Posted on June 12, 2022
Content Creator vs Influencer: How to Pick the Right One
Picture two individuals: one is a fashion model posing with the new shade of lip color from a beauty brand on her latest Instagram post, nudging her followers to buy it. Another is a beauty vlogger sharing styling and makeup tips for the same product on her YouTube channel. The fashion model uses her influence […]
Posted on May 18, 2022
How to Write a Top-Notch Influencer Collaboration Pitch
Finding the right influencer to boost awareness about your brand can be challenging—brands need creators with the right following (including the number of followers and demographic), content creation style, and so much more. But why start from scratch when so many others have paved the way? We compiled a wealth of tips from merchants with […]
Posted on April 06, 2022
4 Types of Influencers You Must Know
Choosing the right type of influencers for your marketing campaign will depend on your business objectives, budget, preferred social media platform, and target audience. Depending on the niche of your business, in most cases, you will want to partner with influencers who are experts in a similar industry. However, there are times when it would […]
Posted on February 04, 2022
6 Gaming Micro-Influencers Helping Brands Grow
The pandemic attack has led to the growth of the gaming industry. Currently, there are over 3.2 billion gamers around the world, and the number continues to grow. According to Statista, the gaming industry grew by 14.4% between 2020 and 2021, from over $155 billion to more than $178 billion. By 2025, it’s predicted to […]
Posted on January 15, 2022
The Ultimate Guide to Finding the Right Micro-Influencers For Your Businesses
The world of influencer marketing has exploded in recent years. As we step into a new year, influencer marketing will remain one of the strongest marketer’s weapons—with a twist. Businesses are increasingly tapping the power of micro-influencers. What are micro-influencers? And how do you find ideal ones to partner with? We’ll answer these questions and […]