Ready to find the next show to binge-listen and a future podcast collaborator? Then let’s dive right in there!

Brett Owens – The Afluencer Podcast

If you’re on the hunt for a kick-ass podcast that will give you some serious insights into the world of influencer marketing, then you need to tune in to The Afluencer Podcast. Hosted by Brett Owens, the CEO of Afluencer, this podcast features convos with business owners from various niches. Brett and his guests talk about everything from how to find the right influencers to how to track the results of your campaigns.

But what really makes The Afluencer Podcast stand out is Brett’s ability to make complex topics easy to understand. He breaks down the ins and outs of influencer marketing in an informative and engaging way. This makes the podcast a great listen for anyone, even if you’re new to the industry.

If you’re a brand that’s looking to get involved in influencer marketing, then there is no better time than now to invite Brett to Collab with you. He’s a pure genius when it comes to influencer marketing, and he’ll be able to help you create an impactful campaign that suits your budget.

And if you’re a business owner who’s interested in being a guest on Brett’s podcast, then you better sign up quick! Brett is waiting to get real with you. So get on the show and share your secrets and truths.

🡆 Listen to The Afluencer Podcast

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Maria Liberati – The Maria Liberati Show

Maria is a celebrity chef with several accolades to her credit. She is the 2013 Winner of the Culinary Travel Blog of the Year by the NY Travel Writers’ Society. And also Winner of the Culinary Content Innovation Award in 2020 by Corporate Live Wire for The Maria Liberati Show Podcast.

She describes herself as a “Gourmand World Award-winning author/celebrity chef, former PBS TV show host”.

Her show explores food and travel. In addition to this, she also hosts a YouTube show and shares her thoughts with more than 300,000 subscribers through her blog.

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Kalee Dillard – The Kim and Kalee Show

The Kim and Kalee Show is a weekly show hosted by Kim and Kalee Sorey.

The Nashville-based lifestyle influencers & mother-daughter duo is famous for covering various topics including traveling, personal development, healthy living, and entrepreneurship. However, they mainly cater to men and women interested in health and fitness. The podcasting pair has also partnered with numerous brands. Such as Vital Proteins, Mama Chia, Martha & Marley Spoon, Prana, Lorna Jane, Takeout Kit, Fresh Pet, Paypal, Fitfluential, Beachbody, and Sweat Pink.

In addition to podcasts, they also post blogs and are quite active on social media platforms including Instagram.

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Antionette Blake – The Delaware Blogger

Pro speaker, instructor of blogging and social media marketing, and podcast host since 2017, Antionette Blake is a wealth of knowledge. First up is her podcast The Delaware Blogger which covers podcasting pointers and coaching, and this advice is summarized in her podcasting book. The second podcast she hosts is a weekly show on blogging and branding, which is the topic of her other book, “Basic Blogging Tips for Beginners”.

Content

Antionette’s podcasts cover podcasting pointers and influencer blogging tips that will help you to expand your exposure and broaden your brand online.

Collabs

On The Delaware Blogger, Antionette offers prepaid 30-second and 60-sec mid-roll ads.

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Dulce Dagda – La Dulce Vida Saludable

If you’re looking for a podcast influencer that excels in different areas then consider working with Dagda. She isn’t just a podcaster but also a successful YouTuber and Instagram influencer. However, her podcast isn’t presented in English, so it’s time to brush up on your Spanish.

Dagda is a certified Nutrition Coach and enjoys researching and advocating the importance of healthy living. With a Master’s in Nutrition, Dietetics, and Food Safety, she’s a reliable podcast influencer with more than 34,000 Instagram followers.

She covers a variety of topics related to health and diet. Brands that cater to health-conscious individuals can work with her. She posts reviews and other paid content as well.

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Rebecca Vinogradov and Tara Buck – The Beauty Birds Podcast

Podcast friends Rebecca Vinogradov and Tara Buck love all things makeup, skincare, influencers, and industry. They’re the go-to’s for learning about new products, finding out what’s worth your money, and whether the items you own are actually safe to put on your face. If there’s anything they don’t know, they’ll certainly find the answer for you.

As self-proclaimed beauty nerds, Rebecca and Tara blog and podcast to review products, discuss consumerism and share what products they loved until the last drop.

Content

Launched pre-COVID in February 2020, The Beauty Birds podcast spans many topics, including brands and products, consumerism, influencers, minimalism, nerdery, and society. Their show is distributed on YouTube in addition to the major podcast streaming platforms.

Blog

And yes, these podcasters also have a website with corresponding blog posts for each episode along with product reviews and educated discussions about consumerism.

Collabs

These ladies work with a few affiliate programs and do some in-audio ads on their podcasts. Recently, they ran two ads for HealthTea Book Crate and a non-profit pit bull rescue. They have great product shots on Instagram reviewing their favorite products, which cross-posts to Twitter and Facebook.

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Nancy Montuori – Ordinary Vegan Podcast

Born in Massachusetts, Nancy Montuori spent 23 years working for Warner Bros Records developing the careers of multiple music artist icons such as Joni Mitchell and Prince.

In 2011, a serendipitous event changed her life. Like fellow podcaster Tino Manolopoulos, she saw Forks Over Knives and left the movie convinced of the connection between animal protein and chronic disease. From that moment on, Nancy devoted her life to helping others live long and healthy lives.

Now, Nancy’s number one goal is to make it as easy as possible to choose a plant-based diet. This mission leads her to content creation and book publishing, including the newly released “The Easy 5-Ingredient Vegan Cookbook”.

Content

Through her popular Ordinary Vegan podcast (established in 2015), website, and social media, Nancy is a beacon for those wanting to eat more plants for their health, the planet, and animal welfare.

If you are sick of being sick, want more energy, and yearn to treat yourself with more compassion, then listen to this show. Each episode addresses commonly asked questions about being vegan, including recipes and nutrition.

Collabs

Nancy has partnered with brands like Hover, Barnard Medical Center, Osea Malibu, and Blinkist. She also has her own line of CBD products.

If you want to get to know more about Nancy, then you can always seek her out on Facebook where she has a raving fan base.

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Amanda Jewell Saunders – Becoming an Influencer

Amanda Jewell Saunder is a superstar with more than 12,000 Instagram followers. Based in Texas, Amanda is a college student majoring in advertising at UT Austin. Here’s an influencer who’s passionate about what it takes to be successful, which in turn inspired her to create content on Instagram, write an ebook, and also start doing podcasts. On her blog, she writes supportive posts about the Law of Attraction, manifestation, college advice, self-care, and hustle.

Content

Launched in May 2020, Amanda’s podcast Becoming an Influencer is based on her book and is listened to by thousands of people. Her podcast features professionals, CEOs, students, professors, and also content creators who talk about what it takes to reach success and share their journeys to influence. They discuss business, career journeys, life experiences, spirituality, health, and beyond.

Collabs

Amanda places ads for Anchor at the intro of each episode. For brand partnerships, she happens to offer promotional segments within the podcast, as well as photography and digital services.

If you’re itching to make a connection with Amanda Jewell Saunders, then reach out to her on Afluencer.

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Bree Noble – Women of Substance

Bree is the name behind Women of Substance Music Radio & Podcast. An online radio station she founded in 2007 to promote female artists in different genres. 

