Posted on June 30, 2024
Why Isn’t Affiliate Marketing Working for Me?
Affiliate marketing is a long-term, sustainable, and cost-efficient answer to complement your paid marketing efforts… but sometimes you need a little help to get those efforts off the ground. It can be frustrating when you’ve set up an affiliate marketing program but not seeing much action on that front. “A healthy affiliate program takes at […]
Posted on May 09, 2024
Shopify Collabs vs. Afluencer Collabs
The global influencer marketing market is estimated to reach $24 billion by the end of 2024, and changing consumer preferences fuel this record growth. The facts: Modern shoppers don’t want to be talked at or sold to; they want to feel a connection with the brands they choose to endorse. Enter: content creators. Content creators […]
Posted on April 07, 2024
SXSW Influencer Marketing 2024: What Brands Need to Know
Bold brand activations and experiential marketing tactics were the center of attention at SXSW 2024. Organizers tapped into visitors’ appetites for in-person and spontaneous live experiences, and the conference was flooded with attendees worldwide. We’re starting to see more of the pendulum swing back to in-person events. But this time with a twist—curated formats that […]
Posted on March 13, 2024
Facebook Marketing Strategy: Top Tips for a Successful Campaign
With more than 2.74 billion active users, Facebook is one of the largest social media platforms that brands actively use to reach more people and make money. It houses people from different countries and walks of life and can be a great way to boost your revenue. You will, however, need the right Facebook marketing […]
Posted on February 26, 2024
14 Mental Health Influencers Advocating On Social Media
Needless to say, the past couple of years have been an emotional rollercoaster. It’s no surprise that the stress of a global post-pandemic has put a damper on mental health. Now more than ever people are sharing their struggles with anxiety, depression, sadness, loneliness, and beyond on social media. And as a result, we roll […]