We’re thrilled to present the latest addition to Afluencer’s content lineup – our podcast series featuring insightful conversations with influential brand owners. In this inaugural article, we have the privilege of introducing Versell Motley, the visionary founder of VERSEatyle, as our esteemed guest.
Meet Versell Motley: The Mind Behind VERSEatyle
Versell Motley, the innovative mind driving VERSEatyle, takes center stage in the Afluencer podcast series. With a wealth of experience in the world of influencer marketing, Versell shares captivating insights, challenges, and triumphs that have shaped his brand’s journey.
Podcast Premiere: Delving into the VERSEatyle Universe
Join us in exploring the enchanting world of VERSEatyle through the eyes of Versell Motley himself. We’ve embedded the riveting YouTube podcast video below, offering an exclusive glimpse into the transformative power of influencer marketing.
Also, listen to the Afluencer Podcast on:
Transcription Insight: A Peek into the Conversation
Gain an insider’s perspective as we burrow into the transcription of our engaging conversation with Versell Motley. Discover the strategies, anecdotes, and wisdom that have fueled VERSEatyle’ success, all captured in this in-depth transcription.
In Conversation with Versell Motley, Founder of VERSEatyle:
Versell:
I’ve a lot of knowledge to share with in this interview and with you started. There’s a big difference between UGC user generated content versus influencer partnerships. UGC people want it exactly the way they want it versus the influencer where we’re just allowed to be ourselves. Use our time for one minute. That’s up. Sometimes Instagram says we are looking for other people to engage with their posts in this time frame of an hour.
No one did it, so we’re not going to boost your post purposely versus 50 people. Maybe 8:00 in the morning will engage with that post. And I’m like, you know what? During this time, everyone’s at work. We haven’t had that much engagement and all will reward you. And social media does reward you on how much.
Brett:
Welcome to our eight Forcer podcast. We have a return guest and a special treat for our brands, especially those of you who are new to influencer marketing. You’ve tried Google AdWords and it’s too expensive or Google’s kind of gone crazy in recent recent months here with their new algorithms. Facebook ads are expensive, so we turn to influencers and especially micro-influencers.
But while we’re new to it, we’re not sure where to start. So we’ve got a real treat. We’ve got a micro influencer, really a top line micro influencer. I mean, you know, basic influencer creator does it all kind of a renaissance man wears many hats and we bring in versatile back to the podcast and we have a lot of stuff to talk about in terms of followers engaging what’s going on, what he’s seeing working in social media, what’s working for the collabs that he’s doing with brands.
We’ve got a lot to cover. Versatile. Welcome. Thanks for reaching out. They should know we’re back on the podcast.
Versell:
I was like, Oh great. Hey, how well to affluence there. Thank you for going me to this point. I have a lot of knowledge to share with this, with not a lot of knowledge to share with in this interview and get started.
Brett:
Yeah, I can’t wait. I was looking at your profile, influencer profile where you might be the goat at this point with the number of collabs and number of brands that you’ve worked with and I mentioned. I mean, I see God when I’m talking, I’m doing my calls with our newer brands and walking through and, and you’re already working with them and helping them kind of along that process.
So it would be great to hear just what you’re seeing today in terms of the inner workings of social media. What is you are early on the scene with the videos you saw that come in ahead of time, the reels, and that’s where Facebook and Instagram in particular, right? They put a lot of their algorithm effort, just like, hey, we’re going to throw out the rails so we can catch up with TikTok, that type of thing.
What do you see today? What are the new trends? What is working for you in terms of the collabs that you’re working on with brands? Just what’s new and versatile view in the trenches there where you are?
Versell:
Yeah, right. There’s a lot to touch on so I can talk very fast. I would try to start very slow pace because there’s so much I want to bring up. I have a whole list of things right here, so I try to start one by one. I’m one of the biggest things I noticed over time is there’s a big difference between I’ll start with UGC user generated content versus influencer partnerships.
So at this I noticed with the UGC people, which I was also talking about leading up into the I, if you do thing, if I’ll put it like this then versus brand partnerships, if you just had an if those deals had a, an opportunity to hire an assistant instead of a regular person, they would because they all they want is just pretty much a scripted thing of everything that they the man within that video you want it exactly the way they want it.
