Posted on July 13, 2020
6 Tips for Selecting an Influencer Marketing Agency
We already know that influencer marketing is a reliable way to market products and services. We covered the benefits of working with an influencer marketing agency the other day. So today we’re going to offer up a few tips on selecting an influencer marketing agency. There are several influencer marketing agencies out there. And while […]
Posted on June 30, 2020
How to Recognize and Avoid Influencer Fraud
One unfortunate reality of the influencer marketing world is the continuing problem with fraudulent influencers. There are many ways in which influencer fraud can occur, but purchasing followers looks to be the most prevalent strategy. In this type of fraud, the influencer will artificially increase their number of followers, use bots, paid followers, or take […]
Posted on June 18, 2020
Influencers for TikTok Commercials? Why Not?
You might know TikTok as that app where Gen Z uploads bizarre heartbreak videos with slow-mo endings. But what you’re missing is that it has also become a major social media website. Influencers and brands can’t afford to disregard TikTok’s effectiveness in spreading brand awareness, whether it’s through marketing or commercials. Why TikTok? It might […]
Posted on June 16, 2020
What You Need to Know About Influencer Agreements
Entering into an influencer partnership or collaboration and running a successful joint campaign requires cooperation, understating, planning from all parties, and an agreement. Influencer collaborations should receive the same treatment as any other business partnership. Regardless of whether it’s a long-term, ongoing, or a one-time collab. This means that it’s important to create an influencer […]
Posted on May 30, 2020
Influencer Marketing for Shopify Merchants: Tips to Increase Sales Through Instagram
With over a million active websites, Shopify is one of the biggest names in the world of eCommerce. It enjoys a huge market share (about 20%) and is most popular in English-speaking countries. Hence, it doesn’t come as a surprise that influencer marketing on Instagram for Shopify merchants is a hot topic. We’re going to […]