Posted on July 25, 2021
Benefits of Influencer Partnerships and Key to Success
Brands are pumping more and more dollars into the influencer marketing arena, but for what reason? Insider Intelligence estimates that by 2022, brands will be spending $15 billion on influencer marketing. There’s been a significant shift in how brands advertise their products and services online. While banners and posters are great for awareness, consumers are […]
Posted on July 15, 2021
The Dos and Don’ts of Developing an Influencer Marketing Campaign
The realm of digital marketing is changing and will continue to do so, thanks to influencers. Platforms like Twitter, Instagram, and Facebook are now dominated by influencers who create engaging content and interact with consumers. They’re a force to be reckoned with—research shows that 40% of people purchase an item only after seeing an influencer […]
Posted on June 23, 2021
Influencer Engagement Rate: Is It Important When Finding An Influencer?
If you’ve been around the block a few times, you’ll have already heard or know of influencer engagement rates. But for those of you who are new to the neighborhood, here’s what it is: What Is Influencer Engagement Rate? Influencer engagement rate is a measurement that provides a representation of the activity levels between content […]
Posted on May 19, 2021
Who Is An Influencer?
These days, you hear the term influencer used more than ever. Often times it seems like EVERYONE is an influencer. Sometimes you can’t help but wonder – should the question actually be – who is NOT an influencer? The reality is—it isn’t difficult to become one. Anyone can be an influencer. You don’t have to […]
Posted on April 15, 2021
Guide To Influencer Marketing: Grow Your Business Fast!
In these modern times, influencer marketing has become very popular on a global scale. If you use some of the social media platforms, then you have definitely seen popular influencers promoting brands through images and videos. Influencer marketing has become very powerful, especially in the last year. While in 2016 this industry was worth 1.7 […]