.

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Jillian Blair

Meet Jillian Blair, your go-to social media content creator for a burst of inspiration and relatable vibes!

Content

With a myriad of hobbies under her belt, Jillian’s passion shines through in every post. Whether she’s whipping up delectable dishes, sharing her chicest OOTDs, or diving into lifestyle content, she exudes a refreshing casualness that feels like chatting with a close friend.

Jillian’s zest for learning new skills and her innate creativity make her a standout in the content creation world. Her genuine enthusiasm is infectious, encouraging others to step out of their comfort zones and try something new. Looking to revamp your wardrobe? Jillian’s outfit ideas are nothing short of adorable, setting trends and exuding confidence.

But that’s not all! Tune into her fantastic “let’s-cook-dinner” segments for mouthwatering meal ideas that cater to all tastes. If you’re seeking to Collab with a relatable social media content creator with a heartwarming aura, then Jillian’s your perfect match. Join her journey and let her sprinkle a touch of inspiration into your daily life.

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Sarah Ensell

We’re going from a vintage style-loving Sara to Sarah Ensell, your ultimate source of pink fashion inspiration! As a devoted social media content creator, Sarah’s world revolves around one color: pink. But not just any pink – it’s all about pink fashion! If your heart skips a beat for the delightful combination of pink and style, Sarah is your go-to person.

Content

From charming pink dresses to sleek pink suits, and even vibrant pink swimsuits and accessories, Sarah’s feed is a pink paradise. She doesn’t stop there – she even showcases pink cars! Every shade of pink finds a place in her vibrant world.

But that’s not all – Sarah’s furry companions, Mini, Gigi, and Shelby, her adorable French bulldogs, steal the spotlight as they sport twinning looks that will melt your heart.

Having already nailed Collabs in the pet industry, Sarah is now poised to take her Collab game to new heights. Will your brand be the next to join forces with Sarah and tap into her incredible content creation skills? Get ready to captivate a wider audience with the irresistible charm of Sarah Ensell’s pink-infused fashion journey!

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Jessica Erbach

This is Jessica from Illinois, USA. Aka your new beauty bestie! Not only does she blend makeup, but she also seamlessly blends her beauty, fitness, and lifestyle content and wraps it up in a pretty bow of positive vibes.

Content

Jessica’s million-dollar smile welcomes you to her page and her bright personality and informative content keep you there. You can’t help but pay attention to what she’s saying (and crack a few smiles yourself).

You can find her not only on Instagram but on TikTok as well for a wider variety of posts. Trust us, you’re going to want to follow her on all platforms!

Her reviews are loaded with helpful info. She also posts Instagram Reels of her trying products for the first time. Her makeup looks are gorgeous and provide major inspo. Also, thanks to her many Collabs, followers can look forward to loads of discount codes! Thanks, Jessica. Who doesn’t love a good deal?!

If you are a brand in the skincare, makeup, or fitness industries, then Jessica is the magnet you need to pull in new customers.

You know what to do… Reach out to this social media content creator for a Collab.

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Alina Zubanova

Say hello to your new must-follow travel social media content creator, Alina Zubanova! Alina is not your typical wanderluster – she thrives on discovering hidden gems and taking the road less traveled. Her passion for the outdoors is infectious, as she strives to ignite that same connection with nature in all her followers.

Content

Get ready to dive into a world of wanderlust as Alina shares her meticulously crafted travel guides and one-of-a-kind experiences. Not just that, she’s your trusty reviewer of all things travel-related, from essential gear to equipment that’ll fuel your adventures.

Alina’s suggestions will keep your travel itch alive, with her thoughtfully pre-planned itineraries and detailed captions packed with insider tips. Whether you’re a seasoned explorer or a newbie adventurer, her content caters to all, blending captivating Reels and stunning photos that will transport you to far-off lands.

For brands in the travel niche, Alina is the dream Collab partner. Her authentic voice and engaging content make her the perfect partner to bring your travel-related products to a passionate audience. So, pack your bags and get ready to explore the world with Alina Zubanova!

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Carlos Gallegos

Meet Carlos, a social media content creator from New York with a passion to help other New Yorkers find adventure in their city. He’s lived in New York for over 31 years – who better to advise you on where to go?

Content

Take a look at this Instagram page and you’ll very quickly realize that Carlos is the plug for entertainment options in New York. He caters to a wide variety of tastes and budgets – oftentimes posting free activities (you da man, Japanese Carlos) and activities ranging from food tastings to dance parades, movie nights, and even opportunities to see celebrities.

We love that his posts are to-the-point and give you all the info you need. I, for one, would never want to miss out on Carlos’ posts if I were in the Big Apple – I’d have major FOMO. Every city needs a Carlos.

And brands need to Collab with Carlos… (hey, we like the sound of that… Collabs with Carlos). If you’re in the travel industry, Carlos’ content would be right up your alley. Not in travel? That’s ok, there are endless opportunities for brands in several industries as Carlos offers a variety of entertainment options.

