Posted on March 05, 2020
3 Ways To Improve Influencer Conversion Rates
It’s no secret that influencers hold a lot of power over their audience’s purchase decisions. This becomes even more evident when you look at the data. Over 80% of shoppers make buying decisions based on the opinion of their role models or influencers. Unfortunately, many brands (especially newcomers) don’t know how to leverage this type […]
Posted on February 03, 2020
Cashing in on Valentine’s Day as a Business Through Social Media Marketing
The response from regular people to world leaders’ calls for war has proved one thing: that the younger generation stands by the idea of making love, not war. And this younger generation is likely going to be the majority of your potential customers—right now, and in the future. Speaking of love, Valentine’s Day is right around […]
Posted on September 02, 2019
Major Influencer Marketing Mistakes You Need to Avoid
Did you know that 39% of the accounts on Instagram that have over 15k followers are all influencers? Their niches and areas of interest are wildly different: from food to makeup to fashion to movies. What binds them together is their mutual desire to succeed as influencers. And the trick to being a successful influencer lies […]
Posted on April 15, 2019
Collaboration With Micro Influencers
Identifying the right influencer for your brand. That’s one of the first steps of creating the framework for a profitable collaboration. The number of influencers is growing every year. And the terms micro, mid-tier, and macro-influencer make the process easier and harder for brands all at the same time. We want to help you figure […]