Posted on June 17, 2020
Why Do Some People Hate Influencers?
Most people think that being an influencer is an easy job. All you have to do is take fancy photos of yourself or of your food and post them on Instagram, right? Wrong. While it’s true that several people follow this model and attach the “influencer” label to themselves, here’s a quick fact: everyone on […]
Posted on May 10, 2020
Social Media Influencer Fails: Worst Social Media Posts and Marketing Scandals
If you search ‘negative celebrity influencers’ you will come across a number of influencer names who have been at the forefront of some of the worst social media fails over the years. The truth is that you can never be sure of a social media campaign — it can go either way. For thousands of […]
Posted on May 09, 2020
Keeping Your Gig While Other Influencers are Losing Theirs
With global coronavirus fatalities surpassing 228,000 people, it’s safe to say that we’re living through somber times. The effects can be felt far and wide, and the influencer marketing industry is no exception. While we knew that the outbreak was going to hit us hard, we didn’t expect that every aspect of our lives would […]
Posted on April 15, 2020
3 Things To Avoid When Contacting Brand Ambassadors
Authenticity is one of the most important aspects of the marketing landscape of today. This is why more brands are choosing to work with authentic brand ambassadors in the form of influencers. Contacting the right brand ambassadors and ensuring they want to take part in a long-term collaboration is a process that takes a lot […]
Posted on March 31, 2020
How Social Distancing Affects Influencers
Influencers take great care to keep their social media feeds looking pristine and on-brand. The carefully curated photos they post are meant to present an enviable lifestyle and the stereotypical image of an influencer is of a person with a perfectly put-together outfit, great hair, and makeup taken in an exotic and interesting location. However, […]