Posted on February 09, 2021

A Guide to Influencer Tiers

A glance at the subscriber counts, likes, followers, etc., of your favorite influencers, is enough to tell you that not all influencers are alike. Each one reaches different audiences and to differing degrees. This means that just because a micro-influencer has a smaller reach than a macro influencer doesn’t mean that their audiences overlap. This […]

Posted on January 15, 2021

Types of Brand Influencers You Can Cash in On in 2021

The right type of influencer for your campaign depends on your marketing objective, budget, preferred social media channel, and target audience. Here are a few options that you might want to consider when choosing the right type of influencer in 2021. Nano influencers Nano influencers are the ones whose following ranges from anywhere between 1K to […]

Posted on December 16, 2020

Where is Influencer Marketing Heading in 2021

So what does 2021 have in store for influencer marketing? We have come up with 7 directions influencer marketing will be heading in 2021 based on our gathered intel and own business projections. 1. Influencer marketing on social media will grow significantly on a global scale More and more brands and advertisers are redirecting their […]

Posted on August 24, 2020

8 Top Pet Influencers for 2021

Puppies, kitties, turtles, and bunnies, Oh my! Pets bring such joy to our lives! Showcasing this very joy, Pet Influencers are taking over the scene. Since the pandemic hit in 2020, a puppy boom has even occurred. As a result, more specifically “dog influencers” are taking over, and with everyone having more time on their […]

Posted on August 19, 2020

9 Influencer Marketing Trends: What to Expect in the Future

We’re past the mid of 2020 and influencer marketing is already very huge. If you think it’s too early to talk about influencer marketing 2021 trends then you’re wrong. Since companies plan marketing campaigns months in advance, now is the right time to look at future influencer marketing trends. The industry has grown by leaps […]

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