Influencers over 50 are pure gold when it comes to selling product.
It’s a secret that marketers are just starting to figure out. Older influencers are the best to partner with. Their followers actually have money!
Sure, these days, anyone can become a social media influencer. But do we really want to spend money with influencers so that broke 20-year-olds can scroll through our ads?
Didn’t think so. No, please, give me the 66-year-old TikTok sensation any day of the week!
In this piece we’ll discuss 43 amazing social media influencers over 50 who are creating brilliant content around the things they love. They’re also reaching large audiences, and proving to the world that older influencers can certainly find success as an influencer.
If you’re a Brand looking for older influencers to Collab with, I’d encourage you to REGISTER with AFLUENCER for FREE here. Yes, we have a generous “free forever” plan that will help you connect and Collab with influencers over 50. You know, the partners who can actually sell product for you.
Some of these creators started before social media even became a term, but others started just a few years ago and sprouted.
From building communities to creating expert content, these outstanding social media influencers over 50 come with a wealth of experience – something we could all learn from. After all, gray is the new black – right?
By the way, if you’re an influencer over 50 and would love to be featured in this article, REGISTER with AFLUENCER and make sure you complete your profile (including linking your social media accounts).
And if you’re a brand on the lookout for inspiring 50+ influencers, then you’re certainly in for a treat!
Collab with More Influencers Over 50
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And now let’s get up close and personal with these outstanding influencers.
Marc Ryan / Hashimoto’s Healing – Functional Medicine Influencer
Not every influencer can draw you in with such strong attention, but Marc Ryan certainly does.
He’s a licensed acupuncturist and herbalist that has dedicated his life to helping people recover from Hashimoto’s Disease through his practice of functional medicine. Both he and his daughter are affected by the disease, so his dedication to creating content around this topic couldn’t be any more authentic and motivating.
He is 57 years old with 18 years of experience in Chinese Medicine. Marc is also a Hay House author of “How to Heal Hashimoto’s” and “The Hashimoto’s Healing Diet”.
Marc’s followers will be gipped by his deeply thoughtful posts under catchy themes like “Today’s Hasimoment”. He’ll inspire you with moving messages like “make sure you spend some part of the day outside (away from other people). This is a remarkable opportunity to cue into your own natural rhythm”.
Some of his brand collaborations include Four Sigmatic, Pique Tea, Earth Medicine Hemp, and more.
You can find out more about Marc Ryan and what he does on his Hashimotos Healing website.
Monica Cesarato – Venice Food Blogger
If ever wanderlust leads you to Venice, then you’ve got to connect with Monica Cesarato – especially if food, wine, cake, and chocolate make your taste buds dance.
50+ Monica is a well-experienced (since 2008) food and travel influencer that will take you on a tasty adventure in Venice, Veneto, and all of Italy.
From things to do, places to visit, and events to attend to travel information and current news – Monica is like your “Aunt from Italy” that you can connect with to fulfill all your travel interests around this destination.
On the Monica Cesarato blog, you’ll get info on the yummy cake and chocolate tours, palatable wine and food tastings, as well as current affairs such as the coronavirus in the region.
From her blog posts like “Cocaeta: The Best Crêpes in Venice” to her YouTube videos “Cook in Venice Learn to Cook Like an Italian Mama”, she a must-follow for all the foodies with Italy at heart.
Because she’s a ray of great energy, she’s currently cooking and whipping up new recipes in the midst of all the lockdowns – certainly keeping her followers uplifted.
For all her recipes and lessons, visit her other website COOK in Venice.
Zippy Sandler – Travel & Lifestyle Influencer
After a quick glance at Zippy Sandler’s social media summary above, I’m pretty sure she’s the coolest 66-year-old travel and lifestyle influencer you could hang out with.
And that’s why we just had to feature her in our guide to social media influencers over 50.
She’s all about inspiring people to live life to the fullest. Since 2008, she’s been creating content and building her influence around the #ChampaignLiving life.
On Zippy’s Champaign Living website, she indulges in it all: from news, home, food, and travel, to gift guides. She’ll even surprise you with her “gin joint” section. I’m a fan already.
Let her charming personality entertain you with fascinating posts such as “6 of the most luxurious cigar lounges in the world”, “5 great ways to style up your man”, “get a taste of France in California”, and “what to do if you have a week in San Fransisco” and more.
All this plus she’s also rocking the universe of TikTok with her epic videos like how she “can take your man” if she wants to. Her content is showstopping for generations across the board.
Please do yourself a favor right now, go check her out on TikTok and let her delightful energy entertain you away.
Zippy is #lifegoals, no matter how young or old you are.
