Posted on July 25, 2025
Influencer Marketing ROI Made Simple: What to Track and Why in 2025
Influencer marketing ROI isn’t just a buzzword. It’s your bottom line. In 2025, brands aren’t throwing money at creators and hoping for the best. They want proof. Clicks, conversions, sales—and proof that it’s working Because here’s the truth: influencer marketing works, but only if you measure what matters. This guide will show you how to […]
Posted on July 05, 2023
Influencer Marketing Budget: Tips for Large, Small, or No Budgets
You’ve exhausted your budget on Google and Facebook ads. But even though you’re getting traction, it either remains minimal or doesn’t generate substantial sales for your Shopify store. You’re not alone. But with the increase in social media ads and the decrease in users’ attention spans, it’s essential to look beyond traditional marketing strategies. The […]
Posted on June 18, 2023
Deinfluencing: How It’s Impacting Brand & Influencer Relations
This might come as a surprise to some but influencing appears to be on its way out, at least that’s what some experts believe. The $7.36 billion industry is growing at a CAGR (compound annual growth rate) of 32.5 percent but some argue that it has gotten too big and it is time to put […]
Posted on March 29, 2022
Best Practices for Marketing Agencies
Marketing can be tricky. One month, the trend is Facebook and Google Ads. The next month, the trend is… somewhere else. So where can e-commerce merchants look to improve their overall marketing engagement and gain traction with customers? The quickest way to reduce the learning curve is to ask the people who do marketing for […]
Posted on February 14, 2022
Afluencer Success Story – VELA
Afluencer. The platform that brings brands and influencers together for money-making Collabs that can skyrocket their success. We tend to harp on about our service. Afluencer this… Afluencer that. What can we say? We believe in this platform and we know it works. This is our baby and, well, you may think our opinion might […]