She is one of the most popular podcasters and with more than 7 years of touring songwriter/singer experience. Bree has released 3 albums and received multiple awards including Best Female Vocalist at the Inland Empire Music Award (2007).

Bree started her podcast in 2015 and within a few weeks, it topped the charts on iTunes. She usually works with musicians and artists looking to promote their talent. However, brands can also get in touch with us to advertise during her show—with thousands of listeners tuning in.

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Kimberly Smith – Being a Wordsmith

Kimberly is a podcaster, lifestyle blogger, published author, copywriter, and brand influencer with more than 7 years of industry experience.

Unlike most podcast influencers on this list, Kimberly doesn’t stick to one specific niche and covers a variety of topics. However, she mainly caters to women interested in saving money.

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Charlotte Williams – Sustainably Influenced

Charlotte is a British podcast influencer with a great interest in beauty and marketing. She has worked with a number of brands including WWF, Shopstyle, Beautystack, and Hello Kitty.

She co-hosts her podcast with Bianca Foley, a well-known influencer with a nice reach. Together they interview experts in ethical living and sustainability to educate people about “the many terms used across industries, discussing the different aspects of living a conscious lifestyle and how we can do our bit to make a difference”.

Each podcast episode is about 30 minutes long and the show has also received a perfect rating from listeners.

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Heather Storm – Man Seeks Adventure Podcast

Storm is a powerhouse and needs no introduction. She’s active on almost all major platforms with more than 188,000 fans on Facebook and over 75,500 followers on Instagram.

Her Instagram profile defines her as a “TV Host • Producer • Travel Writer • Sommelier”. While she has mostly worked in the field of entertainment, her podcasts cover a variety of topics including travel tips, business experiences, and food.

She hasn’t released new posts in a while but it looks like she’s ready to come up with fresh content. Hence we decided to include her in our list of top podcasting influencers so you don’t miss out.

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Josh Rachlis – Celebrity Josh

Rachlis is not only a podcaster but also an actor, filmmaker, cartoonist, singer/songwriter, comedian, screenwriter, radio personality, and politician. 

He is friends with a bunch of celebs who he also interviews on his show. The interviews are not only entertaining but very informative as they include anecdotes, tips, and news.

His show does not follow a specific format and some episodes can be very long – up to 2 hours. 

Working with Rachlis can be very beneficial as he can promote your business not only through his show but also through other methods. He regularly appears on TV shows and as a guest on other influencers’ podcasts.

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Mike Brennan – M2 TechCast

Brennan is the name behind some popular brands including Michigan News Network and Mitchnews.com. He started his influencer career as a technology writer and has been working in the industry for more than four decades. Thus making him one of the most accomplished podcast influencers out there.

He hosts a weekly live video show where he discusses the latest happenings in the tech industry. Inviting top tech experts from around the world onto his podcast show. Tech companies interested in promoting their products or services can get in touch with Brennan. Definitely, a great way to reach a wider audience through advertising on his show or taking advantage of his clout.

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Michelle Hon – The Chill MomBoss Show

A published author, Michelle is a well-recognized podcaster with a show dedicated to marketing, parenting, and beauty. 

She has more than 80,000 Instagram followers and a large number of YouTube subscribers. 

She discusses a variety of topics on her show such as how to manage a business with kids, and how to make money while raising children. Michelle is recognized by Zine Magazine as one of the “Top 10 Mommy Influencers in the World”. She has also been featured on platforms like Channel News Asia, SmartParents, The Asian Entrepreneurs, Asian Money Guide, and  Lifetime Asia.

Brands interested in targeting mothers can get in touch with her.

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Mark Dilworth – Transform from Fat to Fit

Mark has been helping people lose weight since 2010 and is well-known in the world of health and fitness.

His podcast can be a great way to market all kinds of health and fitness products. From bodybuilding supplements to weight loss tools to workout equipment. He has worked with brands like Isolator Fitness, Sitka Salmon, and One Body One Life.

In addition to podcasts, he actively posts on social media and shares valuable diet and weight loss tips.

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Vanessa Vanita – Vanessa’s Voices

Vanessa Vanita. Former TV host, author of “Depressed to Success – The Only Manual You’ll Ever Need”, motivational speaker, and self-love coach. She helps people stay motivated and empowered via her podcast and social media posts.

She hosts people from different industries and discusses a variety of topics including entrepreneurship, fashion, and beauty.

The German-American podcast influencer has worked with multiple health and fitness brands and could be the right fit for you.

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Whitney Lauritsen – This Might Get Uncomfortable

Whitney is best known for founding Eco-Vegan Gal way back in 2008. However, our influencer gem is not just a podcaster but also a well-being coach, success strategist, and inspiring content creator.

Her show is designed to help people elevate their well-being to feel more vibrant, connected, joyful, and fulfilled. She’s quite popular on social media with more than 115,000 fans on Facebook.

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Nick Trueman – Winning with Shopify Podcast

Based in London, Nick Trueman has been working in digital marketing for almost 15 years. He runs an expert consultancy in London and is also the CEO of Just Ask Parker, a marketing agency alternative for Shopify stores.

Nick recently started hosting the Winning With Shopify podcast, which launched in April 2018.

Content

From reducing the strain of running an eCom business to gaining more customers and revenue, Winning With Shopify has your back. Each week, Nick shares his knowledge and he also interviews experts like app creators, business gurus, and marketers. There’s no fluff or smoke and mirrors; just real actionable advice for people looking to start, grow and accelerate. Listen in if you want to leave the rat race and create a lifestyle you love!

Collabs

On his podcast, Nick often interviews people like Brightpearl’s CEO, the founder of eCommerce agency Onstate, and Shopify store Unbound Merino. He’s also available to speak internationally to influencers and businesses about SEO, online lead gen, and retail.

For more on Nick Trueman, connect with him on LinkedIn.

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Tino Manolopoulos – This Is Bananas

Tino has been vegan since 2012 after viewing the documentary Forks Over Knives. In 2015, he received his Bachelor’s Degree in Dietetics and a Master’s Degree in Nutrition. His mission as a nutritionist and content creator is to help spread a message of health and positivity.

Content

As the host of the This Is Bananas podcast since July 2018, Tino interviews great minds from all walks of life who are passionate about health and wellness, including Olympian Dotsie Bausch, Dr. Michael Greger, and UFC fighter Mac Danzig.

Collabs

Tino plugs ads for brands such as Fitbod, Clean Machine, and Amazon before the start of each episode.

YouTube Channel

Tino, aka Bananiac, has reached over 70,000 subscribers on his YouTube channel where he uploads weekly videos about plant-based nutrition, fitness, vegan lifestyle tips, Q&A sessions, vlogs, and healthy recipes.

For more on influencer Tino Manolopoulos and his podcast, connect with him on Instagram.

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Jason Green – Relationships and Relationshits Podcast

After going through a breakup, Jason Green learned about attachment styles from a therapist. Not long after, while listening to an episode of “This Might Get Uncomfortable,” he thought that one of the co-hosts could benefit from his new knowledge. The next thing you know, Jason was on their podcast talking about attachment.

TikTok

Soon after, Jason created a new TikTok account to spread the attachment style word and he quickly grew his audience. This positive response then leads to the development of his podcast called Relationships and Relationshits in July 2020. If you want quick tips, then check out his TikTok for short videos that summarize each attachment style. Seeking longer-form advice? Great, because that’s where his podcast shines!