A fun fact about her is that she’s had unusual jobs like being a magician’s assistant, clown, and artist model. Zippy just won’t stop fascinating you.
Robin Horton / Urban Gardens – Home & Garden Tourism Influencer
Green fingers, anyone? Well, I’m feeling ambitious, especially after a few doses of Robin Horton through her Urban Gardens blog.
Robin is an over 50 home and garden influencer with a passion, especially for garden tourism – with design and wanderlust at heart.
She’s been storytelling and creating content since 2009. You’ll find her inspiring posts on the Urban Gardens blog such as “Horticulture Therapy Cultivates Healing and Hope for Seniors”, “Last Minute Cool Garden and Nature Gifts for Kids”, as well as climate change topics like “How to Make Compost from Recycled Materials” to motivate you to garden responsibly.
Some of her brand collaborations include Tourism Victoria as well as Trivago Magazine.
Robin has many fascinating life adventures, from stepping off a cliff in Utah to walking across the border from Israel to Jordan. She’s definitely someone you’d want to have a cuppa tea or coffee with and listen in on all her stories.
Urban Gardens has a particularly high influence on Facebook, so this may be an ideal Collab opportunity for brands looking to tap into this specific platform.
Haley Fox: Hangin’ with Haley – Lifestyle Influencer
Fantastic 51 years young, Haley Fox is a lively lifestyle blogger out of Las Vegas.
She’s a mom, cook, wedding, and event planner, and she’s also an interior designer. Haley’s kids also happen to be bloggers too, making them all one big family of committed content creators.
Speaking of content, Haley is quite a seasoned creator with 8 years of experience in the game. She publishes pics, videos, and blog posts on all things around her personal lifestyle and family activities.
Haley’s been giving her skin some TLC lately, with her latest posts around her personal skincare routine. With love and interest, her followers are buzzing with comments that she pleasantly responds to – popping her engagement rate to an awesome 5%.
On her YouTube channel, her most popular video was “Bose arrives with new Alexa-powered smart speaker and soundbars”.
Her content doesn’t stop there. The Hangin’ with Haley blog is loaded with catchy posts like “someone asked me if CBD gets you high” and “what is Retinol and should I use it” – among many others.
Some of Haley’s many collabs include Bonanza Home Decor, Lancer Skincare, Thomas Bread, Kroger’s, and Target.
With a quick-witted personality and a spontaneous spirit, Haley’s lifestyle influence is irresistible and certainly a must-follow for all parents that share similar interests.
Viviana Zetazeta – Italian Lifestyle Blogger
Need some sophisticated Italian living inspo? A polished urban Italian-inspired lifestyle doesn’t get any more striking than with Vivi.
She’s 50 years old and she’s been creating content since 2015 – with the growing number of social media followers she has, Vivi has certainly developed an influence of interest to many.
Vivi is an Italian lifestyle blogger. From news, beauty, fashion, travel, home, and health, she charms her followers with her clean and sophisticated aesthetic.
Over on her well-presented blog, she publishes content from “dreaming of the return to normal… with floral-style bags”, “closed schools, what to do at home”, to “face serum, what is it for and which one to choose”.
Vivi is thoughtfully creative and delivers quality content to her Italian followers – an opportunity for brands that are looking to reach her niche audience.
Stephen Austin – @oldmansteve75
It’s Old Man Steve! This 83-year-old from Texas is officially a TikTok star, having been featured on CNN and The Kelly Clarkson Show.
Naturally, we had to feature him here as well, he’s the world’s greatest Grandpa!
While others try to reinvent the wheel with their social media content, Old Man Steve keeps it real simple with some humor, magic tricks, life advice (like being thankful – we’re thankful for you, Steve), and some super simple recipes dubbed Cooking with Old Man Steve…. We’re talking toast and jelly, instant oatmeal, and scrambled eggs.
What is it about Steve Austin that’s making him such a sensation? Maybe it’s his personality that shines super bright. Perhaps people are intrigued by the fact that he’s in his 80s and taught himself to record and upload TikTok videos (hands up if you’re way younger and still trying to figure out TikTok). He reminds many viewers of their own grandfathers… and what’s not to love about a Grandpa doing Grandpa things?
Leslie Tucker – @aresellerspassion
Leslie Tucker is a reselling coach and e-commerce entrepreneur. She shares conversations, tips, and the adventures of online reselling.
If online selling is an avenue you want to explore to make some money, Leslie over at A Reseller’s Passion is a great source of info. First of all, she’s got a lively personality that shines through in her YouTube videos – you can tell that she actually has a passion for this stuff (just in case her social media handle wasn’t enough lol).
