Black Friday 2025 is already shaping up to be bigger — and earlier — than ever. With shoppers starting their deal hunts before Halloween, brands are teaming up with Black Friday influencers to grab attention before the rush.
According to Adobe Analytics, nearly one in five U.S. online sales on Cyber Monday 2024 came from influencer and affiliate promotions. That surge shows just how much creator content now fuels shopping decisions.
So if you want your offers to stand out this season, it’s time to plan smarter. Partnering with Black Friday influencers lets you reach shoppers in a more authentic, engaging way — especially on platforms like TikTok Shop and Instagram Reels, where most discovery happens.
With the help of tools like CreatorGPT, you can match with the right influencers, launch faster, and maximize your sales while everyone else is still setting up their discount codes.
Why Black Friday Influencers Still Dominate in 2025
Influencer marketing has officially moved from trend to essential sales strategy. Especially during the holidays. Shoppers aren’t just scrolling for deals anymore; they’re searching for Black Friday influencers they trust to tell them which ones are worth it.
Data shows that creator-led content continues to outperform traditional advertising for engagement and conversions. It feels personal, not promotional and that authenticity drives action. From product unboxings to real-life demos, influencers help shoppers visualize the experience behind the sale.
For brands, this means your best-performing campaigns aren’t built on ad spend — they’re built on relationships. Many companies now turn one-off Black Friday collaborations into ongoing brand ambassador partnerships, building loyalty well past the holidays.
The takeaway? In 2025, Black Friday influencers aren’t just driving clicks, they’re shaping buying decisions and strengthening your brand’s credibility year-round.
How Influencers Can Amplify Your Black Friday Deals
Influencers bring several advantages to your Black Friday strategy:
- Reach and Visibility: Influencers have built-in audiences who trust their recommendations. Collaborating with them means your Black Friday deals reach a wider, more engaged audience.
- Targeted Marketing: Influencers often specialize in niches, allowing you to target specific demographics effectively. Whether you’re selling tech gadgets, fashion, or home goods, there’s an influencer whose audience matches your ideal customer profile.
- Engagement: Influencers excel at creating engaging content that resonates with their followers. Their posts, stories, and videos can generate buzz and excitement around your Black Friday deals, driving traffic to your site.
- Trust and Credibility: Influencers have established credibility with their followers. When they promote your deals, it comes with a stamp of approval that builds trust and encourages purchases.
By incorporating influencers into your Black Friday marketing strategy, you can cut through the noise and reach consumers in a meaningful way.
Timing is Everything: Preparing in Advance
A successful campaign with Black Friday influencers requires meticulous planning and early preparation. Here’s how to ensure your campaign is ready to roll when the big day arrives.
Importance of Early Preparation
Starting your preparations early allows you to handle all the intricate details without rushing. This ensures your campaign is polished and well-executed. Here are a few reasons why early preparation is crucial:
- Content Creation: Influencers need time to create high-quality content. This includes brainstorming, shooting, editing, and scheduling posts.
- Coordination: Coordinating with multiple influencers, especially if you’re running a large-scale campaign, requires time and organization.
- Promotion: Building anticipation through teasers and pre-launch promotions can significantly boost engagement and sales.
- Problem-Solving: Starting early gives you the buffer to address any unexpected issues that may arise, such as changes in influencer availability or content adjustments.
Planning Your Black Friday Influencer Campaign
To make the most of Black Friday influencers, careful planning is essential. Here’s how to ensure your campaign is well-prepared and impactful.
Setting Clear Goals and Objectives
Before you dive into finding influencers, define what you want to achieve with your Black Friday campaign. Common goals include:
- Increasing Sales: The primary goal for most Black Friday campaigns is to drive sales. Determine specific sales targets you aim to hit.
- Boosting Brand Awareness: Use influencers to get your brand in front of new audiences.
- Growing Your Social Media Following: Encourage influencers to promote your social media channels and grow your follower base.
Having clear objectives will guide your campaign strategy and help you measure success.
How to Find the Right Black Friday Influencers in 2025
The best Black Friday influencers don’t just have reach — they have real influence over purchase decisions. In 2025, brands are being more selective than ever, focusing on creators whose audiences genuinely align with their products.
Start by narrowing your search using Afluencer’s interest filters (more on that later) to find creators in your niche — from tech and lifestyle to fashion and beauty. Then, check engagement rates to ensure their followers aren’t just watching but interacting. A micro influencer with 25K loyal fans can often outperform a macro creator with passive followers.
- Relevance: Look for influencers whose content aligns with your brand and products. Their audience should be interested in what you’re offering.
- Engagement: An influencer with a highly engaged audience can be more valuable than one with a large but passive following. Check their engagement rates on posts and interactions with followers.
