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We have some important news to share. Afluencer is joining Influencer Hero — a leading all-in-one influencer marketing platform for established D2C and e-commerce brands. It's a major step for us, and one that meaningfully expands what we can offer the brands and creators who have made Afluencer their home.
Our Story So Far
Afluencer began with a simple idea: make it genuinely easy for brands and creators to find each other and start working together. Over the years, we've grown that idea into one of the most trusted brand–creator marketplaces in the space - a real, active community of more than 75,000 registered members, including over 19,000 brands connecting, collaborating, and building partnerships every day.
We're proud of what that community has become. The market has evolved enormously since we started, and so have expectations — brands now want deeper data, smarter discovery, and tools that carry them through an entire campaign, not just the introduction. Meeting those expectations at the pace the market now demands meant finding the right partner for what comes next.
Why Influencer Hero
Influencer marketing is maturing quickly. Brands increasingly want a single platform that takes them from finding the right creators all the way through to measuring real results — and Influencer Hero has built exactly that.
Influencer Hero is a leading all-in-one influencer marketing software, trusted by hundreds of established D2C and e-commerce brands. The platform covers advanced creator discovery, automated outreach, relationship management, campaign automation, and full-funnel analytics — the management side of influencer marketing, built to a depth that's rare in this category. It's also a profitable, independently built company, grown on the strength of its product rather than outside pressure.
What made this the right fit was how naturally the two sides complement each other. Afluencer has always been strongest at discovery and connection; providing brands and easy and convenient way for launching a campaign.
Once brands start to scale and require the needs to manage hundreds to thousands of creators in parallel, Influencer Hero has the capabilities to support these needs.
Their sophisticated CRM together with trigger, condition, action based automations and intuitive batching capabilities makes managing large scale campaigns easier and more scalable. Together, we cover the full breadth of influencer marketing for every stage brands are in.
"Afluencer built something you can't shortcut - a genuine community of more than 75,000 members and a brand that creators and marketers trust. Adding the Afluencer marketplace into our offering allows us to offer the right solution for brands and lets us build something more complete for the entire market. We couldn't be more excited about what comes next." - Peter Nettesheim, Co-Founder, Influencer Hero
What This Means for Our Community
For everyone in the Afluencer community, it's business as usual — with meaningful improvements already underway. The Afluencer marketplace will continue to operate just as you know it, and as part of this acquisition we've already rolled out a completely refreshed user interface, making it smoother than ever to connect, collaborate, and find the right partners.
Over time, we noticed a clear pattern. As brands grew on Afluencer, many of the larger, more established D2C names began to need more sophisticated campaign management tools than a marketplace alone is designed to provide. The Afluencer marketplace remains the ideal starting point — the easiest, most convenient way to launch campaigns and connect with creators. But for brands that need to work with and manage hundreds or even thousands of creators in parallel, the Influencer Hero platform provides everything required to operate at that scale.
That's exactly what this brings together. Brands ready for that next level can now access the full Influencer Hero platform — advanced creator discovery, automated outreach and CRM, campaign management, and full-funnel analytics. It's the natural progression for anyone ready to take their influencer marketing from finding partners to running and measuring complete campaigns at scale.
Looking Ahead
This is a natural continuation of the journey we started years ago — now with the technology, resources, and momentum that being part of Influencer Hero brings.
Together, we're building a stronger future for brands and creators: one that pairs the community and reach Afluencer is known for with the depth and sophistication of a leading software platform. For our 75,000-strong community, that means more value, more capability, and more opportunity than ever before.
We can't wait to show you what we build from here.
