Posted on February 23, 2023
Collaborate Your Way To Success With Influencers And Creators
Imagine the frustration of having an incredible product but no way to get it into the hands of potential customers. That happened to Vela’s Raphael Velazquez during the shutdowns in 2020-2021. With businesses closed and people stuck at home, Raphael struggled to find a way to get his exercise resistance bands into the hands of […]
Posted on January 31, 2023
18 Top Middle-Aged Influencers for Your Next Campaign
Picture-perfect outfits, professional shots, and slim figures—an image of the typical influencer you’ll find on social media today. But the truth is, influencer marketing isn’t limited to these young creators. Middle-aged influencers are only emerging on the scene, taking a seat at the table right next to these Gen Z influencers. These midlife influencers, aged […]
Posted on January 20, 2023
Influencer Marketing for Shopify: 5 Things You Need to Know
When Lena Sarsour and Akram Abdallah started Nominal, their Shopify jewelry brand, they didn’t have enough money to pay influencers. Instead, they gifted their jewelry to a few influencers and found visibility when these influencers posted positive reviews of their products. And guess what? It paid off. Today, Nominal is a seven-figure business and is […]
Posted on December 18, 2022
Shopify Collabs Review: Read This First
You need influencers and creators to promote your product. Ideal partners to “collab” with. As a Shopify user, Shopify Collabs seems like the natural fit. Is it? In this comprehensive review, we’ll break down Shopify Collabs’ features so you can decide for yourself. What is Shopify Collabs? Shopify Collabs brings together millions of creators and […]
Posted on December 16, 2022
How To Find, Vet, And Hire Micro-Influencers
Until a few years ago, partnering with mega-celebrities was the only way brands knew how to run influencer marketing campaigns. Today, micro-influencers are ruling all social platforms, and Brand Collabs give a new meaning to influencer marketing. With micro-influencers owning 91% of the total market share in 2021, you’re losing out if you’re not investing […]