Posted on September 14, 2024
How to Increase Subscription Box Sales with Micro-influencers
Let’s talk about subscription boxes. They’re like little gifts to yourself, showing up at your door each month filled with surprises. But here’s the thing—no matter how fantastic your box is, getting it into the hands of more customers can feel like cracking a secret code. The answer? Micro-influencers. Micro-influencers might not have the celebrity […]
Posted on April 07, 2024
SXSW Influencer Marketing 2024: What Brands Need to Know
Bold brand activations and experiential marketing tactics were the center of attention at SXSW 2024. Organizers tapped into visitors’ appetites for in-person and spontaneous live experiences, and the conference was flooded with attendees worldwide. We’re starting to see more of the pendulum swing back to in-person events. But this time with a twist—curated formats that […]
Posted on January 12, 2024
27 YouTube Influencers to Look Out For This Year
From getting too lit on cocktails to cannabis and family fun; from well-placed comedy to solo travel, makeup tutorials, DIY, and everything in between, this round-up of YouTube influencers may sound pretty random. They’ve all got something unique to offer that may just be that “ingredient X” you’re missing for the perfect influencer collab. Here […]
Posted on December 20, 2023
Brand Reputation Management: How to Strengthen Your Online Presence
A recent survey showed that 58% of adults in the United States feel a company’s reputation is a major factor in purchasing a product or service. Brands feel this on their end of things, too. In a survey conducted by Deloitte, roughly 90% of over 300 executives surveyed ranked brand reputation as the most significant […]
Posted on November 22, 2023
Top Influencer Marketing Conferences in 2024
The global influencer marketing platform market was valued at almost $13.79 billion in 2023. It is expected to grow at a compound annual growth rate (CAGR) of 32% to reach $167.68 billion by 2032. As we approach 2024, the influencer marketing landscape continues to evolve. In 2023, people around the world spent an average of […]