Abigail Brady

Abigail Brady is a millennial mom working hard to stay hip and keep everything together. She refers to herself (lovingly) as the Hot Mess Mom Express. Her Instagram presence focuses on helping new parents navigate that process, sharing her lessons learned along the way. She often goes live and only promotes a highly curated collection of products.

Along with parenting, her roster of content topics also includes body positivity and mental health. Abigail has carved out quite a name for herself so far, with features in Washington Post and KUTV. Chock-full of authenticity, she continues to keep it real for her social media audience. Abigail is certainly a great fit for brands looking for mom influencers to encourage body positivity and a clear headspace.

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Adria Comi

Adria and Athena is a mother-and-daughter team with an Insta following of 12k that documents the journey of (now) toddler Athena since birth. Based in Pennsylvania, Adria is a great partner for brands wanting to reach millennial-aged moms.

Adria’s feed is a mix of both portrait photography of her daughter and quirky reels that showcase her everyday endeavors. You’ll also find the odd product promo post tucked in there. These posts include past team-ups with brands such as L&M Tee Co., The Plant Club, and AdoreMe.

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Alexandra Nicole Nolan

Alexandra Nicole is a mom influencer with 220k followers and a powerful message of taking the unexplored path in following your dreams. With features in Forbes, Yahoo News, and Influencive, this ‘unconventional entrepreneur’ uses IG to talk about all things kids, beauty, cooking, and DIY home decor.

Her feed is aesthetically personified. Her profile’s thumbnails regularly feature cozy home corners, ‘aw’-inspiring family pictures, and close-ups of her crystal clear skin—creating numerous collab opps.

A single mom who is currently pursuing a doctorate degree, this influencer does not hold back on her message of empowerment. Alexandra is also known to regularly collabs with brands that facilitate a ‘boss’ lifestyle. She creatively works products into her posts always making sure to tie them to at least one of her central content pillars.

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Alena Shestakova

This Russian-American mom influencer endorses body positivity for mothers and often partners with brands that carry the same message. With a follower count of over 20k, this influencer frequently uploads images of her diverse travels around the world.

Her IG reels are a collection of messages of self-love, stunning home decor from around the world, and mini travel clips. Featuring stunning dresses in exotic locales, Alena is the ideal mom to partner with for body-positive fashion brands, gifting and home decor brands.

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Alicia Trautwein

Alicia Trautwein is an autism advocate and motivational speaker from Missouri. She herself is an autistic mother with four children who have special needs. On her blog, Alicia gives special parenting advice and educates her audience about different neurodevelopmental conditions like autism and ADHD.

She has over 147k IG followers where she shares daily affirmations and creates awareness about neurodivergent disorders. She also talks about mental health, offering insights into anxiety, depression, and sleep disorders.

Alicia shares her own life experience of being autistic and raising children with varying needs while offering support to anyone on the neurodivergent spectrum. Her feed is raw, witty, and honest. With unposed pictures of her kids and unfiltered videos of herself—her journey is visual, vocal, and vividly inspiring.

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Allegra Birdwell

Allegra Birdwell is a mom of three residing in Oklahoma. She loves to talk about women’s fashion, beauty, home decor, and personal growth. She prides herself on her photogenic family and classic fashion—which is made evident by her immaculate feed.

Her profile is sometimes light and fun but mostly unapologetically honest. A perfect fit to team up with brands that have a strong point of view.

Being a nano-influencer, Allegra has a keen interest in marketing and content creation relating to women’s fashion, family building, and home improvement. She is currently building her online community that has surpassed over 2k followers. Allegra is also juggling working as a nurse and being a full-time mom.

For brands looking to work with mom influencers, Allegra will certainly be an asset to your campaign.

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Anna Liza Plaida

Anna Liza is a working mom from the Philippines who loves taking care of her family. Donning many hats, Anna is an executive assistant, an online seller of branded goods, and part-owner of a drugstore. On her blog, she talks about her life as a working mom, daily challenges, and ways to overcome them.

With over 5.5k IG followers, Anna’s page has an engagement rate of 1.6% where she shares her trusted home and lifestyle products. Always a learner, she believes in bettering herself and always learning new things. She talks about parenting and shares valuable advice on juggling work and personal life.

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Anitra Jackson

Anitra Jackson is a Montessori teacher, small business owner of a vegan candle company, and also a yoga fanatic. On her blog, The Momtessorian, she shares parenting and lifestyle advice with resources for holistic Montessori education.

Anitra has a follower count of over 7.3k on Instagram where she talks about mindfulness, Montessori resources, and her favored products for home decor.

Our mom influencer is also learning about yoga, essential oils, and DIY farmhouse decor– sharing insights with her audience on her blog. Certified by cosmic kids yoga, Anitra also teaches yoga to kids aged 2-9 years.

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Annmarie John

Annmarie John is a retired army veteran and a travel content creator from Colorado. She has an innate love for traveling and exploring new places. A mom of four, our inspiring influencer shares her travel experiences along with lifestyle, business, and parenting advice on her blog.

With over 47k IG followers, she shares her travel journey, and product reviews and offers glimpses into her daily life as a mom. Her services also include press trips and destination campaigns, social media campaigns, content marketing, and product reviews.

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Sonia Kandhari

Meet Sonia Kandhari, a vibrant mother of three who brings the realness of motherhood to life on Instagram. Sonia shares the ups and downs of raising her kids with a refreshing dose of humor, making her content incredibly relatable to moms everywhere. Her posts often touch on the daily struggles we all face, like the never-ending dilemma of what’s for dinner—something every parent can understand (#IYKYK).

Sonia’s Instagram is a colorful celebration of family life. Through her content, she beautifully weaves in elements of her South Asian culture and Sikh religion, passing down traditions to her American-born children. Her page is filled with joyous moments and genuine smiles, capturing the essence of family amidst the chaos of motherhood. Whether she’s sharing a laugh about the messiness of parenting or showcasing cultural traditions, Sonia’s posts are a delightful reminder that family is where the heart is.

Collab with Sonia for your brand to feature in the heartwarming and entertaining content of the life of a mom who keeps it real while embracing her cultural heritage.

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Hannah Denison

Discover the delightful world of Hannah Denison, a vibrant mom influencer who seamlessly blends motherhood, beauty, and lifestyle content. Based in scenic Seattle, Washington, Hannah’s content is a must-follow for moms everywhere. 

Hannah’s Instagram is a treasure trove of heartwarming moments, where her two adorable kids often steal the show. She’s a dedicated mom blogger who candidly shares the joys and challenges of raising her little ones, creating content that resonates deeply with her followers. Her feed is the spot for product enthusiasts, filled with enthusiastic reviews and recommendations of her latest discoveries.

With a thriving engagement rate, Hannah’s genuine passion and authenticity shine through every post, fostering a strong connection with her audience. Her followers eagerly anticipate her insights on everything from clever cooking hacks to beauty secrets and lifestyle inspiration.

For brands looking to connect with a warm, authentic, and joyful community, partnering with Hannah Denison is a fantastic choice. Her Instagram is not just a collection of posts; it’s a heartfelt journey through the many facets of motherhood and beyond. Embrace the adventure and let your brand become a part of Hannah’s captivating world. 

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Natasha Campos

Llamando a todas las mamás de habla hispana! 

If Google Translate was right, that’s “Calling all Spanish-speaking Moms!” 

Meet Natasha Campos, your go-to Latina mom influencer based in sunny Orange County, CA. Natasha’s vibrant content focuses on motherhood and lifestyle, bringing positive vibes to every post.

Natasha’s Instagram is a delightful mix of family outings, adorable baby photos, wholesome family moments, and invaluable parenting advice. She covers all things motherhood and family, making her page a must-follow for moms everywhere. Her captions and reels are in Spanish, making her the perfect choice for brands looking to connect with the Spanish-speaking community.

From product recommendations to heartwarming family moments, Natasha’s content connects on a profound level with her audience. Her engagement rate is currently a staggering 46%!! Her genuine passion for family life shines through, creating a warm and inviting space for her audience. If you’re a brand aiming to reach Spanish-speaking moms, Natasha Campos should be at the top of your list. 