It doesn’t matter what your influencers really and pretty much they can keep doing a bunch of revision as much as they want versus the influencer where we’re just allowed to be ourselves, use our time correctly. And that’s the big thing. I want to bring up in this conversation is time. How creative is? Pretty much you’re kind of at the crack of the whip to be creative when you’re like not enough time.
That’s really given. And I mean, okay, let me read this carefully. When it comes to being artistic, sometimes it does take a while to get that recreation made. And with artists from Leonardo da Vinci and all the other people that came up, they took not their time, but they knew that they use their time wisely. So go to the brands.
Some of them I work with, Some of them don’t understand the timing or the timing or the time, things that is needed to utilize to create these things alone. Does the Disney influencers that is just the UGC product where you are right now? You’re my role by this. I said this script. It should be easy. Should we have this done in 2 hours?
Oh, times. This stuff takes 6 hours. They really like even get because even the attitude they have, the right person is still like smile and everything. Sometimes it does take longer than that. The average person is like even people that I know personally, some of them don’t even have the courage to even show their face on the camera for 2 seconds.
So it really does take a lot of confidence and skill to know what you’re doing, how you’re doing it. And I guess I’m just getting all this to say, Yeah, a lot of it does take time. So on both ends too, even for the brands. But the qualities I noticed in a lot of other influencers that like I’ve added out their brands and they haven’t really delivered their work and the brands are like asking, they already paid them right though, like other influencers that make me look bad or not me with that, but I’m like, you have a both presets processing that I’m going to do the same thing.
And I’m like, No, I get my work done fast. You see my track record on at least trying to get it done as fast as possible, or at least be communicated or but yeah, yeah.
Brett:
You have the only that I’ve seen hundred percent response time within 24 hours.
Versell:
I noticed that.
Brett:
The response every, every single message, which I know are hundreds or maybe even thousands of messages within 24 hours, I would just like an ad up or yeah, I even tried it. That’s the most responsive. That’s the goal in terms of response in that.
Versell:
So that’s something I want to line.
Brett:
Up a sec. Versatile, just so I can break it down for our brand to kind of come in because I think it’s good that you’re doing this distinction because a lot of people had this term, it was being used synonymously that you had UGC or user generated content and it was being used anonymously with, Hey, I want to work with an influencer and that’s how I’m going to get the UDC because I’m going to say, Hey, I want versatile using my product, and then you’re going to post something.
And usually in UGC they’re looking for, right? They want access to the video so they can, they can repurpose it and that type of thing. And I that’s interesting to hear that the requirements are that specific because it’s always been my inclination. What influencers I’ve worked with and we’ve worked with you also is that you’re the creator. Yes, I have a I have a website, I have an app, and you do the rest, right?
So you’re.
Versell:
Yes.
Brett:
You’re glad you do it. Use.
Versell:
I know my audience. I know what works. I know what’s best for my room for when I’m in control of that. So same for UDC people. There’s been a lot of talk about quite a few brands that gave me not attitude but misunderstanding though like what’s expected. I’m like, Oh, you should have said that in the beginning that were out there.
All of your your guideline, because some people will get low answers like, Hey, do it like this, like this, but do it your way. I’ll do it my way. But then for some people, they don’t want it my way. They want it specifically done like UDC. So I feel like that’s another cool specific thing to bring them nowadays with influencers when it comes to like UDC.
And I feel like that falls under the affiliate role, like your you’re here to do this and that and that’s it. Like they’ll do anything extra will take care of the rest of the editing. We have more back end that we know about. You don’t know about Just one thing I want to bring up.
Brett:
Yeah that’s a great to say to so what is what are you seeing in terms of the differences in the engagement on a post that you do and you put on your creator hat and you take start to finish verses and I don’t know if you are posting UGC stuff on your own feed, but if you are, what is the difference in engagement between your typical post or even I know your rails are very popular versus your UGC content.
Versell:
I like this comment as it goes under the I object I wanted to talk about soon, but people nowadays, as much as they’re on their own spelling, they’re not stupid. They know whether it’s an ad or not. They know whether they’re actually going to like that. They know whether you’re trying to sell them something. So what do you do?
