Posted on July 20, 2023
The Influencer’s Guide to Threads
Instagram’s newly launched text-based conversation app Threads is the hottest new thing on the social media radar. It’s being seen as a direct competitor (and potential threat) to Twitter. The Threads app has already racked up over 100 million users, amassing 30 million of those users in the first 16 hours following its launch on […]
Posted on May 09, 2023
Nano vs Micro-Influencers: The Differences & Benefits
You’ve set up and optimized your Shopify store and have run countless ads on Facebook and Google, but you’re not seeing the results you want. So you did a bit of research and looked into influencer marketing. You know you want to use a nano or micro-influencer, but how do you choose which one? At […]
Posted on April 14, 2023
How to Become a Micro-Influencer
How many times have you scrolled through TikTok or Instagram, watching content from influencers, and thought, “I could do that”? Probably more often than you’d like. If you’ve been dreaming of making it big as an influencer, there’s never been a better time to start. Business Insider reports micro-influencers can make as much as $5,000 […]
Posted on March 11, 2023
How to Apply to Collabs as an Influencer
Whether you are a seasoned pro or a newbie influencer just starting out, you’ve probably gotten an email or two with offers to apply to Collabs. It usually reads something like: Then it will take you through a website affiliate (Mavrck seems to be the most popular lately). Make sure before you enter any credentials […]
Posted on March 03, 2023
Micro vs Macro-Influencers: Who’s the Best for Your Brand (+ Examples)
Choosing between micro vs macro influencers can feel like picking a side in a reality TV feud. Team Relatable or Team Reach? One brings heart, the other brings hype. But when you’re building an influencer marketing strategy, it’s not about drama—it’s about results. Micro influencers are known for their close-knit communities and high engagement. Macro […]