Posted on June 18, 2023
Deinfluencing: How It’s Impacting Brand & Influencer Relations
This might come as a surprise to some but influencing appears to be on its way out, at least that’s what some experts believe. The $7.36 billion industry is growing at a CAGR (compound annual growth rate) of 32.5 percent but some argue that it has gotten too big and it is time to put […]
Posted on May 26, 2023
TikTok Ban: What it Means for Influencer Marketing
TikTok is undoubtedly one of the most popular social media platforms out there. This Chinese brand has made an impact in the US and enjoys more than 150 million users in the country. However, it has been involved in several controversies and now TikTok users live in fear of the platform disappearing one day as […]
Posted on May 11, 2023
62 Female Influencers Brands Can’t Get Enough Of
If you think brands don’t pay attention to gender then you’re wrong. Most companies are very particular about who they work with and may go with male or female influencers based on who they’re targeting. For example, a brand that sells yoga suits is more likely to work with a female influencer as yoga suits […]
Posted on April 30, 2023
59 LGBTQIA+ Influencers Making A Difference
LGBTQIA+ (lesbian, gay, bisexual, transgender, queer, and other sexual identities) influencers are taking the internet by storm nowadays. They make use of social media platforms such as Instagram and Twitter to speak up about LGBTQ+ rights and help brands reach a wider audience. Many people credit LGBTQ+ influencers for bringing validity to the community and […]
Posted on April 02, 2023
How Artificial Intelligence Is Changing Influencer Marketing for Brands and Influencers
Artificial Intelligence (AI) is changing the world and even big companies like Microsoft and Tesla is entering the space. ChatGPT has revolutionized how we ask questions and Elon Musk predicts that AI will change other industries too. Is influencer marketing safe? We don’t think so. In this article, we’ll talk about the role of AI […]
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