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Natalie Terranova 

Meet Natalie Terranova, a dynamic motherhood and mom influencer who infuses fun and creativity into every post. As the proud mom of two adorable boys, Natalie’s Instagram is a lively celebration of family life, filled with joyful reels, videos, and photos.

Her Instagram feed is a visual treat, featuring vibrant, high-quality images that captivate you instantly. From showcasing her boys’ playful adventures and flaunting her stylish nail art to recommending top beauty products and sharing chic home decor tips, Natalie’s content is a delightful blend of authenticity and elegance. Her knack for merging everyday moments with a polished touch sets her apart in the influencer world.

Natalie’s impressive collaboration portfolio speaks for itself, boasting partnerships with renowned brands in haircare, beauty, fashion, health, and home decor. She’s a busy bee, always on the move, demonstrating her reliability and strong influence in the parenting arena. For brands seeking a mom influencer who masterfully combines genuine family experiences with high-quality content, Natalie is the perfect choice. Connect with her on Afluencer today and watch your brand shine!

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Sara Feller 

Meet Sara Feller, an inspiring mom influencer who effortlessly balances her life between the sunny landscapes of Arizona and the charm of New Jersey. Her Instagram page, @lifewiththe_fellers, is a vibrant hub for all things motherhood, lifestyle, and fashion.

Prepare to be enchanted by heart-melting mommy-and-me moments with her adorable daughter, Amira. Sara shares relatable parenting hacks, like back-to-school routines that make life easier for busy moms. Her feed is filled with valuable product recommendations, covering everything from toys and books to fashion finds and self-care tips. With a diverse range of helpful content, Sara is a go-to resource for moms seeking inspiration and support. We all know how much us moms could use a little help now and then!

Not only does Sara provide a wealth of practical advice, but she also boasts an impressive array of paid partnerships, showcasing her strong collab skills. If you’re looking for an influencer who can elevate your brand while connecting with an engaged audience, Sara Feller is your ideal partner. Reach out to her via Afluencer and get started on a collab that could take your brand to the next level! 

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Mehwish Saikh 

Meet Mehwish Saikh, the creative force behind @twinmamaslife, a digital brand that beautifully intertwines motherhood, travel, lifestyle, and wellness. Based in Toronto, Canada, Mehwish is a passionate content creator who truly embodies the joy of motherhood.

With a heartfelt journey that includes her rainbow babies, Mehwish is an advocate for miscarriage awareness and uses her platform to inspire others. She focuses on empowering millennial moms to embrace self-care, prioritize their well-being, and pursue their dreams while looking fabulous! After all she has been through, it’s uplifting to see her share such positive and encouraging content.

Her Instagram is a source of inspirational posts and engaging stories, showcasing her commitment to uplifting moms everywhere. With a wealth of brand collaborations already under her belt, Mehwish is the perfect mom influencer for brands looking to connect with the mom demographic. If your brand aims to resonate with mothers, don’t miss the chance to partner with Mehwish Saikh. Reach out and explore how you can create an impactful collab together!

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Finding More Mom Influencers with Afluencer

If you’re on the hunt for more perfect mom influencers to elevate your brand, look no further than Afluencer. These awesome moms we’ve mentioned are just the tip of the iceberg! As a free influencer marketing platform, Afluencer is designed to connect brands with a diverse range of influencers, including those who specialize in motherhood, lifestyle, and parenting.

How Afluencer Helps You Find Mom Influencers

• Advanced Search Features Afluencer makes it easy to narrow down your search for mom influencers through its advanced search bar and interest filters. Simply enter keywords related to motherhood or parenting, and watch as the platform delivers a tailored list of influencers who align with your brand. This functionality allows you to focus on specific categories, ensuring you find influencers who resonate with your target audience.
• Direct DM on Afluencer One of the standout features of Afluencer is the ability to send direct messages to influencers right on the platform. This feature allows for seamless communication, making it easier to establish a connection and discuss potential collaborations. Whether you’re interested in vibrant content creators like Sonia Kandhari, who shares the realities of imperfect motherhood, or Natasha Campos who captures the joy of family life in Spanish, while Natalie Terranova showcases authentic moments with her boys. Direct messaging these influencers on Afluencer simplifies the process of building a partnership, ensuring efficient and effective communication. DMing influencers on social media often doesn’t yield results. At least on Afluencer you know that these are influencers actively looking for collab opportunities!
• Collab Creation Feature Afluencer’s innovative collab creation feature takes the hassle out of outreach. Brands can easily create a Collab (for free) and in said Collab, filter for mom or parenting influencers, allowing them to showcase their collaboration opportunities and let influencers come to them. This feature not only streamlines the process but also fosters genuine connections with influencers who are excited to work with your brand.

In a world where authenticity is key, Afluencer makes it simple for brands to connect with mom influencers who align with their values and vision. By utilizing the platform’s advanced search features, diverse influencer pool, and collab creation feature, you can find the perfect partners to elevate your marketing strategy. Explore Afluencer today and discover how these amazing mom influencers can help your brand shine!

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Partner with a Millennial Mom Today

Cute babies make the perfect accessory, no matter what you are trying to sell. In fact, multiple studies show that adult brains are wired to go ga-ga over babies. Add to this mix a mom with a personal brand and a mission to enlighten her audience and you have the perfect marketer.

Ready to see results that would otherwise take a long time (and lofty budgets) with paid advertising? Partner with these vibrant mom influencers to convey your message and snowball sales.

Install the Afluencer app for Shopify and start leveraging the power of influencer marketing. If you are a non-Shopify merchant, then you can register here.

The post 15 Mom Influencers to Collaborate with Today appeared first on AFLUENCER.

]]> https://afluencer.com/parenting-influencers-here-to-help/ Tue, 28 Nov 2023 09:35:46 +0000 https://afluencer.com/?p=7746 Parenting is a tough job, whether you’re new to it or have years of experience. Following the right parenting influencers on social media can help parents get answers to help make their journey of raising children so much easier and way more fun. Here are the inspiring parenting influencers who share a great wealth of […]

The post 32 Parenting Influencers Ready To Inspire, Advise & Collab! appeared first on AFLUENCER.

]]> Parenting is a tough job, whether you’re new to it or have years of experience. Following the right parenting influencers on social media can help parents get answers to help make their journey of raising children so much easier and way more fun.

Here are the inspiring parenting influencers who share a great wealth of knowledge on raising kids and also work with a variety of top brands.

1. Chantel Schnider
2. Jordan Boncquet
3. Traceyann J.
4. Susie Bachar
5. Beverly Spanninger
6. Alexandra Nicole
7. Alaina Bullock
8. Jenna Liu
9. Diana S.
10. Taylor Franklin
11. Joy Blanca

12. 2DadsWithBaggage
13. Christina Flynn
14. Cassandra Summers
15. Kim Williams
16. Lexie Undem
17. Mayra Operio
18. Hannah Denison
19. Brooke Etter
20. Sydney Eacret
21. Aiyna Dhillon

23. Anitra Jackson
24. Bringing Up Babe
25. Kathy Blouin-Potvin
26. Kelsey Thelen
27. Lavynder Lee
28. Nadia Gozdon
29. Priscilla Marie Cosme
30. Aubrey Ellison
31. Louise Pentland
32. Tom Riles

But first, before I carry on…

1. If you’re a brand looking for influencers to work with, then make sure you invite the influencers who tickle your fancy to Collab. Explore their Afluencer profile to find out if they are the right fit for your brand.
   
   Sign up as a Brand to find, reach out, and Collab with top Influencers on Afluencer!

2. If you’re an influencer looking for inspiration or looking for brand partnerships, then listen up. We are currently taking on influencer members. Not just in the parenting niche but ANY niche. So register with Afluencer today!
   
   You’ll get access to hundreds of great brands looking to Collab with influencers like you. You will also get your very own profile page and access to our popular APP! Plus we will also feature you in one of our upcoming influencer round-up articles!
   