Content

Jason’s show is a valuable resource that helps navigate the challenging yet rewarding world of love. Relationships are not easy and so his episodes aim to help you figure them out and be a better partner. Though he’s not a therapist, Jason helps his audience discover ways to repair relationships, get out of bad situations, and get therapy when needed.

Collabs

Since his accounts are still quite new, Jason is just starting to partner with brands on sponsorships. Currently, he has affiliate partnerships with Amazon and Online Therapy, including special discount codes his audience can apply.

If you want more on Jason Green, then you’ll want to connect with him on TikTok.

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Jason Horton – Ghost Town Podcast

New York native and Los Angeles-based Jason Horton is a writer and comedian who loves strange history, the paranormal, and true crime. He has appeared on shows such as Comedy Central, TruTV, and movies like The Thinning: New World Order. In addition to receiving one billion online video views, Jason also hosts the podcasts Ghost Town and Strange Year.

Jason has a prolific career on social media including but not limited to YouTube, Instagram, TikTok, and a previous podcast called Friends Without Benefits.

Content

Since July 2018, Jason and his co-host Rebecca discuss and explore some of the most mysterious and compelling events in history. Take a trip to haunted hotels, abandoned malls, deserted amusement parks, paranormal experiences, infamous true crimes, and weird historical and cultural events.

Currently, a top 200 History show on Apple Podcasts, Ghost Town has been featured in AV Club, Bustle, LAist, and in the top 100 in the True Crime category. The show is in development for a non-scripted tv show and had inspired Jason’s recently published book “Abandoned & Historic Los Angeles: Neon & Beyond”.

Collabs

Brand Collabs are a long-standing element of Jason’s work as a content creator. His podcast offers dynamically inserted ads and has promoted brands such as Best Fiends, HelloFresh, Shudder, and Better Help.

Want to know more about influencer Jason Horton and his podcasts? Then go catch him on Instagram.

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Farnoosh Torabi – So Money Podcast

If finance is your niche then look no further. Farnoosh is one of the most popular finance influencers with her own podcast with thousands of listeners. 

The award-winning financial strategist, bestselling author, and TV host covers tips on how to make and manage money and make your business a success. Despite the show being short, her episodes are very detailed and informative as she sticks to the topic and does not deviate from it.

She’s one of the oldest podcasting influencers with more than 1137 episodes in the bank. While working with her can be expensive, it’s worth it.

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Logan Paul – Impaulsive Podcast

Logan Paul needs no introduction. The controversial internet celebrity has done it all, from funny YouTube videos to interviewing celebs. He works with all kinds of brands and is a well-known name, but can be quite expensive.

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David Dobrik and Jason Nash – VIEWS Podcast

The duo hosts a weekly podcast that is among the most popular financial podcasts on the internet. They share informative content in a funny manner and usually discuss their experiences, lives, and mistakes with their listeners.

Episodes are usually under 1 hour and contain sponsored content including short audio plugs.

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Top Podcasting Influencers: Conclusion

These were some of the best podcasters that brands can work with. You will find most of them on Afluencer. SIGN UP TODAY to get in touch with these top influencers and many more.

You can get these experienced hosts to:

• plug your product
• feature you on their podcast as a guest, or
• appear on your own podcast (if you have one) as a guest

Start discussing Collab options with your fave podcasting influencer today and reap the benefits podcast marketing can offer.

The post Top 25 Podcasting Influencers with Highly Engaging Podcasts appeared first on AFLUENCER.

]]> https://afluencer.com/creator-economy-guide/ Sun, 13 Nov 2022 01:06:16 +0000 https://afluencer.com/?p=20255 At a time when users are bombarded with ads wherever they go, buyers are more likely to shop from brands with personalized marketing campaigns, and 75% of shoppers agree. So, how exactly can brands personalize their marketing efforts and establish a bond with their target audience? The short answer: by working with creators. Creators have […]

The post Creator Economy: The Only Guide You Need to Know What, Why, How appeared first on AFLUENCER.

]]> At a time when users are bombarded with ads wherever they go, buyers are more likely to shop from brands with personalized marketing campaigns, and 75% of shoppers agree.

So, how exactly can brands personalize their marketing efforts and establish a bond with their target audience? The short answer: by working with creators.

Creators have become one of the most effective means to help brands reach their buyers, communicate their value propositions, and drive conversions. But how do creators achieve all this, and how do brands work with such content creators?

In this start-to-finish guide, we’ll walk you through the concept of the creator economy and explain the role of creators in the modern marketing mix.

What is the creator economy?

The creator economy is the mix of social, economic, and technological infrastructure that enables Creators to monetize their content using digital tools like Twitter, Substack, Podia, and more. It’s the intersection of creative talent, technology, and economic growth.

As of 2022, the creator economy market size was estimated at $104 billion, with over 300 million creators building their thriving businesses worldwide.

Creators produce content in different formats, build an audience on one or more channels, and monetize their efforts using technology. The creator economy is rooted in digital platforms that empower these creators to create, refine, publish, and monetize content. It’s a new wave of economic growth with creative talent and activity at its core.

How has the creator economy evolved?

The creator economy is rooted in using creative talent to build a business and make a living. It’s a byproduct of technological growth in our times. With easy access to the internet, advanced gadgets, and powerful tools, anyone can become a content creator with the right mindset and skills.

But how did we come here? And what led to the rise of creatorship? Let’s trace back our steps to understanding the evolution of the creator economy.

Birth of social media

With the increasing use of social media platforms, people started building their digital identities and online communities. These platforms created new communication channels for users to interact with each other, affecting people’s social behaviors and preferences.

Origin of the role of influencers

As social media grew, the concept of “influencers” started taking shape. Anyone with a large following could influence their audience into taking certain actions or performing specific tasks. Influencers could monetize their influence to partner with brands looking to reach their target audience.

The idea of monetizing your identity on social media became a big hit with the newer generations, leading to an increase in macro and micro-influencers.

Rise of creators and creator-owned businesses

While not everyone could make it as an influencer, people continued to create content for different motivations, like expressing themselves, exploring their passions, having a side hustle, and several other ideas.

This growing number of content creators also won the support of social media companies. Almost every platform now has its creator program to fund and encourage Creators to produce great content (more on this later). This growth of creator-owned businesses has now become the concept of the creator economy.

Who are the creators?

Creators produce content in different formats, niches, and styles for a specific audience, distributed through various channels. A creator makes original content to educate, entertain, or intrigue their audience.

Instagram head Adam Mosseri defines a creator as someone whose personality is their brand and who uses platforms like Instagram to turn their passion into a living. They generate new ideas, push boundaries, and drive culture.

But with the rapidly growing number of creator economy startups, creators have become business owners. Their identity is a brand, and their content is the primary offering. They can also use this brand to sell their own products, Collab with other brands, and monetize it in many different ways.

How are creators different from influencers?

People often blur the line between creators and influencers, using these terms interchangeably. While their roles have several similarities, creators and influencers are starkly different. Let’s break down these differences here:

• Purpose: Influencers post content to maintain a social profile, keep their audience engaged, and nudge people to perform different actions (like buying from a brand). On the other hand, creators publish content to build a stronger rapport with their audience and share their expertise. Their goal isn’t always to influence buying decisions.

