Posted on September 16, 2024
Best Way to Grow a Virtual Assistant Business
Growing a virtual assistant business can feel like a juggling act. You’re managing clients, deadlines, and trying to find new ways to stand out in a crowded market. What if there was a game-changing strategy that could skyrocket your growth? Enter micro-influencers. These dynamic personalities have the trust and attention of niche audiences, making them […]
Posted on April 02, 2023
How Artificial Intelligence Is Changing Influencer Marketing for Brands and Influencers
Artificial Intelligence (AI) is changing the world and even big companies like Microsoft and Tesla is entering the space. ChatGPT has revolutionized how we ask questions and Elon Musk predicts that AI will change other industries too. Is influencer marketing safe? We don’t think so. In this article, we’ll talk about the role of AI […]
Posted on January 20, 2023
Influencer Marketing for Shopify: 5 Things You Need to Know
When Lena Sarsour and Akram Abdallah started Nominal, their Shopify jewelry brand, they didn’t have enough money to pay influencers. Instead, they gifted their jewelry to a few influencers and found visibility when these influencers posted positive reviews of their products. And guess what? It paid off. Today, Nominal is a seven-figure business and is […]
Posted on August 08, 2022
5 Reasons Why a Brand Should Work with an Influencer Marketing Agency
Influencer marketing has become common among marketing strategists to bolster a brand’s marketing campaign. There are a couple of ways to go about finding influencers to include in your marketing campaign. Finding influencers that match your brand and are interested in working with you can be time-consuming. It can also be costly and frustrating when […]
Posted on July 10, 2022
Micro-Influencer Marketing: Everything You Need to Know
When Coca-Cola launched its raspberry-flavored drinks in Denmark, it took a more grassroots approach to marketing. The brand partnered with 300 micro-influencers in the food and lifestyle niche—averaging 2500 followers each and reaching an audience of 750,000. Instead of working with A-list celebrities and macro-influencers, the FMCG giant embraced micro-influencer marketing for two main reasons: […]