Posted on June 23, 2021
Influencer Engagement Rate: Is It Important When Finding An Influencer?
If you’ve been around the block a few times, you’ll have already heard or know of influencer engagement rates. But for those of you who are new to the neighborhood, here’s what it is: What Is Influencer Engagement Rate? Influencer engagement rate is a measurement that provides a representation of the activity levels between content […]
Posted on May 19, 2021
Who Is An Influencer?
These days, you hear the term influencer used more than ever. Often times it seems like EVERYONE is an influencer. Sometimes you can’t help but wonder – should the question actually be – who is NOT an influencer? The reality is—it isn’t difficult to become one. Anyone can be an influencer. You don’t have to […]
Posted on April 15, 2021
Guide To Influencer Marketing: Grow Your Business Fast!
In these modern times, influencer marketing has become very popular on a global scale. If you use some of the social media platforms, then you have definitely seen popular influencers promoting brands through images and videos. Influencer marketing has become very powerful, especially in the last year. While in 2016 this industry was worth 1.7 […]
Posted on April 12, 2021
25 Black Influencers Impressing the World
Black History Month may only come around once a year but we don’t need a special day to celebrate our black influencers. They’re writing success stories, helping brands make money, and teaching people to be happier, better, fitter, and more successful. In this article, we’re bringing you some of the best black influencers. Now let’s […]
Posted on April 08, 2021
How to be Wary of Token Representation with Influencers
Before you try to jump aboard the woke bandwagon, know that many brands have tried and failed—and have been heavily criticized for doing so. Unless your campaign is genuine and heartfelt, woke-baiting is a terrible idea—for business and for your reputation. If you’ve watched any of the things being produced by major media corporations these […]