Her videos, no matter what they are, are designed to show viewers what opportunities are out there for purpose of reselling. For example, her unboxing videos aren’t just about hauling. She gives all the deets – what sells well and how to sell it. Leslie also shares resale value, her successes, risks, and real-life updates – there is a wealth of information here.
She’s running a successful business, she’s a mom, and she’s killin’ it! What an inspiration for women over 50! Hit Leslie up for a dose of that personality and also let’s not forget… a dream Collab!
Cambria Gallarde – @thejacksshack
Over in Florida, USA is Cambria – a mom, grandma, and pawrent to 3 rescue pups. With an enviable engagement rate of 6.3%, Cambria’s content is sure to please.
This animal-lover not only has her 3 fur babies, but also chickens, rabbits, ducks, and more. Her page has all the animal cuteness you need and of course some awesome animal humor.
Cambria certainly has her hands full, but she’s still got time for a few Collabs. She’s partnered with brands in animal health and food to name a few. She’s definitely choosing her brands right because all her animals look happy and healthy!
Here are some comments from her followers:
“That looks so good! Thanks for the recommendation.”
“Oh my! So cute!!!”
“This totally made our day. Thank you.”
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Anabelle O’Malley – @agomalley_beauty
Meet Anabelle from Delaware, USA. This teacher by day is also an educator and lover of all things beauty from skincare to hair care, fashion, and wellness.
What a good-looking Instagram feed! Her love for beauty is clear from the get-go. There are product features galore, beautifully captured. Makeup, skincare, haircare, nail care – any care, it’s there! Her captions are detailed and injected with personality and realness. Anabelle is over 50 and setting things straight…
Exhibit A:
“I love being a Gen Xer! (Born 1965-1980). I’m here to share that we are here and we love makeup and skincare as much as every other generation.”
Yaaasss Anabelle! Let them know! No doubt, her followers love her.
Exhibit B:
“Your content never fails to amaze us! Thank you so much!”
Gorgeous feed. Detailed posts. Amazing personality. Engaged followers. Collabs a-plenty.
What more do you need from a member of the over 50 social media influencers gang?
Linda Cassidy – @alabouroflife
Representing Ottawa, Canada is Linda. She’s a Boomer. She loves traveling, food, wine, and fashion. She’s over 50, fierce, and embracing it all.
Like the sound of Linda? Hell yeah, we do and we’re not alone. So do all 34k of her followers across Instagram, Facebook, and Twitter. Her personality shines through all her posts – must be that brilliant smile, her fun, goofy posts, and her confidence in who she is.
Another awesome thing about Linda’s content… there’s variety when you compare her Instagram feed to her Twitter feed. So there’s good reason to follow her across all platforms!
A self-proclaimed “brand backer,” Linda is the ideal influencer to Start a Collab with. She certainly makes life beyond 50 something to look forward to.
Augustus O. – @obie_sbtsbc
Out of Ohio is Augustus. He’s a multi-instrumentalist, musician, platinum-selling writer & producer with music flowing through his genes. Now touring part-time due to chronic illness, Augustus also began a Livestream in 2020 to address the fight against racism, oppression, and so many other important topics. He’s dubbed it “Food for Action”. Here’s the scoop!
Augustus creates conversations on serious topics with a vibe that is super cool. His followers can tune in 5 days a week – a good dose of content, we’d say. He’s even partnered with brands in clothing and tech, to name a few. Here’s what his followers have to say:
“Dope coat.” (he really does have a cool style)
“The truth shall set them free. Well said, my brother.”
Cindy Lauderdale Moore – @cindylauderdalemoore
Representing Missouri, USA is Cindy. She may be over 50 but she has a strong belief in taking care of herself and being healthy at every age! She’s also encouraging her followers to live beyond fear and get out of their comfort zone. Now that’s something we should all aspire to, don’t you think? YOLO!
Cindy has a passion for expressing her creativity, which, if her content is anything to go by, is truly inspiring. Her love for travel is evident – you can find loads of travel-related content here from architecture to monuments and gorgeous views. She fearlessly delves into the world of solo travel and has pronounced that her word of the year is “adventure”.
“I’m ok with journeying into the unknown and not always knowing the outcome”.
Cindy sounds like the type of person who knows a good opportunity when she sees one #Collab (of which she has quite a few already).
Ted Tahquechi – @nedskee
Hailing from Colorado, USA is Ted. He’s a legally blind photographer and travel influencer. He’s super passionate about photography and travel and loves sharing travel reviews from the perspective of a visually impaired guest.
What can we say? Ted is super talented and led successful careers in the world of video games before he turned to travel photography. As stated on his website, Lacking sight, not vision.