   Sign up as an Influencer for Brand Collabs, increased exposure, and a featured spot!

Now let’s carry on with today’s round-up of parenting influencers.

Chantel Schnider – @chantelschnider

Chantel Schnider, a mom of three and the vibrant force behind The Alexander Family fills her Instagram with heartwarming glimpses into their life.

As you scroll through @chantelschnider, you’re treated to a tapestry of genuine family moments. From Walmart adventures to cozy days at home and precious times with her newborn, Chantel authentically shares the highs and lows of parenting. The beauty lies in the unfiltered portrayal of a family simply being themselves. It’s not just curated content; it’s a real, relatable journey.

The Alexander Family has an undeniable charm, and @chantelschnider has become a treasure trove of joy. As you explore their world, you’ll likely find yourself smiling at the candid, everyday magic that they effortlessly bring to life. The warmth and love emanating from their photos and stories are infectious, making it easy to understand why The Alexander Family has captured the hearts of many, including ours. Prepare to be captivated by the genuine beauty of family life.

Invite to Collab

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Jordan Boncquet – @california_belles

If there’s a must-follow mom-life duo on the internet, it’s got to be Jordan and Robin as Jordan Boncquet.

Based in the USA, these two sisters are moms, wives, and best friends.

After moving to the south of California, Jordan and Robin share their life journey with their community and are all about sharing things they love.

Content

With an engagement rate of 2.4% and a fantastic audience of mainly 25 to 35-year-olds, their bubbly lives and vibrant attention-grabbing posts are an instant charm—and quite a whirlwind of excitement as you’re snatched into all the wonderful things they share on Instagram.

A few posts in and you may find yourself with an air purifier, appetizers for the big game, facial products, arcade games, online coding subscriptions for the kids, cat food, and an awesome air fryer because they’ve persuaded you to add-to-cart and simply make your life better.

Lots of FOMO if you miss anything on their page.  There’s no shortage of great finds and amazing bright mom-life energy.

“Aww, you guys are so adorable.  I want that sweatshirt too!”  We agree!

Jordan and Robin are so magnetizing and such a breath of fresh air on your feed that you’ll enjoy following.

Collabs

Family, lifestyle, beauty, fashion, home, and health brands—Jordan and Robin are the sisters to collaborate with for a bright and upbeat campaign.

Invite to Collab

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Traceyann J. – @traceyannn_

Coming to you from Georgia, USA is this lovely mom of three: Traceyann. She has a love for all things beauty, fashion, travel, and lifestyle. But above all, she loves sharing her experiences on motherhood and marriage.

Content

Not only is Traceyann a mom, but a birth and postpartum doula as well! On her Instagram profile, you’ll find adorable pics and updates of her kids, as well as tips on motherhood and some personal updates about her own journey. Her family pops up a lot on her feed. It’s clear that this is where her passion lies.

As a lover of beauty, this micro-influencer also posts her favorite products and skincare routines. As a busy mom, she prefers to keep things simple coz #aintnobodygottime. Moms out there are sure to relate!

She recently started a blog called Joy of the Johnsons where she has a goal to share content on all that she enjoys while encouraging moms everywhere to stay true to themselves.

Collabs

Traceyann is fairly new to the game but is not shying away from any potential Collabs. On her blog, she’s inviting brands to reach out to her to “build something together”. And, naturally, over on her Afluencer profile, it’s super easy to reach out 🙂

If you’re here for fun parenting influencers, then tapping that “Invite to Collab” button will be the best thing you do today!

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Susie Bachar – @wearejustthe3ofus

Hailing from the sunny vibes of South Florida, USA, Susie Bachar effortlessly juggles multiple roles – a parenting influencer, a skilled photographer, and a dedicated small business owner. Juggling these hats with grace, Susie invites you into her world where her husband and the adorable Reef, their sweet toddler, make frequent heartwarming appearances on her vibrant Instagram page.

Susie’s feed is a delightful mix – from showcasing quick and healthy family meals to highlighting must-have eco-friendly products. Whatever she shares, rest assured it’s a blend of information, fun, and inspiration. Susie Bachar is the influencer you never knew you needed – delivering content that leaves you wondering how you ever lived without her unique perspective on family life.

Her diverse and engaging content promises not just a peek into her world but a valuable addition to your daily scroll. You’re going to want to not only hit that follow button but click on that “Invite to Collab” button too!

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Beverly Spanninger – @yurtfarmmama

Meet Beverly, the heart and soul behind @yurtfarmama, your go-to lifestyle and parenting influencer! With three homeschooled kids, she effortlessly weaves the bohemian hippy spirit into her daily life. As a small-scale market farmer, Beverly cultivates not only vegetables but also a love for nature, reflecting her passion for the outdoors.

Beverly’s content immerses you in her world, making you reconsider that corporate 9 to 5. Who needs that when you can be home doing what you love? Her genuine joy at home showcases a unique blend of parenting, homeschooling, and embracing a bohemian lifestyle. A true advocate for holistic living, she dives deep into health, creating a vibrant tapestry of wellness.

Imagine your brand Collab’ing with hippie Beverly—an opportunity to tap into a new market through an influencer who effortlessly combines authenticity, nature, and holistic living. Join forces with @yurtfarmama and let your brand resonate with a community ready to embrace a life inspired by Beverly’s wholesome approach.

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Alexandra Nicole – Yahoo Calls Her One of the Most Inspiring Influencers

Nicole is a single mom, blogger, and entrepreneur. Also, a Ph.D. student, Nicole is one of the most reliable parenting influencers and can help parents find ways to handle children. In fact, Yahoo called her one of the most inspiring influencers.

She works as a business consultant and spends a large part of her day with her children.

Nicole runs her own blog, City Chic Living, where she shares parenting tips, health ideas, travel suggestions, and home decor inspiration. She has more than 85,000 Instagram followers and a small e-commerce store.

Nicole works with all sorts of brands and offers various packages through her site including product images, blog posts, travel, product reviews, and even TV commercials. Moreover, brands can even hire her for a personal appearance.

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Alaina Bullock – Lifestyle Influencer with Parenting Tips

Alaina identifies as a lifestyle blogger but you will also find some great parenting tips on her blog, Bullock’s Buzz.

She lives with her husband, stepson, and three cats (perfect opportunity for a cat brand Collab), in Birmingham. The Alabama mom enjoys the outdoors, cooking, and reading. She’s also into gardening and animal welfare.

She’s quite a well-known name on Pinterest with close to 1 million monthly viewers. Brands interested in finding a foothold on the photo-sharing site can work with her.

Bullock has a degree in Early Childhood Education and she worked as a full-time teacher.

She uploads new content on a regular basis in the form of tips, fun ideas, and opinions on products. She also hosts giveaways and is known for partnering with different brands.

So if you’re looking for parenting influencers who pretty much reps the very definition, then Alaina is the perfect creator to partner with.

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Jenna Liu – @sixxcoolmoms

Representing Maryland, USA is Jenna Liu. She’s the founder of a national tight-knit community for fun moms and moms-to-be: Sixx Cool Moms. Here you’ll also find a network of mom influencers and content creators who are sure to tickle a rib or two.

Content

Calling all moms! Jenna and the community she created are everything many moms out there need in their lives. Here you’ll find content on so much. Support. Shout-outs. Mother-in-law jokes. Encouragement. Businesses to support. Hot guys (look out for “hot guy in the wild”), wink!  Real talk on all things women and motherhood. Stories. Jokes. Family, fun and SO much more.

On Instagram, Sixx Cool Moms is full of realness. Just everyday women being themselves. You can feel the positivity and support.

Jenna is also a host of a podcast called @BadAskMoms where she and her co-host tackle questions about motherhood, relationships, sexual health, and life. We love Jenna’s commitment to her inspiring community of moms.

Collabs

You know this mom has her Collab game on point. She’s partnered with various clothing brands, from fitness apparel to shapewear for moms; as well as photography, beauty, children’s education, beverage (mama needs her wine), toys, and so much more. She’s clearly all about that mom’s life. You know what they say, “when mom is happy, everyone is happy”.