His engagement rate is a steady 3.2% and it comes as no surprise that of his 13.6k Instagram followers, 12.1k are based in the United States.

You might experience some FOMO too if you snooze on a Collab with Carlos.

Did we mention that Afluencer provides the option to search for social media content creators by country? We understand that sometimes brands require location-specific content creators with an influence on certain demographics. So, if you’re looking for a New York social media content creator like Carlos, our app can quickly help you find the perfect one and with little effort.

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Allis Stewart

Allis, a social media content creator with a passion for fashion and lifestyle, hails from Virginia, USA. This mom of two takes pride in providing honest, in-depth content – no matter what she’s posting. Talk about a social media content creator providing value.

Content

Life + style + motherhood. That’s what you’ll find here. Allis delivers content that is not only wholesome (she really captures that bond between a mother and her children) but also visually pleasing when it comes to aesthetics. The result? Content so good you can’t help but want to hit ‘Follow.’

When it comes to Collabs,  Allis is a straight-up professional. No wonder she has 19k Instagram followers and counting. She’s partnered with brands across various industries – from pet products to travel, baby food to fashion, and jewelry to hair care. Some big-name brands Allis has worked with include Lindt (yes, the chocolate company) and Gerber.

No matter your niche, there’s probably a place for it in Allis’ content. She also has a solid engagement rate of 2.7%. Allis is definitely worth adding to your Collab list.

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Desperately Seeking Susan Social Media Content Creators? Choose Afluencer

A social media content creator can certainly do wonders for your brand. And the ones we’ve featured here are just the tip of the iceberg. Afluencer can help you effortlessly secure the Collab that skyrockets your brand to super-stardom. Need more resources on how Afluencer can help your brand? Check out the Afluencer blog where more inspo and content creator lists await!

What are you waiting for? Sign up today.

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]]> https://afluencer.com/how-deinfluencing-impacts-brands-influencers/ Sun, 18 Jun 2023 20:57:28 +0000 https://afluencer.com/?p=22477 This might come as a surprise to some but influencing appears to be on its way out, at least that’s what some experts believe. The $7.36 billion industry is growing at a CAGR (compound annual growth rate) of 32.5 percent but some argue that it has gotten too big and it is time to put […]

The post Deinfluencing: How It’s Impacting Brand & Influencer Relations appeared first on AFLUENCER.

]]> This might come as a surprise to some but influencing appears to be on its way out, at least that’s what some experts believe. The $7.36 billion industry is growing at a CAGR (compound annual growth rate) of 32.5 percent but some argue that it has gotten too big and it is time to put things into reverse gear. This thought has given birth to the word deinfluencing, which has been trending for a while.

The hashtag #deinfluencing has racked up around 200 million videos on TikTok and has made its presence felt on other platforms as well. So, is the industry really dying?

We don’t think so. It is here to stay and get bigger. Yet, deinfluencing is making a mark.

Let’s know more about this trend and how it can impact the industry.

Introduction to Deinfluencing

Deinfluencing, in simple words, is “the antithesis of influencing”.

Think about influencing and what it does. Used as a marketing tool, influencing includes hiring the services of influencers to promote a product or service with the intention to boost sales. Now think of its opposite: deinfluencing occurs when you encourage users to NOT buy a product or service.

Deinfluencing aims to help users understand the tactics brands use to “fool” consumers and get them to purchase more. Influencers do not want buyers to blindly follow trends. They are trying to curb overconsumption by highlighting products users do not need because they are:

• Too expensive
• Not worth the hype
• Less likely to be effective

But the twist is that while “depromoting” such products, they plug their recommendations that are usually more affordable and less popular.

They make a simple but valid point: not all popular products are good and not all cheap or unknown products are bad.

The trend has received mainstream attention and many popular names have jumped the bandwagon. While some are using it to promote products they truly believe in, others are making people realize that they often buy products that they do not need, resulting in a waste of money.

Why Is It Trending?

If you are a TikTok user, you must have seen deinfluencing videos. While some people choose to ignore them, some appear to be wondering why so many influencers are taking part in this movement and what’s causing it to trend.

Some people seem to be using the hashtag without knowing what it means simply because it can help them reach a wider audience.

So, why is it trending? To understand this trend, you will first have to understand influencer marketing and how it has become a rage. It’s said to be the “easy and affordable” way to market. Both small and big companies are utilizing influencer marketing to improve goodwill, sell more, and reach a higher number of people. However, a group of people believe that influencer marketing is overdone.

The problem with sponsored products is that they are everywhere and it can get hard to differentiate between real and paid posts. Everyone from Kim Kardashian to Dwayne Johnson is now associated with companies and making sponsored posts.

They are promoting all kinds of products, at times without even knowing how good or effective a product is. They’ll make a post about it for as long as they get paid. Since they enjoy a great influence, they can convince people to buy something resulting in addiction, overconsumption, and other such issues.

