41 Travel Content Creators Cruising for a Collab
Sandy beaches. Snow-capped mountains. Romantic sunsets. Creepy crawlies. Daredevil activities that may leave you thinking, “Oh hell no,” but also low-key longing to give said adrenaline-inducing things a try. If you follow any travel pages on your social media, this (and so much more) is what you’ll come across. Travel content induces feelings of “I […]
How to Approach Influencers for Affiliate Marketing
The line between influencer and affiliate marketing is slowly disappearing. Brands want more business and they’re willing to try new things. While influencers offer great results, affiliates aren’t any less impressive. When you put them together, they can provide results that are unmatched. The affiliate marketing industry is worth $12 billion, whereas the influencer marketing […]
Shopify & The Creator Economy: What You Need to Know
A YouTube creator dips a straw in milk, holds it in, then inserts the contraption into the middle of an Oreo cookie. The result? A milky countertop. It was a failure. The contraption was supposed to double the size of the cookie’s center cream. Yet the video “Trying Dumb Life Hacks” has over 30 million […]
The Ultimate Guide to Influencer Apps for Your Shopify Store
After spending thousands of dollars on Facebook and Google ads for your Shopify store, if you’re still not getting meaningful results, the reality is that your strategy needs to change. Enter influencer marketing. Last year, spending on influencer marketing was over $3 billion, a 33.6% rise from 2020. The total spending on influencer marketing is […]
Micro-Influencer Marketing: Everything You Need to Know
When Coca-Cola launched its raspberry-flavored drinks in Denmark, it took a more grassroots approach to marketing. The brand partnered with 300 micro-influencers in the food and lifestyle niche—averaging 2500 followers each and reaching an audience of 750,000. Instead of working with A-list celebrities and macro-influencers, the FMCG giant embraced micro-influencer marketing for two main reasons: […]