Posted on October 19, 2023
How to Recognize Fake Instagram Accounts & Posts
Social media platforms have become an integral part of our lives, connecting millions of individuals worldwide. With its exponential popularity, Instagram (IG) has emerged as one of the leading platforms for sharing photos and videos and engaging with a vibrant community. However, as Instagram’s user base continues to grow, so does the prevalence of fake […]
Posted on April 11, 2022
10 Crazy Myths of Influencer Marketing
You know influencer marketing is getting big when all these crazy myths start popping up! If your scales are still not quite tipped toward jumping on the bandwagon because of all the negative facts, then listen up. Now is the best time to get your foot in the influencer marketing pool. The number of social […]
Posted on June 30, 2020
How to Recognize and Avoid Influencer Fraud
One unfortunate reality of the influencer marketing world is the continuing problem with fraudulent influencers. There are many ways in which influencer fraud can occur, but purchasing followers looks to be the most prevalent strategy. In this type of fraud, the influencer will artificially increase their number of followers, use bots, paid followers, or take […]
Posted on March 18, 2020
Major Red Flags that the Influencer you’re working with is a Quack
It’s almost like a rule in the business world that wherever money starts flowing, crackpots show up who try to pass themselves off as experts when they really don’t know anything at all. It’s the same case with the social media influencer industry. Every day red flags go up and people come up to us […]
Posted on November 08, 2019
Influencer Pods: What Are They?
It’s not easy to become a real influencer. As not everyone has the ability or the patience to organically build a following. Especially with individuals who share their mindset and values. And then considered a leader among them. However, while not everyone can achieve it, anyone can try. Unfortunately, this has led to the rise […]