Home Blog How to Not Make the Same Mistakes as Elon Musk when You’re an Influencer

How to Not Make the Same Mistakes as Elon Musk when You’re an Influencer

Aaron Tylor

Afluencer SEO Guru

Elon Musk

Elon Musk. The name is almost always enough—but Elon finds something to one-up himself almost every week. From sending his Tesla to space to naming his son X Æ A-12, Elon always finds a way to make sure people are following any news articles concerning him. Whether he does it unknowingly or not is beside the point. The point is this: he’s always in the news.

And some would say that’s a good thing. But is it?

Is Elon Musk an Influencer?

We think he is. He is the face and voice of his own brand—few business people can do that as effectively as Elon does, and all of us can learn from him.  And while there are people who would happily tell you how any news is good news, we’d say otherwise.

Take Elon Musk’s example, if you will. One of the best-known investors and space enthusiasts on the planet right now, he is a centibillionaire and is the guy we have come to associate with any Mars-related project. That isn’t just a good thing—that’s a great thing, especially since it has motivated so many young people and children to turn towards science.

Whether or not a million humans will live on Mars by 2060, one thing’s for sure: There will be a lot more people trying for space missions now, all thanks to the imagination and dedication of one man.

However. . .

Is All Publicity Good Publicity?

Elon Musk

Among the latest of his antics, Elon Musk hosted an SNL episode, said he was the first person with Asperger’s to have done so, and plugged dogecoin in his monologue. And did that do a lot of damage! The dogecoin moon mission remark meant bitcoin plummeted steeply soon after he made that quip, leading to many people losing their investments. Sure, it made all the headlines—but it also cost Tesla a lot of dough—at least 20%.

Speaking with care when you’re such a public personality is always wise—in fact, it is quite imperative. Think back to the (many) times when Elon Musk was called out for stealing memes. If that wasn’t his finest hour, he also responded to that bit by stealing more memes.

Sure, we get it. He is a fun guy. It shows. But sometimes, when you’re running an enterprise, and when you’re standing in as the face of a massive business venture, you have to take precautions. The last thing you want people to think is that you aren’t serious about what you do. Otherwise, critics will soon be telling you how tone-deaf your choice of a host was, and you’ll end up being offended by The Onion.

Regardless, we love Elon Musk, and we think that his inclusive recruitment for Tesla is a major trendsetter. This is the kind of thing the world knows and loves him for—not the stolen memes and dogecoin jokes.

Where to Start

If you’re starting out as an influencer, Afluencer might be a good place to start. We connect social media influencers with brands. You can follow us for more resources.

GET ALERTS ON NEW PROGRAMS

 
 

RELATED POSTS

9 Top Wellness Influencers That Will Inspire You In 2021

Health is top of mind for us these days and the amount of content about it can lead to information overload (which is no good for your mental health). We compiled a list of some of the top wellness influencers of 2021 with blogs and social media accounts that you can follow and collaborate with. […]

Top 25 Beauty Influencers for 2021

From Fifty Shades Darker inspired makeup, confidence-boosting skincare, eyes that wow, beauty and booze, and a whole lot of humor and mascara – we bring you a grand roundup of the top 24 beauty influencers for 2021. Dazzling photos, fab tutorials, captions full of lipstick emojis, and empowering hashtags. These hot 25 beauty influencers will […]

11 Top Lifestyle Influencers for 2021

Empowering. Full life transformation.  Multimedia journalism. Gaming. Irresistible everyday home and lifestyle inspiration.  Whole-being wellness. Inspiring women’s health and wellness.  Passionate fitness and a balanced lifestyle. Brought to you by these amazing lifestyle influencers, this is all the inspo you need to brighten up your life. And for brands looking for lifestyle influencers to whip […]

STAY UP TO DATE ON ALL THINGS INFLUENCER!