- Authenticity: Authenticity is key. Influencers who genuinely love your brand and products will promote them more convincingly. Consider collaborating with influencers who have already shown interest in your niche.
- Reach: Ensure the influencer’s reach aligns with your campaign goals. Micro-influencers with smaller but highly engaged audiences can be just as effective as macro-influencers with broader reach.
Using Afluencer to Find the Perfect Black Friday Influencers
Afluencer simplifies the process of finding and connecting with influencers. Here’s how:
Advanced Search and Filtering
Afluencer’s advanced search and filtering options allow you to find the perfect influencers for your campaign quickly. You can filter by interests, social media channels, collaboration preferences, and more to ensure you connect with influencers who align with your brand values and goals.
Post a Collab: Let the Influencers Come to You
With Afluencer, you can easily post a collab opportunity and let the influencers come to you. This feature saves time and effort, allowing you to focus on other aspects of your campaign while influencers apply to work with your brand. For inspiration, explore live Collabs for product-based Black Friday offers.
Direct Message on Afluencer: Contact Influencers Ready to Collab
Instead of reaching out to influencers on social media and hearing crickets chirping, Afluencer’s direct messaging feature allows you to contact influencers who are ready to collab directly on the platform. This streamlined communication ensures faster and more efficient collaboration setups.
Once you’ve identified potential influencers, reach out to them early to discuss your Black Friday campaign. This ensures they have ample time to create content that resonates with their audience and aligns with your goals.
You can also skip the scrolling entirely. CreatorGPT helps brands instantly match with influencers who fit their target audience, goals, and campaign type — no guesswork needed. Take a look at this example:
Pro tip: Don’t overlook niche creators. Partnering with Muslim influencers, mom bloggers, or Gen Z lifestyle creators can expand your brand’s reach into communities that convert.
How to Build Buzz Before Black Friday
Your Black Friday influencers shouldn’t just post on the big day — they should warm up your audience weeks in advance. In 2025, pre-launch content is where most of the excitement (and conversions) begin.
Have creators share teasers and countdowns to build anticipation. A “something big is coming” Story or Reel a week before the sale can spark curiosity and early engagement. Encourage sneak peeks of bestsellers or limited bundles to get people saving posts and adding items to wishlists.
Short-form video still dominates discovery on TikTok and Instagram, so focus on authentic clips rather than polished ads. Let influencers show how they use your products in daily life — it feels real, not rehearsed.
Pro tip: feature a few diverse creators in your pre-launch mix — from holiday, tech, and lifestyle to education influencers — to reach wider communities that shop early.
Steps to Take Now for a Smooth Campaign Rollout
1. Plan Your Campaign Timeline:
Outline key dates, including when to reach out to influencers, deadlines for content creation, and scheduled posts.
Ensure all stakeholders are aware of the timeline and their responsibilities.
2. Reach Out to Influencers:
Contact potential influencers as soon as possible to discuss your Black Friday campaign. This allows them to schedule your collaboration into their content calendar.
Provide clear guidelines and expectations for the collab, including key messages, brand values, and any specific content requirements.
3. Create a Content Calendar:
Develop a detailed content calendar that outlines when and where each piece of content will be published. This helps keep the campaign organized and ensures consistent promotion leading up to Black Friday.
Include a mix of content types, such as Instagram posts, Stories, Reels, and blog posts, to maximize reach and engagement.
4. Prepare Promotional Materials:
Provide influencers with all necessary promotional materials, including high-quality images, product details, discount codes, and any branding guidelines.
Consider creating a unique hashtag for your Black Friday campaign to increase visibility and track engagement.
5. Monitor and Adjust:
Keep an eye on the campaign’s progress and be prepared to make adjustments as needed. Regularly communicate with influencers to ensure everything is on track.
Creating Unique Black Friday Collabs
To truly stand out during Black Friday, it’s important to craft unique and engaging collaborations with influencers. Here are some ideas to inspire your campaign.
Ideas for Unique Collaborations
- Exclusive Previews: Offer influencers exclusive previews of your Black Friday deals. They can share sneak peeks with their followers, building anticipation and excitement before the big day.
- Limited-Edition Products: Collaborate with influencers to create limited-edition products or bundles available only during Black Friday. This adds an element of exclusivity and urgency.
- Behind-the-Scenes Content: Give influencers behind-the-scenes access to your brand. This can include tours of your production process, meet-the-team videos, or stories about the inspiration behind your products. Authentic, personal content resonates well with audiences.
- Live Shopping Events: Host live shopping events on platforms like Instagram Live or Facebook Live. Influencers can showcase your products, answer questions in real-time, and offer exclusive Black Friday discounts to viewers. FYI, you can use Afluencer’s search filter to view influencers who specialize in live shopping!
