Posted on April 06, 2022
4 Types of Influencers You Must Know
Choosing the right type of influencers for your marketing campaign will depend on your business objectives, budget, preferred social media platform, and target audience. Depending on the niche of your business, in most cases, you will want to partner with influencers who are experts in a similar industry. However, there are times when it would […]
Posted on May 12, 2021
How to Not Make the Same Mistakes as Elon Musk when You’re an Influencer
Elon Musk. The name is almost always enough—but Elon finds something to one-up himself almost every week. From sending his Tesla to space to naming his son X Æ A-12, Elon always finds a way to make sure people are following any news articles concerning him. Whether he does it unknowingly or not is beside […]
Posted on February 09, 2021
A Guide to Influencer Tiers
A glance at the subscriber counts, likes, followers, etc., of your favorite influencers, is enough to tell you that not all influencers are alike. Each one reaches different audiences and to differing degrees. This means that just because a micro-influencer has a smaller reach than a macro-influencer doesn’t mean that their audiences overlap. This is […]