A glance at his Instagram feed confirms this fact. His photography skills are off the charts! The images he captures aren’t just good, they evoke emotion. Look out for his guide dog, Fauna, who makes regular appearances throughout his feed.
He’s no stranger to Collabs and is eager to snatch up more partnership opportunities. So much talent to dip into here.
Donna Cantrell – @dmariept
Representing the 50+ demos in New York is Donna. This restaurant owner is also a special needs advocate, researcher, traveler, and doctor of physical therapy. She enjoys promoting a healthy lifestyle at any age. Gotta say, she looks great, so I’m going to listen to what she says LOL.
Across her social media, you’ll find travel pics, workouts, wellness tips, food, and so much more. She’s also Collab’d with brands in fitness, and as a believer of movement is medicine, you can be sure that Donna is game to partner up with more brands in health and fitness.
You’ll find that her content varies from channel to channel but is all connected. So if you don’t want to miss out on something from Donna, follow her on Instagram, Twitter, and Facebook!
But most importantly, make sure you visit her Afluencer profile, especially if you’re on the hunt for top social media influencers over 50.
Ellen Lafleche-Christian – @ellenblogs
This is Ellen from Vermont, USA. She’s a country-living blogger who loves to share simple healthy living tips for women aged 40+.
She got us with the name of her blog – Confessions of an Overworked Mom. Relatability? Check.
Ellen is very generous with healthy recipes across all her content (thanks Ellen)! 🙂 Over on Facebook and Twitter, there are more delicious recipes and more of a focus on wellness – she shares skincare tips, natural remedies, and so much more.
Her Instagram page also has the above but not the same posts as on Twitter and Facebook. You’ll also get a glimpse into her life on Instagram – weight loss, cooking ruts (same, Ellen!), and more. She’s also a huge fan of Christmas movies.
Collabs are aplenty here. She’s partnered with brands in health, television (hello Hallmark), and tech to name a few. If Ellen sounds like your new BCFF (best Collab friend forever – yes, I just made that up) to lead your 50+ social media influencers campaign, then invite her for a partnership and boost your brand needs.
Kimberly Miller – @lifeinahouse
Virginia, USA brings us, Kimberly. She loves blogging, and finding new brands, and is an absolute lover of the holiday season.
That would explain why her Instagram page is full of giveaways this time of year! If you’d like more content, you should head on over to her Facebook page. She’s got gift guides, some tips on home decor, more giveaways, and a whole lot more content.
If you’re a brand looking for social media influencers over 50 who are all about home and lifestyle, Kimberly is your go-to.
Serena Hale – @god4bandme
Next on our list of social media influencers over 50 is Serena Hale from Georgia, USA. She has a passion for sharing about brands everyone needs to try.
Serena is the plug for brand recommendations (Collab game strong)! She covers everything from skincare to hair care, health, food and beverage, games, and even pest control y’all! You name it, she’s got you covered! There’s definitely something for everyone here. She’s got a brilliant smile that brings authenticity to the plate. Her captions are super detailed – injecting her sparkling personality into everything and we love it! With a phenomenal engagement rate of 4.3%, we sure aren’t the only ones enjoying Serena’s content.
Hit her up for a Collab you won’t regret!
Sara LaFountain – Food & Lifestyle Influencer
If you’re a parent, then you probably understand the everyday distresses caused by ordinary things like cooking.
Keeping it easy while making everyone happy doesn’t always work out in your favor. So, you need a backup.
Sara LaFountain is the family foodie and lifestyle influencer that will back you up. Being a mom of five, I think we can safely say that Sara has earned enough experience badges to help the rest of us out. Oh, and she also happens to run a school lunch program – double heart-eyes and gold stars.
From her Udon noodle stir fry that’ll be on your table in 15 minutes, movie night, and snacks, to family-tested favorites – Sara’s Cook with Five Kids website and social media profiles will be your frequent go-to for family food inspo.
Her content doesn’t end there, though. She also inspires her followers with family travel and car reviews with families in mind. From the perfect East Coast vacation spot for much-needed sunshine and relaxation to videos like Ford Fusion Hybrid Interior Features on her growing YouTube channel.
Sara shares “the good, the bad, and the crazy” from her big family – like it’s the usual order of the day.
Ready to start a memorable marketing campaign with social media influencers over 50? Then you’ll certainly want to bring Sara on board.
Lee Holmes – Healthy Lifestyle Influencer
From Australia, our next mention of social media influencers over 50 is the amazing Lee Holmes. A healthy lifestyle influencer that couldn’t look any more amazing for her age. Her health-conscious living must have something to do with it – whatever it is, I’m diving into her social media to find out.
