Posted on August 28, 2019
Which Is More Important: Reach or Impressions
So you’ve been trying to increase your visibility and influence on social media. And you’ve come across the two different metrics critical to the success of your social media strategy — reach and impressions. But did you know that these metrics are closely linked and oftentimes even grouped together? That’s because both impressions and reach […]
Posted on August 16, 2019
4 Most Common Brand Mistakes To Avoid For Influencer Marketing
When it comes to influencer marketing brands need to work carefully in order to create the perfect balance between branding their product and building trust with their audience. As it’s a somewhat new marketing discipline, it can be a challenge to work out the exact path to follow. And also areas to stay clear of […]
Posted on August 16, 2019
How To Create Your Influencer Media Kit
Standing out from the thousands of social media influencers is not an easy thing to pull off. However, creating your own influencer media kit is the first step to making a worthy impression on future clients. Your influencer media kit (IMK) is crucial if you’re trying to build a personal brand. And it’s the perfect […]
Posted on July 21, 2019
5 Steps To Get Started With Influencer Marketing
More and more brands are seeing successful results from influencer marketing and their number is only going to increase. However, as excited as you may be by the advantages influencer marketing has to offer – it can still be tricky to get started. So this is a five-step guide on things you need to do […]
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