See, there’s a lot of grits that they follow and all these people are using. I get these strips. So the more robotic, the more non organic, the more are, the less people are actually going to actually tune in with you. Like, oh, it’s just doing a job rather than entertaining me. And on social media, you’re either entertaining somebody or someone needs help or this trauma which falls under entertainment, but you get you get what I’m getting at.
There’s only a few things that we actually follow people for as you’re falling out, of course, and you’re just doing a regular ad like a commercial, that’s fine, because some people I’m not in sales for people because I’m just doing that type of style. But I mean, if you’re trying to get viral or not get viral, but get your product out there, out there with a lot of beginning brands and the new because they just see the results on Google, they say, Oh, if I give this product and this money to that person, it’ll grow.
And and they’ll be all saying, No, no, no, no, no, no. Like we have to do our job. That’s why we’re influencers, because we got some type of viral point where people wanted to pay attention to what we had in our possession. But the way we did it, not how someone told us to do it. So hopefully they’re good, but it’s just preferred that the creator actually does what they’re good at creating.
But there is it’s always recommended that you can give them guidelines like, well, as a brand, can you least kind of implement this and see your stuff? That’s always good. But there’s just certain UGC brand. This is like we want this and that and that’s like you’re going to get left with lot and don’t be surprised, like if you’re real is only getting like 1000 views versus the other view that I did previously.
And they’re like, Well, okay, it’s like, Oh, how come this is the like, Well, because it’s more entertaining to people versus me just doing, Hey, I’m another face. Like Matt’s interest is blurred right here. I’m just another face. He’s a product buy you know, I’ll just buy like that. Not even back in the days when we just had commercials like that.
Just a repetition. If you teach me, do that over and over what I might be, start thinking about it. That’s how it works, especially with multiple ads and stuff. But just one ad, one, one and like one here I’ll be all That’s not going to usually work. You’ll get a few sales, but not as much as you think.
Brett:
Yeah, great point on the touch points also, because that was I mean, when I started learning marketing a billion years ago, that was the thing, right? It was it was said seven touch points, E 13 touch points. You got to have them direct mail, right. Like you said. Right. So you got to hit them from different angles. Everyone today online is we want then what’s your cost per conversion?
Sarah’s looking at it in terms of like a one hit. And the thing is, and I know this from our AdWords campaigns, I’ve turned most of our AdWords stuff off except for our own brand. So we want to defend influencer and other people bid on us. So we defend it there. But in terms of just keywords, you’re always spending like $3 to make one.
It doesn’t, it doesn’t really work anymore. You can get a little bit of traction that way. Like that is interesting. Now we made with the scripted videos because if that now you’re just all those economics over and you’re saying, well, we might get a few sales, it might break even, but we’re not getting that asymmetric return we’re looking for.
We’re looking for to spend a dollar and make ten. Or if you do a reel and we invest with you, we want to make a multiple that. We want that thing where we’re kind of spreading out. It will work. And of course, with many different micro-influencers. So what we’re doing is we’re putting educated bets on the table and then we want to we want some viral type returns, right?
That’s why we’re doing this for AdWords, which is a, you know, dead zone and Facebook, which is fine. But is it going to be too expensive from what these ads are are going to cost? So what’s what do you think about followers? Now let’s get into maybe that follower and then engagement part rice as we’re already talking about.
Yeah, that’s I know something I think people are starting to learn. Right. Okay. So we got the what is it cost to work with someone with 50,000 followers? I said, well, look, let’s first figure out whether we want to work that person. So take us through that first style, the engagement versus the follower account and where, how, how those.
Versell:
Three work.
Brett:
Together.
Versell:
Okay, So this is a very interesting one. So because I’ve had a few brands, especially for look once a year, which I don’t, I understand why it’s there and everything, but I just then why it’s not fully accurate. So for example, some people will say, if you like, okay, the computer data will say you only have a certain amount of percentage of engagement and they’ll be like, okay, no, I understand.
And you please show me one of the things that you see that is working and I’ll gladly show the difference of what’s going on and show me somebody. Sometimes they won’t even respond. But the few people that try to say like, okay, I’m curious and they show me somebody, sometimes they don’t. They see accounts, but they don’t understand the inner workings of social media.
