Posted on February 09, 2021

A Guide to Influencer Tiers

A glance at the subscriber counts, likes, followers, etc., of your favorite influencers, is enough to tell you that not all influencers are alike. Each one reaches different audiences and to differing degrees. This means that just because a micro-influencer has a smaller reach than a macro influencer doesn’t mean that their audiences overlap. This […]

Posted on January 15, 2021

Types of Brand Influencers You Can Cash in On in 2021

The right type of influencer for your campaign depends on your marketing objective, budget, preferred social media channel, and target audience. Here are a few options that you might want to consider when choosing the right type of influencer in 2021. Nano influencers Nano influencers are the ones whose following ranges from anywhere between 1K to […]

Posted on April 15, 2019

Collaboration With Micro Influencers

Identifying the right influencer for your brand. That’s one of the first steps of creating the framework for a profitable collaboration. The number of influencers is growing every year. And the terms micro, mid-tier, and macro-influencer make the process easier and harder for brands all at the same time. We want to help you figure […]

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