The Power of the Influencer

There are several hashtags related to the issue, including the #TikTokMadeMeBuyIt trend that involved people posting products they bought due to social media platforms. The trend highlighted how “influencers” were pushing people to buy things they didn’t need.

Even science has proven that celebs or influencers have the power to encourage people to make impulse purchases. They make videos showing products in a positive light forcing users to quickly make a purchase, often without a second thought.

Deinfluencing promises to tackle this issue and encourage people to live sustainably by making smart choices. Influencers use this term to tell people that they really “care” for them, which is one of the major reasons why the trend has caught up in such a big way. It makes people believe that the other person has their best interest in mind.

They tell consumers what to avoid by highlighting its side effects and mentioning better alternatives. This has proven to be effective in reducing impulse purchases and making people more conscious about what they buy.

Which Brands Are Suffering

A great number of brands seem to be suffering the blow but some are more popular than others. Shien, for example, known for being loved by influencers, is also a controversial name due to shady practices. The fast fashion brand may be affordable but it’s also often in the news for pushing buyers to make more purchases through deceptive marketing and other such techniques.

The brand, however, is very popular among influencers due to its easy affiliate policies and friendly commission structures. On the plus side, consumers seem to love Shien as well. The company offers affordable items and releases 800 to 1,000 new products every day, which can even be purchased for a discount.

So, what’s wrong with Shien? The environmental impact. The brand, available in several countries, experiments with a few dozen pieces of each new item first to ensure it clicks with the buyers. With the company making hundreds of new things every day, it pushes the number to over 30,000 new units per day. Now, imagine how it impacts the environment.

Influencers believe that deinfluencing is necessary to highlight this and stop overconsumption. Moreover, some influencers are not only stopping buyers from purchasing the product but also trying to get Shien to change its practices.

Shien, however, isn’t the only brand facing these issues. Many in fashion and beauty niches are suffering as well.

What Creators and Brands Need to Do

As highlighted above, this new trend is impacting both businesses and creators. Influencers are already worried and brands need to pull up their socks too. So, how can creators and brands fight this trend and stay afloat?

Here are some tips:

Brands Need to Understand That Influencers Will Choose Their Followers First

What Brands Need to Do:

If you look at deinfluencing influencers, you will notice that their loyalty lies with their followers and not always with the brand they choose to work with. Influencers receive incentives in the form of free products and cash payments to plug specific products and while some may only say “positive” things in return, not all are willing to work with bad companies.

Some are very careful about the brand they get associated with. This is something brands need to understand. Influencers will “not” work with bad companies and if you want to continue to work with influencers, you will have to improve your products and services.

With deinfluencing becoming a reality, the balance is shifting from brands to consumers. Influencers have started to say “no” to brands they do not trust in. You need to build your image before approaching top names. In addition, brands need to be open to honest reviews.

Instead of paying influencers or users to remove genuine reviews or editing existing content, they should work on their shortcomings so that people have no reason to talk ill of them.

What Influencers Need to Do:

Influencers need to be “honest” and not work with companies they do not know or trust. The consensus is that money can buy most influencers and they will post anything for money.

If you want to continue to succeed then you will have to change this notion and be more careful about the kind of brands you work with. Stay away from “bad” companies and do not post fake reviews. Even if you enjoy a good reputation today, continuing to plug poor products will hamper your image and force your followers to move elsewhere – to a name they can trust.

Pay Attention to the Language

What Brands Need to Do:

Brands have to be very careful about the language they use as using the wrong words could get them boycotted or canceled. Cancel culture is getting more and more common and brands like L’Oréal Paris, Goodyear, and Goya have suffered greatly.

The best way to solve this problem is to have full creative control over the content that you publish. Influencers enjoy creativity and creating their content but it could backfire as they are not always careful about what to include in campaigns.

Brands need to pay attention to campaign language and highlight real selling points. For example, use words such as climate-certified, woman-oriented, not tested on animals, and made from recycled materials.

What Influencers Need to Do:

Big names like J.K. Rowling and Ellen DeGeneres have been under fire due to poorly chosen words.

People today are being held accountable for their actions. Users quickly judge influencers who push them to buy something unnecessary by using language such as “YOLO” or “Now or Never”.

Today’s generation pays attention to a lot of things, including climate change, sustainability, and excessive consumption. We’re shifting away from excessive consumption to conscious consumption. You need to include this in your content.

Understand Your Target Audience

What Brands Need to Do:

Consumers are saying no to brands for a variety of reasons, including inauthenticity and high price tags. The trend is making people realize how they’re wasting money and why they need to stop doing it. This makes it necessary for brands to rethink their strategy and understand who they want to target.

With inflation, products are getting expensive, and purchasing power is decreasing. This means that people who could afford your products yesterday cannot afford them today. Hence, there is a need to work out your existing audience and ensure you only cater to people who are likely to purchase your product or service.

Everything from gender to location to age and interests needs to be revisited. For example, someone who pushes the “green” agenda may not be interested in products that are not sustainable.

