Posted on January 26, 2024
Valentine’s Day Marketing Ideas for 2024
Valentine’s Day can be a great opportunity for brands looking to increase their reach and make more sales. Consumers spend heavily on Valentine’s Day with the 2023 figures standing at a staggering 25.9 billion. Don’t miss out on this chance to leave a mark. Get your hands on the best Valentine’s Day marketing ideas and […]
Posted on September 20, 2023
How to Leverage Influencers in Your Live Shopping Efforts
Convenience is the new currency in today’s digital-first era. Customers expect to get what they want when they want while having a seamless and engaging shopping experience. Here’s where live shopping comes into the picture. The COVID-fueled rise of online shopping has forced brands to think outside the box and offer additional, more engaging channels. […]
Posted on December 20, 2021
The Do’s and Don’ts of an Online Marketing Campaign
Using online sources to communicate a message about a company’s merchandise or services is known as online marketing. Social media platforms, paid ads, and SEO techniques act as means of online marketing. The goal is to reach out to online customers through the mentioned sources to increase website traffic and sales. If you’re going to have a […]
Posted on December 07, 2021
How Social Media Influencers Drive the Sales of Beauty Products
When it comes to beauty products, social media influencers are the new faces of advertising that bring in big sales. And they’re making their mark not just on cosmetics brands but on the world. Unilever is one of the companies that have taken note. They found that women aged 18–34 are significantly influenced by recommendations […]
Posted on April 29, 2021
How Do You Know Its Time to Invest In Influencer Marketing
Many perceive influencer marketing as chaotic with loads of challenges. However, that is far from the case. In fact, influencer marketing is consistently improving. And if you want to properly measure marketing ROI, then influencer partnerships and originality are the way to go. Brands and firms shouldn’t only target engagement because nowadays, data and measurement […]