We’re thrilled to present the latest addition to Afluencer’s content lineup – our podcast series featuring insightful conversations with influential brand owners. In this inaugural article, we have the privilege of introducing Matt Hill, the visionary founder of Matthew Hill Consulting, as our esteemed guest.
Meet Matt Hill: The Mind Behind Matthew Hill Consulting
Matt Hill, the innovative mind driving Matthew Hill Consulting, takes center stage in the Afluencer podcast series. With a wealth of experience in the world of influencer marketing, Matt shares captivating insights, challenges, and triumphs that have shaped his brand’s journey.
Podcast Premiere: Delving into the Matthew Hill Consulting Universe
Join us in exploring the enchanting world of Matthew Hill Consulting through the eyes of Matt Hill himself. We’ve embedded the riveting YouTube podcast video below, offering an exclusive glimpse into the transformative power of influencer marketing.
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Transcription Insight: A Peek into the Conversation
Gain an insider’s perspective as we burrow into the transcription of our engaging conversation with Matt Hill. Discover the strategies, anecdotes, and wisdom that have fueled Matthew Hill Consulting’ success, all captured in this in-depth transcription.
In Conversation with Matt Hill, Founder of Matthew Hill Consulting:
Matt:
I thought about in the past of like maybe creating a book or self-help type of book as well. But I started kind of like teasing apart the different components that I would want to add to this. To increase your potential is a very comprehensive program, and it’s not a one size fits all, which makes it a little bit different than any other type of programs to come looking at various constructs such as like emotions, self-image, self-esteem, motivation, empowerment, self regulation.
This is all research based data that’s drives this program. But I also did it in a way that’s comprehensive. So I get right to the point.
Brett:
Welcome to our excellent our podcast, or we connect influencers and creators with up and coming brands and products. And today we have a unique opportunity here. We’re going to talk about with the founder of Heal Behavioral Health. We have Dr. Matt Hill himself, who’s going to come on and talk to us about his Increase Your Potential program, which includes affiliate commission, opportunities for influencers and creators.
So a nice way to share something that can help your followers and also help you make a little bit of money as well. So, Dr. Matt, welcome. And can you tell us a little bit about yourselves and provide maybe your background and the overview of what brought you to lead you and inspire you to create the increase your potential program?
Matt:
Sure. Absolutely. Yes. My name is Dr. Matt Hill. I’m a licensed mental health counselor in the state of Florida. My background is I’ve been working in private practice for approximately 15 years now. And basically what has led me to this course is I thought about in the past of like maybe creating a book, a self-help type of book as well.
But I started kind of like teasing apart the different components that I would want to add to this. And then I came up with it. Increase your potential. And to increase your potential is a very comprehensive program and it’s not a one size fits all, which makes it a little bit different than any other type of programs too.
So basically I’m looking at various various constructs such as like emotions, self-image, self esteem, motivation, empowerment, self regulation, and then ultimately at the end is creating goals and objectives. But all the other components that I’m talk about in terms of self regulation, self-image, emotions, self esteem that give the the participant a lot of insight into their own behaviors.
And so this these behaviors are then going to guide the goals and objectives that will be created.
Brett:
Nursing. So you mentioned designing the program with participants in mind. So can you elaborate a bit on the thought process behind how you structured the program to be engaging and effective?
Matt:
I thought in my I thought in my own life I was looking at different things that I would like to see in terms of goals and objectives in my own life. And I was thinking to myself, What if I was a participant in this program? What would I like to see? And then also too, is I find that a lot of times self-help books and other self-help types of things, they’re not research based, they’re anecdotal data from that other people have.
And so like if you go into said bookstore, you’ll see all kinds of self-help books. But these are opinions that people have. These aren’t really driven by data. So a lot of this informal action that I provide in there, this is all research based data. That’s true. This drives this program. But I also did it in a way that’s comprehensive.
So I get right to the point. Then. That’s that’s also why I didn’t want to really focus on having a book because I feel like we live in such a high paced, light, you know, world that we don’t have a lot of time. So we need to get right to the point with things. So that’s why I designed it in a way that is it’s informational, but it also allows people to kind of work at a pace that’s not going to be so overwhelming for them either.
Brett:
Yeah, that’s nice. More quite kidding. I mean, the last thing we need in the world is another self-help. But of course, you walk in like you said, you walk into the bookstores and you’re not to many of them anymore, but you walk in and they’re kind of wall to wall. And I guess I never thought of it that way.
That’s interesting that you put it that where I mean, they really are opinion pieces and not that they are necessarily incorrect, but like you said, it’s one person’s opinion and maybe it worked for that one person. And now we’ve got a book, but not a one size fits all. And it’s not it’s not research. I mean, it’s tough to get excited about something in 2024 is not research based writers, even if there’s not a study behind it.
If there’s not some sort of evidence, then kind of what’s the point? Right? It’s just another opinion piece. So that’s a big advantage, it sounds like, to have the research stuff, but then also to be able to get to the point because that’s what you want. We don’t want to read through the full study, Right. We want the abstract.
We want what’s the what’s the point of this? So on the program there, Matt, what’s the price of the program and how does that work in terms of accessing it?
Matt:
Once someone signs up for the program, they would they will have complete access to it all the time. So the thing about it is if you’re changing goals and objectives in your life, you’ll have it over the course of your lifetime, so you can always revisit it and go back to it. The price point of it is 99, 99.
I was looking at different price points in terms of what I think would be reasonable, and I was like, okay, I want this to be able to be acceptable to most people. So I figure that at this price point it would be reasonable for courses because I looked into other courses too as well. And some of these courses that you see are like $500 even up to $1,000 in terms of the self-help courses.
And I wanted to make this reasonable as I possibly could for the for the participant.
