Posted on April 08, 2021
How to be Wary of Token Representation with Influencers
Before you try to jump aboard the woke bandwagon, know that many brands have tried and failed—and have been heavily criticized for doing so. Unless your campaign is genuine and heartfelt, woke-baiting is a terrible idea—for business and for your reputation. If you’ve watched any of the things being produced by major media corporations these […]
Posted on April 07, 2021
Building Brand Narratives Using Influencers
How many influencers does it take to transform a brand narrative into a grand narrative? Only one. Are you doing it correctly? A Pop of Brand Narrative Wisdom One of the wisest things a small business that’s just starting out can do is learn from others—drink from the vial of wisdom that’s already out there. And […]
Posted on March 23, 2021
3 Social Media Trends That Never Get Old
Long gone are the days when the only way you could get the word about your favorite celebrity was by waiting for their televised interview or the front cover of a magazine. Now, with the help of social media, you can see your favorite celebrity going through their day-to-day chores anytime you like! Social media […]
Posted on March 22, 2021
3 Things Your Followers Want To See
Two decades ago, social media influencer was not an occupation. Now, it’s recognized as a legitimate source of income and is something even high-profile celebrities have switched to! However, the road to becoming a prominent social media influencer is not an easy one. You have to build your presence and a relationship with your social […]
Posted on March 21, 2021
Influencer Marketing In-House Or Agency
Should you include influencer marketing as a part of your marketing strategy? And if you do, should you manage your influencer marketing campaign in-house or through an agency? Firstly, here’s the answer to the first question. Yes! You should definitely include influencers in your marketing strategy. It is proven that influencer marketing is an effective […]
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