• Content focus: Influencers aim to publish high-quality, picture-perfect content to share glimpses of their lives. Creators, however, post content that might not always be of the highest quality. Their focus is primarily on showing their talents and engaging their audiences.

• Partnerships: The biggest benefit of working with influencers is the massive reach brands can achieve through their followers. On the flip side, creators promise more organic brand consideration by reaching a hyper-engaged audience. Their followers trust their recommendations and would willingly buy from promoted brands.

All things considered, creators and influencers are two mutually exclusive roles with a few overlaps in their work.

How does the creator economy work?

The creator economy involves many players, like creators, platforms, audiences, technical support, brands, and more. Let’s break down every component of the creator ecosystem to understand how this economy functions.

• Creators: These are the people who create content and build a personal brand with a decent following across one or more channels.

• Creator managers: These are the people who connect creators with the right brands and companies for different monetary opportunities. They help creators build their networks and manage their commitments with different partners.

• Technical support: Producing content involves many technical nuances. To create and publish quality content, creators need technical help—like video editing tools, photography equipment, and editing guidance.

• Brands and partners: Once they’ve built a solid audience, Creators rely on Brand Collaborations to monetize this audience. These brands partner with creators to reach an engaged audience, generate buzz about their brand, and drive conversions.

• Digital platforms: Every creator has their tech stack to produce and publish content seamlessly. This stack includes multiple tools they use in their content ideation and creation process. It also includes all the media channels where creators build their brand identity.

Here’s what the creator economy market map looks like. This map covers all the tools and platforms creators can use for different needs.

How do creators make money?

Creators have various avenues to monetize their brands and create revenue streams. Once they’ve honed their craft and established a strong presence on a chosen platform, they can double down on their content creation efforts and make money in many ways.

Here are the five most popular ways creators make money online:

1. Brand sponsorship

Many companies want to tap into a creator’s authentic bond with their audience for promotional marketing. That explains why brand deals made up more than 77% of the surveyed creators’ earnings in 2021 alone.

These brand sponsorships can take many forms—like a paid promotional post on social media, a sponsored video, a paid newsletter edition, or a sponsored live stream. Creators are paid to talk about these brands and positively nudge their audience toward a purchase.

“Allow the creator to have the freedom to pitch in his or her own way. It’s more authentic and will convert better.” –Matt Ragland, Creator Advisor

For example, Plan Canada International sponsored an Instagram reel by Shania, a Canada-based content creator, to promote the brand organically. The reel covers the theme of 10 things Shania would tell her younger self for a campaign around Plan Canada’s 10th anniversary.

2. Affiliate marketing

Creators can also work as affiliates and earn money through commissions. This works for any business—SaaS-based, e-commerce, brick-and-mortar, service-based, or any other brand type.

Besides directly signing up with these brands’ affiliate programs, creators can join popular affiliate networks like Amazon Associates, ClickBank, and ShareASale.

“Negotiate a payment plan that is mutually beneficial where everyone wins, and that fosters an ongoing and positive long-term relationship.” –Ashley Cummings, Freelance Writer

Creators can easily break into affiliate marketing—here’s a great example. Cely De Rosas, a fashion content creator on Instagram, is affiliated with Lane 201. She can drive more sales for the brand using a personalized coupon code. She’s also used relevant brand hashtags to maximize the reach and get more conversions through her coupon.

3. Direct sales

Selling your products and monetizing fan engagement are two of the most effective methods to earn big bucks as a creator. Here’s how creators use these means to make money:

• Fan interaction: Creators can earn well by interacting with their fans through 1:1 calls, recorded videos, Q&A sessions, or other types of engagement. For example, Twitch users can pay streamers to request anything, and YouTube users can join creators’ paid channel memberships to access exclusive content.
  
  Here’s what YouTube’s paid membership option looks like for standard users. Creators can create several tiers within this membership to offer different benefits to their community members.

• Digital products: Since creators already have a decent audience who trust their expertise, they can create and sell their products. Platforms like Podia, Thinkific, Gumroad, and others simplify the process of selling a digital product.
  
  For example, Charles Miller, a writer, and creator, sells his course on Gumroad in two different formats: one with just the course and another with the course and community access.

The bottom line: Creators can monetize their audience and skills to make direct sales and earn more revenue over time.

4. Subscriptions and memberships

Selling subscriptions takes the idea of selling fan interaction to the next level. It’s when creators charge their audience for some exclusive content that’s not available for free on their social profiles. The element of exclusivity encourages loyal fans to pay for this content or membership.

While platforms like Substack, Twitch, and YouTube already had the option to sell subscriptions, Instagram and Twitter allow creators to sell paid memberships now.

According to creator economy statistics, the largest share of the revenue for Patreon members came from subscriptions on the website. This shows how powerful paid memberships can be for creators to scale their earnings.

5. Direct platform funding

Every media platform wants to retain marquee talent by directly funding the top creators. Most of these channels have a dedicated Creator Fund to invest in quality content creators and maximize user engagement. For example, Meta’s Creator Fund is spending $1 billion based on different parameters on Instagram and Facebook.

This platform funding has become another major source of earnings for many successful creators. Now, they can diversify their content and build a strong audience across platforms to multiply their earning potential.

Role of social media platforms in the creator economy

The changing media landscape has played a huge role in the growth of the creator economy market size. Social media platforms are fuelling creative talent by introducing creator-friendly features, more nuanced tracking analytics, and funds to monetize their content.

Here’s how different social media platforms have contributed to the rise of the creator economy:

1. YouTube

While YouTube was one of the earliest avenues for creators to express themselves and build an audience, it didn’t have enough monetization options. For the longest time, ads were the only way a YouTube creator could earn through their content.

But with the YouTube Partner Program (YPP), the video-sharing app offers creators varied options for the platform’s resources and monetization opportunities. As a part of the YPP, creators get access to:

• Support teams: to help creators get the best out of YouTube, troubleshoot any issues, and get valuable tips.

• Copyright match tool: to avoid copyright violations and identify videos violating your copyrighted content.

• Monetization features: like super chat, channel memberships, music licenses, super thanks, ad revenue, and more.

Through YPP, YouTube supports its creators to gain more monetary value from the platform and continue building their community.

2. Instagram

Instagram has launched a series of features to help creators produce unique content in different formats and engage with their audience. With the Instagram for Creators program, Meta guides content creators to do more on IG and maximize their creatorship value.

Instagram for Creators offers multiple sources of earning, such as:

• Branded content: to have paid partnerships with your chosen brands.

• Badges: go live and ask viewers to buy badges to support you.

• Shopping: sell merchandise directly on Instagram with a personalized storefront.

• Bonuses: hit milestones with your activity and engagement to earn bonuses.

• Subscriptions: convert followers into paid subscribers with access to exclusive content.

Besides this program, creators can also use IG for affiliate marketing and direct sales through their audience.

3. Twitch

Twitch Partner Program is designed specifically for different types of streamers using Twitch to build their creator economy companies and go beyond affiliate sales. The program empowers all kinds of creators—gaming, music, art, and more—to establish a strong audience and monetize it once they meet the eligibility criteria.

Creators in this program can earn money through:

• Channel subscriptions

• Bit badges and Cheermotes

• Ad revenue

The program also allows creators to customize their channels according to their brand features. So, they can create custom emoticons, badges, user badges, and similar design elements.

