Posted on June 21, 2023
20 Matte-nificent Beauty Content Creators
Ahhh. The world of the beauty content creator. Not all of us may be able to follow their detailed makeup tutorials, but we sure do enjoy watching them… blend honey, blend! They are certainly skilled and should be on your radar if you’re looking for a Collab opportunity! Besides, you need a partner who can […]
Posted on February 23, 2023
Collaborate Your Way To Success With Influencers And Creators
Imagine the frustration of having an incredible product but no way to get it into the hands of potential customers. That happened to Vela’s Raphael Velazquez during the shutdowns in 2020-2021. With businesses closed and people stuck at home, Raphael struggled to find a way to get his exercise resistance bands into the hands of […]
Posted on December 18, 2022
Shopify Collabs: Everything You Need to Know
The marketing world isn’t the same as it was a few years ago—and neither are shoppers’ expectations. Today, people don’t want to be sold to. Instead, they want to see more brand personality and value-added content that nurtures healthy relationships with their favorite brands. Enter: content creators. Content creators are the secret sauce to making […]
Posted on December 16, 2022
How To Find, Vet, And Hire Micro-Influencers
Until a few years ago, partnering with mega-celebrities was the only way brands knew how to run influencer marketing campaigns. Today, micro-influencers are ruling all social platforms, and Brand Collabs give a new meaning to influencer marketing. With micro-influencers owning 91% of the total market share in 2021, you’re losing out if you’re not investing […]
Posted on November 13, 2022
Creator Economy: The Only Guide You Need to Know What, Why, How
At a time when users are bombarded with ads wherever they go, buyers are more likely to shop from brands with personalized marketing campaigns, and 75% of shoppers agree. So, how exactly can brands personalize their marketing efforts and establish a bond with their target audience? The short answer: by working with creators. Creators have […]