Posted on May 06, 2020
Selecting an Influencer: Is Your Social Media Influencer Really Influential?
Selecting an influencer can be tricky but knowing how to get influencers is easily the most important part of any influencer marketing campaign. Marketers understand the importance of influencer marketing and about 63% of businesses intend to increase their influencer marketing budgets. It is a reliable marketing technique as it offers good returns and can […]
Posted on March 20, 2020
How to Use Your Brand Image to Find Influencers
One of the largest difficulties faced by companies who are trying to incorporate influencer marketing into their marketing strategy is how to start finding the right influencers to work with their brand. You must be certain that the online personalities you’re collaborating with fit with your brand’s goals and complement your image. Also, make sure […]
Posted on March 16, 2020
Promoting Your Brand’s Soft Image through Social Media Influencers
By now we’ve all concluded that social media marketing is one of the best ways to generate larger client circles and boost your revenue streams. However, in a time when everyone’s going for the same thing, how do you make sure that you stand out amongst your competitors? The answer—by associating your brand with a […]
Posted on February 09, 2020
Is TikTok Really the Future of Influencer Marketing?
TikTok is quite a controversial name. Some love it, some find it useless, and some fail to understand what it’s all about. If you’re a brand looking for an influencer for your marketing campaign, then it’s important that you understand how TikTok can benefit your business. So in this article, we’ll briefly explain a little […]
Posted on February 05, 2020
If You’re Doing These Things, Your Followers Might Think You’re Fake
If we’ve learned anything from Millie Bobbie Brown’s fake skincare routine and the backlash that followed, it’s this: your followers might love you, but they won’t take balderdash from you. Anything that smells “fake” to them will be called out, and in the aftermath, you’ll find your brand, business, or future in jeopardy. Knowing this, […]