- Interactive Challenges: Create interactive challenges or contests that involve your products. Influencers can encourage their followers to participate, generating user-generated content and increasing engagement.
- Influencer Takeovers: Allow influencers to take over your social media accounts for a day. They can share their favorite products, behind-the-scenes content, and exclusive Black Friday deals.
By drawing inspiration from these examples and tailoring them to fit your brand, you can create memorable and effective Black Friday influencer collaborations.
Crafting the Perfect Black Friday Offer
A compelling Black Friday offer can make all the difference in attracting customers and driving sales. Here’s how to create irresistible deals that stand out.
Tips for Creating Irresistible Discounts and Offers
- Deep Discounts: Black Friday shoppers are on the lookout for significant savings. Offer substantial discounts on popular items to grab their attention. Consider marking down select items by 50% or more to create a sense of urgency.
- Bundle Deals: Create special bundles that offer more value. For example, if you sell beauty products, bundle together a skincare set at a discounted price. Bundles not only increase the perceived value but also encourage customers to purchase multiple items.
- Limited-Time Offers: Use limited-time offers to create urgency. Flash sales or one-day-only deals can prompt customers to make quick decisions and purchase before the offer expires.
- Free Gifts with Purchase: Offer a free gift with a minimum purchase amount. This could be a smaller product, a sample size, or an exclusive item not available for sale. Free gifts can increase the average order value and enhance customer satisfaction.
- Tiered Discounts: Provide tiered discounts to incentivize higher spending. For example, offer 10% off orders over $50, 20% off orders over $100, and 30% off orders over $200. This encourages customers to add more items to their cart to reach the next discount level.
- Exclusive Products: Introduce limited-edition or exclusive products available only on Black Friday. This adds a sense of exclusivity and can drive urgency among your customers.
How to Use Discount Codes with Black Friday Influencers
Discount codes are a powerful tool for tracking sales and attributing them to specific influencers. Here’s how to implement them effectively:
- Create Unique Codes: Generate unique discount codes for each influencer. This helps you track which influencer drives the most sales and allows for easy performance analysis.
- Personalize the Codes: Use personalized codes that include the influencer’s name or handle (e.g., SAVE20WITHJANE). This adds a personal touch and makes the code more memorable for followers.
- Communicate Clearly: Provide influencers with clear instructions on how and when to share the discount codes. Ensure they understand the terms and conditions of the offer, including expiration dates and any exclusions.
- Promote Across Channels: Encourage influencers to share the discount codes across multiple platforms, including Instagram posts, Stories, YouTube videos, and blog posts. The more visibility the codes get, the better.
- Track and Analyze: Use Afluencer’s discount code feature to stay on top of discount codes. Analyze the data and use these insights to refine future campaigns.
By offering compelling discounts and strategically using discount codes, you can maximize the impact of your Black Friday influencer campaign and drive substantial sales.
Quick FAQs About Black Friday Influencer Campaigns
When should I start my Black Friday influencer campaign?
Begin outreach 4–6 weeks before Black Friday — ideally by early October. That gives influencers enough time to plan, create, and post content before peak shopping begins.
How much should I budget for Black Friday influencers?
Budgets vary by niche and deliverable, but gifting combined with affiliate pay often brings the best ROI. For a more detailed breakdown, check out our guides:
What are Influencer Marketing Rates?
Influencer Rates 2025: Comprehensive Guide for Brands & Creators
Which influencers perform best during Black Friday?
Creators who align naturally with your products — whether that’s tech, fashion, home, or wellness — tend to convert best. Look for authentic engagement and trust over follower count.
How do I track influencer performance?
Use personalized discount codes or affiliate links to measure clicks and conversions. Tools like CreatorGPT can help identify top-performing creators for your next campaign.
Can I turn my Black Friday influencers into long-term partners?
Absolutely. Reconnect with your best performers through brand ambassador programs and invite them to join future seasonal campaigns on Afluencer. Check out this post on creating long-term influencer partnerships.
Making the Most of Black Friday Influencers
Black Friday is a prime opportunity for e-commerce brands to leverage the power of influencers and boost their sales. By carefully planning your campaign, selecting the right influencers, creating unique collaborations, and measuring your success, you can maximize the impact of your Black Friday promotions. Remember, the key to a successful campaign is early preparation, clear communication, and continuous improvement. With these strategies in place, you’ll be well on your way to making the most of this high-stakes shopping event!
Ready to Maximize Your Black Friday ROI?
Strong planning, genuine partnerships, and creative offers turn Black Friday influencers into your biggest sales drivers this holiday season.
Find and match with Black Friday influencers who can turn clicks into customers.
Get personalized influencer matches with CreatorGPT.