Posted on February 23, 2023
Collaborate Your Way To Success With Influencers And Creators
Imagine the frustration of having an incredible product but no way to get it into the hands of potential customers. That happened to Vela’s Raphael Velazquez during the shutdowns in 2020-2021. With businesses closed and people stuck at home, Raphael struggled to find a way to get his exercise resistance bands into the hands of […]
Posted on January 20, 2023
Influencer Marketing for Shopify: 5 Things You Need to Know
When Lena Sarsour and Akram Abdallah started Nominal, their Shopify jewelry brand, they didn’t have enough money to pay influencers. Instead, they gifted their jewelry to a few influencers and found visibility when these influencers posted positive reviews of their products. And guess what? It paid off. Today, Nominal is a seven-figure business and is […]
Posted on December 18, 2022
Shopify Collabs: Everything You Need to Know
The marketing world isn’t the same as it was a few years ago—and neither are shoppers’ expectations. Today, people don’t want to be sold to. Instead, they want to see more brand personality and value-added content that nurtures healthy relationships with their favorite brands. Enter: content creators. Content creators are the secret sauce to making […]
Posted on August 18, 2022
Shopify & The Creator Economy: What You Need to Know
A YouTube creator dips a straw in milk, holds it in, then inserts the contraption into the middle of an Oreo cookie. The result? A milky countertop. It was a failure. The contraption was supposed to double the size of the cookie’s center cream. Yet the video “Trying Dumb Life Hacks” has over 30 million […]