What Influencers Need to Do:

Content creators need to be more creative and ensure that campaigns are interesting and well-aligned with the target audience’s income, values, priorities, and spending habits. Otherwise, they will be labeled “tone-deaf” or get canceled by the increasingly woke audience.

Many influencers, including some very big names, have faced these issues, including Dwayne Johnson, who suffered backlash due to some old videos where he was in character playing a gimmick. Some other names to have faced a similar situation include Rachel Hollis for comparing herself to Marie Curie and Harriet Tubman, and Shane Dawson for making pedophilia jokes and donning blackface.

Listen to What Industry Experts Have to Say

What Brands Need to Do:

If you look at deinfluencing posts, you will realize they don’t follow the same agenda. Some are focused on calling out lies, some are meant to stop mass consumerism, and some highlight a lack of transparency.

Some influencers, especially those in the health and fitness industry, feel that they must highlight misinformation and help people make the right call. They do this by posting reviews and detailed posts on social media and calling out brands that spread false information.

Brands can use this as an opportunity by working with experts known for highlighting “bad” companies. This can be a great way to add prestige to a brand’s name and make it look authentic by adding value-added commentary to campaigns.

L’Oréal did a very good job of using the trend to push its agenda by pushing the #TikTokMadeMeBuyIt tag.

What Influencers Need to Do:

Influencers need to look for brands that people trust. Unfortunately, it may not always be possible for influencers to choose brands as only big names enjoy this luxury. Most influencers, especially new and upcoming influencers, work with all kinds of brands and only look at the perks offered. This, however, is a big mistake as working with brands that do not follow the right agenda can backfire and cause you to lose followers.

Balenciaga, for example, suffered lately due to the use of child models in its campaigns. Influencers that partnered with the giant faced issues as a result due to calls to ban such influencers and many even made calls to destroy Balenciaga products. For your interest, it is best that you keep an eye on what other influencers have to say about a brand before starting any sort of partnership.

Carefully Vet Your Brands and Influencers

What Brands Need to Do:

Brands need to be careful about the influencers they work with. It is common for brands to only look at the number of followers an influencer has; however, it is no more the most important metric. You need to look at other factors too, including who follows them, what their agenda is, and what kind of brands they work with.

Do not approach influencers who are not positive about your brand or niche. For example, some influencers are against cannabis. Brands that sell cannabis-related products should not approach such influencers as it may backfire.

What Influencers Need to Do:

Influencers need to be careful as well. Don’t get too excited when you get approached by a brand. Take your time to study the brand and what they bring to the table. Don’t let big figures fool you and don’t go by a simple Google search.

You need to have a critical look at the products and services they offer and what others think of them. Remember that a single misaligned campaign can cause your followers to lose trust in you.

It might be a good idea to stay away from controversial brands and work with platforms like Afluencer so you can have a look at details such as past campaigns and influencers a brand has been associated with.

Follow FTC Guidelines and Regulations

What Brands Need to Do:

The Federal Trade Commission (FTC) has set regulations that define some rules brands have to follow when working with influencers to promote products or services.

Not following these guidelines can result in issues such as your campaign getting taken down. Both parties must ensure FTC guidelines are met. As a brand, you must make sure the influencer you work with follows all guidelines.

Social media compliance does not only help avoid legal issues but can also reduce the risk of deinfluencing commentary against you.

What Influencers Need to Do:

FTC has published rules concerning influencer marketing to help users identify “material connections” to brands they are endorsing. Influencers must publish a disclosure when working with brands to recommend or endorse products.

Here is what the document says:

In simple words, influencers must make full disclosure when receiving any form of incentive, including discounted products or services, monetary rewards, or free products in exchange for promotional content such as reviews.

Why Your Brand Needs to Understand Deinfluencing

Now that we have explained deinfluencing, we need to now talk about how it ties into your marketing strategy. As evident from the discussion above, the trend impacts brands more than it impacts influencers.

Here’s why you must spend some time understanding the trend:

You Need A New Tactic

Consumers today don’t blindly follow fashion. They are becoming conscious and are thinking twice before making a buying decision. Their bank account isn’t the only thing they look at, they also care for the environment and like to support sustainable brands.

It is believed that about 90 percent of Gen X are willing to pay up to 10 percent more for sustainable goods. This is a huge increase from only 34 percent of buyers willing to pay more for sustainable goods two years ago.

This is a great opportunity for brands. You can rebrand your products and highlight how it helps the environment. Many brands, including Coca-Cola and Microsoft, are now pushing for a sustainable future and helping the environment.

The push for sustainable brands is very strong in developed countries, including the US where 78 percent of consumers want a sustainable lifestyle. The number is also very high in European countries, making it necessary for international brands to be careful.

We have seen a huge increase in products that support the environment. Some have even managed to outsell competitors despite the larger price tag. Products that claim to be environmentally good recorded 8 percent more growth than products that do not make such claims.

These figures prove the importance of being sustainable and the need to make changes. New buying habits are gradually developing and deinfluencing can be credited for bringing this change.

