Social media influencing is not a trend. It has become a way of life.

Think about it.

Among the one thing that almost all millennials in all countries of the world have seen is the food-photo ritual. It goes like this: a person is at an eatery. They order food. The food arrives. But they don’t eat it.

They spend some time finding the right angle to take a photo of their food. Then they spend some time tipping-tapping on their phone. Then they eat. They do some of the tipping-tapping again.

And guess what? Some of the food that some of these people are consuming is actually free. In fact, ‘food influencers’ are invited to restaurants and eateries by the businesses and owners themselves: to review the taste and environment.

It might not seem like a big thing to you, but food influencing through social media is a growing phenomenon and helps many brands to drive traffic to their websites.

And if you’re a food influencer with even the slightest following on social media, you could do it too.

Step One: The Basics of Social Media Influencing

Lay your foundation carefully. We must mention here that unless you’re already passionate about food and can pass unbiased, intelligent comments on food from genuine experience, should you undertake this. We’re not saying that you need to establish yourself as the next Gordon Ramsay, but authenticity is important.

If you already eat out a lot or do a lot of street-combing for street food, or even if you cook a lot, you’re in a good place. Start by (a) getting a good camera and (b) making accounts on social media platforms, most importantly on Facebook and Instagram. Don’t go out asking people to “like” your page or anything, instead—and that’s step two.

Step Two: Do Your Thing

Write reviews, and post photos. Take good photos and make sure the lighting isn’t off. You want the food to look appealing. Use an authoritative tone. Compare this food to similar food you’ve had at other places.

Be informative: mention the price, the experience, the ambiance, whether you would suggest this place to people or not, etc. People will notice eventually. Additionally, social media influencing platforms such as Facebook have groups dedicated entirely to food. Join them. Socialize. Share your posts.

Most importantly, ensure that your posts don’t come off as click-bait. Be genuine in your comments and people will start noticing you.

Step Three: Be Different

Influencer marketing is big these days. Many companies are planning to spend millions on social media influencing. This also means that there are far too many social media influencers around. and in order to make your own mark and affirm your existence, you’ll have to be different.

Assume a unique tone or feature to add depth and layers to your reviews. What are you offering to the readers that nobody else is? Position yourself with an ideology. For instance, if you’re someone who covers “eating on a budget” or “budget-friendly eating options,” you can try recreating the dishes you eat at home and document it. Compare the expenditure. This will add a layer of depth to your profile that will automatically attract both viewer and brand attention.

If you’re already a well-established or moderately popular food influencer, sign up for Afluencer and start partnering with the hottest brands today!

The post Are You an Unstoppable Foodie? Social Media Influencing is Just What You Need appeared first on AFLUENCER.

But did you know that these metrics are closely linked and oftentimes even grouped together? That’s because both impressions and reach have a significant impact on your social media engagements and overall visibility.

However, there are times when you need to focus more on just one of them. You need to choose – reach vs impressions – in order to implement the correct strategy for your business.

Comparing Reach vs Impressions: The Differences

To understand which metric suits your social media strategy best, you must first understand the basic difference between the two.

Social media feeds display hundreds of photos, videos, and articles. However, users don’t engage with all of the content that appears on their feed.

The difference between reach and impressions:

The number of people who have seen your content (impressions) vs the people who have clicked/ engaged with it (reach).

Social Impressions

Impressions measure the total amount of times social media users were exposed to your content. Regardless of whether or not they clicked on a link. They don’t measure whether the user who saw your content chose to engage with it.

Social Reach

Reach focuses on the users who chose to see your brand’s content. Then get those users to actually engage with and click on your posts.

Here’s an example to better understand the comparison between reach vs impressions:

Let’s say your ad has been displayed 600 times on social media. 200 people chose to click on the ad. That means your impressions would be 600 and your reach, 200.

Even though the metrics are similar, when it comes to impressions vs reach, the biggest difference is the amount of engagement they measure. Ideally, the two numbers would be the same. Where the perfect scenario has all of your followers seeing and clicking on your posts. However, in reality, this is never the case.

Generally, the number of impressions is always higher than the reach.

In fact, the number of impressions can be very close to the total amount of followers on your social platforms. Particularly if the content has been uploaded for a longer time.

Sometimes the number of impressions can even be higher than your follower count. How? Well, let’s say you post the same content twice. Then that may result in a large number of your followers seeing it for the second time.

Alternatively, your content gets viewed (impressions) by your followers and also non-followers.

Which Is More Important – Reach vs Impressions?

It’s understandable that you want to know which one is the more important metric for your social media marketing strategy. However, this question doesn’t have a clear answer that is true for all brands.

Instead, the importance of one over the other depends on your overall goals for your marketing campaign.

Assuming you want to continually track your ads and have moment-to-moment updates on how your followers are responding. Then you should opt to focus on your impression figures.

If you notice that you’re not receiving a desirable response to the ad, you should consider changing the target audience. And rethink the time that you post a piece of content.

Now you know that reach focuses on the number of people who engage with your content. So having a low reach will let you know that your ad isn’t converting your followers into customers.

When this happens, you may want to reconsider the marketing strategy you’re using for that particular ad.

Final thoughts

Both reach and impressions are closely linked with engagement. They both give you a better idea if you’re on the right path with your current social media marketing strategy.

So you obviously want to boost engagement, right? Then you will need to analyze both reach and impression metrics. And with the acquired data, you can figure out where your content and marketing strategy need to improve.

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