Posted on October 25, 2025
How Brands Can Benefit From Influencer Marketing During the Holiday Season
Holiday season marketing in 2025 looks a little different. According to Deloitte, U.S. retail sales from November to January are expected to rise by just 2.9% to 3.4%, marking the slowest growth since the pandemic. That means every impression, click, and conversion counts more than ever. To break through cautious consumer spending, brands are leaning […]
Posted on October 24, 2025
Holiday Influencers: Your Key to Festive Marketing Magic
Believe it or not, the 2025 holiday season is already underway and shoppers aren’t waiting until December to start spending. With festive campaigns launching earlier each year, brands that partner with holiday influencers are seeing stronger engagement and faster conversions. Even with PwC’s 2025 Holiday Outlook showing a 5% dip in planned spending compared to […]
Posted on October 24, 2025
Maximize Your Sales with Black Friday Influencers
Black Friday 2025 is already shaping up to be bigger — and earlier — than ever. With shoppers starting their deal hunts before Halloween, brands are teaming up with Black Friday influencers to grab attention before the rush. According to Adobe Analytics, nearly one in five U.S. online sales on Cyber Monday 2024 came from […]
Posted on September 25, 2025
Affiliate Influencer Marketing in 2025: How to Approach Influencers the Right Way
The line between influencer and affiliate marketing is slowly disappearing. Brands want more business and they’re willing to try new things. In 2025, global affiliate marketing spend is valued at around $15.7 billion, showing how central performance-driven partnerships have become. The playbook has shifted from one-off posts to long-term revenue partnerships. The best results happen […]
Posted on August 07, 2025
Why Brands Can’t Ignore AI in Influencer Marketing Anymore
AI in influencer marketing isn’t coming. It’s already here. Brands are using it to find the right creators, launch campaigns faster, and save time on outreach. Influencers are using it to write captions, generate ideas, and stay consistent. This isn’t about the future. It’s about right now. We’ve already explored how AI is transforming influencer […]