Lee is a nutritionist, wholefood chef, and yoga teacher, and she’s also the director of Supercharged Food. She’s quite the health-powered package, isn’t she?
On her Supercharged Food website and social media, she shares all about healthy living. From food, products, and gut health to wellness travel destinations.
Lee is passionate about creating great-tasting recipes that are simple, fun, and easy on the pocket.
Get her smoothie bowl recipe, learn how to create a kitchen garden, and get simple tablescape ideas for your home – all on her blog.
On her YouTube channel, she shares videos like “What on Earth is Diatomaceous Earth?”, “Raw Lemon and Lime Cheesecake” and more.
Nancy Montuori / Ordinary Vegan – Vegan Recipe Influencer
Passionate vegan enthusiast, Nancy Montuori adds to our amazing list of social media influencers over 50 with a very interesting background story.
From her life-long love for music, working at Warner Bros Records for 23 years, her career took a turn after watching “Forks Over Knives”. It was at this point she became strongly devoted to living and inspiring others to live a healthy life through plant-based nutrition.
And the rest, they say, is history.
With her Easy 5 Ingredient Vegan Cookbook plus all of her fulfilling online recipes, the vegan lifestyle couldn’t get any more appealing.
Nancy powers the content of her Ordinary Vegan recipe blog, podcast, and social media profiles including her massive 305k-follower Facebook page.
From vegan spinach pancakes, the vegan sweet potato burger, and slow-simmering collard greens to a soulful Asian-inspired chickpea noodle vegetable soup. Comfort food for days.
Her collabs include various vegan brands, from skincare to food.
For more about Nancy Montuori and her recipes, visit the Ordinary Vegan website.
Lori Shemek – Health & Weight Loss Influencer
Lori Shemek, Ph.D. CNC, is a health, weight loss, and nutrition expert. She’s also a keynote speaker and happens to be Huffington Post’s Top Health Expert.
She’s a pretty big deal.
Once you dive into her content, you’ll understand why she’s the influential expert that she is.
Lori educates her followers about the health benefits of sprinkling mustard powder on broccoli. You’ll learn how dark roast coffee causes a 23% reduction in DNA damage in white blood cells. Also how traditional bread produces compounds that trigger receptors in the brain, the same triggered by drugs – and so much more original fascinating health content.
On her blog, she shares posts on recipes, inflammation, weight loss, diet, optimal health, anti-aging, fitness, and emotional balance.
Lori Shemek is a must-follow for every health enthusiast, and brands looking to collaborate with her will benefit from her industry authority.
So if social media influencers over 50 with expertise in everything health are what you need for your campaign, then hit that “Invite to Collab” button.
Tamara Salvetti / Bridgeway Designs – Farmhouse Decor Influencer
In just three years, 51-year-old Tamara Salvetti has built a 160k follower influence around her passion for farmhouse decor.
Warm living rooms, cozy porches, natural decor textures, rustic furniture, simplistic living, and a whole lot of love and humor – all inspired by Tamara.
If you have a twinkle in your heart for the farmhouse lifestyle, Tamara Salvetti is the influencer to connect with for all things DIY and home decorating.
“What a beautiful piece! Love this hutch idea and how you decorate it so perfectly!” – is how she inspires her followers.
Some of Tamara’s brand collaborations include Vista Print, Safavieh, Adam’s & Co, and more.
Let Tamara Salvetti charm you away with farmhouse living, and go reach out to her through her Afluencer profile.
Cameron Weston / Ugly Desserts – Baked Treats Influencer
Cameron Weston is my hero.
Why? Because his baked treats may look ugly, but they taste amazing. And I think that represents most of us baking enthusiasts, don’t you think? Not everyone’s baked creations turn into those glossy masterpieces we see in magazines and fancy Instagram posts.
So, I love Cameron with all my baking-loving heart.
He started the Ugly Desserts blog in 2018 with a particular interest in small bite-sized treats, cakes, pies, and bread.
He once started collecting recipes during his annual holiday tree-trimming party – and let’s just say that the party became a hit, with his last party serving 27 deserts. Twenty-seven.
From salted caramel and chocolate shortbread bars, shamrock shake pie, and hot chocolate cookies to Bailey’s Irish Mocha layered brownies – Cameron’s recipe posts, in all their “ugliness”, are mouthwatering. You can almost smell and taste them.
For more on Cameron Weston and his Ugly Desserts, go check out his profile on Afluencer.
Antionette Blake – Education & Podcasting Influencer
What happens when a boomer blogs with a millennial mind? Well, Antionette Blake happens, that’s what.