4. TikTok

TikTok Creator Next program is another fund to support creators on TikTok through multiple rewards and earning opportunities. Qualified creators can earn through their TikTok content through:

• The Creator Fund: to support creators in different stages of their journeys.

• The Creator Marketplace: to connect creators with brands for paid partnerships.

• LIVE gifts: to get gifts from fans during live streams that can be turned into coins.

• Tips: to collect direct money from fans through a virtual tip jar.

TikTok’s Creator Program incentivizes content creators at different levels to keep publishing quality content and building their audience.

5 best practices for brands to leverage the creator economy

Kettle + Fire is an e-commerce brand that sells cooking broths. On their Instagram page, you’ll find many reels and posts created in Collaboration with food creators. These posts cover various themes, like the benefits of bone broths, recipes using bone broths, and product reviews.

By Collaborating with such niche creators, Kettle + Fire expand its reach to a broader audience and get more eyes to its IG content.

But Kettle + Fire is just one example of brands getting great ROI by tapping into the creator economy. If you want to join the list and embrace the benefits of creator marketing for your business, here are five proven practices of working with creators:

1. Define your campaign goals and budget

First things first: establish why you want to launch a campaign with creators. Brainstorm and discuss with your team your main goals for working with creators. Some potential goals can be to:

• Boost brand recognition
• Establish credibility
• Break into a new market
• Get more eyes on your business profile
• Build hype around a big news

Make sure you’re crystal clear on your goals for any creator marketing campaign and don’t shift gears once the campaign is underway. With enough clarity on where you’re headed, you can communicate your expectations better and decide on the right metrics to evaluate the creators’ performance.

Once you’ve selected the goals for your campaign, spend some extra time to finalize its budget. This will ensure you stay within your financial limits to hire and manage creators.

2. Create a meaningful content strategy

When you have a list of goals, it’s time to lay down a content strategy for achieving those targets. A content strategy ideally defines the channels you want to target, the content formats and themes you want to cover, and the number of posts you want to publish.

Your content strategy will also define the deliverables you get from the creators. For example, if you’ve decided to create five IG reels and five TikTok videos, you can find the right creators from tools like Afluencer and give them a definite set of deliverables to work on.

Do your research to create this content strategy. Look at what your competitors are doing and how different brands have tapped into every platform for creator Collabs.

3. Explore different ways of working with creators

Now that you have your goals, budget, and content strategy, you can focus on outlining unique ways of partnering with creators.

As a part of a Brand Collab, a creator can:

• Make a sponsored post promoting your business
• Co-host a live stream on any social media platform
• Act as an affiliate and offer a discount code
• Post educational content or reviews about your brand

Don’t stick to what everyone is doing. Experiment with your chosen creators in every campaign and analyze what drives the best ROI.

4. Partner with multiple creators from your niche

Diversify your campaigns by working with multiple creators with unique styles and varied audiences. Find niche-focused creators from a database tool like Afluencer in a few easy steps. Set filters for different factors to identify your perfect candidates, like channels, location, languages, and more.

Once you confirm their interest in working with your brand, send them a detailed brief with a list of campaign goals, brand values, deliverables, timelines, and payment terms.

After the campaign goes live, track every creator’s performance to see who’s producing great results. Keep the good ones in your roster for future prospects.

5. Work with a creator management agency

Directly working with creators can be a hassle for many brands. The paperwork and micro-management can become too much to handle. An easier alternative to this situation is hiring a creator management agency.

Such an agency would understand your requirements and hire the best-suited creators for the campaign. They’ll be responsible for all communication and management with the creators. With their experience in the industry, these agencies can find you the ideal creators and make your marketing campaigns a breeze.

Let creators do the talking for you

The creator economy is only growing bigger and better. It’s introduced a paradigm shift in how users consume content and brands market themselves.

Businesses can partner with creators to build a more authentic connection with their target buyers. To start working with creators, you first need to identify your best-performing social media channel—where most of your customers hang out. The next step is to find brand-fit creators who can educate or entertain your audience.

When choosing creators for any campaign, pick a diverse mix instead of creating uniform content. Give them the creative freedom to interact with their followers in their style and hit your campaign goals!

The post Creator Economy: The Only Guide You Need to Know What, Why, How appeared first on AFLUENCER.

]]> https://afluencer.com/4-steps-to-follow-if-you-want-to-promote-your-brand-on-tiktok/ Thu, 20 May 2021 22:52:43 +0000 https://afluencer.com/?p=12101 TikTok first appeared in 2018, but about a year ago, it became one of the most popular social media platforms on the internet. There are a lot of brands and businesses that became successful by using the popularity of TikTok. If you want to get more brand recognition, then you should promote your brand on […]

The post 4 Steps To Follow If You Want To Promote Your Brand On TikTok appeared first on AFLUENCER.

]]> TikTok first appeared in 2018, but about a year ago, it became one of the most popular social media platforms on the internet. There are a lot of brands and businesses that became successful by using the popularity of TikTok. If you want to get more brand recognition, then you should promote your brand on TikTok.

The majority of users on this social media platform are younger people, but that doesn’t mean that TikTok is specifically designed for Generation Z. In fact you can use it to promote your brand in a new and creative way. Your content made for TikTok shouldn’t be formal and serious, instead, you should be presenting a different and original version of your brand directly to your audience.

TikTok videos can be either 15 or 60 seconds long. This means that you shouldn’t try to make a full-pitch video explaining every aspect of your brand. Instead, you need to make an impression by posting an interesting video that stands out from the crowd and engages your customers on a deeper scale.

Here are 4 steps to follow if you want to promote your brand on TikTok.

1. Create Original Content

The most effective way to use TikTok is to create your own original content. To do that you won’t need professional and expensive equipment. Most users are recording videos with their phones and still have millions of views.

Originality is key when it comes to promoting your brand on TikTok. Your videos should be exciting and unique if you want them to resonate with people and you need to present them in a friendly and natural way.

2. Use User-Generated Content

If you want to reach more people on TikTok you should use user-generated content and repost the videos that your followers are creating. This is a great marketing strategy because it will make your brand more authentic and give you some free publicity. The majority of TikTok users tend to trust posts made by real people rather than abstract brands and companies.

3. Partner With An Influencer

Another great way for brands to become popular on TikTok is by collaborating with an influencer. When you are choosing influencers for partnership make sure that their style is corresponding with that of your brand. The best way to do that is to make research on the content that influencers are creating and their online behavior.

You should reach out to a couple of influencers with a direct approach and offer your terms. Most of the influencers on TikTok are very creative and know in-depth how the platform works. This means that partnering with them to promote your brand will help you reach and engage with a large number of users on TikTok.

4. Advertising On TikTok

TikTok offers a lot of options to choose from when it comes to paid advertisement.

Using sponsored hashtag challenges is a great way for your brand to get noticed. Create an original hashtag and come up with a challenge for your audience. When the challenge is complete award the participants who made the best user-generated content.

If your challenge goes viral then millions of users will be able to see it and also participate. This is a perfect TikTok marketing strategy especially if your brand has a new product to promote.

The post 4 Steps To Follow If You Want To Promote Your Brand On TikTok appeared first on AFLUENCER.