And then there’s so many outlets to get certain type of comments like just a heart comment, and you get the same heart comment from ten other people and you click on the account and it’s not even anyone that’s trying to do anything. No job is just an account. One takes. You’re like, They don’t know these services are out there.
Well, someone they get it. Oh, they have the percentage, let’s say. Like if they look on the site that has like the engagement chart that says this percentage versus this percentage of person, for example, someone with 300 followers. Right. Go on the site and they have 300 followers and 200 of them always pull through. And that that mean on the percentage part, they’re going to go look like 80%.
90% says were like a lot of them. Are there. But if you compare that to someone who says maybe I have 30,000 followers and a thousand of them through maybe not the other 10% and percent, but the thousand people through that same calculation is going to give that person a very low percentage. But the engagement part and you look at the content, there’s people that actually talk on this one versus this one.
And the you know, I mean, there’s like a number it throws everything up in my in my on my opinion from what I’ve seen, because then I’ve been looking for other people and there’s not some good don’t get me wrong, there’s been good examples, but they don’t really fulfill what I’m trying to see. And that’s another issue that one of the biggest subject I wanted to get a part about this is the inner workings of social media.
Looks like that’s not even the influencer of the brand or the video. Sometimes social media does mess up like, say, the post that like thinks a lot. It’s not even the video with that. It’s not even anything they get. Sometimes Instagram says, Oh, we are looking for 100 people. So at least like this is the kind of thing that will not literally, but well, we’re looking for this much.
People engage with their posts in this time frame of an hour. No one did it, but we’re not going to boost your post purposely versus sometimes 50 people. Maybe 8:00 in the morning will engage with that post and Instagram like, you know, during this time, everyone’s at work. We haven’t had a much engagement on the whole will reward you and social media doesn’t reward you on how much other people post you, they reward you.
How much time do you watch a video for? They’re looking for bots do not give engagements you under looking for real people to get engagement and they know that differently. Instagram is bigger than here. They’ve all been here for years, so they know people. They know this like the back of our hand. Believe it or not, down. They’re not all the way.
But yes, I just want to point that out because I’ve seen other I’m in other influencer groups that they talk about like they I have a hundred K followers, but I’m only getting 1%. And I’m like, What? Me? I have like, why? For me, I’m like, I have more than that. But because we have different ways that we market, like I do it constantly or they do it, but they’re on a different well, this is different way.
So it’s like things I want to look into. Sometimes I just came to the conclusion, sometimes you just s sometimes you have to post more than one emotion. You got to be the first or the second or third, but the fifth one that might be the one that like. And there you go. That was the thing you were trying to achieve the whole time.
But I guess goes back to you’re not always going to get that because not even getting one, but it’s just the app itself.
Brett:
Yeah, I gotcha. So the case for doing maybe multiple campaigns or a video, what multiple shot that it.
Versell:
Especially if you’re in a specific niche the same post those five times as like okay these same people keep liking these type of posts what if we took the same person. Watch the same stuff. This person that likes the same stuff and then we’ll keep sending that. I mean, that’s how the algorithm works rather than, oh, everyone keeping this, we won’t show it to nobody.
It’ll just be that like, Yeah.
Brett:
Yeah, I gotcha. So where they use like Instagram as example, where specifically is the outlet that would cause something to go viral? Is it the search that’s kind of showing you that new stuff where I’ve noticed? I’ll see videos that are all but that’s, you know, it’s being shown there. So yeah, where does this stuff show up or just showing up in someone’s feed and they may not necessarily even follow is that.
That’s where I find it interesting. Like if you post something to say, I don’t follow you, I do. But let’s say I didn’t. And I saw one of the videos because Instagram, they you know, he’s supposed to get his post about Bret Hart. You got to you’re gonna have to see that right But yeah where where where does that go?
Is that go into my feed or is that going in the search engines. I go on Bolt.
Versell:
I sometimes I don’t know how often you use like even 606 upwards by now on Instagram. Sometimes I’ll scroll and it’ll be sponsored at the top, but it’ll be something that’s interesting in like that would be like and that’s how pretty much what we’re trying to do or not where. But the brands and influencers you’re trying to get the new users to be like, Oh, I didn’t know.