58-year-old Antionette is a lifestyle, education, training, and podcasting enthusiast that is passionate about teaching others how to leave their legacy through a blog or a podcast. She’s also a professional speaker.
From topics like “podcasting your purpose” on her blog to videos like “basic blogging tips for beginners” and “power of podcasting” on her growing YouTube channel – Antionette has an obvious talent for inspiring her generation to take the leap and become creators through modern digital tools.
Her Delblogger blog is packed with knowledge and resources to help her followers along their journey.
The GypsyNesters
If you are planning on traveling with your partner after you retire then take a leaf out of David and Veronica James’ book. They appeared on the map in 2008 when they decided to travel and reach a wide audience after not having much to do in life.
They do not have Instagram accounts yet but they enjoy a huge number of followers on Twitter – over 34K.
You will find a lot of interesting stuff on their website including travel tips and some exciting videos. Plus, the website can be a good option if you are looking for coupons.
If you’re looking to target the audiences of influencers over 50, then you’ll want to invite social media couple, David and Veronica, to collab.
Dennis Littley @askchefdennis
Representing Florida, USA, we’ve got Chef Dennis Littley. If you’re hungry, you’re in luck because Dennis has cooking inspo to get you in the kitchen with no complaints.
Content
WARNING: Mouthwatering meals ahead! From family favorites such as barbeque ribs and baked chicken, and lemon pound cake; to more complicated meals such as restaurant-style seafood marinara and Eastern European desserts made to impress, Chef Dennis has you covered.
His Instagram page is all food – you’ll never run out of ideas!
Over on Twitter and Facebook, you’ll not only find scrumptious food but updates on what this influencer over 50 is up to… such as his podcast updates and collaborations with other influencers.
No matter what type of crowd-pulling content he is delivering, it is clear to see that Dennis has a passion for what he does. His goal to “help bring the joy of cooking to your home kitchen” is genuine and has certainly already been accomplished. Did we mention that across his 3 platforms, Dennis has amassed over 934,000 followers? He’s headed for a mil, y’all!
Collabs
With his skill, experience, and attention-grabbing content, it is no surprise that Dennis’ Collab game is strong. With Chef Dennis, all your brand will do is win.
Janis Elspas – @mommyblogexpert
California, USA brings us, Janis Elspas. She’s a lifestyle influencer over 50 with over 50 titles! Mom of 4, lifestyle influencer, mom influencer, consumer brand consultant, social media strategist, parenting expert, former PR executive, and syndicated journalist… The list goes on!
Content
Janis clearly wears and has worn many hats… so you can be sure that her lifestyle content touches on a variety of topics from kids’ products to beauty, self-care, and even travel, to name a few.
What we love about Janis is that her content is family-friendly, well-rounded, and does not feel all over the place. In typical mom fashion, she’s got her followers covered. Hey – she isn’t called the mommyblogexpert for nothing!
Collabs
With over 13 years of experience in the lifestyle industry, it is clear that Janis knows more than just a thing or two about partnering with brands. Here’s another title to add to Janis’ list… your next Collab!
Michelle Gardner – @m_gardner96
Let’s head over to the Rocky Mountain state of Colorado where Michelle Gardner is smoothing things over with her health and beauty content.
Content
Ladies, Michelle’s giving us over 50 reasons to follow her and we’re sold. On her Instagram page, you’ll find a wide variety of skincare products from cleansers, serums, and moisturizers to sunscreen, mud masks, body scrubs, and everything in between to treat a variety of skin conditions.
This social media beauty influencer over 50 also shares her thoughts on various makeup products. She also touches on other topics such as health, women’s fashion, and other necessities any woman would need.
All we can say is that at 54 and with skin that great, Michelle must know what she’s talking about. We also love that her captions are detailed too, so you know exactly what you’re getting when considering purchasing a product. Thanks, Michelle!
Collabs
With partnerships aplenty, Michelle is the perfect beauty influencer to get through to not only the over-50 demographic but to women of all ages – as her stats show. Plus, her engagement rate is sitting at 8%. This is one Collab opportunity you can’t miss out on.
Junellen Neese – @sunday.meal.prep
Hungry for more? We’ve got another food influencer – this time from the state of Texas. Junellen Neese’s motto is “Eat well and travel often” and she’s on a mission to cook delicious food that is healthy and fabulous. We don’t know about you, but that’s something we can get behind.
Content
What’s that saying? “We eat with our eyes…”
Well, Junellen took that saying and made it her Instagram page. What we mean is that Junellen’s food looks so good you’re bound to want to make some for yourself and possibly go back for seconds…
We love that Junellen not only makes healthy food look good but gives tips for quick, easy meals for days you may not want to spend hours in the kitchen.