]]> https://afluencer.com/checklist-5-steps-to-getting-started-with-influencer-marketing-bonus-ideas/ Sat, 13 Mar 2021 00:31:25 +0000 https://afluencer.com/?p=11298 Take it easy folks.  Your influencer marketing campaign is about to get started — just 5 easy steps away. If you’ve never collaborated with influencers before, the good news is that this checklist will help you to kick things off. Because you’re expecting a LIST, I’ll indulge you in the quick long, and short. But […]

The post CHECKLIST: 5 Steps To Getting Started With Influencer Marketing (+ BONUS Ideas) appeared first on AFLUENCER.

]]> Take it easy folks.  Your influencer marketing campaign is about to get started — just 5 easy steps away.

If you’ve never collaborated with influencers before, the good news is that this checklist will help you to kick things off.

Because you’re expecting a LIST, I’ll indulge you in the quick long, and short.

But we also have your back here at Afluencer, so feel free to stick around for all the influencer marketing details plus BONUS ideas, important notes, and practical examples.

1. Define Your Influencer Marketing Goals ✓

From driving sales to creating media, learn exactly how to use an influencer campaign to achieve a number of business goals.

2. Pitch A Catchy Collab ✓

Learn how to stimulate the interest of prospective influencers.

3. Offer Awesome Influencer Rewards ✓

Nervous about paying influencers?  Here’s an easy guide to help you—from pay-per-post rewards to commissions.

4. Reach The Right Influencers ✓

Want to make an impact?  Hit those golden demographics.  And don’t miss your primary and secondary interests.

5. Agree On Terms & Conditions ✓

Before you put a ring on it, set out expectations with your influencer—from deliverables, payments, timelines, and exclusivity, to content usage rights.

As you tick each item off your list, you’ll build the confidence you need to start a successful marketing campaign with influencers you love.

Ready?

STEP 1:  Define Your Influencer Marketing Goals

“Without a goal, you can’t score” – Casey Neistat

If you know your goals, you’ll know how to start playing your influencer marketing game.

Each influencer marketing goal drives how you roll out your influencer marketing campaign.  There are critical details that you’ll need to focus on for each goal in order to be successful.

Here are some examples of influencer marketing goals:

Sales

Most brands getting started are eager to achieve product sales through their influencer marketing campaign.

So since this is a popular goal, we’ll spend a little more time with this one to cover the focus areas.

When targeting a sales goal, you’ve got to be specific.  How many sales are you aiming for?  And over what period of time?  Are you trying to sell a particular product or collection?

If you have a sales goal, then it’s important to know what your conversion window period is.

Are this impulse buys that require a once-off promo or does your audience need a couple of posts to warm them up before they’re ready to make a purchase?  Do your potential customers need a product demo in order to make a purchasing decision?

Know your customer journey and you’ll know what kind of content your influencer should create in order to hit sales.

IDEA:  If you’re pushing sales for a skincare product, then your influencer collaboration could include creating an engaging video review.  And a couple of other image posts over a week or two to warm their audience leading up to the sale.

IDEA:  If you’re a fashion brand, then get your influencer to snap pics wearing your best-selling items.  Have them share a post with an attractive discount code.  Fast fashion usually drives impulse purchases, especially if your potential customers love what they see (so great pictures help!).

NOTE:  Hooking up your influencer with a custom discount code to share with their followers is essential when running a sales campaign.  Also consider giving your influencers free samples of your products to help them create content.

Brand Awareness

Every new brand or new product needs to run a brand awareness campaign.  Brand awareness is the first step in the customer journey—before sales can be achieved.  Using influencers to introduce your brand to the market is a great starting point to get attention on your business.

Eyeballs on your brand is what you want.  The more the better.

But as with all smart goals, you need to be specific.  How many people do you want to reach?  And what kinds of people do you want to reach?

IDEA:  Let’s say you’re a new tutoring business that helps homeschooling parents.  Since you may already have other competitors in your segment, you want your market to know about your brand but you also want them to know what makes you different.  So your influencer content should include a couple of high-engaging posts that educate parents about their problems and how your business can help solve them.

Signups / Page Follows

Signups are similar to sales, however, if you’re driving free signups it is easier to achieve.  Whether it’s a signup for a free trial, a newsletter or even a page follow, you need to make an attractive offer that people won’t want to miss.

IDEA:  Get your influencer to run a competition or a giveaway and motivate their followers to sign up by making it part of the qualifying criteria.

Media Production

Thanks to influencers, you now have a fast and affordable way to create product media.  No need to hire expensive photographers and videographers all the time—simply outsource this to influencers.

From video product demos, gorgeous flatlays, model shots, to trustworthy product reviews—influencers will help you build a diverse collection of beautiful media.  And you’ll achieve this pretty quickly too.

You can use this media on your brand’s social media and website.  Awesome, right?

IDEA:  If you’re a swimwear brand, find an influencer that lives by the coast and get them to produce awesome beach shots wearing your latest collection.

IDEA:  Makeup brands can get their influencers to create fun “get ready with me” reels or TikTok videos.

Feedback / Market Research

Part of product development involves getting feedback from your target audience.  Through engaging posts, influencers can help your business get valuable qualitative and quantitative research data.

IDEA:  Would you like to check what product features people would like to see in a particular product?  Get your influencers to run engaging polls and quizzes on their Instagram stories.  The consolidated results will help inform your market research.

STEP 2:  Pitch A Catchy Collab

The purpose of pitching a catchy collab is to grab attention.

You could have a great offer but if you don’t show and tell enough, you’ll go unnoticed.

The goal is to stimulate the interest of prospective influencers in your category so that they submit their application to collaborate.

While there aren’t rigid rules for this, here are some guidelines to help you format your collab and make it appealing to influencers.

Your First Sentence

Consider this your 5-second pitch.  Describe your brand clearly but keep it concise.  An influencer should be able to know what your business is about and what you sell without having to weave through paragraphs of text.  You can always share more details about your brand, but in that first sentence, you need to deliver a strong punch for the right influencers to hang around.

E.g.  We’re a natural skincare brand with an irresistible range of fruity face treats.

With this first statement, beauty influencers that love natural skincare products would be eager to learn more—right?

What You Sell

Now that you have influencers drawn in, you want to “sell” them on your products to give them an idea of what they could be promoting in the collaboration.  You don’t need to go into depth and cover everything that you sell, but you must highlight your best product or service offering.

E.g.  Our exciting new strawberry bubble mask for all skin types is the perfect Friday treat to soak the tiring week away and celebrate the weekend.

Influencers should be thinking “OMG, I can’t wait to promote this product.  I can totally see myself creating content for this”.

Describe The Influencer You’re Looking For

Remember all those influencer marketing goals we started off with earlier?  Your goal will guide the kind of campaign you need to create and the type of content you’ll need your influencer to produce.

So, you’ll need to mention what you’re looking for in your influencer.  Do you need a YouTuber to create a product demo?  Do you need a blogger to write a product review?  Or do you need an influencer to create beautiful product flat-lay images?

Also, if you’re looking for a particular personality, you need to mention it.

E.g.  We’re looking for fun beauty influencers to create beautiful product images and short video reels using a fruity bubble mask of your choice.  Share content on your social media and promote sales using your own custom discount code.

With this kind of description you’ve set an expectation of who you’re looking for, their content creation abilities, as well as what the collaboration entails.

