Posted on December 06, 2021
Qualities of a Good Influencer
You will find hundreds of articles on the web that talk about how to be a good influencer and what one can do to be one. It isn’t only about having a reach or a huge number of followers, there are several other factors that decide the reliability of an influencer. This is why it […]
Posted on July 15, 2021
The Dos and Don’ts of Developing an Influencer Marketing Campaign
The realm of digital marketing is changing and will continue to do so, thanks to influencers. Platforms like Twitter, Instagram, and Facebook are now dominated by influencers who create engaging content and interact with consumers. They’re a force to be reckoned with—research shows that 40% of people purchase an item only after seeing an influencer […]
Posted on April 09, 2021
Being Relatable as an Influencer: The Dos and Don’ts
People appear to have realized that being a relatable influencer is directly proportional to being likable. Sure, that’s true, if you do it once or twice—that will get you people’s love. But the more you overdo it, the more people are going to ask: Are you really all that relatable or are you fake? And […]
Posted on September 15, 2020
Influencer Tips: Reaching Out and Connecting with Businesses
Influencer marketing has developed a solid foundation for e-commerce, and many small and medium businesses bank on their support for PR. If you’re an influencer, seeing sponsored posts, brand collaborations, and product reviews on your feed will not come as a surprise to your followers. Social media users are under the impression that influencers have […]
Posted on August 27, 2020
Why You Should Always Perform A Risk Assessment Before an Influencer Partnership
Whenever a brand is looking at a potential influencer collab they will need to create a risk assessment and review various metrics to ensure a good fit. Most marketers will look at an influencer’s follower count, engagement rates, aesthetic, location, target audience, and more. While all of these metrics are extremely important from a business […]