Customers are looking for influencers with a similar agenda. They look for inspiration and instead of loud and over-the-top brands, they are more interested in brands that offer sustainable products and services.

Older Campaigns and Collaborations May Not Work Anymore

It doesn’t matter how long your relationship with an influencer is, now might be the right time to shift gears and look for influencers people can trust. Regular influencers, including celebs such as Ellen Degeneres, have lost the pull. Experts believe that promotion exhaustion is the reason why users are turning away from popular names and looking for inspiration elsewhere.

People are smarter than ever. They can catch liars and will not think twice before blacklisting influencers or brands that lie. A great example of this can be a 2022 case where eight influencers had to face a lawsuit due to lying about stocks.

Another big name, Mikayla Nogueira, was also recently in the news due to a false advertisement. The diva was caught wearing false lashes to promote L’Oréal Paris Telescopic Mascara.

These incidents have proven that influencers don’t truly care for their followers, they’re only interested in making money. As a result, consumers have started to “unfollow” unauthentic influencers pushing brands to look for inspiration elsewhere, including deinfluencing creators.

They are known for being authentic, reliable, and honest. As a brand, you should consider working with such influencers as they can offer you a better ROI. However, it can be hard to get such influencers to partner with your brand as they are very careful about who they get associated with. It might be a good idea to look for deinfluencing creators who already use your brand and have faith in it.

All in all, brands need to change existing marketing efforts and utilize the deinfluencing trend. At Afluencer, we have several deinfluencing creators with huge followings. They are looking for authentic and good brands to work with. Moreover, we house several sustainable brands that are looking for suitable influencers.

Join us today to get access to them.

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]]> https://afluencer.com/user-generated-content-guide/ Sun, 06 Nov 2022 02:04:00 +0000 https://afluencer.com/?p=20149 When IKEA wanted to break into the UK and Ireland markets, they faced the challenge of creating a mix of global and local content to drive sales. The furniture brand nudged its local customers to share pictures of their products at IKEA at Mine, a platform dedicated to user-generated content (UGC). This emphasis on UGC […]

The post A Start-To-Finish Guide On User-Generated Content appeared first on AFLUENCER.

]]> When IKEA wanted to break into the UK and Ireland markets, they faced the challenge of creating a mix of global and local content to drive sales. The furniture brand nudged its local customers to share pictures of their products at IKEA at Mine, a platform dedicated to user-generated content (UGC).

This emphasis on UGC marketing increased IKEA’s engagement rate by 2.7X, the conversion rate by 3.54x, and social media reach by 27%.

If you’re wondering what it takes to unlock this massive level of success using user-generated content, we’ll give you all the tips, best practices, and examples in this article. Stick with us till the end, and we’ll also tell you how working with influencers can ramp up your ROI.

What is user-generated content?

User-generated content is all the organic content your customers create for your brand. It can be a social media post, an email, a video, or other formats. Users post this brand-specific content organically to share their experience with your brand or participate in a community contest.

“People already consume user-generated content daily. A few examples: Product or company reviews, how-to’s demonstrating how to use a product, and shopping hauls with latest purchases.”

-Shama Hyder, CEO & Founder at Zen Media

Here’s a great example of UGC by Chubbies. The apparel brand has a popular hashtag, #chubbiesshorts, on Instagram to capture user-generated content in a single place. With close to 20,000 posts, this hashtag acts as a real-life, unfiltered catalog for the brand.

6 Undeniable benefits of creating UGC content

It’s no surprise that the ecommerce market is more competitive than ever, with marketing campaigns raising the bar every year. If you want to convince target buyers, win their trust, and hit your revenue goals, you must go beyond the mainstream marketing tactics. This is where UGC can turn the tables in your favor. It’s a customer-centric and cost-effective marketing technique with a good ROI.

“The mistake brands make on social media, especially when trying to create community, is focusing on being interesting without investing their interest in people. Sharing user-generated content is critical to success now.”

-Kurt Elster, Shopify Expert

Here are a few reasons you should invest in UGC to connect with your target buyers:

1. Creates an authentic brand image

Customers don’t want to buy from just another brand. Instead, they dig deep by searching on the internet or asking their friends for recommendations to weigh all their options and make a buying decision.

One key factor that outweighs all others in this pre-purchase research is authenticity, as 88% of people agree. To build an authentic brand image, you must go beyond the standard hard-selling ads and branded content. That’s where UGC comes into the picture.

User-generated content is unfiltered and unsponsored content shared by actual customers. It works as word-of-mouth marketing, showing interested buyers what they will get if they buy from you, thus building more authenticity for your brand.

Put simply, UGC connects actual and potential buyers to make a case for you and create a positive reputation.

2. Builds social proof for the brand

Starting an ecommerce store is not enough. You need to win your customers’ trust and create social proof that your products are worth the price.

As opposed to the planned and polished branded content flooding your social media feeds, UGC brings real experiences to the table. It includes organic insights and opinions from your happy customers. This content nudges potential buyers to trust you over other brands and buy from you. After all, 91% of shoppers rely on customer reviews to finalize purchases.