STEP 3:  Offer Awesome Influencer Rewards

Influencer marketing is still a novel practice and most brands starting out feel pretty nervous about this part.

Because paying thousands of dollars to an influencer for a single post sounds frightening, right?

No need to get your pocket in a pickle.

Here’s a quick guide to help you figure out how to pay influencers.

Pay-Per-Post

Great for collaborating with committed micro-influencers and macro-influencers that have a proven following in their niche.

How to work out how much to pay per post?

$10 per 1,000 followers is the standard rate.

However, there are some variables that may affect the rate per post such as if you require them to produce a YouTube video review versus just snapping a picture.  The more skilled you require the influencer to be, the more you can expect to pay them.  This is a dynamic negotiating factor that will vary from influencer to influencer.

If all you need the influencer to do is post your own product images to their social media (without any media production involved), then the standard $10 per 1,000 followers rate structure would be a pretty straightforward calculation to use.

E.g.  If an influencer has 10,000 followers, you can expect to pay them $100 per post.

Commissions

This works well when working with nano-influencers (influencers with >10,000 followers).  Commissions alone, unfortunately, are not attractive enough for established influencers—but keep reading and check out the ideas mentioned in this section.

Since small influencers are still building their following, they’re more flexible to collaborate for commissions.

The thing though with collaborating with nano-influencers is that they’re new and small—and so are their followers.  So the impact may not be as strong as working with micro or macro influencers.

Remember that the commission offer must be attractive enough to be worth their while.  A 3% commission won’t cut it.  A commission margin of 10-30%, depending on the segment and nature of the sales, is a fair compensation offer.

IDEA:  If you’re budget-strapped but want to work with influencers with a larger following (10,000+ followers), you can negotiate a lower pay-per-post rate and also offer them commissions on sales.

IDEA:  Have nothing but commissions to offer influencers?  Start your influencer marketing campaign with quality nano-influencers in your niche that are willing and enthusiastic about doing all they can to promote your brand.

Free Products

If you’d like your influencers to produce product media, it helps to send them free samples.  To some influencers, this may be a perk whereas, with others (usually macro-influencers that are in demand), it’s not.

Also, free products are only as valuable to the influencer based on their needs and interests.

On its own, offering free products may not be a sufficient reward.  So package this with pay-per-post and/or commission perks.

IDEA:  If you happen to find a talented nano or micro-influencer with great photography skills, collaborate with them to produce quality product media.  Send them some free products for the shoot and offer them commissions for social media posts—this is an affordable method to not only promote your brand but also create awesome influencer-generated product content.

STEP 4:  Reach The Right Influencers

While it might be tempting to reach any and every influencer to promote your brand, you don’t want to lose impact.

So here are some pointers on targeting the right influencers when starting out with your marketing campaign.

Location

Where are your potential customers located?  Reach influencers in locations that you can ship to or in markets that you can serve.

So if you only ship to the USA, look for influencers in the United States with a large US-based following.

If you have a SaaS business where location isn’t a factor and you are open to collaborating with influencers worldwide, be mindful of language barriers in certain regions.

In other words, target influencers in countries that your business has the capacity to serve.

An awesome feature of influencer profiles on Afluencer is the influencer insights that show the demographics of an influencer’s followers.  This helps brands determine if there is a potential audience match.

Age & Gender

As a follow-up to location targeting, how old are your potential customers?  Are they male or female?

Your influencer’s following should include an audience that matches the age and gender demographics of your customers.

NOTE:  note all female influencer profiles have female followers as their main audience—some actually have a large male following.  And the same is true with some male influencers.

Niche

When you’re setting influencer interests, remember to consider both primary and secondary niches.

Let me explain.

If you’re a skincare brand, it might be obvious to target beauty influencers.  However, female wellness and health influencers could also be really great candidates to promote your products.

Social Media Channel

Where are your potential customers hanging out?

Make sure when getting started, you collaborate with influencers on a social media platform that reaches your target market.

To give you an idea of what to look for, here are some social media platforms and their demographics:

Facebook:  Baby Boomers, Gen X, and Millennials.

Instagram:  Millennials and Gen Z.

TikTok:  Music, Entertainment—mostly Gen Z.

YouTube:  While the largest segment is Gen Z, other audiences lead closely behind (everyone from a child, teen, and young adult, to Millennials and all the way to Gen X and even Baby Boomers—YouTube is home to quite a diverse audience).  Think of YouTube as cable TV with a vast choice of channels that appeal to different demographics of people.

Twitter:  News, Trending Topics—mostly male.

Pinterest:  Moms, Women, Home, Lifestyle—mostly Millennials.

Linkedin:  Professionals—mostly late Gen X.

Size of Following

Depending on your goals and your capacity to reward influencers, you’ll know what size following is best suited for your campaign.

Nano-influencers:  new influencers with <10,000 followers.  Easy and affordable.

Micro-influencers:  growing influencers with a proven niche with 10,000-50,000 followers.  Affordable with high engagement rates.

Mid-tier influencers:  experienced influencers with a committed niche with 50,000+ followers.  An affordable option to reach a sizable audience.

Macro-influencers:  established online personalities with approximately 500,000+ followers.  Expensive but can reach a large audience at once.

Mega-influencers:  popular profiles that are usually celebrities with 1M+ followers.  Very costly and they usually work with established brands.

NOTE:  micro-influencers usually have more focused niches with high engagement rates.  Whereas, influencers with larger numbers of followers tend to have lower engagement rates and usually have a broad interest.

STEP 5:  Agree On Terms & Conditions

Before you start your marketing campaign, for everyone’s best interests, do set out the terms and conditions of your influencer collaboration.

These aren’t compulsory.  You only need to consider the terms that are important and relevant to you.

This could be as simple as a paragraph or as elaborate as a multi-page influencer contract.

Deliverables

What is the influencer expected to create?  A single Instagram post?  A TikTok video?  A product review blog post?

Timelines

What date should the content be published?  If there are multiple posts in the collaboration, what is the expected frequency?  Is there an ideal time of day that you’d prefer your influencer to post?

Compensation

Clearly specify how the influencer will be compensated, and where applicable, how and when they will be paid.

Lifespan of Content

Do you need your influencer to keep the published content live on their social media profile for a certain period of time?  A minimum of one month?

If you don’t specify this, then they could publish your content today and delete it tomorrow.  But with that said, the longer the lifespan of the content the more it will cost you.  For favorable reach, be sure to indicate the minimum content lifespan.

Exclusivity

There are a number of collaboration exclusivity options and of course, there is a price to pay if you want more commitment from your influencer.

This kind of agreement is delicate and requires a precise articulation of restrictions to avoid grey areas (probably something you’d want to rope a legal professional into, especially if there’s a lot of money at stake). 

Category exclusivity is when you require your influencer to exclusively promote your product without promoting other brands that compete directly with you.

Outright exclusivity is when you require your influencer to promote no other brand but yours for the duration of the collaboration.

Content Usage Rights

Most collaborations require the influencer to give rights to the brand to use their content for a particular period of time.

Content usage rights are pretty easy to agree on when working with micro-influencers.  In fact, you might get away with lifetime usage rights when dealing with small influencers.  However, macro-influencers will usually consent to limited content usage—unless you pay more for it.  Expect anything from 3 to 12 months of usage rights with more experienced influencers.

Got it?

I’m Ready to Start Influencer Marketing, What Next?

