Posted on July 10, 2022
Micro-Influencer Marketing: Everything You Need to Know
When Coca-Cola launched its raspberry-flavored drinks in Denmark, it took a more grassroots approach to marketing. The brand partnered with 300 micro-influencers in the food and lifestyle niche—averaging 2500 followers each and reaching an audience of 750,000. Instead of working with A-list celebrities and macro-influencers, the FMCG giant embraced micro-influencer marketing for two main reasons: […]
Posted on July 07, 2022
How to Improve Engagement Rate on Social Media
Social media engagement rate is a very important metric and one of the few things a brand would like to know before they decide on an influencer. Unfortunately, both businesses and influencers struggle to improve or even maintain a good engagement rate. In this ultimate guide, we’ll provide tips on how to improve engagement rates […]
Posted on June 23, 2022
Collab Best Practices to Grow Your Partnership Portfolio
So, you’ve signed up with the most badass influencer and content creator marketing platform on the planet – Afluencer. You have worked to make sure your profile is up to scratch with an attention-grabbing bio, including relevant keywords, and applying to Collabs. Learn more on what to do when getting started with Afluencer here. Sounds […]
Posted on June 12, 2022
Content Creator vs Influencer: How to Pick the Right One
Picture two individuals: one is a fashion model posing with the new shade of lip color from a beauty brand on her latest Instagram post, nudging her followers to buy it. Another is a beauty vlogger sharing styling and makeup tips for the same product on her YouTube channel. The fashion model uses her influence […]
Posted on June 05, 2022
7 Collaboration Opportunities for Photographer Influencers
These collaboration opportunities for influencers with top photography brands are going to make your day. From the big universe of Sony Alpha. A super awesome AI photo editor. Pre-owned photography gear. Fab mobile photography. Travel adventures across Europe. Inspiring outdoor apparel. And cool custom-branded products. Here are the Photography Brands with Collab opportunities that are […]
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