Posted on May 19, 2021

Who Is An Influencer?

These days, you hear the term influencer used more than ever. Often times it sems like EVERYONE is an influencer. Sometimes you can’t help but wonder – should the question actually be – who is NOT an influencer? The reality is—it isn’t difficult to become one. Anyone can be an influencer. You don’t have to […]

Posted on April 15, 2021

Guide To Influencer Marketing: Grow Your Business Fast!

In these modern times, influencer marketing has become very popular on a global scale. If you use some of the social media platforms, then you have definitely seen popular influencers promoting brands through images and videos. Influencer marketing has become very powerful especially in the last year. While in 2016 this industry was worth 1.7 […]

Posted on April 12, 2021

25 Black Influencers Impressing the World

Black History Month was a few months ago but we don’t need a special day to celebrate our black influencers. They’re writing success stories, helping brands make money, and teaching people to be happier, better, fitter, and more successful. In this article, we’re bringing you some of the best black influencers. Now let’s take a […]

Posted on April 08, 2021

How to be Wary of Token Representation with Influencers

Before you try to jump aboard the woke bandwagon, know that many brands have tried and failed—and have been heavily criticized for doing so. Unless your campaign is genuine and heartfelt, woke-baiting is a terrible idea—for business and for your reputation. If you’ve watched any of the things being produced by major media corporations these […]

Posted on March 21, 2021

Influencer Marketing InHouse Or Agency

Should you include influencer marketing as a part of your marketing strategy? And if you do, should you manage your influencer marketing campaign in-house or through an agency? Firstly, here’s here’s the answer to the first question. Yes! You should definitely include influencers in your marketing strategy. It is proven that influencer marketing is an […]

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