How to Grow a Dropshipping Business with Micro-Influencers
Hey there, entrepreneur! If you’re in the dropshipping game, you already know the basics. It’s low-risk, high-reward, and can be managed anywhere with a WiFi connection. But how do you stand out in a crowded market? Enter micro-influencers. These social media dynamos with dedicated followings can be your secret weapon. Ready to dive in? Let’s […]
16 Lifestyle Micro-Influencers to Collaborate with Today
Many people crave lifestyle change. It’s part of the reason social media is so effective: It gives people a chance to imagine other life paths and peek into the daily lives of people living picture-perfect days. That’s where both lifestyle influencers and content creators come in handy for brands. We’ve rounded up a few fantastic […]
Nano vs Micro-Influencers: The Differences & Benefits
You’ve set up and optimized your Shopify store and have run countless ads on Facebook and Google, but you’re not seeing the results you want. So you did a bit of research and looked into influencer marketing. You know you want to use a nano or micro-influencer, but how do you choose which one? At […]
Micro vs Macro-Influencers: Who’s the Best for Your Brand (+ Examples)
Choosing between micro vs macro influencers can feel like picking a side in a reality TV feud. Team Relatable or Team Reach? One brings heart, the other brings hype. But when you’re building an influencer marketing strategy, it’s not about drama—it’s about results. Micro influencers are known for their close-knit communities and high engagement. Macro […]
How To Find, Vet, And Hire Micro-Influencers
Until a few years ago, partnering with mega-celebrities was the only way brands knew how to run influencer marketing campaigns. Today, micro-influencers are ruling all social platforms, and Brand Collabs give a new meaning to influencer marketing. With micro-influencers owning 91% of the total market share in 2021, you’re losing out if you’re not investing […]