Posted on June 30, 2020
How to Recognize and Avoid Influencer Fraud
One unfortunate reality of the influencer marketing world is the continuing problem with fraudulent influencers. There are many ways in which influencer fraud can occur, but purchasing followers looks to be the most prevalent strategy. In this type of fraud, the influencer will artificially increase their number of followers, use bots, paid followers, or take […]
Posted on March 18, 2020
Major Red Flags that the Influencer you’re working with is a Quack
It’s almost like a rule in the business world that wherever money starts flowing, crackpots show up who try to pass themselves off as experts when they really don’t know anything at all. It’s the same case with the social media influencer industry. Every day red flags go up and people come up to us […]
Posted on February 05, 2020
If You’re Doing These Things, Your Followers Might Think You’re Fake
If we’ve learned anything from Millie Bobbie Brown’s fake skincare routine and the backlash that followed, it’s this: your followers might love you, but they won’t take balderdash from you. Anything that smells “fake” to them will be called out, and in the aftermath, you’ll find your brand, business, or future in jeopardy. Knowing this, […]
Posted on November 08, 2019
Influencer Pods: What Are They?
It’s not easy to become a real influencer. As not everyone has the ability or the patience to organically build a following. Especially with individuals who share their mindset and values. And then considered a leader among them. However, while not everyone can achieve it, anyone can try. Unfortunately, this has led to the rise […]