Posted on October 30, 2025
Brand Gift Guide: Fulfilling Your Black Friday Wishlist
Black Friday 2025 is shaping up to be bigger, bolder, and even more competitive. With shoppers planning earlier and spending smarter, every impression counts and every brand wants their campaign to shine. And where are those impressions happening? On social media. Recent data shows that 45% of consumers discover new products through social platforms during […]
Posted on October 27, 2025
Holiday Gift Guides 2025: Collabs, Niches, and Tips for Brands & Influencers
The Holiday Gift Guide Advantage The 2025 holiday season is in full swing and with so many brands competing for attention, standing out takes more than a good deal. It takes creativity, connection, and collaboration. That’s where holiday gift guides 2025 come in, your roadmap to authentic, creator-led campaigns that convert. These curated creator-led guides […]
Posted on October 24, 2025
Holiday Influencers: Your Key to Festive Marketing Magic
Believe it or not, the 2025 holiday season is already underway and shoppers aren’t waiting until December to start spending. With festive campaigns launching earlier each year, brands that partner with holiday influencers are seeing stronger engagement and faster conversions. Even with PwC’s 2025 Holiday Outlook showing a 5% dip in planned spending compared to […]
Posted on October 24, 2025
Maximize Your Sales with Black Friday Influencers
Black Friday 2025 is already shaping up to be bigger — and earlier — than ever. With shoppers starting their deal hunts before Halloween, brands are teaming up with Black Friday influencers to grab attention before the rush. According to Adobe Analytics, nearly one in five U.S. online sales on Cyber Monday 2024 came from […]
Posted on September 25, 2025
Affiliate Influencer Marketing in 2025: How to Approach Influencers the Right Way
The line between influencer and affiliate marketing is slowly disappearing. Brands want more business and they’re willing to try new things. In 2025, global affiliate marketing spend is valued at around $15.7 billion, showing how central performance-driven partnerships have become. The playbook has shifted from one-off posts to long-term revenue partnerships. The best results happen […]