Posted on December 16, 2022
How To Find, Vet, And Hire Micro-Influencers
Until a few years ago, partnering with mega-celebrities was the only way brands knew how to run influencer marketing campaigns. Today, micro-influencers are ruling all social platforms, and Brand Collabs give a new meaning to influencer marketing. With micro-influencers owning 91% of the total market share in 2021, you’re losing out if you’re not investing […]
Posted on November 06, 2022
A Start-To-Finish Guide On User-Generated Content
When IKEA wanted to break into the UK and Ireland markets, they faced the challenge of creating a mix of global and local content to drive sales. The furniture brand nudged its local customers to share pictures of their products at IKEA at Mine, a platform dedicated to user-generated content (UGC). This emphasis on UGC […]
Posted on July 07, 2022
How to Improve Engagement Rate on Social Media
Social media engagement rate is a very important metric and one of the few things a brand would like to know before they decide on an influencer. Unfortunately, both businesses and influencers struggle to improve or even maintain a good engagement rate. In this ultimate guide, we’ll provide tips on how to improve engagement rates […]
Posted on May 21, 2022
How to Become a Pet Influencer & Collaborate with Top Brands
Being a pet influencer is all about making your pet famous on social media. It, however, is easier said than done. Look at any social media platform and you will find hundreds of pets vying for the attention of brands and animal lovers. You will need to be better than everyone else if you want […]
Posted on May 18, 2022
How to Write a Top-Notch Influencer Collaboration Pitch
Finding the right influencer to boost awareness about your brand can be challenging—brands need creators with the right following (including the number of followers and demographic), content creation style, and so much more. But why start from scratch when so many others have paved the way? We compiled a wealth of tips from merchants with […]