We’re thrilled to present the latest addition to Afluencer’s content lineup – our podcast series featuring insightful conversations with influential brand owners. In this inaugural article, we have the privilege of introducing Irene Schneider, the visionary founder of BeautybyPrettyThingie, as our esteemed guest.
Meet Irene Schneider: The Mind Behind BeautybyPrettyThingie
Irene Schneider, the innovative mind driving BeautybyPrettyThingie, takes center stage in the Afluencer podcast series. With a wealth of experience in the world of influencer marketing, Irene shares captivating insights, challenges, and triumphs that have shaped her brand’s journey.
Podcast Premiere: Delving into the BeautybyPrettyThingie Universe
Join us in exploring the enchanting world of BeautybyPrettyThingie through the eyes of Irene Schneider herself. We’ve embedded the riveting YouTube podcast video below, offering an exclusive glimpse into the transformative power of influencer marketing.
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Transcription Insight: A Peek into the Conversation
Gain an insider’s perspective as we burrow into the transcription of our engaging conversation with Irene Schneider. Discover the strategies, anecdotes, and wisdom that have fueled BeautybyPrettyThingie’ success, all captured in this in-depth transcription.
In Conversation with Irene Schneider, Founder of BeautybyPrettyThingie:
Irene:
I love fashion. I love beauty. In terms of beauty. I like everything natural. So the line is an all natural line of products and health supplements. In my philosophy that natural beauty, but also beauty from within that you do without from within. My frustration when wearing high heels that I love wearing high heels and fashion and experiencing the excruciating pain wearing them.
And so I’m actually a scientist and one day I was so frustrated giving a talk to an audience in very high heels and very painful high heels. And I said, Enough is enough. And I think more and more people are starting to realize, okay, we want things without animal cruelty free for vegans or people that don’t want to have all these, you know, additives that they are put in these products.
And they’re actually not good for your skin because your skin takes everything in.
Brett:
Welcome to our influencer podcast. We’re talking beauty brands and products. Today we’ve got Irene Schneider. She is the founder of Pretty Thing and Beauty by Pretty Thing. We’ve got some cool products we’re going to show you. We got some opportunities for influencers in Beauty and beyond. Irene, welcome. Thanks for joining us today. And what do we have going on the influencer side of things?
Irene:
Thank you, Brett. I’m very excited to be here to present my two brands. I’m very excited. They’re basically both obviously coming from the same, I would say lifestyle idea, philosophy. I love fashion, I love beauty. In terms of beauty, I like everything natural. So the line is an all natural line of products and health supplements are following my philosophy that natural beauty, but also beauty from within.
That beauty without, from within. And the fashion brand is actually coming from my frustration when wearing high heels that I love wearing high heels and fashion and experiencing the excruciating pain and wearing them. And so I’m actually a scientist. And one day I was so frustrated giving a talk to an audience in very high heels and very painful high heels that I said, enough is enough.
Why has anyone really invented something that actually works? And so I basically put my mind to it. And after a very long product development and research and so forth really thing, it came out. And Sydney is actually the only brand in the world that offers high heel insoles so exclusively just for high heels, that also has an exquisite design.
So they’re beautiful. So I said, okay, now they work well, better than any product out there. And why not making beautiful you said, of wearing ugly products, orthopedic looking products, things that are so embarrassing. Nobody wants to be seen with them. So I made them beautiful. So now you have comfort and style in one which. Which is very interesting.
Brett:
Yeah, that’s very cool. What was the first brand for you? It was a pretty thing. Your beauty back.
Irene:
Pretty thing was pretty thing and Beauty by pretty thing. It also again, it’s actually my passion for beauty and it’s kind of like the message of, you know, you have to be taking care of your inside to be healthy and then your skin is going to shine and then you’re going to be really beautiful in the natural way, in the healthy way, right?
It is just following my own. So I was looking for products that are very natural and have as little, you know, chemicals as possible. I know everything is chemical, but I’m trying to say like as little as possible. Like for example, they’re fragrance free, most of them, which is very, very for me. I like it because, you know, if you wear perfume, then the perfume is competing with a cream perfume and it’s a mess.