If you’re also all about that parenting mom life, a Collab with our influencer, Jenna is a sure win!

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Diana S. – @forevermylittlemoon

Meet Diana, the heart and mind behind the Forever My Little Moon blog, a haven for parenting enthusiasts. Based in charming Minnesota, Diana embarked on this blogging journey to document her path from the anticipation of conceiving to the joys and challenges of parenthood. Her blog isn’t just a narrative; it’s a supportive community. Many of her followers have found solace and guidance through Forever My Little Moon.

Beyond parenting insights, Diana uses her platform to be authentically herself. Her blog and social media are vibrant spaces where she fearlessly shares personal, opinionated posts. What sets Diana apart from other parenting influencers is her ability to keep things fresh and engaging. With a constant stream of captivating content, Forever My Little Moon ensures you’ll never tire of exploring the exciting and diverse world of parenting through Diana’s eyes. Get ready for a journey that’s not only informative but also entertaining and endlessly fascinating.

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Taylor Franklin – All About The Mom Life

Based in Florida, Taylor Franklin is a buzzing mom with a straight-to-the-point approach to sharing her family lifestyle highlights while hooking parents up with some pretty cool finds.

You know, the random everyday mom life stuff but with a sprinkle of “OMG I need that in my life”.

Add home and travel content and Taylor’s your new mom BF on your feed.

Content

Her cute little relatable stories about her children seamlessly flow into fantastic product promos of stuff for parents.

“I swear this boy could read all day. He loves to grab as many books off the shelf as possible and make up stories based on the pictures. You can usually find him hiding in my room or behind the couch flipping through all the colorful pages”.— that then flows into a children’s book ad that her followers adore in the comments.

From adorable portraits of her children (because a mom can’t help but share the “aww so cute” moments), home remodeling projects (of course), must-have granola smoothie bowl on the go (that’s how we roll), to really great mom finds like super cute frog knitted hats, epic toys, sunscreen, teeth whitening, and all-natural skincare (because all this stuff is pretty important—right?).

Oh, and then you’ve got to love it when she drops a funky manicure because she’s gotta show off a lovely piece of jewelry (that you’ll love, too!).

Did I mention that Taylor frequently treats her followers with fun competitions?  There really is so much to love about her.

Collabs

Taylor is an amazing mid-tier influencer who will rock promos for family, lifestyle, and travel brands.

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Joy Blanca – Parenting Influencer With All Kinds of Skills

Joy is a content writer, entrepreneur, social media marketer, baker, and bookworm. And above all, she’s a mother to two boys, who have greatly helped shape her personality.

Joy works with all kinds of brands as she’s good at creating her own content, especially written materials. She covers press releases, product reviews, and other such pieces.

She shares her personal experiences on her blog Notepad Corner; however, she also operates several other blogs and contributes to a number of platforms.

If you are serious about improving your SEO ranking then she can be your go-to person.

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2Dadswithbaggage – LGBT Family Adventures

We can’t talk about parenting influencers without mentioning 2 Dads with Baggage. They are an LGBTQ family travel blog that covers everything related to parenting including finding a connection with your children, traveling together, and having fun.

While it is a great platform, we must mention that it might not be all that suitable for new parents as it caters to parents with slightly older children.

The 2Dads family consists of:

Jonathan Bailey

Jon loves to explore faraway places and has a great interest in cooking. He loves to share his family recipes.

Triton Klugh

Triton enjoys eating out and is into fashion. He often shares fashion tips on his blog.

Sophia Bailey-Klugh

Sophia loves shopping, movies, and entertainment.

Ava Bailey-Klugh

Ava is into movies, fashion, and cuddly animals.

The family caught the limelight when Sophia, aged 10, wrote a letter to former US President, Barack Obama. The letter got media attention and the family went on to meet some popular people.

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Christina Flynn – @indiedood

Meet Christina Flynn, the warm-hearted parenting influencer hailing from sunny Florida in the USA. As a mom of two, Christina invites you to join her family adventures, where her toddler plays the starring role. Her Instagram is a treasure trove of family-centric content, from playful moments to thoughtful parenting insights.

Christina not only shares the joys of motherhood but equips fellow parents with practical tips. From handpicked toy suggestions that keep little ones entertained to invaluable health advice for staying on top of the parenting game, her feed is a go-to resource.

What sets Christina apart is her seamless integration of brand Collabs. A seasoned professional, her Instagram showcases a plethora of paid partnerships, assuring potential collaborators that their brand is in expert hands. Reach out to Christina for a collab that promises to elevate your business to new heights – because parenting is easier when you have influencers like Christina Flynn as your guide.

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Cassandra Summers – @cassandra_blogs

Cassandra Summers, an Ohio-based mom of four, is your go-to influencer delivering a delightful blend of parenting, health, food, and lifestyle content.

Her page is a harmonious mix, providing a real and relatable experience for her followers. Instead of aiming for perfection, Cassandra focuses on sharing moments that make her audience exclaim, “Me too!” Her Instagram is a treasure trove of genuine family content, featuring laughs, adorable faces, and candid moments that resonate with all of us.

If you’re deciding on the right parenting influencers and you value genuine connections and authenticity, partnering with Cassandra is a no-brainer. Brands keen on reaching an audience appreciative of real-life experiences are sure to find a perfect match in this down-to-earth influencer. Her follower count is ever-growing and her engagement rate continues to rise. The proof is in the pudding. Dive into her world for a refreshing take on the chaotic and endearing journey of parenthood. What a refreshing take!

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Kim Williams – @kimoune

Hey there, Quebec! Get ready to meet Kim Williams – a fabulous mom, lifestyle and parenting influencer, and radio guru cheering for dream-chasers and girl power advocates.

Dive into the world of @kimoune’s Instagram, and the first thing you’ll think is, “Wow, what a visually stunning page!” But it’s not just about the aesthetics; Kim’s content is a delightful journey. Whether she’s rocking the latest fashion, proudly showcasing her strong-willed daughter, or sharing other lifestyle gems, her captions, mostly in French, add that perfect touch of detail.

What sets Kim apart is her authenticity shining through every picture, video, and caption. There’s a genuine, real, and relatable vibe that grabs your attention instantly. Her engagement rate is to be envied – moms out there are clearly hooked on her content. If you’re a brand on the lookout for a Collab partner with these qualities, Kim Williams deserves a prime spot on your list of Canadian parenting influencers to connect with.

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Lexie Undem – @lexienoelleundem

Introducing Alexandra, affectionately known as Lexie, a parenting micro-influencer weaving a tapestry of positivity, creativity, and practicality in her online realm. Lexie’s Instagram is a haven for those seeking inspiration in recipes, motherhood, sustainability, and delightful DIY ventures.

As a devoted mom of two, having recently given birth to her youngest, Lexie’s captions are not just words—they’re thoughtful narratives, providing a peek into her world with detailed insights. Navigating through her Instagram, you’re not just a follower; you become part of Lexie’s extended family, invited to share in the joys of family moments.

Lexie effortlessly integrates paid partnerships with diverse brands into her content, bringing authenticity to Collabs. For those aspiring to elevate their brand’s presence, inviting Lexie into your journey is akin to adding a touch of stardust. Brace yourself for a Collab that transcends marketing—it’s a genuine connection that resonates with audiences and propels brands toward new heights.

Join forces with Lexie, and together, you can create something extraordinary!

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Mayra Operio – @tinytimetraveler

Step into the vibrant world of Mayra, the California-based parenting influencer who effortlessly blends the sunshine of the West Coast with the chaos and charm of motherhood. Her content is a celebration of life’s simple joys, with a focus on the dynamic interplay between family and a lively lifestyle.

Mayra’s trio of outdoor-loving sons infuse her days with laughter, adventure, and a touch of muddy chaos. And then there’s her fur baby, a spirited husky, adding a dash of wildness to their daily escapades. But it’s not just the chaos that defines Mayra; it’s her love for storytelling that gives her online presence a unique flavor.