3. Accelerates buying decisions

User-generated content creates a positive sentiment around your brand. It wins people’s trust, influences them positively, and pushes them down the sales funnel toward a purchase. Not just that, but it also builds enough confidence in interested buyers to speed up these buying decisions.

For example, if a customer posts a glowing review of your products on Instagram, their friends and acquaintances looking to buy something similar will be more inclined to place their order with you.

This explains why 90% of US shoppers consider UGC a decisive factor in their purchase decisions—it assures them that they’re making the right decision.

4. Wins customer loyalty and trust

UGC is not just about driving sales; it’s equally about creating a community of loyal customers. Sharing brand-specific content allows your buyers to be a part of your brand’s growth instead of just being a sales figure. It deepens engagement and solidifies their relationship with your brand.

This brand affinity results in long-term loyalty and trust. In essence, UGC shows customers they matter and makes them brand advocates.

5. Aligns with social commerce

UGC builds a stronger case for social commerce—shopping directly from social media platforms.

You can integrate your social store with UGC marketing. So, when users see a customer’s post about your brand, they can instantly jump to the relevant products in the post, read its specifications, and check out to finish their purchase.

UGC simplifies social commerce for brands and customers alike. Brands don’t have to push their products through ads to get more sales. On the flip side, customers can see your products in real life, decide to buy a product, and buy it in a few clicks without ever leaving the app.

6. Increases organic reach

With so much marketing noise and clutter, reaching the right people is no cakewalk. Good quality and positive reviews are not enough to put you in front of your target audience. You need that extra boost of visibility to reach untapped markets and meet buyers where they are and convert them.

UGC enables brand discovery and enhances your reach to bring more buyers into the funnel. It’s a proven way to increase audience engagement, leading to more shares and visibility across social media.

7 User-generated content examples that work (and why)

Building your user-generated content strategy from scratch can be challenging. The best way to learn what would work for your brand is to analyze what other brands are doing and why their UGC strategy is a hit.

We’ve done the legwork to give you seven great examples of user-generated content and why these campaigns work.

1. KeepCup

KeepCup sells reusable cups and bottles. The mission-driven brand has a great community of buyers on Instagram, creating UGC with the hashtag #keepcupbrew. The hashtag has over 4000 posts in different formats, spotlighting different KeepCup products and sharing reviews.

With over 170k followers on Instagram, the brand effectively uses this platform to engage with its existing customers and attract new ones. Besides this hashtag, you’ll also find user-generated posts on their main IG feed.

2. One Kings Lane

One Kings Lane is a furniture brand with its own hashtag, #myOKLstyle, to bring all its UGC content to a single place on Instagram. The brand has a massive network of nearly 900k followers on IG with over 200k user-generated posts on their hashtag.

These posts make it easy for any interested buyer to look at the brand’s catalog in real life and make a purchase decision. Since buying furniture is a significant investment, people can also get added assurance about the quality and look of OKL’s products.

3. d’you

d’you is a skincare brand with a solid UGC marketing strategy for Instagram. They actively post user-generated content in their main IG feed. Most of these posts include product reviews and advice on how to best use d’you’s products.

This way, the brand can create enough social proof to convert potential buyers. They can also educate their audience on the best ways to use their products to see visible results quickly.

4. Benefit Cosmetics

Benefit Cosmetics strategically uses its million followers on Twitter to produce and promote UGC content. The beauty brand frequently shares and retweets user-generated posts to show how customers love their products.

Their strategy helps engage its existing customers because they feel validated when the official account retweets its content. What’s more, it convinces potential buyers to buy from Benefit Cosmetics because so many people are already sharing great reviews for them.

5. Tecovas

Tecovas is an up-and-coming footwear brand with a sizeable network on Twitter. They frequently retweet their customers’ content to pepper their Twitter feed with UGC content.

This tactic creates a positive reputation because interested buyers can see what these boots look like in real life. These user reviews also convey that the customers are happy with the product’s quality and style.

6. Supergoop!

Supergoop! is a skincare brand selling sun protection products. Their UGC strategy is an excellent example of building social proof and creating buyer interest through high-quality user-generated content on TikTok.

Most of Supergoop!’s UGC videos show how to use their products. These videos also reiterate the brand’s key value proposition of caring for your skin correctly.

7. Jones Road Beauty

Jones Road Beauty differentiates itself in an oversaturated beauty market with a kick-ass UGC strategy for TikTok. The brand uses a mix of paid and organic marketing tactics on TikTok to produce a massive pool of UGC content.

Their aggressive UGC marketing efforts on TikTok ensured that 34% of their yearly revenue came from the platform. They specifically showcased women in their 50s on their TikTok page to garner a lot of buzzes and build a strong community of users creating brand-specific content organically.

How to create user-generated content: 5-step guide

UGC content is a double-edged sword—if you don’t have a solid strategy to guide your user-generated content campaigns, it can easily backfire and harm your brand. Thankfully, drawing out a user-generated content strategy is easy with our 5-step process.

