Posted on July 10, 2022
Micro-Influencer Marketing: Everything You Need to Know
When Coca-Cola launched its raspberry-flavored drinks in Denmark, it took a more grassroots approach to marketing. The brand partnered with 300 micro-influencers in the food and lifestyle niche—averaging 2500 followers each and reaching an audience of 750,000. Instead of working with A-list celebrities and macro-influencers, the FMCG giant embraced micro-influencer marketing for two main reasons: […]
Posted on June 12, 2022
Content Creator vs Influencer: How to Pick the Right One
Picture two individuals: one is a fashion model posing with the new shade of lip color from a beauty brand on her latest Instagram post, nudging her followers to buy it. Another is a beauty vlogger sharing styling and makeup tips for the same product on her YouTube channel. The fashion model uses her influence […]
Posted on March 01, 2022
7 Ukrainian Influencers We Stand With
We stand with the people of Ukraine. Let’s put the spotlight today on top Ukrainian influencers. Whether they are still based in Ukraine or elsewhere, they sure are a talented bunch, flourishing in the influencer game. They’ve got your most coveted categories covered – from beauty to fashion and fitness, and doing so with a […]
Posted on February 04, 2022
6 Gaming Micro-Influencers Helping Brands Grow
The pandemic attack has led to the growth of the gaming industry. Currently, there are over 3.2 billion gamers around the world, and the number continues to grow. According to Statista, the gaming industry grew by 14.4% between 2020 and 2021, from over $155 billion to more than $178 billion. By 2025, it’s predicted to […]
Posted on January 31, 2022
Ingredients of a Successful Online Marketing Campaign
Running an online marketing campaign is quite different from the conventional one. Unlike usual marketing activities, a campaign is designed for a particular purpose and only runs for a certain period. The recent decade has witnessed a monumental evolution in marketing campaigns. With the global business market moving towards a digital era, traditional marketing is […]