How to Measure the ROI of Influencer Marketing
Influencer marketing is expected to get even bigger than it is right now. According to a report, the industry will grow by $13.8 billion in the next year. Moreover, back in 2019, 80% of the brands stated that they dedicated a budget to influencer marketing. Regardless of whether you’re just starting your influencer marketing campaign […]
How Has the Pandemic Changed the Way We Use Social Media?
COVID-19 and the lockdown orders have changed everything. As governments shut down all malls, restaurants, and stores, people used the internet to connect with the outside world. Social media applications like Facebook, Twitter, TikTok, Instagram, and Snapchat are no longer just used for entertainment. Here’s how the pandemic changed the way we use social media: […]
Influencer Engagement Rate: Is It Important When Finding An Influencer?
If you’ve been around the block a few times, you’ll have already heard or know of influencer engagement rates. But for those of you who are new to the neighborhood, here’s what it is: What Is Influencer Engagement Rate? Influencer engagement rate is a measurement that provides a representation of the activity levels between content […]
Effective Strategies For Influencer Marketing On Instagram
Influencers are taking the world by storm. If they have a mobile phone with a camera and just one popular social media app installed, they can be an influencer. And whether they have millions of followers (mega influencers) or a few thousand (micro-influencers) on platforms like Instagram or TikTok, they are a valuable marketing asset […]
How Do You Know Its Time to Invest In Influencer Marketing
Many perceive influencer marketing as chaotic with loads of challenges. However, that is far from the case. In fact, influencer marketing is consistently improving. And if you want to properly measure marketing ROI, then influencer partnerships and originality are the way to go. Brands and firms shouldn’t only target engagement because nowadays, data and measurement […]