I don’t know this person, but I like this thing. When we follow you that was sponsored AD the algorithm algorithm will be like suggested or you, right? Okay.
Brett:
I have noticed that. Yeah. So yeah, right. But it’s, it’s in the main. Yeah. Talking to Instagram, it’s in the main. I think Tik tok just shows them. Right. But Instagram I saw so you guessed it for you and their.
Versell:
Families, they tried, they’re doing that. But that’s was like the king of this scrolling left and right, the random stuff like they’re number one. But Instagram does it too. But it’s not as it’s more I feel like they’re more algorithm based versus tick tock tick to you can kind of like go outside of your algorithm since I’m okay.
Brett:
Yeah. Okay. Do you often post to both platforms of you do a video or you post net to Instagram and TikTok making the tweets and then put it on both.
Versell:
If it’s requested. Like usually I that’s, that’s not me though I need to branch out all this stuff about they talked about the and I don’t know what’s going on with that I know like energy or like you could do or I don’t know like I should just really focus over here on YouTube and I need to get on YouTube, but that’s one big one.
But yeah, and YouTube and Instagram stuff. I don’t know if I should put my full focus, but I mean, so far the good with what I’ve been doing, I’ve grown so much since when I started. I never knew I get to this point and still writing with more like as far as like my naturally like okay and like a like my biggest want, but, but like even knowing all these other brands, knowing how business work, even talking with you, being often it actually be social.
I when I was young, I can do this like now look I mean like down the Yeah but.
Brett:
But yeah no for sure yeah yeah yeah that’s awesome. And also see you know just get your you get their business going. That’s been great questions you have.
Versell:
I want to make sure if there’s any way I can help while I have all the game in the world you have and you can ask me. Yeah, I got you.
Brett:
Oh yeah. Appreciate it. Let’s talk. And you brought this up. Let’s talk about the celebrity versus micro influencer thing, because this is, I think historically something that in the early days gave influencer marketing a bad name because all influencers were basically just slap AMA or go back almost ten years now, right? When a celebrity was quote unquote an influencer, and then people would pay a lot of money to have a celebrity do a paper post and then lo and behold, it wouldn’t really sell.
Or that kind of no chance, right, to deliver a return on your investment when you’re paying someone even today. Right. If you’re paying a celebrity $1,000,000 a post, that’s me. Very hard to get a return there. And a lot of it is because of the relevancy. Right. So maybe you follow. So I guess you just follow them and they’ve got a million fad, but they’re not necessarily connected with them.
And that’s something that we try to educate our brands, like, Hey, the micro influencers are just fast value today and people like yourselves, like you’ve got awesome scale also. So not only do you have this organic following base that you’ve cultivated over the years and ground, but these you’ve got serious reach also. So that’s kind of I saw the parties that are like this is this is our I just micro-influencers all day long and just find people or your specific niche.
So in your experience, what’s what is that difference between the the celebrity and the micro.
Versell:
The the artist? That’s what’s like the cool part. You would think a celebrity and don’t get me wrong, a lot of them do with the on the go back with all the inner workings of social media where you would think that eight would be equal seen. But in this scenario it’s like oh like for example on Snoop Dogg most recently what the smoke was, but it didn’t really get any.
Brett:
So yeah.
Versell:
Minus it might not have been his fault, might have been just a combination partially, maybe that might have made people mad like, oh, this is, this is just my point earlier. This is just another ad. Never mind. You didn’t really give me what the experience and you’re not smoking. I’m a smoker. Everyone loves them through smoking. So that’s like, yes, the brand and everything.
So it’s like you expect him just because he has numbers a following. You would expect maybe people didn’t even like the post because they felt like, Oh man, I’m not going to like this because I don’t like that he did that. There’s low engagement, more engaged, but you don’t expect that it’s Snoop Dogg. Yeah. Million versus the micro influencer who posted this to showed like some type of love for this and like they actually utilize this in their daily life and give them a detailed love for it and people like that, like they have these like how I do.
I use that as a sponsored ad. The people who actually like the news and then I go to them. Now you actually have people that at least might get it and sales versus no sales just because somebody has a large following. No concept. No.
Brett:
It’s a really interesting example. I’ve got the solar stove in my backyard and when the campaign came out, I thought she’s that’s genius. Like they’re talking to me. But I.