Each post is a journey, a narrative that transports you to magical realms while you sip metaphorical tea with Mayra. Her captions, sincere and relatable, create a sense of intimacy, like sharing secrets with an old friend beneath a starlit sky.

In the world of Collabs, Mayra doesn’t just stop at one niche. From fashion to gastronomy, her partnerships with diverse brands add an extra layer of excitement to her already captivating feed. Ready for a dose of lifestyle inspiration and a peek into the enchanting world of motherhood?

Join Mayra on her digital escapades and let the adventure unfold!

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Hannah Denison – @hannahmarieden

Explore the enchanting world of motherhood, beauty, and lifestyle through the lens of parenting influencer, Hannah Denison. Hailing from the picturesque Pacific Northwest in Seattle, Washington, Hannah infuses a delightful British touch into her content, reflecting her English roots.

As a devoted mom blogger, she shares the joys and challenges of raising her two adorable kids, who play starring roles in her heartwarming posts. Hannah’s Instagram page is a treasure trove of product discoveries, as she enthusiastically reviews and recommends gems to her engaged audience. Her genuine passion resonates, creating a strong connection with followers who eagerly anticipate her insights.

With a thriving engagement rate, your brand is in capable hands with Hannah. Embrace the warmth, authenticity, and joy that define her space—a haven for those seeking a blend of motherhood tales, beauty tips, and lifestyle inspiration. Hannah’s Instagram is not just a feed; it’s a heartfelt journey, and your brand can be part of this delightful adventure.

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Brooke Etter – @lifeofetter

Meet Brooke Etter, the warm-hearted parenting influencer hailing from Ohio. As a dedicated wife and mom of three beautiful girls, her content revolves around the joys and challenges of motherhood, sprinkled with insights into maintaining positive mental health. Brooke’s husband and adorable children frequently make delightful appearances, adding an extra layer of authenticity to her parenting journey.

For those seeking influencers with great parenting inspiration, @lifeofetter is your go-to. Beyond family adventures, Brooke, a self-confessed foodie, shares tantalizing treats and culinary delights. From heartwarming family moments to delicious recipes, her content is a blend of love and flavor.

Brands across various industries have a golden opportunity to Collab with Brooke, amplifying their message through her genuine and engaging platform. Don’t miss the chance to connect with this influential parenting figure whose content is a delightful mix of family, food, and genuine moments.

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Sydney Eacret – Sweet-natured Nano-influencer

From Washington, USA, Sydney Eacret is a lovely single mom and an authentic nano-influencer who shares sweet glimpses of heart-warming mom-and-daughter moments.

Content

If there’s anything that stands out about Sydney’s content, it’s got to be her genuine expression of who she is and what she loves.

And her treasured baby girl is a beautiful part of what she shares on her Instagram profile.  From classic holiday photos, and baby milestone updates, to adorable moments that will make you go “awww” post after post—you can’t help but fall in love with Sydney’s world through her lens.

Sydney also has a particular love for the outdoors—sharing soulful hiking and sweet berry-picking experiences with her baby girl.

Sun, nature, baby coos, and all the things that will warm your heart as you watch Sydney’s motherhood journey is what you can expect to consume on her feed.

And it’s no surprise that she expresses some soul in her captions too.

“We needed time to unwind and unplug from everything!  I forgot how much happiness and peace nature brings me and I can’t wait to get out and be more active with my little girl.”

Collabs

Sydney is a sweet-natured nano-influencer that would make the perfect match for baby, lifestyle, parenting, outdoor, and fitness brands.

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Aiyna Dhillon – Milan’s Mama is a Parenting Influencer

Dhillon, who became a mother in 2019, and is happily married, runs her blog Milan’s Mama where she shares her experiences, advice, recommendations, and ideas.

The Canadian mom is working to strengthen her social media presence but mainly concentrates on her blog which also has a Shop section.

Her posts are humorous and full of life. In addition to parenting tips, you will find articles on travel, cooking, and hobbies on the platform.

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Anitra Jackson – Business Owner, Educator & Parenting Influencer

Jackson is a mom, small business owner, and educator. She has around 7,000 Insta followers and an engagement rate of 2.8 percent.

She collaborates with a lot of brands and often posts reviews, overviews, and sponsored photos. Since she’s a Montessori educator, she’s usually followed by new parents interested in finding ways to educate young kids.

In addition to this, she’s also making kids’ yoga popular. She caters to kids between the ages of 2 and 12 and is certified by Cosmic Kids Yoga.

Certainly a great choice for brands looking to work with parenting influencers.

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Parenting Advice While Bringing Up Babe

The popular Instagram page Bringing Up Babe has amassed more than 169,000 followers.

The family page is dedicated to their everyday life as parents. The couple shares gorgeous photos and videos of themselves and their adorable 4-year-old daughter, Babe.

These influencers have received immense praise due to their unique parenting methods. You will find parenting tips, product recommendations, and special DIY projects for kids.

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Kathy Blouin-Potvin – Passionate Content Creator

Kathy, 27, is a full-time mother to two daughters, 5 and 7, and has been married for seven years. She enjoys writing which certainly shows in her blog where she started to share her experiences with others and fulfill her passion for writing.

Unlike other parenting influencers, she doesn’t concentrate on a single niche and identifies as a lifestyle blogger. You will find everything on her social media pages and blog, Life With Kathy. Such as reviews, traveling and parenting tips, lifestyle ideas, giveaways, recipes, and crafts.

She believes in posting honest reviews and only works with brands that she truly likes.

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Kelsey Thelen – Lifestyle & Parenting Influencer Spreading Love on Instagram

Based in Basin, Arizona, Kelsey is a lifestyle and parenting influencer with around 45,000 Instagram followers.

A mother of four, Kelsey’s motto is to spread love. You will find a variety of inspiring posts on her social media that include product reviews, ideas for DIY projects for kids, and some beautiful photos of her children.

She believes that mothers shouldn’t stop taking care of their health and beauty and has joined hands with a bunch of brands that cater to moms.

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Lavynder Lee – The Bold & Beautiful Millennial Mom

Lee is an activist and millennial mom working hard to spread the idea of sex positivity. She mainly concentrates on her website, Lavynder Lee Co.; however, you will also find her on social media platforms.

You will find a variety of posts on her Instagram such as pictures of her children, her motherhood journey, confidence-boosting images, and motivational quotes.

She is known for her bold avatar and enthusiasm. She also works with different beauty brands, lifestyle businesses, and fashion labels.

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Nadia Gozdon – Parenting from Denmark to California

Whether you’re looking for parenting influencers for collaboration or tips, Nadia’s got you covered. This California-based wife and mom shares some great tips, stories, and suggestions with her 35,000 Instagram followers.

We must, however, mention that despite her location, Nadia seems to be more popular in European countries and about 90 percent of her followers are from Denmark, where she spent several years of her life.

Nadia loves to share the adventures and joys of motherhood and help other parents find answers to their parenting questions.

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Priscilla Marie Cosme – Parent, Teacher & Coach

It’s not very often that you come across a parenting influencer with real-life teaching experience. Priscilla, however, fits the bill as she’s not just a wife or a mommy but also a teacher and a cheer coach.

This Texas mom has a huge following of over 198,000 on Instagram who enjoy her thoughtful posts on education, motherhood, and the challenges parents have to face.

She actively engages with her followers and is especially known for her detailed and honest reviews.

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Aubrey Ellison – @aubellison

Bringing the best mom life smiles and chuckles to social media straight outta Idaho, USA, is Aubrey Ellison.

Mom of four, Aubrey loves all things health, beauty, fashion, and family, and she loves being an influencer.

In her words, “I believe in the influencer world and think there is so much good that comes from it”.  We can’t help but just love her.

Content

Unforgettable, contagious, light-hearted, and so lovable.  Seriously, Aubrey makes mom life look like a fun ride—even in all the craziness.  And if you’re a mom, all you need in your day is Aubrey showing up on your feed to brighten you up.

