Posted on November 13, 2022
Creator Economy: The Only Guide You Need to Know What, Why, How
At a time when users are bombarded with ads wherever they go, buyers are more likely to shop from brands with personalized marketing campaigns, and 75% of shoppers agree. So, how exactly can brands personalize their marketing efforts and establish a bond with their target audience? The short answer: by working with creators. Creators have […]
Posted on October 09, 2022
32 Fashion Content Creators Collabbing Up a Storm
From the latest trends to the classics, this round-up of fashion content creators has all that and more covered. They are creative, forward-thinking, and changing the game as effortlessly as they change their wardrobes. If you’re looking for a fashion content creator, look no further. Here’s the only list you’ll ever need. They’re runway-ready and […]
Posted on September 20, 2022
41 Travel Content Creators Cruising for a Collab
Sandy beaches. Snow-capped mountains. Romantic sunsets. Creepy crawlies. Daredevil activities that may leave you thinking, “Oh hell no,” but also low-key longing to give said adrenaline-inducing things a try. If you follow any travel pages on your social media, this (and so much more) is what you’ll come across. Travel content induces feelings of “I […]
Posted on August 18, 2022
Shopify & The Creator Economy: What You Need to Know
A YouTube creator dips a straw in milk, holds it in, then inserts the contraption into the middle of an Oreo cookie. The result? A milky countertop. It was a failure. The contraption was supposed to double the size of the cookie’s center cream. Yet the video “Trying Dumb Life Hacks” has over 30 million […]
Posted on June 12, 2022
Content Creator vs Influencer: How to Pick the Right One
Picture two individuals: one is a fashion model posing with the new shade of lip color from a beauty brand on her latest Instagram post, nudging her followers to buy it. Another is a beauty vlogger sharing styling and makeup tips for the same product on her YouTube channel. The fashion model uses her influence […]
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