Posted on September 08, 2023
10 Ways to Use Influencer Marketing During the Holiday Season
Another holiday season is just around the corner, and brands are looking for ways to cash in on the holiday sale frenzy. However, the fierce competition makes it hard for brands to stand out, forcing them to rely heavily on discounts, soon becoming a race to the bottom. The good news is that you don’t […]
Posted on October 09, 2022
Everything You Need to Know About B2B Influencer Marketing
When we talk about influencers, we usually think of B2C marketing and not B2B marketing. However, a growing number of influencers are now catering to B2B companies as we’re becoming more and more tech-savvy and willing to try new marketing techniques. In this article, we’ll talk about B2B influencer marketing, including its benefits and how […]
Posted on December 07, 2021
How Social Media Influencers Drive the Sales of Beauty Products
When it comes to beauty products, social media influencers are the new faces of advertising that bring in big sales. And they’re making their mark not just on cosmetics brands but on the world. Unilever is one of the companies that have taken note. They found that women aged 18–34 are significantly influenced by recommendations […]
Posted on May 20, 2021
4 Steps To Follow If You Want To Promote Your Brand On TikTok
TikTok first appeared in 2018, but about a year ago, it became one of the most popular social media platforms on the internet. There are a lot of brands and businesses that became successful by using the popularity of TikTok. If you want to get more brand recognition, then you should promote your brand on […]
Posted on March 21, 2021
Influencer Marketing In-House Or Agency
Should you include influencer marketing as a part of your marketing strategy? And if you do, should you manage your influencer marketing campaign in-house or through an agency? Firstly, here’s the answer to the first question. Yes! You should definitely include influencers in your marketing strategy. It is proven that influencer marketing is an effective […]