Versell:
Just listen.
Brett:
To Snoop Dogg in the car. I got the solar stove in the backyard. I’m like, this is.
Versell:
Yes, that is correct.
Brett:
That’s true. I already had it. I already had it. Yeah. And then I got it because I think there’s a recommendation. So you’re probably versatile, I guess is because you always want and I’d say this to like if someone’s got a pet brand, right, I’m like, you want you got a dog product, you want someone with dog their dog all over their Instagram because it’s like dog, dog, dog.
And you’re selling this dog, right? Is the same. Maybe the solo stuff, right? You mean you don’t want Snoop? You want the person who’s doing the backyard stuff and you’re it’s aligned right with with Yeah.
Versell:
Or even goes back to like the inner workings of social media if you know how the one knows how to go to the meter you don’t just do the boost post on Instagram one that knows how to go to the metadata on Facebook. Go to that. Exactly. Use those lines to you that towards Instagram and those ones, if you know somebody even knows how to market correctly, they’ll even after fully being involved in a niche like for me, I have helped multiple companies like, like some of them are business based.
I’m doing a couple two giveaways and one of them is insurance or not the giveaways, but just a post. But it’s just I angle all the ads boards and shred that business versus the one who does business. But they also have other people like pets, other people who like to other people that are following them, looking at it, not relating.
Well, also depends. It goes back to the inner workings of social media. Make sure they have a niche like that that’s very important to you and make sure they got a year that postwar with the right people versus like anybody out there who might not care. I’m right. Right.
Brett:
Yeah. It’s like just.
Versell:
They both go on it.
Brett:
Yeah right. Any Marion right you want is all specificity. You want to be as specific as you can that I mean, that’s why AdWords works, because you’ve got someone looking for a keyword and you bid on a keyword problem Is it just got so expensive because everyone does it, so there’s no value there where today the value is you’ve got this unlimited type of content being created out there with influencers and all that reach.
And the key is like, find the lane, right? With the micros that you need be partnering with. What does that need to ask? Yeah, I got to ask you what’s in our brands and I’ll get you out of here. By the way, I could talk to you all day on this one, but we’ll get you out of here on this one.
What should our brand new to influencer marketing experience To marketing, but nude influencer stuff, what’s kind of like the top three or five things that they need to keep in mind think about as they’re getting into that? And let’s just frame it micro influencer world, because that’s where that’s where they should be getting started with micro influencer marketing.
Versell:
So I repeat, are you talking So I will, yeah.
Brett:
If you’re you do a great job of this like advising brands who are who are new to the space right, Right, right. Yeah. So you’re talking to brands. Yeah. Brands who are and maybe you’re working with them or maybe you’re just let’s think of a you’re like the consultant over their shoulder and you’re helping them, right? Here’s the micro ideas that you’re going to work with.
Versell:
Say, I got to what?
Brett:
Well, what do they need to do? What’s important in your experience?
Versell:
Oh, my. I need a customer. Like I’d be another any of them. The other subject. You’ll know someone know You’ll know someone knows what you’re talking about. By now, the amount of data they give you and the amount of communication they give you, rather than maybe like, not really giving you much information on what’s going on, they’ll provide things that before you even mention it, like I like to say, or I like to provide an invoice before I get paid to do anything.
So they know like, okay, if you were just trying this down here, get old Romney, you wouldn’t have done anything. You just got my money. You ran off with that. You already put in some type of work to show that you care. Like you already gave me the invoice and I always ask for their email. I always ask for their logo.
I always ask for their company Instagram. You know, also, okay, I only look at it for myself. So all the brands looking at me, it looks like, okay, he’s already at you. You you’re caring about the brand rather than just asking my question. You’re like asking me about me. You’re having interest versus just giving me a call like I have a fancy mirror on and it’s will answer, Oh, guys.
Oh, hey. Oh, yeah, I like it more than that. Like, oh, they’re not going to be. I don’t wanna hurt people if I’m a lot of people do, but those are the ones it might work. I don’t know. I don’t know that nature. But by form of knowing that influencers get the amount of amount that they show that they care about your brand, first of all.
And they’re professional.
