How to Handle Internet Trolls
Trolling is a real problem and nobody seems to be immune. Both men and women face cyberbullying as the internet makes it easy for people to hide behind fake identities and do whatever they wish to do. About 36.5% of people agree that they have been bullied online at some point in their life. Another […]
Predictions for Social Media Influencer Trends in 2022
The pandemic has influenced the way we shop globally. What we buy, how we buy, and when we buy, everything has been impacted by the past year’s incidents. It has brought about a sequence of changes that are to continue post-pandemic as well. The way social media influencers work with brands is also going to change with […]
The Dos and Don’ts of Developing an Influencer Marketing Campaign
The realm of digital marketing is changing and will continue to do so, thanks to influencers. Platforms like Twitter, Instagram, and Facebook are now dominated by influencers who create engaging content and interact with consumers. They’re a force to be reckoned with—research shows that 40% of people purchase an item only after seeing an influencer […]
Influencer Engagement Rate: Is It Important When Finding An Influencer?
If you’ve been around the block a few times, you’ll have already heard or know of influencer engagement rates. But for those of you who are new to the neighborhood, here’s what it is: What Is Influencer Engagement Rate? Influencer engagement rate is a measurement that provides a representation of the activity levels between content […]
Effective Strategies For Influencer Marketing On Instagram
Influencers are taking the world by storm. If they have a mobile phone with a camera and just one popular social media app installed, they can be an influencer. And whether they have millions of followers (mega influencers) or a few thousand (micro-influencers) on platforms like Instagram or TikTok, they are a valuable marketing asset […]