Awesome, you’ve made it this far!

Do you have your goals all set?  Ready to create a collab with an awesome offer?  Know what influencers you need to reach?  And lastly, are you prepared to lay out the terms and conditions of your collaboration?

Great.

Here are some next steps to get you rolling:

1. If you haven’t already joined Afluencer, then what are you waiting for—signup up now for a brand profile.
2. Are you a Shopify merchant?  Install the Afluencer Shopify App to integrate your store with your brand profile for added features.  And if you want to learn more about how collaborating with influencers can promote your store, then check out this guide on getting started with influencer marketing for Shopify merchants.
3. Post your collab on Afluencer.
4. Browse through the influencer directory and invite influencers to your collab.
5. Want priority coverage for your brand and want to stand out from the crowd?  Signup for the premium membership.
6. Need help?  Contact us here—we’re also available on live chat.

Happy hashtagging!

The post CHECKLIST: 5 Steps To Getting Started With Influencer Marketing (+ BONUS Ideas) appeared first on AFLUENCER.

]]> https://afluencer.com/what-you-need-to-know-about-instagram-ads/ Sun, 26 Jul 2020 20:32:27 +0000 https://afluencer.com/?p=5095 If you’re looking for the best way to improve your Instagram Ads strategy through influencer marketing and you have an influencer program you’d like us to consider, make sure to sign up today! Instagram is the social media platform that is perhaps the most dedicated to visual content. This type of content lends itself especially […]

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]]> If you’re looking for the best way to improve your Instagram Ads strategy through influencer marketing and you have an influencer program you’d like us to consider, make sure to sign up today!

Instagram is the social media platform that is perhaps the most dedicated to visual content. This type of content lends itself especially well to advertising. Instagram advertising is a terrific way to:

• expand your audience
• generate leads
• increase website traffic and conversions
• boost brand exposure

Instagram ads are best known through sponsored content posted by influencers, but the official brand accounts of businesses can make use of them as well. When you pay for sponsored content on Instagram whether it’s through traditional ads or influencer sponsorships you greatly improve your chances of reaching a newer, larger, and very targeted audience.

Recognizing Instagram Ads

Instagram ads feature on a user’s feed in the same format regular posts do. There are only a few key differences: the business name that you can find in the top bar and the “Learn More” banner. The “Learn More” banner on the bottom edge of a photo is the most obvious mark of an ad. It is usually brightly colored and invites the viewer to click it and be taken to the brand’s account. Where they can then discover new information about the product that caught their interest. They can also scroll through more of the brand’s content, visit their website, and even make a purchase.

Targeted Advertising

Instagram ads are highly targeted. Instagram uses a variety of tools to determine the type of ads that a user would be interested in. The relevancy of the ad is based on data collected through their app, Facebook, and other third-party sources. The amount of information Instagram has access to depends on the permissions the user has set for their account. The ads you see are based on your activity, the posts you’ve liked, the people you follow as well as other information about your interests that can be determined by the apps and websites you visit.

Creating Instagram Ads

If you want to create ads on Instagram, you must first have a professional account. There are two ways to create a professional Instagram account. First: create a professional account when you first register with Instagram. Second: convert your existing personal account into a professional one. Once you have your professional account, decide on three Instagram ad options, which are best for your goals.

1. Create ads directly from Instagram. Professional accounts have the ability to promote posts and stories straight from their account.
2. If your Instagram account links with a Facebook page, you can create ads on that page. These ads will also feature on your Instagram account.
3. Use the Ads Manager. This app allows you to manage all your ad campaigns linked to your Facebook page. Create, edit, and get insights from your ads.

The type and format of ads you choose will depend on the type of engagement you want from your campaign. Additionally, pay attention to the format that would suit your product most effectively.

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]]> https://afluencer.com/working-with-food-influencers-5-strategies-to-consider/ Wed, 06 May 2020 23:55:54 +0000 https://afluencer.com/?p=3893 Working with influencers is a great way for a food company to achieve its business goals. Nearly everyone can benefit from forming a good working relationship with influencers in their niche. Regardless of whether your business offers food products, ingredients, utensils, or catering services. These are 5 ways you can start working with food influencers […]

The post Working With Food Influencers: 5 Strategies to Consider appeared first on AFLUENCER.

]]> Working with influencers is a great way for a food company to achieve its business goals. Nearly everyone can benefit from forming a good working relationship with influencers in their niche. Regardless of whether your business offers food products, ingredients, utensils, or catering services.

These are 5 ways you can start working with food influencers and give your business a boost.

Stick around until the end – there’s a special infographic that you can take home with you.

1. Create Brand Awareness with Brand Ambassadors

Brand ambassadors can fulfill many different roles. Such as creating content about your brand, using their personal brand’s credibility to market yours, hosting events, and driving sales. The setup you create with your brand ambassadors will depend on your goals and budget.

A brand ambassador can be anyone from a well-known food influencer or celebrity chef to a local food blogger. Their platform size doesn’t matter as much as the connection they have with their audience who will trust their recommendations. Find and work with food influencers whose followers are also your target market. Then work with them to create a strategy that will build brand awareness.

2. Sponsored Content

This is a tried and true way to work with food influencers. It’s a very effective strategy as well as a low-maintenance one. Having several ongoing collaborations with different influencers via sponsored posts is a simple way to approach influencer marketing that will help you cover all your bases.

You can work with very high-profile influencers or even micro-influencers. As long as you can ensure that your brand is getting visibility across all groups. Having different influencers posting sponsored content across different platforms and in different formats is sure to get your brand noticed and remembered.

3. Product Reviews

Product reviews are one of the best ways to promote your products in addition to being a fantastic opportunity to introduce customers to new stock. There will be an initial cost, as you will need to ship out your product to various food influencers that you want to work with so they can try it out and review it for their audience.

However, this strategy is a surefire way to attract people to your product and brand. If you’re a newcomer, having an online personality endorse your brand is a quick way to start establishing a reputation and recognition in your niche.

4. Tell Your Story

Influencer content doesn’t need to revolve around the product or service your business provides. Oftentimes, the story behind a brand and company is one of the main things that spark interest and engagement.

Starting your own brand is no small feat. So working with food influencers to share your journey is a great way to get your story out and get your audience curious about your brand. You can tell your story through interviews, podcasts, inspirational stories, insights, and expert tips.

5. Sponsor a Cookbook

Sponsoring an influencer who will create a cookbook that features products from your brand is a great way to add value to your community. Providing recipes and meal inspirations can expose your products and create a source of content that features your brand. Additionally, you can also sell the cookbook through your retail channels.

This type of partnership is a great way to expand an existing working relationship with food influencers or ambassadors whose audience is already familiar with your brand and product. Sponsoring a cookbook can drive great results for your brand in terms of awareness as well as new customers and sales.

INFOGRAPHIC: How To Use Food Bloggers To Grow Your Restaurant’s

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]]> https://afluencer.com/how-to-make-money-as-a-social-media-influencer/ Wed, 11 Sep 2019 18:29:02 +0000 https://afluencer.com/?p=1581 Becoming a social media influencer and making money from it is the dot com dream of new generations. Successful social media influencers have made themselves so relatable, authentic, and real that anybody thinks that they too know how to become a social media influencer. Of course, as any of the successful influences will tell you. […]

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