It’s her cherry personality that will cheer you up through her funny mom life videos like “When your 3-year-old can do it by himself”, her cutest milestone updates of her family, and even her uplifting monthly giveaways like a recent beauty hamper with a “love ya, mean it” mug for extra sunshine in your day vibes (even if you don’t win it, her post still brightens you up).

It’s rare to find a personality like Aubrey’s that brings so much great energy to her followers through sharing simple, relatable, and even quirky experiences of motherhood.

Collab

Aubrey Ellison loves collaborating with brands she believes should be bigger and it’s a dream come true for her to promote something she is passionate about.

With her growing micro-influencer profile, Aubrey is a must-collab for brands that are looking to reach her family audience.

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Louise Pentland – Best Parenting Vlogger in the UK

If you search for the best or most popular parenting influencers, you will definitely come across Louise Pentland. A published author who is considered the best parenting Vlogger in the UK.

She enjoys more than 2.5 million followers who actively comment on her posts. The social media star often talks about body positivity and has worked with all kinds of brands including fashion labels and publishers of storybooks.

She’s equally popular on YouTube, where she has more than 2.31 million followers. You will see all kinds of posts on her social media handles including reviews, tours, tips, and Q&A sessions.

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Tom Riles – Fun Dad Ready To Rock Your Social Feed

Last but not least, is an influencer dad with parenting memes to inspire and entertain for days!

Riley’s more popular as the warm-up act for The Ellen DeGeneres Show; however, behind the scenes, he’s been working on his page, The Life of Dad, which he started in 2010.

His social media page has more than 277,000 followers where he shares memes related to parenthood and some cool tips. If you’re looking for influencers with some relatable posts, then he’s your parenting go-to guy.

Concluding Our Parenting Influencers List

Want to get in touch with these and other parenting influencers? OR perhaps instead you’re looking for influencers from the realms of other niches to sponsor your brand, products, or services? Then you need to SIGN UP WITH AFLUENCER today so you can get INSTANT ACCESS to our platform where you’ll find thousands of influencers in different niches.

The post 32 Parenting Influencers Ready To Inspire, Advise & Collab! appeared first on AFLUENCER.

]]> https://afluencer.com/top-holiday-influencers/ Wed, 28 Sep 2022 11:16:39 +0000 https://afluencer.com/?p=19804 Most people spend the holiday season glued to their screens, looking for the best brands and deals to power through their shopping lists. On the flip side, ecommerce brands compete against thousands of brands, and social media ads to get in front of their audiences and drive conversions. But here’s the bitter truth: running ads […]

The post 10 Top Holiday Influencers to Run High-Impact Marketing Campaigns appeared first on AFLUENCER.

]]> Most people spend the holiday season glued to their screens, looking for the best brands and deals to power through their shopping lists. On the flip side, ecommerce brands compete against thousands of brands, and social media ads to get in front of their audiences and drive conversions.

But here’s the bitter truth: running ads alone will not cut it when your target buyers consider many factors like discounts, delivery dates, and reviews to finalize a single purchase.

However, retailers can cut through this advertising noise and win their buyers’ trust with influencer holiday campaigns. With Deloitte forecasting an 11-15% year-over-year growth for ecommerce sales this holiday season, you can meet and exceed your sales targets with the right influencer partnerships.

This guide will help you plan and execute an influencer holiday campaign from start to finish. We’ve also curated a list of handpicked holiday influencers to Collaborate with.

How Influencers Can Impact Your Holiday Ecommerce Sales

Buyer behavior has changed dramatically since the pandemic. People are now less inclined to make impulse purchases and prefer spending more time on research. In fact, at least 42% of shoppers start planning for Christmas shopping as early as February.

With buyers leaning more towards browsing over buying, retailers have to rethink their holiday marketing strategy to win people’s trust rather than hard selling. Influencers fit well into this equation.

Unlike ads, influencer holiday campaigns offer a non-invasive way to interact with your target audience. Not just that, working with influencers can also accelerate holiday sales because 25% of US shoppers are likely to buy a product faster if promoted by an influencer.

Here’s more research that highlights the impact of influencer marketing on ecommerce brands:

• Sell to a hyper-engaged community: Over 82% of customers are likely to consider or buy something a micro-influencer recommends.
• Win more first-time buyers: Approximately one-third of shoppers turn to social media influencers to learn about products.
• Boost brand awareness: The #tiktokmademebuyit hashtag has over seven billion views, making it one of the most powerful channels for brands to reach a bigger audience and boost discovery.

These numbers show people turn to social media for product discovery and purchase decisions during the holidays. Add a bunch of niched influencers to the mix, and you’re ready to skyrocket your sales!

5 Steps to Design Holiday Marketing Campaigns That Work

You’ve run several holiday campaigns in the past, some even with influencers. But for all the effort invested into these campaigns, the results have always been disappointing. Does this sound familiar?

Lack of fail-proof planning is one of the biggest reasons why ecommerce brands fail at holiday marketing. A holiday influencer campaign can quickly derail if you don’t plan the timelines, goals, and systems.

Thankfully, you don’t have to look far to create an airtight plan. Below you’ll find our 5-step framework for designing a result-driven holiday influencer campaign from start to finish.

1. Start strategizing early on

Holiday shopping is stressful—56% of Americans agree. There’s a lot of pressure around buying the right gifts at the best prices, managing time between work and home and sticking to a budget.

If there is one way buyers plan to overcome this anxiety, it’s by starting their holiday shopping way before the season kicks in. That explains why 61% of shoppers started their shopping sprees as early as November 2021.

For ecommerce brands, this shift in buyers’ preferences means only one thing: they have to start their holiday marketing prep a lot earlier than usual. Instead of giving yourself a 2-month timeline to launch a campaign in November, start running it from October itself. Eric Dahan, CEO of Open Influence, agrees.

Introduce new products, bumper sales, and curated gift hampers. On top of planning your best offers for the holidays, you also have to shape your influencer campaigns.

Here’s a handy list of factors to consider for a solid influencer holiday marketing strategy:

• What are the goals and results you want to achieve?
• What’s your maximum budget for these campaigns?
• What kind of influencers do you want to work with, and how many?
• What products/collections do you want to spotlight in these campaigns?
• How will you cross-promote influencers’ content to maximize reach?

Shoppers want to avoid last-minute panic and tick off their shopping list before the holiday frenzy sets in. So, if you have an influencer campaign on the table for this season, don’t sleep on the planning anymore.

2. Find the right influencers for your niche

Once you’re done with the legwork to strategize a campaign, it’s time to find, vet, and recruit the best influencers.

Even if you have a clear idea of who you want to work with, what type of content you need, and how you’ll measure success, here’s the catch: finding niche influencers that fit with your brand identity is no cakewalk. It’s a time-consuming and often frustrating process that doesn’t guarantee the best results.

So, instead of shooting in the dark, follow a few best practices to find the best holiday influencers:

• Go for keyword search: Research and create a list of brand-aligned keywords. Use this list to search for influencers posting relevant content for your brand. Keyword search is available on all social media platforms, increasing the chances of finding good prospects.
• Look at brand mentions: Another great way to find influencers organically is to check people tagging or mentioning your brands on social media. These people are already happy customers, and an influencer partnership with them would seem more authentic.
• Try influencer database tools: If you want to skip all the trouble of manually sourcing quality influencers, an influencer database tool like Afluencer is just what you need. Afluencer brings you a curated list of influencers from different regions. You can filter this list using options like follower count, channels, niches, and more.

When vetting your shortlisted influencers, check their audience, engagement rates, and content quality. Closely review the comments they receive and do a quick background check to verify their identity.

Kate Oakley from Social Styles Marketing shares her take on finding and finalizing the right influencers.

3. Identify your unique value propositions

The success of your holiday marketing strategy relies heavily on what you’re selling. No matter how well-planned, your campaigns can fall flat if your main offer isn’t enticing enough.

So, the next step in building your influencer marketing campaigns is finalizing your unique value propositions. The way you communicate your brand value can become a huge differentiator and drive sales this holiday season. That’s exactly what helped Allbirds maximize their sales from the start.

