Nano vs Micro-Influencers: The Differences & Benefits
You’ve set up and optimized your Shopify store and have run countless ads on Facebook and Google, but you’re not seeing the results you want. So you did a bit of research and looked into influencer marketing. You know you want to use a nano or micro-influencer, but how do you choose which one? At […]
Micro vs Macro-Influencers: Who’s the Best for Your Brand (+ Examples)
It’s a new year, and you’re excited to invest a chunk of your marketing budget in influencer campaigns. But just as you’d hit the ground running with your campaign prep, it all stops. You need to know how to choose between micro and macro-influencers for your brand. You’re not alone in this dilemma. These two […]
How To Find, Vet, And Hire Micro-Influencers
Until a few years ago, partnering with mega-celebrities was the only way brands knew how to run influencer marketing campaigns. Today, micro-influencers are ruling all social platforms, and Brand Collabs give a new meaning to influencer marketing. With micro-influencers owning 91% of the total market share in 2021, you’re losing out if you’re not investing […]
50 Travel Micro-Influencers: The New Faces of Marketing
The travel industry is one of the hardest-hit industries due to the pandemic. According to Statista, the United States alone recorded a tourism revenue loss of roughly $147 billion between January and October 2020. However, with the ease in travel restrictions, there has been a gradual increase in travel as people itch to change their […]
6 Gaming Micro-Influencers Helping Brands Grow
The pandemic attack has led to the growth of the gaming industry. Currently, there are over 3.2 billion gamers around the world, and the number continues to grow. According to Statista, the gaming industry grew by 14.4% between 2020 and 2021, from over $155 billion to more than $178 billion. By 2025, it’s predicted to […]