Brett:
Yeah, Yeah, that’s great to get back to what you said earlier, you want the creativity, you’re taking time, you’re getting your head around this thing. And that doesn’t just come by looking at the website, product review, the products being shipped to you, you still got to think about how you’re organically going to incorporate into your everyday life, right?
So that you can legitimately say, Hey, this is this is how I’m using the solar stove in the backyard, right? And instead of just Yeah.
Versell:
And then also I want to point out on the flip side, Frank Louis, you know, you’re working with the good brand is Mike is being responsive. Everyone’s got to know when you’re like too fast sometimes and that’s thing you and I had to learn to open on that a little bit and I didn’t get over like last two years.
The first like you doing it was like, you know, I’m like that. But I’m like, Well, not everyone’s like that, so. Well, I’m more like, in or for Brad or, or was this for advanced? You know, you’re working with a good brand for me, just personally, I know this. They put their personality in their text, but still talking about business, there’s been people that vulgar, but they’re really straight to the point about their business.
There’s been people that’s very nice, but they’re still straight to the point about their business. But there’s been people that they want you to do it with. You’re what they requested you to do and you’ll be compliant and you’ll do everything. But they won’t really. You’ll be like, Oh, thank you for this revision. Happy take two times the content that they requested from you, for example, and they won’t get back to you for like two weeks.
Those are the people. Those are the same ones for a lot reason that they all work with you again. I’m like, I don’t know if I’d work with you again.
Brett:
It assures me. It’s like, yeah.
Versell:
So I mean, so for both sides, how they relate is on communication. Just communicate with each other and then you’ll realize you guys are both like in very similar ways. You guys are both different businesses. That’s just trying to be seen. Everyone’s just trying to get some type of outcome out of this, whether it be money or nonprofit.
But you’re both on the same mission and understand each other even if you don’t really communicate well. Even this person is from China, not from us. There’s always some type of like human similarity that we’re both trying to get at with what we’re talking to each other. Also, we wouldn’t be doing it at all. So. Yeah, right. You’ll be afraid of.
Brett:
Yeah. And of the day we’re all the same. And then not only there, but we’ve got the common goals by we’re both trying the right collab, right.
Versell:
Yeah. Like we wouldn’t be here.
Brett:
That’s right.
Versell:
Yeah. But you have a business right now. I wouldn’t be here even for me. I’m a very appreciative person, so I like being in other like, well, as you go up in the ranks, like there’s a, there’s a big three and a half from my. MOULITSAS Then if I look closely watching this get ready so monster, if you’re just getting started, they are the perfect one right you’re number two collapsed they’re they care about this monster because they’ll when it comes to finance or if you have this view and the brand they take care of both you guys and they’re the middle man of everything you’re paid.
So that’s fair. And the third one is local cat. If you’re ready to go like, like get ready. But like at the same time, still do. Like you have to know what you’re doing with them. But those are like the big three and the last my like the Shadow Gumdrop, they’re like the miscellaneous cool ones that they’re easy to work with.
But yeah, I don’t know how they accept people, but yeah, respect your or this for my influences. We should respect all your business with all these roster platforms. Great. A lot of us will be here without them. What else? Beware of the death. Oh, one more thing before you go. Beware of the A.I. influencer coming up in a few years where we’ll just have an air of person looking like us do these.
It’s for these new DC people that don’t even need us. That less money, that’s less business, that’s more competition. And beware that it is going to come someday. Maybe not now. And even if it does come, it’s not going to be very complete. It’s going to have like a lot of like being asked to fix that’s coming. So prepare your craft now and enjoy what you’re doing real well.
Brett:
Thanks so much for a shout out to people. Find it and follow you online.
Versell:
Instagram the slash versatile VR s e 80 y l e. You can also find me on Spotify, the same name versatile. You’ll find me on YouTube, the same name versatile Apple Music, the same name versatile. And I said every hour and.
Brett:
I took a certain platform. Yeah, yeah.
Versell:
I tell you, you get it. And I thank you for big applause there for everything. And yeah, wish everyone a good day.
Brett:
Excellent thank you versus say yeah for joining again.
Versell:
Have a good one. Thank.
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Rachael Levine talks about Tripping Millennial on the previous Afluencer Podcast. Catch it here.
Brett:
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