Allbirds, purpose-driven footwear, and clothing brand entered an already saturated market in 2016 to compete against the likes of Nike, Adidas, Reebok, and Puma.

But the brand’s eco-conscious and sustainable approach to creating its products became a USP and won people’s attention. The Shopify brand also worked with micro-influencers—termed social ambassadors—to drive conversations around this USP.

Here’s an example of their value-focused influencer campaign from Christmas 2021.

4. Finalize your content strategy for the campaign

Working with influencers brings you massive scope for creating content across platforms. You can conduct giveaways, run whitelisted ads, do an account takeover, or host a live-stream shopping show—the possibilities are endless.

But these endless possibilities can also complicate your campaign strategy. If you’re clueless about what your audience enjoys or prefers, you might miss the mark and get no results.

So, create a research-backed content strategy to resonate with your audience and make your campaign successful. If you’re short on inspiration, take a page from Luxy Hair Extensions‘ book. The Shopify merchant created a Christmas-themed to promote its signature product through a select few holiday influencers.

5. Build a framework to analyze and attribute ROI

Measuring your campaign’s success and each influencer’s performance can be tricky. While some brands consider the number of sales as the primary metric, the ideal way to gauge success is a full-funnel approach. You might not always see an immediate spike in sales. But if you notice a hike in traffic or brand searches, it’s a fair measure of your campaign’s success.

So, Look at your campaign’s impact from the entire funnel—building awareness, enhancing consideration, and bringing conversions. Choose KPIs for each funnel stage and determine an influencer’s effectiveness based on these metrics.

10 Holiday Influencers to Work With

We know how much effort and planning it takes to find holiday influencers that align with your brand’s personality. So, we curated a list of the 10 best influencers to consider for your holiday campaigns this year.

Alexandra Nicole

Niche: Parenting and lifestyle

Alexandra Nicole is a published author, entrepreneur, and lifestyle blogger. With a following of close to 200K users on Instagram, she’s among the most sought-after influencers for lifestyle brands.

Coming from Tennessee, Alexandra posts a unique mix of content about her lifestyle—from her choice of makeup to the foods she prefers for her children. Her IG feed is a balance of her personal posts and brand Collabs.

So far, she’s Collaborated with a range of small businesses, like NABISCO, iHerb, and Clio. She actively publishes reels, feeds, and stories to engage with her audience.

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Ellene Pei

Niche: Fashion and lifestyle

Ellene Pei is a lifestyle blogger and fashion influencer from New York. She’s the brand ambassador for brands like Loving Tan and FashionNova.

As a mother of two, Ellene also documents her life as a mother and Collabs with parenting brands to share their products. Her content focuses on fashion tips and makeup product recommendations. She’s also created story highlights for the two brands she represents as an ambassador.

With a following of 102K Instagram users, her content enjoys a high engagement rate with positive comments. As a new mom, brands from the parenting niche can build an authentic partnership with Ellene this holiday season.

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Kelsey Grace

Niche: Fitness, health

Kelsey Grace is a fitness and lifestyle influencer with 225K followers on Instagram. You’ll find a consistent theme across her IG account—posts and reels featuring her workout sessions. She also shares healthy recipes and fitness tips occasionally. Followers can find all her recipes and advice in dedicated story highlights.

Most of Kelsey’s brand Collabs are with fitness brands, like PEScience, HydroJug, and Tilyoucollapse. Since she’s a body-positive influencer, she focuses on building partnerships with mission-driven brands—like Tula.

The best part about her IG account is the variety of guides she’s created to curate her content neatly.

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Pablo Ortega

Niche: Tech and travel

Pablo Ortega is a tech geek and a travel writer for Condé Nast Traveler & Founder of Lyxplanet. He’s also a content creator with over 50K followers on Instagram.

Pablo’s IG feed mostly features photos and videos from his trips worldwide. Given the diversity of his niche, he has Collaborated with a unique mix of brands—including Mobil1, a motorsport brand, Earth Clean Beauty, a beauty brand, and The Social Good Foundation.

He creates content around his travel itineraries with picturesque photos and reels capturing his journeys.

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Taylor Franklin

Niche: Lifestyle, parenting, home decor

Taylor Franklin is a Florida-based content creator-cum-influencer. She has a following of 142K people on Instagram and creates content around her life as a foster mother, traveler, and home manager.

Taylor’s content has a decent engagement rate and a lot of positive comments. She keeps it real with a mix of funny memes, family photos, and anything that interests her. She’s also collaborated with various brands, such as Aqua Vault, Target, and travel resorts.

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Kylan Fischer

Niche: Yoga and wellness

Kylan Fischer is a sports and yoga instructor. She’s also a wellness influencer with over 300K followers on Instagram.

Kylan’s content focuses solely on her journey as a certified yoga practitioner and plant-based health coach. She shares tutorials, workout tips with her followers, and vegan recipes for healthy living.

She carefully chooses her Collabs with brands that align with her values. If you’re a plant-based brand in the wellness or fitness space, Kylan can be a good fit for your holiday campaigns.

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Julia Gilman

Niche: Fashion

Julia Gilman is an entrepreneur and fashion influencer based out of Pennsylvania. She has an Instagram following of 195K people and shares fashion-related content.

Most of her reels are about her own lingerie and swimwear brand. However, she’s also partnered with beauty brands, like Kate Somerville Skincare, Benefit Cosmetics, and Briogeo. She also puts up her outfits for fashion inspiration.

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Claudia Acuna

Niche: Home and wellness

Claudia Acuna is a wellness influencer with 161K Instagram followers. She helps moms and homemakers improve their space with better organization and cleaning.

Many posts on Claudia’s IG feed focus on cleaning, arranging, and improving the house. She shares tips and tutorials on how to sort out different spaces in your home, like the kitchen, bathroom, porch, and more. This is an excellent opportunity for brands in the home furnishing and decor space to build a Collab with her.

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María Hammonds

Niche: Food

Maria Hammonds is a self-taught cook turned content creator and food influencer. With a massive following of 215K on Instagram, Maria is the perfect fit for brands in the F&B space.

She’s curated multiple guides to give her followers a quick peek into her recipes per category. Her posts and reels get great engagement, with views reaching as high as 300k in some reels. She posts actively and engages with her community through live streams and stories.

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Genevieve Ashworth

Niche: Food

Genevieve Ashworth is a competitive sportsperson and a food creator. She gave up snowboarding and horseback riding to become an allergen-friendly cook and influencer.

Her Instagram account is very animated, with over 369K followers and over 3000 posts. Popularly known as The Salmon Queen, Genevieve is a top choice for food, fitness, and lifestyle brands.

She has previously partnered with brands like empowerDX, OOOFlavors, and Carnivore Crisps.

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Ramp Up Your Retail Sales This Season with the Best Holiday Influencers

The holiday season can make or break your profit milestones for the entire year. The good news is, you can hit all your targets—and then some—with the best holiday influencer campaigns.

Use this guide to create a well-rounded strategy backed by research. Start by planning the timelines and building some groundwork for your campaigns. The next steps are finding the right influencers and creating a framework to assess their performance.

Afluencer can come in handy for establishing meaningful partnerships with brand-fit holiday influencers. Install our Shopify app to set your brand up for dominating this holiday season. Or, come through our “front door” and get started with our generous free trial for Brands.

The post 10 Top Holiday Influencers to Run High-Impact Marketing Campaigns appeared first on AFLUENCER.

]]> https://afluencer.com/ukrainian-influencers-we-stand-with/ Tue, 01 Mar 2022 23:51:55 +0000 https://afluencer.com/?p=17212 We stand with the people of Ukraine. Let’s put the spotlight today on top Ukrainian influencers. Whether they are still based in Ukraine or elsewhere, they sure are a talented bunch, flourishing in the influencer game. They’ve got your most coveted categories covered – from beauty to fashion and fitness, and doing so with a […]

The post 7 Ukrainian Influencers We Stand With appeared first on AFLUENCER.

]]> We stand with the people of Ukraine. Let’s put the spotlight today on top Ukrainian influencers.

