effective communications Archives - AFLUENCER

4 Qualities All Influencer Marketers Need To Have

Ana Vanevska — Sat, 08 Aug 2020 00:32:15 +0000

When it comes to promoting a brand on social media, influencers are an invaluable part of a successful campaign. As influencer marketing grows and matures, influencers begin to rely more on the services of influencer marketers. They seek their help to coordinate workloads, find suitable partners, and ensure ongoing success. But what qualities do influencer marketers need? What will help them secure clients and create long, successful partnerships between influencers and brands?

Here are 4 important qualities influencer marketers must possess:

Influencer Marketer Quality 1: Professionalism

Professionalism is certainly an important quality for any industry. However, when it comes to influencer marketers, this is a quality that can truly make you stand out from the crowd. An influencer marketer needs to always make the client they’re representing their number one priority.

They are the link between the influencer and the brand. So they need to make sure they’re representing the influencer’s best interests. Even if they don’t agree with everything they do.

The same applies if they are not satisfied with a brand’s collab offer. They still need to remain professional and negotiate terms in a respectful manner. This ensures that you don’t close any doors prematurely as well as leave a good impression on your client.

Influencer Marketer Quality 2: Communication

Great communication skills are an essential quality of all influencer marketers. In order to avoid any potential misunderstandings, an influencer marketer should aim to be in constant communication with both the influencer and the company. This will allow them to solve any problems as they arise and prevent any missteps along the way.

Making sure a campaign runs smoothly involves a lot of moving parts. So having an open channel of communication can prevent mistakes. Since the marketer is someone who can understand both sides of a partnership they are also acting as a mediator between the brand and the influencer.

Quality 3: Flexibility

Even with a perfect plan, things can go wrong. Sometimes, an unexpected event can mean that all of the previous plans will no longer be viable. Should this happen, an influencer marketer should have the flexibility to handle the situation and minimize any repercussions.

It’s not rare for things not to work out according to the original plan, but this should not mean a halt to all work. An influencer marketer needs to be able to act and act fast in order to adjust to the new circumstances, which is why flexibility is such a key quality.

Quality 4: Informed and Thorough

An influencer marketer should go beyond the basics of social media, and be able to stay up to date with pretty much everything that is going on in the digital world. In addition to this quality, a marketer also needs to be thoroughly informed about the current situation of the influencer they are working with.

Successful influencer marketing is all about authenticity and having the ability to combine what the influencer is promoting with their current life situation will be a large benefit to the overall success of the campaign. Thorough knowledge of the influencer also includes knowing which brands and niches work best for the influencer.

The work of influencer marketers is invaluable for the connections they forge between brands and influencers. Here at Afluencer, we aim to take that connection to the next level. Sign up today and start building lasting partnerships.

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Reaching Out To Influencers Common Mistakes to Avoid

Ana Vanevska — Wed, 02 Oct 2019 03:59:05 +0000

Unlike other professional collaborations. The relationship between influencers and brands is one that requires a level of personal nurturing as well as mutual understanding. It is one that is more delicate than most professional relationships. The fear of rejection on both ends makes it very unique and prone to disturbances that could jeopardize an otherwise beneficial partnership. These are some common mistakes that you should avoid making when reaching out to your influencers.

1. Irrelevant and Excessive Messages

True, it’s important to build good communication with your influencers. But you should be very aware of the type of messages used in your influencer outreach emails. Spamming a potential campaign partner with mass email blasts, excessive newsletters, and forwards will very quickly become a nuisance for them and they may decide to end all correspondence. This also applies if you’re spamming them with emails and messages that are irrelevant to them. Messages unfitting to their personal brand will be dismissed. Not only by the influencer but also by their audience. As that is not the type of content they signed up to see.

Additionally, keep follow-up emails to a minimum. Instead, look into analytics tools and techniques that will allow you to keep track of campaign progress, improve productivity and minimize superfluous interactions.

2. Ineffective Communication

In addition to avoiding irrelevant messages, you don’t want to be left without an effective way to communicate with your influencers. A good way to avoid this is by creating a real-time chat or forum as the main platform on which you can share relevant information with the influencers. There are plenty of platforms that offer a free or extremely cheap way of creating these forums. Allowing you to have a direct and effective conversation by limiting the time spent waiting for responses. And will also be a much more organized method of communication as it avoids inbox clutter on both ends. However, refrain from reaching out to your influencers at inconvenient hours. Work together with your influencers to find a reasonable time frame in which all parties will be available to chat.

3. Expecting Freebies

Influencers put a lot of work, time, and skills into the building and maintaining of their personal brand as well as their relationship with their followers. By expecting them to do work for you for free you’re essentially insulting everything they’ve worked for. This doesn’t change if you make your request while praising them. The expectation that they should volunteer their time and effort for free is both unprofessional and disrespectful. Most influencers will be immediately turned off by such a proposal. And may even decide to give you a negative mention and review. This will have a terrible effect on your reputation in the influencer marketing world and will tarnish your brand and lower your chances for successful collaborations.

Avoid this by creating a set budget specifically for use in your influencer marketing campaigns. Another great option is to provide product or service samples for free to the influencers you’re reaching out to. These gifts should serve the purpose of introducing the influencer to your brand and service, with no hidden intentions. Don’t make demands of an influencer just because you sent them a free sample.

Want additional tips on how to select the right influencer for your brand? Then check out this other article we wrote.

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