And some people are actually allergic to the fragrances and or they don’t like how it smell, you know, some creams. So these are fragrance free. They’re completely natural. And so it’s it’s really, really I think, you know, it’s something also that is a trend nowadays. But I think more and more people are starting to realize, okay, we want things without, you know, you know, for example, animal cruelty free for vegans or people that don’t want to have all these additives that they are put in these products.
And they’re actually not good for your skin because your skin takes everything in. And so because I’ve always used completely natural products, I thought, Well, why not? That’s how it came about.
Brett:
Yeah, that’s great. And that’s I think that’s starting to we’re starting to see that more in the US. My understanding is Europe has always had stricter standards in terms of ingredients. And and here in the U.S., we just let kind of companies do everything. But as you said, your skin takes in everything and ends up in your bloodstream next, right?
And that’s not.
Irene:
That’s right.
Brett:
That’s right. I mean, natural products.
Irene:
Exactly. And I oh, I also believe that the more natural you go on, the healthier you are. Like, for example, mom also offering health supplements like things that are very important for your skin and your beauty, like collagen, for example, or, you know, all kinds of things that are actually enhancing your your health from within. And so when you are more beautiful, you’re radiant.
You know, you you don’t need to wear like makeup, for example, unless you really want to, of course. But the point is that if you have a beautiful skin, you know why? Why really are you put chemical stuff on your skin that’s going to make you faster, in fact. So, I mean, it’s it’s a long term vision of being healthy within the thought and beauty from within concept.
So I think it’s it’s pretty cool.
Brett:
That’s right. Yeah. Very cool. Yeah. Playing the long game, right. In terms of. Yes.
Irene:
Can you transition.
Brett:
Right. Yours to follow. Tell us about your end customers. Irene, is it similar demographic? Are people buying your heel products in addition to. So is it the same type of consumer who might buy from Pretty Thing in Beauty by Pretty thing?
Irene:
I think there is a big overlap. However, I would say at the beauty one, you know, it’s people that are going to love the all natural philosophy, but they’re also going to love the fact that you have the products that are animal cruelty free, for example. So for people that are very well aware of this issue as I am, they would love it and maybe they don’t wear high heels.
So I think the audience is actually there has an overlap from from fashion, but then also people that are not necessarily going to wear fashion or at all, for example, even older people that just love the care of their skin in a natural way because maybe they also have allergies or intolerances and then don’t necessarily wear high heels.
But I would say in the middle you would have people that low fashion, high heels and they love also beauty products that are all natural. So there is an overlap. And in terms of the pretty thing for the high heels and the insoles, by the way, I’m starting as well to launch a high shoe line limited edition that is very luxurious.
So you’re going to be able to buy the insoles and the high heels by separate or not in a combo. So like they’re going to fit in exactly with the shoe. You can take them in and out or makes it more comfortable. But the shoes are absolutely gorgeous. I am designing them and they are made in Spain. So you have craftsmanship made by hand, genuine leather satins, you know, the whole nine yards.
And my idea is actually to launch a very limited edition of high heels for the ladies that we love the high heels, but for example, we’re not necessarily going to spend 1000, $2,500 in the most expensive heels. So you would have, for example, 300, 350. You’re paying for a very unique shoe that is going to stand out anywhere you go.
Is going to be really exquisite. And you’re not paying you’re not hurting in your pocket big time, like with Jimmy Jaws or the big luxury grand brand or the big luxury brands that are so incredibly expensive and maybe maybe you save up and you have one pair. Well, maybe you have three or four pairs of pretty thing it and they’re fabulous.
I have I have a sample right here. Yeah Let’s see. The first is length and it’s I don’t know how well you’re going to be seeing it, but this is I applaud you, too. I mean, this is Prince Gorgeous, like all the way satin, genuine leathers. You can see the golden. This is all south and this is all hand-stitched.