Collabs
This food influencer over 50 has partnered with brands in the food industry already – and as we said, she’s got a knack for superb presentation. Your brand would be in good hands over here.
Nicole Nigg – @repurposelife.nicole
Next up is Nicole Nigg from Indiana. She’s empowering women to pick up power tools and build something! You know what, Nicole? We love that idea!
Content
Ladies, how many times have you asked your man to do some DIY work around the house and it takes forever? With Nicole’s guidance, you’ll be redesigning your home all on your own!
If you haven’t guessed yet, Nicole’s niche is DIY home decor. She provides loads of inspiration on her page as well as money-saving tips to get some looks for less! We love a good deal. She’ll even let you in on which stores stock some of the pieces she features so you don’t have to hunt for them. We get the feeling Nicole really has her followers’ backs.
Collabs
This 50-year-old already does a fantastic job of mentioning brands in her posts… imagine what she could do for your brand if you officially Collab with her. We foresee only great things from Nicole.
Connie Gruning – @peanutbutterandwhine
Meet Connie from Idaho. She’s all about positive thinking and doing what she loves. There is absolutely no negativity tolerated here! Also, no calling her Grandma. Ya head?
Content
Connie’s Instagram page offers a snapshot of Connie’s life of no negativity. We’re talking peace and calm. Mountains, epic views, family, fishing, logs, and crafts. You get the picture.
Over on her blog, Peanut Butter and Whine is where you’ll find more detail as well as Collabs with well-known brands such as Legoland California and Bust Buy among others. Connie has the content to land Collabs with big names, imagine the exposure she could obtain for your brand.
Darren Martin – @ageisjustanumber_50
If you thought life after 50 was a life of inactivity, think again! Darren, who is based in London, UK, is sure going to change your mind.
Content
This 52-year-old gives us a peak into what life after 50 could look like, and for those of us who aren’t there yet we have to admit that it’s looking good! We want to be 50 and fit when we grow up!
Focussing on health and fitness, Darren shares highlights of his journey – where he started versus where he is now. He also shares workout routines and glimpses into everyday life.
He’s active on both Instagram and Facebook, racking up quite a following and maintaining an awesome Instagram engagement rate of 8.2%.
Collabs
Health and fitness for those over 50 (especially in a “non-geriatric” way) certainly have a market and Darren could be the influencer you need to help break into that market. You know what to do. Hit it Darren up for a Collab.
Vanessa Workman – @theislanddrum
Originally from Florida, USA, Vanessa Workman one day found herself in Southeast Asia thanks to a short contract job. Well, that job turned into an extended stay in the region and now Vanessa is living her best life in Malaysia.
Content
The Island Drum is a very apt name choice for her social media. A quick scroll through her Instagram content makes it clear to see that Vanessa heard the call of island life and answered wholeheartedly.
Vanessa’s content is inspirational to others over 50 – who said you should stop exploring the world after a certain age?
We love that Vanessa has spread her content across 4 channels – Instagram, Facebook, Twitter, and YouTube. There is so much content to see over these 4 channels, it would be wise to follow her on all!
Content
Travel companies… this is a Collab opportunity you can’t say no to! Traveling for over 50s is a niche Vanessa could help you dominate.
Barry Moltz – Small Business Influencer
With over 20 years as an influencer in his industry, Barry Moltz is a small business expert that helps owners reach their full potential.
He creates content around marketing, sales, leadership, management, finances, and more.
On the Barry Moltz blog, he drops valuable business posts like “all your annoying business logistics problems solved” as well as current topics such as “small business coronavirus checklist”.
Barry Moltz has been featured on CNBS and MSNBC, discussing business topics like “The Comeback Mindset” and “Getting Unstuck” – just to highlight a few.
His business influence is rooted in his 12-year-old radio show where he shares useful knowledge like “how to guarantee success by becoming an expert” and more.
With a buzzing Twitter page, Barry Moltz has naturally built credibility around his small business influence.
A fun fact about Barry is that he has a second-degree black belt in Karate. Whoa, this influencer absolutely means business.
Audrey Stefanik / Cremes Come True – Makeup & Skincare Influencer
The only thing better than following a makeup influencer is following a 50-year-old that loves drugstore cosmetics.
Aging gracefully and inspiring us all to do the same, Audrey Stefanik is a makeup and skincare influencer with women over 40 at heart.
