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Posted on August 02, 2025

The Ultimate Guide to Finding TikTok Influencers in 2025

Finding TikTok influencers is one of the smartest marketing moves a brand can make in 2025. TikTok continues to grow. Fast. In early 2025, it reached 1.59 billion monthly active users worldwide. That is up from around 1.04 billion in mid‑2024. Its global audience keeps expanding. More brands see real engagement. More consumers discover products […]

Posted on August 02, 2025

From One-Off to Ongoing: How to Build Long-Term Influencer Partnerships

One-time Collabs can be exciting. You send out a product, the influencer posts, and that’s that. Quick and done.But if you stop there, you might be missing out. The real magic often happens in long-term influencer partnerships. These are the collaborations that build trust, deepen audience connection, and deliver better results over time. Instead of […]

Posted on July 25, 2025

Influencer Marketing ROI Made Simple: What to Track and Why in 2025

Influencer marketing ROI isn’t just a buzzword. It’s your bottom line. In 2025, brands aren’t throwing money at creators and hoping for the best. They want proof. Clicks, conversions, sales—and proof that it’s working Because here’s the truth: influencer marketing works, but only if you measure what matters. This guide will show you how to […]

Posted on July 24, 2025

Nano vs Micro-Influencers in 2025: Which Should Your Brand Choose?

Choosing between nano vs micro-influencers is one of the biggest questions brands face in 2025. Both offer real engagement, strong communities, and affordable pricing. But they’re not the same. One brings scale. The other brings intimacy. And depending on your goals, one may work better for your brand than the other. So how do you […]

Posted on July 23, 2025

Optimize Your Influencer Profile on Afluencer to Get More Collabs

Your influencer profile on Afluencer is your first impression. When brands scroll through the Influencer directory, they decide fast. Click or skip? Invite or move on? That’s why your profile needs to stand out. It’s more than just a bio or a photo. It’s your handshake. Your mini pitch.  So, how do you get brands […]

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How Brands Can Benefit From Influencer Marketing During the Holiday Season

Holiday season marketing in 2025 looks a little different. According to Deloitte, U.S. retail sales from November to January are expected to rise by just 2.9% to 3.4%, marking the slowest growth since the pandemic. That means every impression, click, and conversion counts more than ever. To break through cautious consumer spending, brands are leaning […]

Holiday Influencers: Your Key to Festive Marketing Magic 

Believe it or not, the 2025 holiday season is already underway and shoppers aren’t waiting until December to start spending. With festive campaigns launching earlier each year, brands that partner with holiday influencers are seeing stronger engagement and faster conversions.  Even with PwC’s 2025 Holiday Outlook showing a 5% dip in planned spending compared to […]

Maximize Your Sales with Black Friday Influencers

Black Friday 2025 is already shaping up to be bigger — and earlier — than ever. With shoppers starting their deal hunts before Halloween, brands are teaming up with Black Friday influencers to grab attention before the rush. According to Adobe Analytics, nearly one in five U.S. online sales on Cyber Monday 2024 came from […]

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