So, I mean, this is going to be a showstopper at any event, any night outing or even day event. I plan to have I’m going to be uploading the pictures to the website really thing a dot com. And then you’re going to be able to see the high heels and the different insoles of all colors and beautiful designs that are literally laundry to the foot.
So they make it more comfortable and visibly gorgeous. So it’s all beauty.
Brett:
Yeah, that is excellent. So with that, Irene, let’s get into the influencer side of things. Who are you looking for to partner with or both? Pretty thing. Hair and Beauty by Pretty thing. Let’s talk about the opportunity, the collab, the type of influencers that you’re looking for.
Irene:
Yes, all four pretty thing. I am looking for ladies that are very fashion. They love fashion. They are classy, very classy, They’re elegant, They love the details, the style. They take good care of themselves, their their appearance. So they love the glamor and they’re catering to the client. That is going to be a lady that loves fashion, to dress well.
She’s going to spend it in nice shoes and the insoles to go with them, to be able to walk with the shoes, because some people are having their shoes and then they’re like, Oh, I cannot even work in 20 minutes. Get the sole uncomfortable. Well, no, no more. Right now, you can wear them longer times and more comfortable.
So it’s going to be their fashion stars, the ladies who love them, the, you know, the stylish designs, very glamorous and very elegant, both day and night. That’s going to be the audience and the influencer is going to reflect that. So it’s going to be luxury luxe, luxury lifestyle. While I would say the age, any lady that loves to wear high heels is fine with it.
I mean, I’m not going to limit the age. I mean, maybe a lady that is 60 is going to love her high heels as well. And so I would say somebody that has that type of audience that loves the designer bags, the designer shoes, the designer dresses, and also somebody that loves fashion and doesn’t necessarily want to spend thousands and thousands and thousands of dollars.
So that’s going to be the type of influencer with her type of audience. The markets that I’m looking at, one of the markets, obviously the U.S. is a fantastic market with some of the big cities that have a lot of fashion. New York, Miami, you know, but also I would like to find the influencers that are having followers in the Middle East, places like Dubai is like Abu Dhabi, a lot of fashion there, a lot of people spending a lot of money to look good and dress up.
So those would be very interesting. So if I could find influencers that are catering to those areas, that’s fantastic. The call up has commission. It has commission, a sort of commission for the influencers, depending on the followers. I’m offering the gift samples, right. So depending on the, on the, on the following and I’m offering a code of discount or some of the products for their followers.
So then they can use the code and their followers if they buy. I know they came from the influencer and they get a discount. That’s for both brands or the beauty one. As I said, there is an overlap and then there’s a lot of people that are doing lifestyle, nature, health, you know, a lot of influencers that are not necessarily glam or fashion oriented, but are into the natural beauty lines and love to present those.
So I would say that I think the base for the influencer, for the beauty might be a bit wider, might be a bit wider.
Brett:
Yeah, we will get links to both of the collabs underneath the show notes here. Irene Sorry, influencers can go ahead and apply looks. It sounds like great opportunities Commission for both products for Pretty Thing and Beauty by Pretty Thing and then essential for product as well if at all. Fit. So these are all great opportunities. Thanks for coming on and sharing about your brands Irene.
And before we let you go, how can our influencers and anyone listening or watching this podcast, how can they follow and find beauty by Pretty thing, even Pretty thing on social media and on the broader Internet?
Irene:
Yes, mostly it’s on Instagram. So they can just find pretty thing and and I have a little bit on Facebook. Not a whole lot though, focusing more on Instagram. And I’m going to be developing a Pinterest story. But but I would say Instagram on the website of both brands, which are also the online stores, you have the social media icons.
So so it’s easy to find. But but yeah, they can find me there on of course, through the club as well, from your clubs postings as well.
Brett:
Excellent. Irene Schneider, founder of Pretty Thing and Beauty by Pretty Thing. Irene, thanks so much for joining us today.
Irene:
Thank you so much. Thank you, Brooke.
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Reflecting on a Journey of Innovation and Influence
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