Brett:
Yeah, that’s a nice price point because that’s something you can buy without having to think too hard or feel too hard about it. And then having access for your entire life is great. So like you said, as a resource, you can keep coming back to. And a lot of times these types of resources, they’re nice references because we use them tactically and kind of get through that hurdle.
And then a couple of years later, you want to go back to it. So being able to go back to it I think is a nice value as well. Also like the price point from an influencer standpoint, right? Because this is something that influencers can share with their followers and creators can share and feel good about that in terms of not only the information that people are getting but the investment required, It’s doable.
So from your standpoint, in terms of the influencers and creators that you’re looking to work with, what are you looking for in terms of them aligning and their messaging kind of resonating with what you talk about in the increase your potential program?
Matt:
Any influencer that I work with, I’ll give access to the program. I’m actually working with one influencer right now and I provide an access to the program so they can actually take the program so they know what their what they’re providing. So what I would really want is the influencer themselves to basically almost think of it like, like an opinion piece.
It’s like, Hey, listen, I did this program, this is how I helped made this is these were the goals and objectives that I was looking at trying to work on. And this is what I was trying to work through and this is how I use the program to work through.
Brett:
Yeah, that’s very cool. Is now taking the opinion piece to put it on the front end, right? And like really like a case study where, hey, this is exactly right. I went through this and here’s how it helped me, given where I’m at. Right. And it’s different for different people, but we’re all looking to get right past our next hurdle.
We’re all I can improve in a certain area, but that’s different for each person. So cool to have that and a nice benefit for the influencer to have access to the program. $99 value there, of course, is off the the list price. Of course, they may get a return on their investment. That’s many, many times over that right.
If they’re able to increase their their business alone, not to mention their sort of personal happiness and all those benefits. Do you see a role with the influencers and creators as allies in helping reduce? I don’t know if stigma is the right word, but you know, some of the misconceptions, so say, around mental health messaging within their own communities, right?
Because they’ve got the ear of their followers and that’s who they are, their followers. Listen to you, right? Is this person. So how do you view the influencers in terms of being a partner for health, behavioral health?
Matt:
I see them as like like the affiliate aspect of it is I see them as someone that can bridge that gap to their to their viewers and be able to provide this information to their viewers in terms of like the stigma, this is we don’t I don’t want to say that this is necessarily something like if someone has anxiety or someone has depression, this is more like think of it as coaching.
It almost is. This is like a program that is more designed for if we’re just looking at goals and objectives and find ourselves getting stuck in our lives with different things. This isn’t a program to diagnose anyone with any sort of mental health or behavioral health condition or anything by any means. This wouldn’t be like you wouldn’t say like, okay, had depression, I’m going to go use this program or I have anxiety, going to go use this program.
This is just to better your life in terms of your own personal goals and objectives. And like I said, this is a not a one size fits all program. This program is more designed for the individual, but the back information provides us with the insight in the self awareness so we can understand things such as self esteem, motivation, empowerment.
Like I said, self regulation.
Brett:
Yeah, it’s nice to have that, I guess again in this format, right? Because in the old days, let’s say I had a personal hurdle, whether it’s starting my business or growing my business or my personal life or, you know, they all blend together, right? I’ve hit this business hurdle because I need to get over this thing personally, right?
And then I go to Barnes and Noble or Borders back in the day, right? And I’m looking for these self-help books. But again, like we’re talking about, they’re all opinion pieces more or less. And I’m kind of searching a little bit of a needle in the haystack. Right? I’m looking for that piece of inspiration that can inspire me and get me through that.
Give me something that I can apply. Versus here you’ve got all these your research based work here, and I can kind of pick and choose like, okay, this is what I’m stuck against and these are what studies say work. So it’s nice to have that as an advantage. On the collab here. We’re going to get the link Matt in the show notes so that influencers can see this and apply and be able to apply directly through influencers.
So we’ll make that nice and convenient. But let me give you a plug here. The Commission is 20% on the program for the increase your Potential program and as Dr. Matt said, also getting access to the program as well. So a really nice advantage there last year for me here. Matt, give us a little tease on the future, what our future plans for Hill behavioral health and the increase your potential program.
Matt:
I just want to see how far this program can go. I want to basically have this program out and have people using it. And then what I want to do is I see in my in my private practice that a lot of people deal with very various forms of anxiety. And so that’s going to be the next program that I’m going to work on.
And I already have a price point for that as well that I’m already going to create. That’s going to be like a $50 for that program, 4999. But needless to say, that’s my next thing that I’m going to work on. But right now I really want to focus on increase your potential because this is like this is like the grand program of probably all the programs I’m having.
So think of it this as we go in a sequence of we start with something small and move in incremental to that. This is something I just went right out the gate and made. This is like the big program. So this is going to be like the flagship program for health, behavioral health.
Brett:
That was exactly the word I was going to use there. Sounds like. Yeah, the flagship band sounds like there’s tons of potential for the increase or potential program, right? I mean, we talk about all the self-help books, the old school bookstores, wall to wall in terms of the self-help books. And again, here’s a case where we’ve got something this evidence and research base that we can use.
So lots of potential. And I like using the influencers and creators as a way to scale and to our influencer and creator watchers and listeners here, get on the collab here for Hill Behavioral Health. This is really interesting program, something that not only will probably help you help all of us in our own lives, but also a great thing for you to share with your followers and then earn commissions just for helping other people, which is kind of the name of the game here.
Dr. Matt Hill, thanks so much for joining us. Walking us through the Increase Your Potential program and for hosting your collab with us here at Excellence are looking forward to sending some good influencers and creators your way. And I appreciate your time and background here.
Matt:
Yes. Thank you so much for your time as well.
Brett:
All right. Thanks again, Dr. Matt.
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