Let’s break down all the steps to get you started:

1. Define strategic goals for UGC campaigns

First things first, start with your goals behind the UGC campaign. Answer why you’re creating UGC content and define your campaign purpose before you get cracking.

Your goals can be anything, including but not limited to:

• Building brand awareness
• Breaking into a new market
• Improving customer trust
• Ramping up engagement
• Driving more sales

Setting strategic goals will clarify what you want from customers. It’ll also help finalize the right platforms, choose the ideal content formats, and pick the best ideas for your campaign.

2. Decide platforms to create high impact

Once you’re clear on why you’re running a UGC campaign, focus on selecting the right platforms to hit these goals.

Every avenue offers a unique value for your goals. For example, posting UGC content on your website can improve your traffic and conversion rates, while putting the same content on social media can increase discoverability and engagement.

When shortlisting the ideal platforms for your UGC campaign, remember to factor in your customer preferences too. Check where they hang out the most and would be interested in sharing brand-specific content.

Broaden the focus of your UGC strategy to look at the following:

• Your campaign objectives
• Your social media strategy
• Your audience preferences

Use these insights to pick platforms with the most promising ROI. After finalizing the right channels, strategize for what works best on these platforms and revisit your audience preferences to create high-impact campaigns with content that resonates with your target buyers.

3. Learn more about your audience preferences

Your customers lie at the core of your user-generated content strategy. So, it’s crucial to understand their preferences and shape your campaigns accordingly.

Take a pulse of your audience by interacting with them through surveys, polls, and social media activity. Use these insights to choose the content format that works best for them. Here are a few formats to consider:

• Images
• Videos
• Livestreams
• Reviews
• Blogs
• Emails
• Podcasts
• Case studies

Pick a mix of these formats to reach multiple buyer personas with varying preferences. Keep in mind the platforms you’ve shortlisted in step two to choose the content formats for your campaign.

For example, if you choose Twitter as your ideal platform, you can share images, videos, and links to other content formats. However, if you pick Instagram, videos would perform much better than most other formats.

4. Create clear guidelines for the type of content you want

Now that you’ve established your goals and selected the best platforms, you’re all set to roll out the campaign to the end users. But without clear guidelines on what type of UGC content you want, the results might be disappointing.

More than 50% of brands tell customers precisely what kind of content they want. So, instead of leaving it all on your customers, give them some ground rules for their content. This will also make the results more consistent and impactful.

Guidelines can include specific details like your hashtags, main channels for posting, and accounts to tag.

5. Work with influencers to maximize reach and trust

Including influencers in your UGC strategy is an underrated tip to take these campaigns to the next level and maximize the ROI. Influencers address a wider audience and help you reach more people unaware of your brand. This way, you can get more traction for your campaign and skyrocket the results.

We’ll explore the best ways of working with influencers to double down on UGC marketing for your ecommerce brand.

Working with influencers and creators to produce UGC at scale

On the surface, influencer marketing, and UGC marketing seem like they’re on two different ends of the spectrum. But in reality, ecommerce brands can leverage influencers to accelerate their results from a UGC campaign.

Collaborating with influencers for user-generated content means you can target a broader audience, encourage more people to participate, and drive more conversions.

Take a look at these four best practices to work with influencers and creators for your UGC marketing campaigns:

1. Prioritize long-term partnerships over one-time projects 

Brands can’t take the paid influencer marketing route to succeed at UGC. Instead, you need to build a meaningful partnership with a select few influencers who champion your brand. This shows how these influencers are genuinely invested in your brand and not vouching for it for the sake of a sponsorship.

Building such partnerships is also crucial to win users’ trust. Think about it—who would you trust more, an influencer vouching for a brand since the very start or an influencer randomly posting about a brand for the first time?

The bottom line: find brand-fit influencers and prioritize healthy influencer relationships over transactional projects to turn them into brand ambassadors.

2. Design a comprehensive brief for the influencers

Like any other influencer marketing project, a UGC campaign requires you to share a list of dos and don’ts with the influencers. Create a detailed brief to clarify your expectations.

Here are a few things to include in your briefs:

• Brand voice, tone, and purpose
• Preferred content formats and channels
• Products and core value propositions to spotlight
• Creative directions for shooting the content
• Content ownership rights and permissions
• Ways to reuse and promote their content

Add any details that will help influencers create laser-focused content to influence your existing customers. You can also include a breakdown of the review and approval workflow to keep them on the same page for the next steps.

3. Experiment with different post ideas for UGC campaigns

Give your influencers the creative freedom to test various ideas for your campaigns. Analyze these posts carefully to see what’s working and what’s not to make your strategy more airtight.

Here’s a list of ideas to experiment with for your UGC campaigns:

• Create hashtags and run contests: One of the more popular ideas on platforms like TikTok and Instagram, brands create custom hashtags to create a library of UGC content. Influencers can also start trending contests, encouraging more people to participate and increasing traction for your campaign.