Whether they are still based in Ukraine or elsewhere, they sure are a talented bunch, flourishing in the influencer game.

They’ve got your most coveted categories covered – from beauty to fashion and fitness, and doing so with a unique flair. Let’s see what our Ukrainian influencers have got goin’ on.

1. Olga Ferrara
2. Olya Hill
3. Olya Mosendz
4. Daryna Cherkasova
5. Olesya Demelko
6. Amirsam Mohammadzadeh
7. Julie S.

Kicking off this list of influencers from Ukraine is a fashion icon who has always preferred unique over commonplace…

Olga Ferrara – @olgaferrara_ny

Raised in Crimea, Ukraine until she moved to the U.S. in 2002, this New York City-based fashionista chose Instagram as an outlet for her creativity and has never looked back. With over 261k followers, Olga’s passion hasn’t faded. As a child, she took inspo from Paris and is now living the dream.

Content

You won’t need to scroll far to see some of that Paris fashion inspo Olga told us about. Her style is polished. Sophisticated. High-end. Designer. Well-executed fabulousness!

This self-described dreamer says she’s always liked “different” and “unique” but was always told not to stand out. That she should tone it down. Well, it’s safe to say those days are behind her. This is evident in the way she embraces bright colors in her fashion choices. We’re talking about a lime green dress, a Fuschia pantsuit, a hot red bikini top, and a sunshine yellow jacket… just to name a few.

Olga is also an avid supporter of sustainable fashion and a lover of travel: expertly weaving these into her well-composed shots and captions.

When it comes to Collabs, Olga is a pro! She’s partnered with several brands in fashion, from swimwear to jewelry, footwear, handbags, and everything in between. She may have a high follower count, but her engagement rate is a strong 3.5%. Olga knows how to keep her followers engaged!

Stand with our friends in Ukraine by collaborating with our Ukrainian influencers. Start with a Collab with Olga!

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Olya Hill – @livingnotes

Based in sunny California, USA, Olya Hill is another influencer from Ukraine doing big things. She’s the Creative Director behind Living Notes – a modern lifestyle brand. She’s also a photographer, professional ballerina, and mother to 7 children. She has a passion for art and design and loves sharing years of research and teaching to help empower parents to make the best choices for their families.

Content

Although Olya’s main categories are lifestyle and parenting, one of the first things you may notice about the content on her Instagram account is that art seems front and center for her. We love how she weaves it in with any parenting (or other) advice she may be giving. It’s so refreshing!

Over on her Living Notes website, you’ll find blog posts and other resources on parenting – from pregnancy right through to the older kids. Her followers can also find health tips to benefit families – from clean living to general health and wellness. She’s also sure to share tips for the modern woman – how to balance your career and family, and even fashion and beauty tips!

With a combined total of over 615k followers across Facebook and Instagram, with over 611k on Instagram alone, you would think her engagement might suffer a little. But nope. Olya is sitting pretty on 2.9% – proving that she still has her followers hooked. Olya is a gold mine for Collab opportunities. Check her out!

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Olya Mosendz – @olya_mosendz

Also based in California, USA, Olya Mosendz is a Ukrainian beauty and lifestyle influencer. This busy mom has her own beauty company – Lua Pele – and loves sharing moments with her family.

Content

Olya’s content presents a perfect blend of editorial pictures, heart-warming moments, and candid shots of her daughter and partner.

She loves sharing not only beauty and lifestyle tips but fashion inspo as well. Her captions are in Ukrainian – which makes sense because a large percentage (about 40%) of her audience is from Ukraine. Her captions are also full of personality, often motivational, and always positive.

This Ukrainian influencer’s followers can also find a bit of travel content on her page. Whether Olga and her family are taking a leisurely stroll on a black sand beach in California or basking in the sun in Hawaii, she takes some fantastic shots – sometimes using drone photography. Thankfully, she also provides fantastic tips on choosing a shooting location – thanks, Olya!

Her portfolio of Collabs with brands is just as impressive as her content. Olya has partnered with brands in the luxury skincare, health, and even pet industries. It’s safe to say that this influencer from Ukraine is definitely one to team up with.

So show your support for Ukraine with a united collaboration with influencer Olya.

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Daryna Cherkasova – @darynadash

Say hello to Daryna Cherkasova—another inspiring creator to join your campaign with Ukrainian influencers. Daryna is a well-traveled fashion model who has worked with top agencies in Europe, Asia, and the United States. She’s also multi-lingual and has a passion for travel and fitness.

Content

Amidst the various top-notch fashion posts littered on her Instagram page, you will also find candid shots of Daryna traveling and living her life. The vibe we get here is of a woman just doing her thing. Love it!

Daryna’s page seems well-rounded and authentic… almost saying “Yeah, I’m a high-end fashion model but I’m also a regular person”. Brands! Listen up! Get you a Ukrainian influencer who can do both! It’s the relatability factor for us.

Her captions are short and to the point, letting the pictures speak for themselves. And you know what they say about a picture’s worth.

Daryna is another gold mine for Collab opportunities – what are you waiting for?

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Olesya Demelko – @olesia_usa

Hailing from Ukraine and living a new life in Illinois, USA, Olesya loves adventure, travel, and family and is determined to share helpful tips for those with wanderlust.

Content

Olesya is giving us lots of video content – and we love it! Especially when it comes to travel content. This influencer from Ukraine gives awesome summaries of the places she visits. Do this. See that. It’s value for money. Don’t forget to check out xyz.

Fantastic! When you’re on an adventure, who has time to read long-winded captions? Olesya inspires us to go out there and experience new places for ourselves.

Her videos and captions are in she speaks Ukrainian, but you don’t need to speak the language to tell that she has a lively personality that connects with her audience. This Ukrainian micro-influencer is surely on her way to bigger things!

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Amirsam Mohammadzadeh – @akatsuoki

Next on our list of influencers from Ukraine is Amirsam. He’s based in Kyiv and is a lover of all things fashion and fitness.

Content

Amirsam is a high-end fashion model who has even been featured in New York Fashion Week. If you’re a brand looking to Collab with a professional male model (who is also into fitness), Amirsam could be the Ukrainian influencer for you.

With a follower count of just over 10k, he’s just catwalked into micro-influencer status with a phenomenal engagement rate of 9.9%. Amirsam knows how to harness his skills and we believe that a Collab here will be a hit.

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Julie S. – @fabworkingmomjulie

Born in Kyiv, Ukraine, and currently based in Hawaii is Julie. She’s on a mission to help lessen the mental load of working moms and give them the tips they need to further enjoy motherhood.

Content

First off, can we just say that we love Julie’s Instagram handle! It clearly states what she does and who she’s trying to help – other working moms! And that “fab” bit lets us know that her personality is shining through.

Secondly, her content truly is helpful for all the moms out there; especially on her blog titled Fab Working Mom Life (seriously loving the addition of the word fab… might take this up). Julie shares tips on everything from parenting to finances and everything in between.

Where can you find Julie? She’s got content on Facebook, Instagram, Twitter, YouTube, and TikTok – can’t miss her!

If you’re a brand targeting working moms or even looking to stand with Ukraine, Julie is the influencer to connect you to them.

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What do we love about this roundup? The flair with which these Ukrainian influencers share their content. Not only do they deliver high quality, but their personalities rope us in and leave their audiences wanting more.

Click on any of the profiles of our Ukrainian influencers above (why not all of them!) to invite them to stand with you!

The post 7 Ukrainian Influencers We Stand With appeared first on AFLUENCER.

]]> https://afluencer.com/popularity-social-media-mom-influencers/ Wed, 08 Dec 2021 15:59:00 +0000 https://afluencer.com/?p=14579 With the rise of social media influencer programs, it’s become increasingly common for mothers to leverage their popularity as influencers to build a business. In fact, mom influencers have been able to monetize their passions and turn them into entire brands that extend far beyond just being a mother. If you’re looking for help, Afluencer […]

The post The Popularity of Social Media Influencer Mothers appeared first on AFLUENCER.

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