I must say, though, I’m not over 40 but yet I’ve fallen in love with Audrey’s content. From her vibrant pics and videos on Instagram where she shares content like bright lip colors for the spring season to awesome posts on her Cremes Come True blog like “how to apply foundation over 40”, “fast makeup favorites”, and “the best drugstore primers for color correction”, and more.
Seriously, who doesn’t love drugstore makeup dupes? Face, eyes, lips, cheeks, hair, and skincare – Audrey Stefanik will guide and inspire you through great quality budget-friendly cosmetics.
As credible as she appears, it’s no surprise some of Audrey’s brand collabs include names like Wet ‘N Wild, Wander Beauty, Meaningful Beauty, Crepe Erase, and more.
The Social Media Virgin – Travel & Foodie Blogger
Jackie proves that even over 50, it’s never too late to turn your life around and become one of those admired social media influencers.
Having lived most of her life in an office job, it was at 53 years that she had the life-inspiring moment to start The Social Media Virgin.
From sunny North East, Jackie is a travel lover, foodie, and cocktail taster.
All it takes is a glance at The Social Media Virgin blog to be drawn into her exciting world.
It is posts like ”top tips on how to spend a weekend in Warsaw Poland”, “how to stay at Wynn for free”, “9 amazing places you must visit in Bali”, and “best 5 crazy money-saving tips for Las Vegas”, and so much more.
From travel guides and tips to food and drink reviews – Jackie will keep you entertained, informed, and inspired, post after post.
Shauna Robertson
With over 145K followers, Shauna is one of the most popular names in the industry today. Out to, “help women feel confident and beautiful”. This diva started her journey back in 2015.
She’s also popular for her Chic Over 50 blog which has a good number of visitors. While she appears to be most engaged on Instagram, you will find her on other platforms as well including Facebook (13K+ followers) and Pinterest (345+K monthly views).
She posts everything from her modeling shots to casual clicks. You will notice a lot of bright colors in her photos. Plus, her “live stories”, posted regularly, are also quite popular.
Alyson Walsh
Alyson Walsh is an influencer who may appear like a social media model but this 50+ woman excels in other fields as well. She’s a published author with two books under her credit namely Style Forever and Know Your Style.
She’s said to be a critic as she has been the editor of a known fashion magazine and currently edits That’s Not My Age, a lifestyle and fashion blog that mainly targets women.
Walsh currently enjoys 42K+ followers but the interesting bit is that her posts are not only for women her age but for all age groups.
She is doing quite well and even owns a store.
Scott Wadsworth
Wadsworth proves that YouTube can be good even for social media influencers over 50 years old. His channel, Essential Craftsman, is quite a success with over 1 million subscribers.
The page can be a good place if you want to learn about construction and other trades. Wadsworth shares his expertise and opinions on a variety of topics including history, tools, etc.
He is one of the few people who decided to unearth the potential of the internet instead of hanging the boots. He’s spreading knowledge on the web while making a good amount of money.
He has over 40 years of industry experience which puts him in a great position. His channel has over 134 million views. Plus, he’s present on other platforms as well.
Herbie Russ
Russ is another YouTube genius with over 51,000,000 YouTube views. He’s mainly on Facebook with about 39K followers but his videos often go viral and can be found on different platforms, uploaded by his fans and followers.
Russ is a musician but his videos mainly talk about positivism and the importance of charity and helping the poor.
You’ll be surprised to see some of his videos as they’re very generic and not made using the best editing software or camera, yet they receive a huge number of views mainly due to the power of content.
He connects with his audience as he speaks their language. He also has his own website where you can find more information about him and also watch his videos.
Cindy Livesey
Livesey’s story is truly motivational. She talks about living a tough life especially after her husband lost his job. This made her find ways to save money and she turned to coupons.
In the first year, she saved $11,000 and decided to share her secrets with the world through her blog. It quickly gained steam, and now she has over 470k Facebook followers.
Her blog is now a full-fledged business as she has a team of over 12 that work together to keep it growing.
Milind Soman
Soman may not be the most popular name out there but he’s very well known in India for his good looks and fitness mantra.
He was a top model in his prime but still continues to influence people with his social media posts.
This 50+ marathon runner has over 1M Instagram followers and his own site which he uses to motivate people to live a healthy lifestyle.
MORE INSPIRING INFLUENCERS ➔ Top Middle-Aged Influencers
Do These Young Over 50-Year-Old Social Media Influencers Inspire You?
These over 50-year-old men and women prove that it’s never too late to create content on social media and become successful influencers. They’re buzzing on social from Instagram to Facebook to Twitter to YouTube.
So, if you have any sort of creative idea then just start! And you will find your audience.
Again, if you’re a Brand looking for older influencers please REGISTER with AFLUENCER for FREE here.
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