• Produce brand reviews or testimonials: Influencers can also create review posts or videos highlighting the benefits of buying from your brand. These posts create solid social proof and get more customers to share their experiences.

• Do a how-to sequence about the product: Brands also go for how-to videos, educating customers about the best ways to use their products. Influencers become a trusted source for users to learn more about your brand.

• Make unboxing content: Another popular collaboration idea for UGC campaigns is unboxing videos. Influencers can tell viewers your primary value propositions while unboxing a hamper of products they’ve received.

Let your UGC creators and influencers take the reins of your campaign to experiment with their ideas and produce standout content to wow your audience.

4. Go beyond social sharing for UGC influencer content

When you think of UGC marketing, social media is the number one (and potentially the only) platform you’d think of. But collaborating with influencers means you can cross-promote your UGC content in many channels, like:

• Ads: Convert the best-performing posts into ads to create a more authentic brand image and convert that into sales.

• Website/app: Publish your UGC content on the website or mobile app to show users how much your customers love your brand.

• Email newsletters: Spread the word about your user-generated content as far as possible, with newsletters going out to a select list of subscribers.

Don’t limit yourself to just social media to get the benefits of influencer-led UGC. Put this content to best use on various customer touchpoints to reinforce the value customers find in your brand.

Leverage the benefits of UGC to establish a prominent brand presence

User-generated content is like word-of-mouth on steroids. It helps you stand out in an aggressively growing ecommerce market, builds a genuine rapport with customers, and gives potential buyers the confidence to buy from you.

The best part: you can multiply these benefits of user-generated content by bringing influencers into the equation. Influencers expand your reach to a bigger audience, maximize engagement, and create more credibility for your brand.

Find the best influencers to collaborate with on Afluencer and plan your UGC campaigns with our tried-and-tested best practices.

The post A Start-To-Finish Guide On User-Generated Content appeared first on AFLUENCER.

]]> https://afluencer.com/3-ways-to-improve-your-brand-recall/ Tue, 21 Dec 2021 14:53:00 +0000 https://afluencer.com/?p=15143 A trustworthy brand is the foundation of any successful business. Customers will have tough time finding you if they don’t know where to find you. However, there are ways to overcome this issue. There are millions of firms expressing their ideas; therefore, standing out without investing a fortune needs a herculean strategy. Businesses now have […]

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]]> A trustworthy brand is the foundation of any successful business. Customers will have tough time finding you if they don’t know where to find you. However, there are ways to overcome this issue. There are millions of firms expressing their ideas; therefore, standing out without investing a fortune needs a herculean strategy.

Businesses now have a plethora of productive tools to assist them in developing profitable brand recall initiatives without splurging. Take a look at these three easy ways to improve your brand recall:

Influencers

Incorporating influencer marketing into your strategy and allowing creators to be a part of your brand is an excellent approach to raising brand recall and boosting sales rates. Influencers have a well-established fanbase that recognizes and respects them; by hiring a well-known influencer, you will connect your product with its fans. This strategy will broaden your reach and increase people’s brand knowledge.

Organizations might also support influencers at a tournament or hire them as promotional spokespersons. Nike recently hired world-famous tennis player, Serena Williams as their spokesman. Hiring an influencer establishes a connection with your intended audience that would be difficult to achieve through business efforts alone.

Search Engine Optimization (SEO)

90% of people only look at the first page of search engine results and don’t bother to go to the next page. SEO is the best solution to attract traffic to your brand site. This method can help you boost your company or brand’s awareness and assures that your company site will be on the top pages with the help of good content and creative keywords.

Sitting on top of the pages of Google or other search engines will certainly help improve your brand recall.

Social Media

Social media platforms are rapidly evolving, modernizing, and transforming our youth.

Your firm needs to be up to date on the latest social media trends to increase brand recall. Creating a consistent social media marketing campaign is critical, and it is an excellent method to connect to your targeted audience and introduce your product to the world.

Instagram is the most popular social media platform nowadays. You can create your business account without any cost. It’s considered an ideal way to spread brand awareness, as this platform will show your brand to clients like a pop-up on their explore page. The number of followers on Instagram indicates your popularity rate. If your market reaches around 100k followers, you will receive a blue tick which indicates that the brand is authentic and well-known worldwide.

Another popular social media network, Facebook, can raise brand exposure and create a network. Facebook allows businesses to communicate directly with their customers and promote their services, testimonials, and images. Facebook is more informational than Instagram and includes a paid ad for your firm to boost your popularity rate.

Twitter is also a tool for increasing brand recall since it allows you to broadcast news and engage with clients who are referring to your company. Twitter is designed to be humorous, and businesses frequently use humor to market their products. Take taco bell, for example; their innovative tweets have greatly raised brand exposure and completely rebuilt their image.

Your brand’s credibility and revenues will rise as a result of influencer marketing campaigns. If you’re thinking of hiring influencers, explore our popular influencer marketing platform.

Check out our low-cost plans and get started right away.

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